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A single ReflowLink can carry secondary conversion for multiple products at once.",{"children":694,"direction":23,"format":15,"indent":13,"type":178,"version":18,"tag":278},[695],{"detail":13,"format":13,"mode":14,"style":15,"text":696,"type":17,"version":18},"Step 5: Save and Publish",{"children":698,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[699,701,703],{"detail":13,"format":13,"mode":14,"style":15,"text":700,"type":17,"version":18},"Once all pages are configured, click \"",{"detail":13,"format":18,"mode":14,"style":15,"text":702,"type":17,"version":18},"Publish",{"detail":13,"format":13,"mode":14,"style":15,"text":704,"type":17,"version":18},"\" in the bottom-right (the \"Exit\" button on the left lets you abandon your edits). The landing page returns to the list, ready to be mounted on a ReflowLink.",{"children":706,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[707],{"detail":13,"format":13,"mode":14,"style":15,"text":708,"type":17,"version":18},"That completes the Fallback Page itself. The next step is to mount it on a specific ReflowLink to take effect.",{"type":173,"version":18},{"children":711,"direction":23,"format":15,"indent":13,"type":178,"version":18,"tag":179},[712],{"detail":13,"format":13,"mode":14,"style":15,"text":713,"type":17,"version":18},"Part 2: Mount the Fallback Page on a ReflowLink",{"children":715,"direction":23,"format":15,"indent":13,"type":178,"version":18,"tag":278},[716],{"detail":13,"format":13,"mode":14,"style":15,"text":717,"type":17,"version":18},"Step 6: Open the ReflowLink Editor",{"children":719,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[720,722,724,726,728],{"detail":13,"format":13,"mode":14,"style":15,"text":721,"type":17,"version":18},"Go to \"",{"detail":13,"format":18,"mode":14,"style":15,"text":723,"type":17,"version":18},"Campaign Management → ReflowLinks",{"detail":13,"format":13,"mode":14,"style":15,"text":725,"type":17,"version":18},".\" Find the link you want to mount the Fallback Page on, and click \"",{"detail":13,"format":18,"mode":14,"style":15,"text":727,"type":17,"version":18},"Edit",{"detail":13,"format":13,"mode":14,"style":15,"text":289,"type":17,"version":18},{"children":730,"direction":23,"format":15,"indent":13,"type":49,"version":18},[731,732,733],{"detail":13,"format":13,"mode":14,"style":15,"text":260,"type":17,"version":18},{"detail":13,"format":18,"mode":14,"style":15,"text":262,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":734,"type":17,"version":18},": If you don't have any ReflowLinks yet, click \"New ReflowLink\" first and walk through the 4-step creation wizard. The following steps also apply to step 2 of the new-link flow.",{"children":736,"direction":23,"format":15,"indent":13,"type":178,"version":18,"tag":278},[737],{"detail":13,"format":13,"mode":14,"style":15,"text":738,"type":17,"version":18},"Step 7: Switch to the \"Fallback Page Configuration\" Tab",{"children":740,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[741,743,745],{"detail":13,"format":13,"mode":14,"style":15,"text":742,"type":17,"version":18},"In the link editor, you'll see several tabs on the left or top: Campaign Setup / Fallback Page Configuration / Complaint Reflow Setup / Basic Info. Click \"",{"detail":13,"format":18,"mode":14,"style":15,"text":744,"type":17,"version":18},"Fallback Page Configuration",{"detail":13,"format":13,"mode":14,"style":15,"text":289,"type":17,"version":18},{"type":291,"version":71,"format":15,"id":747,"fields":748,"relationTo":294,"value":749},"69fee032c5e60400e9ca33df",{},172,{"children":751,"direction":23,"format":15,"indent":13,"type":178,"version":18,"tag":278},[752],{"detail":13,"format":13,"mode":14,"style":15,"text":753,"type":17,"version":18},"Step 8: Select the Fallback Page to Mount",{"children":755,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[756,757,759],{"detail":13,"format":13,"mode":14,"style":15,"text":372,"type":17,"version":18},{"detail":13,"format":18,"mode":14,"style":15,"text":758,"type":17,"version":18},"Select Fallback Page",{"detail":13,"format":13,"mode":14,"style":15,"text":760,"type":17,"version":18},".\" A selection panel pops up. Tick the page you just created.",{"type":291,"version":71,"format":15,"id":762,"fields":763,"relationTo":294,"value":764},"69fee099c5e60400e9ca33e2",{},173,{"children":766,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[767],{"detail":13,"format":13,"mode":14,"style":15,"text":768,"type":17,"version":18},"After mounting, the selected page shows up in the configuration tab.",{"type":291,"version":71,"format":15,"id":770,"fields":771,"relationTo":294,"value":772},"69fee0f3c5e60400e9ca33e5",{},174,{"children":774,"direction":23,"format":15,"indent":13,"type":178,"version":18,"tag":278},[775],{"detail":13,"format":13,"mode":14,"style":15,"text":776,"type":17,"version":18},"Step 9: Save the Link",{"children":778,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[779,780,782,784,785],{"detail":13,"format":13,"mode":14,"style":15,"text":372,"type":17,"version":18},{"detail":13,"format":18,"mode":14,"style":15,"text":781,"type":17,"version":18},"Save",{"detail":13,"format":13,"mode":14,"style":15,"text":783,"type":17,"version":18},"\" in the top-right (or \"",{"detail":13,"format":18,"mode":14,"style":15,"text":702,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":786,"type":17,"version":18},"\" if you're in the 4-step wizard). The configuration takes effect immediately — from this moment on, reflow traffic on this ReflowLink enters the Fallback Page you just mounted.",{"type":173,"version":18},{"children":789,"direction":23,"format":15,"indent":13,"type":178,"version":18,"tag":179},[790],{"detail":13,"format":13,"mode":14,"style":15,"text":791,"type":17,"version":18},"What Happens After Configuration",{"children":793,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[794],{"detail":13,"format":13,"mode":14,"style":15,"text":795,"type":17,"version":18},"Once mounted, the reflow traffic distribution logic becomes:",{"children":797,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[798,800,802,804,805,807,808,810,811],{"detail":13,"format":13,"mode":14,"style":15,"text":799,"type":17,"version":18},"```",{"type":801,"version":18},"linebreak",{"detail":13,"format":13,"mode":14,"style":15,"text":803,"type":17,"version":18},"Trigger Action                    Page User Sees",{"type":801,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":806,"type":17,"version":18},"──────────────────                ──────────────────────",{"type":801,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":809,"type":17,"version":18},"First click on the ad        →    First-hop landing page",{"type":801,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":812,"type":17,"version":18},"                                  (the standard review page)",{"children":814,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[815,817,818,820,821,823,824,826,827,829,830],{"detail":13,"format":13,"mode":14,"style":15,"text":816,"type":17,"version":18},"Return / re-enter            →    Fallback Page",{"type":801,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":819,"type":17,"version":18},"(back button / switch back)       (the one you just mounted)",{"type":801,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":822,"type":17,"version":18},"                                  ↓",{"type":801,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":825,"type":17,"version":18},"                                  Click anywhere on the page",{"type":801,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":828,"type":17,"version":18},"                                  → navigates to your target",{"type":801,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":799,"type":17,"version":18},{"children":832,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[833,835,836,838,840,842,843],{"detail":13,"format":13,"mode":14,"style":15,"text":834,"type":17,"version":18},"From now on, secondary visit and click data starts accumulating on this ReflowLink. Back in the \"Fallback Page\" list, the ",{"detail":13,"format":18,"mode":14,"style":15,"text":340,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":837,"type":17,"version":18}," column for each row shows that page's ",{"detail":13,"format":18,"mode":14,"style":15,"text":839,"type":17,"version":18},"PV, UV, click count",{"detail":13,"format":13,"mode":14,"style":15,"text":841,"type":17,"version":18},". The ",{"detail":13,"format":18,"mode":14,"style":15,"text":347,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":844,"type":17,"version":18}," column has a \"View Analysis\" entry that opens a more detailed analytics panel.",{"type":173,"version":18},{"children":847,"direction":23,"format":15,"indent":13,"type":178,"version":18,"tag":179},[848],{"detail":13,"format":13,"mode":14,"style":15,"text":849,"type":17,"version":18},"About the User Experience",{"children":851,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[852],{"detail":13,"format":13,"mode":14,"style":15,"text":853,"type":17,"version":18},"After configuration, run the entire user path on a real device yourself — see how the Fallback Page renders on actual hardware: visual clarity, complete creative loading, correct navigation.",{"children":855,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[856],{"detail":13,"format":13,"mode":14,"style":15,"text":857,"type":17,"version":18},"If you want to learn:",{"children":859,"direction":23,"format":15,"indent":13,"type":358,"version":18,"listType":359,"start":18,"tag":360},[860,864,868,872,876],{"children":861,"direction":23,"format":15,"indent":13,"type":316,"version":18,"value":18},[862],{"detail":13,"format":13,"mode":14,"style":15,"text":863,"type":17,"version":18},"The scenarios where reflow gets triggered (return / re-enter)",{"children":865,"direction":23,"format":15,"indent":13,"type":316,"version":18,"value":323},[866],{"detail":13,"format":13,"mode":14,"style":15,"text":867,"type":17,"version":18},"What each template looks like on the user side",{"children":869,"direction":23,"format":15,"indent":13,"type":316,"version":18,"value":71},[870],{"detail":13,"format":13,"mode":14,"style":15,"text":871,"type":17,"version":18},"The design logic behind whole-page clickable",{"children":873,"direction":23,"format":15,"indent":13,"type":316,"version":18,"value":336},[874],{"detail":13,"format":13,"mode":14,"style":15,"text":875,"type":17,"version":18},"Why this mechanism reliably brings 10-20% extra clicks",{"children":877,"direction":23,"format":15,"indent":13,"type":316,"version":18,"value":343},[878],{"detail":13,"format":13,"mode":14,"style":15,"text":879,"type":17,"version":18},"The advanced multi-page structure + Smart Ranking play",{"children":881,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[882,884],{"detail":13,"format":13,"mode":14,"style":15,"text":883,"type":17,"version":18},"Read: 👉 ",{"children":885,"direction":23,"format":15,"indent":13,"type":70,"version":71,"fields":887,"id":889},[886],{"detail":13,"format":18,"mode":14,"style":15,"text":69,"type":17,"version":18},{"doc":888,"newTab":167,"linkType":168},{"label":69,"relationTo":74,"value":76},"69fed108d4e4be00c8ae11a5",{"children":891,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[892],{"detail":13,"format":13,"mode":14,"style":15,"text":893,"type":17,"version":18},"For configuration issues, contact your dedicated Customer Success Manager, or reach out via the contact entry on DeepClick Platform.","root",166,{"title":5,"description":6,"image":895},"published","fallback-landing-page-setup-guide","2026-05-06T12:00:00.000Z",false,"2026-05-14T09:31:40.699Z","2026-05-06T11:00:24.638Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>The most painful part of running ads is creative limitations — \u003Cstrong>as platform review tightens, the room for copy, visuals, and buttons keeps shrinking\u003C/strong>. Every first-hop landing page is a tradeoff between compliance and real conversion, and the resulting page is bland with mediocre conversion rates.\u003C/p>\u003Cp>DeepClick's \u003Cstrong>Fallback Page\u003C/strong> gives you a fully free landing layer. \u003Cstrong>It happens after the user has already left the ad platform\u003C/strong> — its creatives don't go through platform re-review, so you can put anything you want.\u003C/p>\u003Cblockquote>🎯 \u003Cstrong>Core idea\u003C/strong>: The first-hop page is for review. \u003Cstrong>The Fallback Page is for conversion.\u003C/strong> Two layers, fully independent, so you can run campaigns smoothly while pushing conversion freely.\u003C/blockquote>\u003Cp>This guide walks you through two things: \u003Cstrong>Step 1\u003C/strong>, create a landing page in the "Fallback Page" module; \u003Cstrong>Step 2\u003C/strong>, mount it on a ReflowLink in "ReflowLinks." Two steps and reflow traffic automatically enters its dedicated landing page.\u003C/p>\u003Cblockquote>Want to understand what users actually see and why this brings 10-20% extra clicks? Read first: \u003Ca href=\"#\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Fallback Page: 10-20% Extra Clicks From Bounce Traffic\u003C/strong>\u003C/a>. This article focuses on backend configuration.\u003C/blockquote>\u003Chr />\u003Ch2>Before You Begin\u003C/h2>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Required \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Description \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> DeepClick account \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> A login-ready account \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Landing page creatives \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Main visual images / videos for each page in the Fallback Page \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Navigation targets \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Where the user goes when they click: a Link URL, a custom address, or another product from your Product Library \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> A ReflowLink \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> The Fallback Page only takes effect when mounted on a specific ReflowLink \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cblockquote>💡 \u003Cstrong>Tip\u003C/strong>: A Fallback Page is \u003Cstrong>whole-page clickable\u003C/strong> — clicks anywhere on the page navigate to your configured target. Design your creatives as complete visual lead-ins so every click drives conversion.\u003C/blockquote>\u003Chr />\u003Ch2>Part 1: Create the Fallback Page\u003C/h2>\u003Ch3>Step 1: Open the Fallback Page Module\u003C/h3>\u003Cp>Log in to DeepClick Platform. In the left sidebar under "\u003Cstrong>Campaign Management\u003C/strong>," click "\u003Cstrong>Fallback Page\u003C/strong>."\u003C/p>\u003Cp>You'll see the Fallback Page list view. Each row shows one created page along with its core data.\u003C/p>\u003Ch3>Step 2: Browse the List, Understand the Key Fields\u003C/h3>\u003Cp>Each row in the list contains:\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Preview\u003C/strong>: visual thumbnail of the landing page\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Fallback Page Info\u003C/strong>: name, page ID, creation timestamp\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>Ranking Mode\u003C/strong>: whether "Smart Ranking" or "No Ranking" is in effect\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>Mounted Feature\u003C/strong>: the navigation target (Link URL / Custom Address / Other Product)\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>Stats\u003C/strong>: PV, UV, click count\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"6\"\n        >\u003Cstrong>Diagnostics\u003C/strong>: system-flagged health status of the landing page\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"7\"\n        >\u003Cstrong>Actions\u003C/strong>: Edit, Preview\u003C/li>\u003C/ul>\u003Ch3>Step 3: New Landing Page → Pick Template + Smart Ranking + Name\u003C/h3>\u003Cp>Click "\u003Cstrong>+ New Landing Page\u003C/strong>" in the top-right; the \u003Cstrong>New Fallback Page\u003C/strong> panel slides in from the right. Three things to do in this single panel:\u003C/p>\u003Cp>\u003Cstrong>① Pick a template\u003C/strong>\u003C/p>\u003Cp>The system offers \u003Cstrong>4 templates\u003C/strong>:\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Template \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Visual signature \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>TT-Style Feed\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Mimics TikTok vertical video — full-screen background + interaction icons + bottom CTA card \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Clean Video Stream\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Full-screen video ad (\u003Cstrong>video only\u003C/strong>) + bottom CTA strip \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Meta Feed\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Recreates Facebook feed sponsored content \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Plain Single-Page\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> A complete main visual + a single bottom action button \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>Not sure which one to use? Create several and let Smart Ranking below find the most effective one automatically.\u003C/p>\u003Cp>\u003Cstrong>② Smart Ranking toggle\u003C/strong>\u003C/p>\u003Cp>Below the template selector, the "\u003Cstrong>Smart Ranking\u003C/strong>" toggle is \u003Cstrong>on by default\u003C/strong>, marked "Strongly recommended." The system shows the official explanation right below the toggle:\u003C/p>\u003Cblockquote>The system automatically combines and ranks pages based on the creatives you add and real campaign data. Enabling this brings \u003Cstrong>+6% reflow effectiveness\u003C/strong>.\u003C/blockquote>\u003Cp>Keep it on by default — unless you want to manually control the display order of each creative page.\u003C/p>\u003Cp>\u003Cstrong>③ Enter a name\u003C/strong>\u003C/p>\u003Cp>The bottom field takes a \u003Cstrong>Fallback Page name\u003C/strong> (backend identifier only — not shown to end users).\u003C/p>\u003Cp>Once filled in, click "\u003Cstrong>Next\u003C/strong>" in the bottom-right to enter the editor.\u003C/p>\u003Ch3>Step 4: Use the Editor to Configure Each Page\u003C/h3>\u003Cp>Once you've picked a template, the editor opens. The editor has three columns — \u003Cstrong>left\u003C/strong>: page list (1 page by default; click "Add Page" to add more), \u003Cstrong>center\u003C/strong>: live preview of the current page, \u003Cstrong>right\u003C/strong>: configuration form for the current page.\u003C/p>\u003Cp>Per-page configuration (using TT-Style Feed as an example; other templates differ slightly):\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Format\u003C/strong>: Video Ad / Image Ad (note: Clean Video Stream is video-only)\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Set Avatar & Username\u003C/strong>: pick a publisher account — its avatar and username auto-populate the user-facing display\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>Creative Asset\u003C/strong>: upload from local or pick from the asset library. The form shows a hint right inline: \u003Cstrong>this creative will not trigger review — using assets different from your usual ones works better\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>Set Ad Copy\u003C/strong>: the description copy users see\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>Set Action Copy\u003C/strong>: the text on the CTA button\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"6\"\n        >\u003Cstrong>Button Navigation Target\u003C/strong>: Link URL / Custom Address / Other Product (see table below)\u003C/li>\u003C/ul>\u003Cp>The button navigation target supports \u003Cstrong>3 types\u003C/strong>:\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Type \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Use case \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Link URL\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Navigates to the configured Target Page URL of the corresponding ReflowLink \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Custom Address\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Navigates to a custom deeplink or URL with parameters \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Other Product\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Navigates to another product from your Product Library. The system's hint reads: "\u003Cstrong>Configure a different product and content from the first hop — conversion improves\u003C/strong>" \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cblockquote>💡 \u003Cstrong>Advanced\u003C/strong>: place multiple products in a multi-page structure — one Fallback Page mounting creatives for several products simultaneously, with each page navigating to a different one. A single ReflowLink can carry secondary conversion for multiple products at once.\u003C/blockquote>\u003Ch3>Step 5: Save and Publish\u003C/h3>\u003Cp>Once all pages are configured, click "\u003Cstrong>Publish\u003C/strong>" in the bottom-right (the "Exit" button on the left lets you abandon your edits). The landing page returns to the list, ready to be mounted on a ReflowLink.\u003C/p>\u003Cp>That completes the Fallback Page itself. The next step is to mount it on a specific ReflowLink to take effect.\u003C/p>\u003Chr />\u003Ch2>Part 2: Mount the Fallback Page on a ReflowLink\u003C/h2>\u003Ch3>Step 6: Open the ReflowLink Editor\u003C/h3>\u003Cp>Go to "\u003Cstrong>Campaign Management → ReflowLinks\u003C/strong>." Find the link you want to mount the Fallback Page on, and click "\u003Cstrong>Edit\u003C/strong>."\u003C/p>\u003Cblockquote>💡 \u003Cstrong>Tip\u003C/strong>: If you don't have any ReflowLinks yet, click "New ReflowLink" first and walk through the 4-step creation wizard. The following steps also apply to step 2 of the new-link flow.\u003C/blockquote>\u003Ch3>Step 7: Switch to the "Fallback Page Configuration" Tab\u003C/h3>\u003Cp>In the link editor, you'll see several tabs on the left or top: Campaign Setup / Fallback Page Configuration / Complaint Reflow Setup / Basic Info. Click "\u003Cstrong>Fallback Page Configuration\u003C/strong>."\u003C/p>\u003Ch3>Step 8: Select the Fallback Page to Mount\u003C/h3>\u003Cp>Click "\u003Cstrong>Select Fallback Page\u003C/strong>." A selection panel pops up. Tick the page you just created.\u003C/p>\u003Cp>After mounting, the selected page shows up in the configuration tab.\u003C/p>\u003Ch3>Step 9: Save the Link\u003C/h3>\u003Cp>Click "\u003Cstrong>Save\u003C/strong>" in the top-right (or "\u003Cstrong>Publish\u003C/strong>" if you're in the 4-step wizard). The configuration takes effect immediately — from this moment on, reflow traffic on this ReflowLink enters the Fallback Page you just mounted.\u003C/p>\u003Chr />\u003Ch2>What Happens After Configuration\u003C/h2>\u003Cp>Once mounted, the reflow traffic distribution logic becomes:\u003C/p>\u003Cp>```\u003Cbr />Trigger Action                    Page User Sees\u003Cbr />──────────────────                ──────────────────────\u003Cbr />First click on the ad        →    First-hop landing page\u003Cbr />                                  (the standard review page)\u003C/p>\u003Cp>Return / re-enter            →    Fallback Page\u003Cbr />(back button / switch back)       (the one you just mounted)\u003Cbr />                                  ↓\u003Cbr />                                  Click anywhere on the page\u003Cbr />                                  → navigates to your target\u003Cbr />```\u003C/p>\u003Cp>From now on, secondary visit and click data starts accumulating on this ReflowLink. Back in the "Fallback Page" list, the \u003Cstrong>Stats\u003C/strong> column for each row shows that page's \u003Cstrong>PV, UV, click count\u003C/strong>. The \u003Cstrong>Diagnostics\u003C/strong> column has a "View Analysis" entry that opens a more detailed analytics panel.\u003C/p>\u003Chr />\u003Ch2>About the User Experience\u003C/h2>\u003Cp>After configuration, run the entire user path on a real device yourself — see how the Fallback Page renders on actual hardware: visual clarity, complete creative loading, correct navigation.\u003C/p>\u003Cp>If you want to learn:\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >The scenarios where reflow gets triggered (return / re-enter)\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >What each template looks like on the user side\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >The design logic behind whole-page clickable\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >Why this mechanism reliably brings 10-20% extra clicks\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >The advanced multi-page structure + Smart Ranking play\u003C/li>\u003C/ul>\u003Cp>Read: 👉 \u003Ca href=\"#\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Fallback Page: 10-20% Extra Clicks From Bounce Traffic\u003C/strong>\u003C/a>\u003C/p>\u003Cp>For configuration issues, contact your dedicated Customer Success Manager, or reach out via the contact entry on DeepClick Platform.\u003C/p>\u003C/div>","https://deepclick.com/resources/blog/fallback-landing-page-setup-guide","69fece3dd4e4be00c8ae11a2",{"detail":13,"format":13,"mode":14,"style":15,"text":907,"type":17,"version":18},". This article focuses on the user-side experience and feature value.",{"type":173,"version":18},{"children":910,"direction":23,"format":15,"indent":13,"type":178,"version":18,"tag":179},[911],{"detail":13,"format":13,"mode":14,"style":15,"text":912,"type":17,"version":18},"1. What is a Fallback Page",{"children":914,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[915,917,919,921,923],{"detail":13,"format":13,"mode":14,"style":15,"text":916,"type":17,"version":18},"A Fallback Page is a separate landing layer attached to a DeepClick ",{"detail":13,"format":18,"mode":14,"style":15,"text":918,"type":17,"version":18},"ReflowLink",{"detail":13,"format":13,"mode":14,"style":15,"text":920,"type":17,"version":18},". It doesn't replace your first-hop landing page — instead, it ",{"detail":13,"format":18,"mode":14,"style":15,"text":922,"type":17,"version":18},"kicks in only the moment a user returns",{"detail":13,"format":13,"mode":14,"style":15,"text":924,"type":17,"version":18},", presenting them with a page completely different from the first-hop.",{"children":926,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[927],{"detail":13,"format":13,"mode":14,"style":15,"text":928,"type":17,"version":18},"You can think of the entire flow this way:",{"children":930,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[931,932,933,934,935,937,938,939,940],{"detail":13,"format":13,"mode":14,"style":15,"text":799,"type":17,"version":18},{"type":801,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":803,"type":17,"version":18},{"type":801,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":936,"type":17,"version":18},"─────────────────                 ──────────────────────",{"type":801,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":809,"type":17,"version":18},{"type":801,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":941,"type":17,"version":18},"                                  (compliant, review-ready)",{"children":943,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[944,945,946,948,949,951,952],{"detail":13,"format":13,"mode":14,"style":15,"text":816,"type":17,"version":18},{"type":801,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":947,"type":17,"version":18},"(back button / switch back)       (high-converting,",{"type":801,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":950,"type":17,"version":18},"                                  whole-page clickable)",{"type":801,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":799,"type":17,"version":18},{"children":954,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":18,"textStyle":15},[955,957],{"detail":13,"format":18,"mode":14,"style":15,"text":956,"type":17,"version":18},"Key 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",{"children":969,"direction":23,"format":15,"indent":13,"type":190,"version":18,"backgroundColor":23,"colSpan":18,"headerState":18,"rowSpan":18},[970],{"children":971,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[972],{"detail":13,"format":13,"mode":14,"style":15,"text":973,"type":17,"version":18}," First-hop page ",{"children":975,"direction":23,"format":15,"indent":13,"type":190,"version":18,"backgroundColor":23,"colSpan":18,"headerState":18,"rowSpan":18},[976],{"children":977,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[978],{"detail":13,"format":13,"mode":14,"style":15,"text":979,"type":17,"version":18}," Fallback Page ",{"children":981,"direction":23,"format":15,"indent":13,"type":197,"version":18},[982,988,994],{"children":983,"direction":23,"format":15,"indent":13,"type":190,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[984],{"children":985,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[986],{"detail":13,"format":13,"mode":14,"style":15,"text":987,"type":17,"version":18}," Trigger ",{"children":989,"direction":23,"format":15,"indent":13,"type":190,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[990],{"children":991,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[992],{"detail":13,"format":13,"mode":14,"style":15,"text":993,"type":17,"version":18}," First click on the ad 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",{"children":1009,"direction":23,"format":15,"indent":13,"type":190,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[1010],{"children":1011,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[1012],{"detail":13,"format":13,"mode":14,"style":15,"text":1013,"type":17,"version":18}," Pass ad platform review ",{"children":1015,"direction":23,"format":15,"indent":13,"type":190,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[1016],{"children":1017,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[1018],{"detail":13,"format":13,"mode":14,"style":15,"text":1019,"type":17,"version":18}," Maximize clicks and conversion ",{"children":1021,"direction":23,"format":15,"indent":13,"type":197,"version":18},[1022,1028,1034],{"children":1023,"direction":23,"format":15,"indent":13,"type":190,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[1024],{"children":1025,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[1026],{"detail":13,"format":13,"mode":14,"style":15,"text":1027,"type":17,"version":18}," Content freedom ",{"children":1029,"direction":23,"format":15,"indent":13,"type":190,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[1030],{"children":1031,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[1032],{"detail":13,"format":13,"mode":14,"style":15,"text":1033,"type":17,"version":18}," Constrained by platform policies ",{"children":1035,"direction":23,"format":15,"indent":13,"type":190,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[1036],{"children":1037,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[1038],{"detail":13,"format":13,"mode":14,"style":15,"text":1039,"type":17,"version":18}," Fully under your control ",{"children":1041,"direction":23,"format":15,"indent":13,"type":197,"version":18},[1042,1048,1054],{"children":1043,"direction":23,"format":15,"indent":13,"type":190,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[1044],{"children":1045,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[1046],{"detail":13,"format":13,"mode":14,"style":15,"text":1047,"type":17,"version":18}," Conversion pressure ",{"children":1049,"direction":23,"format":15,"indent":13,"type":190,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[1050],{"children":1051,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[1052],{"detail":13,"format":13,"mode":14,"style":15,"text":1053,"type":17,"version":18}," Must balance compliance + conversion ",{"children":1055,"direction":23,"format":15,"indent":13,"type":190,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[1056],{"children":1057,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[1058],{"detail":13,"format":13,"mode":14,"style":15,"text":1059,"type":17,"version":18}," Conversion-only focus ",[256,256,256],{"type":173,"version":18},{"children":1063,"direction":23,"format":15,"indent":13,"type":178,"version":18,"tag":179},[1064],{"detail":13,"format":13,"mode":14,"style":15,"text":1065,"type":17,"version":18},"2. When Does the User See the Fallback Page",{"children":1067,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[1068,1070,1072,1074,1076],{"detail":13,"format":13,"mode":14,"style":15,"text":1069,"type":17,"version":18},"The Fallback Page ",{"detail":13,"format":18,"mode":14,"style":15,"text":1071,"type":17,"version":18},"only shows to users who have already seen the first-hop page",{"detail":13,"format":13,"mode":14,"style":15,"text":1073,"type":17,"version":18},". The complete trigger flow: a user clicks the ad and lands on the first-hop landing page (App Store page / website page / etc.); if they exit and return, or switch away and come back to the page — that's when DeepClick ",{"detail":13,"format":18,"mode":14,"style":15,"text":1075,"type":17,"version":18},"swaps in the Fallback Page in real time",{"detail":13,"format":13,"mode":14,"style":15,"text":88,"type":17,"version":18},{"type":291,"version":71,"format":15,"id":1078,"fields":1079,"relationTo":294,"value":1080},"69fecfe3c5e60400e9ca33bf",{},{"id":1081,"alt":1082,"updatedAt":1083,"createdAt":1083,"url":1084,"thumbnailURL":23,"filename":1085,"mimeType":1086,"filesize":1087,"width":1088,"height":1089},164,"Fallback Page trigger scenarios: user taps Back or switches away and returns, DeepClick swaps the page in real time","2026-05-09T06:10:42.728Z","https://cms-r2.deepclick.com/image-9bf1157db965.png","image-9bf1157db965.png","image/png",2560219,2400,1410,{"children":1091,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[1092],{"detail":13,"format":13,"mode":14,"style":15,"text":1093,"type":17,"version":18},"Two typical trigger actions:",{"children":1095,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":18,"textStyle":15},[1096],{"detail":13,"format":18,"mode":14,"style":15,"text":1097,"type":17,"version":18},"① Return",{"children":1099,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[1100,1102,1104,1106,1108],{"detail":13,"format":13,"mode":14,"style":15,"text":1101,"type":17,"version":18},"The user clicks the ad, the browser navigates to your first-hop landing page (App Store page / website / etc.). They glance at it, decide they're not interested, and ",{"detail":13,"format":18,"mode":14,"style":15,"text":1103,"type":17,"version":18},"exit back",{"detail":13,"format":13,"mode":14,"style":15,"text":1105,"type":17,"version":18}," — and that's when DeepClick ",{"detail":13,"format":18,"mode":14,"style":15,"text":1107,"type":17,"version":18},"swaps in the Fallback Page",{"detail":13,"format":13,"mode":14,"style":15,"text":1109,"type":17,"version":18},", keeping the user on the new page.",{"children":1111,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[1112],{"detail":13,"format":13,"mode":14,"style":15,"text":1113,"type":17,"version":18},"This is the most frequent reflow scenario. In essence, it intercepts the user's \"I want to leave\" action and turns it into \"let me take another look at this new content.\"",{"children":1115,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":18,"textStyle":15},[1116],{"detail":13,"format":18,"mode":14,"style":15,"text":1117,"type":17,"version":18},"② Re-enter",{"children":1119,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[1120,1122,1124,1126,1128],{"detail":13,"format":13,"mode":14,"style":15,"text":1121,"type":17,"version":18},"The user clicks a Facebook ad and lands on the first-hop page. They ",{"detail":13,"format":18,"mode":14,"style":15,"text":1123,"type":17,"version":18},"don't close the page",{"detail":13,"format":13,"mode":14,"style":15,"text":1125,"type":17,"version":18}," — they go off to browse other web pages (clicking links, switching tabs, replying to messages). Some time later they ",{"detail":13,"format":18,"mode":14,"style":15,"text":1127,"type":17,"version":18},"come back to this page",{"detail":13,"format":13,"mode":14,"style":15,"text":1129,"type":17,"version":18}," — what should have been the original first-hop page is now the Fallback Page.",{"children":1131,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[1132],{"detail":13,"format":13,"mode":14,"style":15,"text":1133,"type":17,"version":18},"In this scenario, the user is returning with active intent (\"I want to look at this page\"), so conversion intent is even more concentrated than in the \"return\" scenario.",{"children":1135,"direction":23,"format":15,"indent":13,"type":49,"version":18},[1136,1137,1139,1141,1143],{"detail":13,"format":13,"mode":14,"style":15,"text":260,"type":17,"version":18},{"detail":13,"format":18,"mode":14,"style":15,"text":1138,"type":17,"version":18},"Key point",{"detail":13,"format":13,"mode":14,"style":15,"text":1140,"type":17,"version":18},": The first time a user lands on the first-hop page, they always see the first-hop page itself. ",{"detail":13,"format":18,"mode":14,"style":15,"text":1142,"type":17,"version":18},"The Fallback Page only appears on the second (and later) visits",{"detail":13,"format":13,"mode":14,"style":15,"text":1144,"type":17,"version":18}," — that's why it's called \"reflow.\"",{"type":173,"version":18},{"children":1147,"direction":23,"format":15,"indent":13,"type":178,"version":18,"tag":179},[1148],{"detail":13,"format":13,"mode":14,"style":15,"text":1149,"type":17,"version":18},"3. What the Fallback Page Looks Like to the User",{"children":1151,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[1152,1154,1156],{"detail":13,"format":13,"mode":14,"style":15,"text":1153,"type":17,"version":18},"The Fallback Page comes in ",{"detail":13,"format":18,"mode":14,"style":15,"text":1155,"type":17,"version":18},"4 template styles",{"detail":13,"format":13,"mode":14,"style":15,"text":1157,"type":17,"version":18},". Each has a completely different visual language, covering different ad categories and user preferences.",{"children":1159,"direction":23,"format":15,"indent":13,"type":178,"version":18,"tag":278},[1160],{"detail":13,"format":13,"mode":14,"style":15,"text":418,"type":17,"version":18},{"children":1162,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[1163,1165,1167],{"detail":13,"format":13,"mode":14,"style":15,"text":1164,"type":17,"version":18},"Mimics the visual language of TikTok vertical video: ",{"detail":13,"format":18,"mode":14,"style":15,"text":1166,"type":17,"version":18},"full-screen background",{"detail":13,"format":13,"mode":14,"style":15,"text":1168,"type":17,"version":18}," (configure a background video or image), interaction icons (like / comment / share) overlaid on the right, recreating the \"short-video feed\" experience. A fixed CTA card at the bottom contains an avatar, username, description copy, and an action button.",{"children":1170,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":18,"textStyle":15},[1171,1173],{"detail":13,"format":18,"mode":14,"style":15,"text":1172,"type":17,"version":18},"Configurable elements",{"detail":13,"format":13,"mode":14,"style":15,"text":1174,"type":17,"version":18},": background video / image, avatar, username, description copy, button text.",{"children":1176,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":18,"textStyle":15},[1177,1179],{"detail":13,"format":18,"mode":14,"style":15,"text":1178,"type":17,"version":18},"Best for",{"detail":13,"format":13,"mode":14,"style":15,"text":1180,"type":17,"version":18},": short-video-driven apps, entertainment products, e-commerce hot items.",{"children":1182,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":18,"textStyle":15},[1183,1185],{"detail":13,"format":18,"mode":14,"style":15,"text":1184,"type":17,"version":18},"User feel",{"detail":13,"format":13,"mode":14,"style":15,"text":1186,"type":17,"version":18},": matches the user's daily TikTok scrolling experience — full-screen content captures attention, and the bottom CTA gives a clear conversion path.",{"type":291,"version":71,"format":15,"id":1188,"fields":23,"relationTo":294,"value":1189},"69fed00ac5e60400e9ca33c0",{"id":1190,"alt":1191,"updatedAt":1192,"createdAt":1193,"url":1194,"thumbnailURL":23,"filename":1195,"mimeType":1086,"filesize":1196,"width":1197,"height":1198},138,"TT 风格信息流 · C 端真机展示：模仿 TikTok 竖屏视频样式，背景铺满整屏，右侧叠加点赞 / 评论 / 分享互动图标，底部固定 CTA 卡片含头像、昵称、描述文案和行动按钮","2026-05-07T10:35:10.757Z","2026-05-07T09:06:37.669Z","https://cms-r2.deepclick.com/播放页_出现广告.png","播放页_出现广告.png",541273,563,1218,{"children":1200,"direction":23,"format":15,"indent":13,"type":178,"version":18,"tag":278},[1201],{"detail":13,"format":13,"mode":14,"style":15,"text":434,"type":17,"version":18},{"children":1203,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[1204,1206,1208,1210,1212],{"detail":13,"format":13,"mode":14,"style":15,"text":1205,"type":17,"version":18},"Plays a video ad full-screen (",{"detail":13,"format":18,"mode":14,"style":15,"text":1207,"type":17,"version":18},"videos only — no static images",{"detail":13,"format":13,"mode":14,"style":15,"text":1209,"type":17,"version":18},"), with a circular play button overlay in the center and a horizontal CTA strip at the bottom. The visual is extremely clean — ",{"detail":13,"format":18,"mode":14,"style":15,"text":1211,"type":17,"version":18},"no side icons, no engagement counts, no social ornaments",{"detail":13,"format":13,"mode":14,"style":15,"text":1213,"type":17,"version":18},". All attention goes to the video and the bottom button.",{"children":1215,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":18,"textStyle":15},[1216,1217],{"detail":13,"format":18,"mode":14,"style":15,"text":1172,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":1218,"type":17,"version":18},": ad video, bottom CTA copy.",{"children":1220,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":18,"textStyle":15},[1221,1222],{"detail":13,"format":18,"mode":14,"style":15,"text":1178,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":1223,"type":17,"version":18},": categories that already have video creative ready (short drama, games, beauty / fashion clips, product demos), where the video itself does the persuading and you don't need extra \"feed-like\" framing.",{"children":1225,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":18,"textStyle":15},[1226,1227],{"detail":13,"format":18,"mode":14,"style":15,"text":1184,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":1228,"type":17,"version":18},": highly focused, no distractions — the video itself carries the persuasion.",{"type":291,"version":71,"format":15,"id":1230,"fields":23,"relationTo":294,"value":1231},"69fed034c5e60400e9ca33c1",{"id":1232,"alt":1233,"updatedAt":1234,"createdAt":1234,"url":1235,"thumbnailURL":23,"filename":1236,"mimeType":1086,"filesize":1237,"width":1238,"height":1239},139,"纯净视频流 · C 端真机展示：整屏播放一段视频广告（仅支持视频，不支持静态图片），中央叠加圆形播放按钮，底部固定一条横向 CTA 条带文字，无边栏图标和社交装饰","2026-05-07T09:09:26.823Z","https://cms-r2.deepclick.com/image-56.png","image-56.png",1386369,750,1432,{"children":1241,"direction":23,"format":15,"indent":13,"type":178,"version":18,"tag":278},[1242],{"detail":13,"format":13,"mode":14,"style":15,"text":454,"type":17,"version":18},{"children":1244,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[1245,1247,1249],{"detail":13,"format":13,"mode":14,"style":15,"text":1246,"type":17,"version":18},"Recreates the Sponsored Post layout in a Facebook feed: top navigation bar in Facebook style (Home / Video / Friends / Profile / Notifications), and the body is a sponsored ad card — ",{"detail":13,"format":18,"mode":14,"style":15,"text":1248,"type":17,"version":18},"publisher name, \"Sponsored\" label, ad copy, main image, brand info card (brand name + description + URL + action button), with like and view counts at the bottom",{"detail":13,"format":13,"mode":14,"style":15,"text":1250,"type":17,"version":18},". Visually, it's almost indistinguishable from real Facebook feed content.",{"children":1252,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":18,"textStyle":15},[1253,1254],{"detail":13,"format":18,"mode":14,"style":15,"text":1172,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":1255,"type":17,"version":18},": publisher name, ad copy, main image, brand name, brand description, brand URL, action button text.",{"children":1257,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":18,"textStyle":15},[1258,1259],{"detail":13,"format":18,"mode":14,"style":15,"text":1178,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":1260,"type":17,"version":18},": high-Facebook-penetration markets (North America / Europe / Southeast Asia), social-native products, brand-driven e-commerce.",{"children":1262,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":18,"textStyle":15},[1263,1264],{"detail":13,"format":18,"mode":14,"style":15,"text":1184,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":1265,"type":17,"version":18},": because the visual matches real social content, users have the lowest \"this is an ad\" alertness — conversion typically beats designs that look obviously like landing pages.",{"type":291,"version":71,"format":15,"id":1267,"fields":23,"relationTo":294,"value":1268},"69fed053c5e60400e9ca33c2",{"id":1269,"alt":1270,"updatedAt":1271,"createdAt":1272,"url":1273,"thumbnailURL":23,"filename":1274,"mimeType":1086,"filesize":1275,"width":1197,"height":1276},142,"Meta 信息流 · C 端真机展示：还原 Facebook 赞助内容样式，含 FB 风格顶部导航、发布页名称、广告文案、主图、品牌信息卡片（品牌名 + 描述 + 网址 + 行动按钮）、底部点赞数与观看数","2026-05-07T10:33:33.990Z","2026-05-07T09:28:48.750Z","https://cms-r2.deepclick.com/Group 14.png","Group 14.png",551419,905,{"children":1278,"direction":23,"format":15,"indent":13,"type":178,"version":18,"tag":278},[1279],{"detail":13,"format":13,"mode":14,"style":15,"text":470,"type":17,"version":18},{"children":1281,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[1282,1284,1286],{"detail":13,"format":13,"mode":14,"style":15,"text":1283,"type":17,"version":18},"Doesn't follow the feed format — just a ",{"detail":13,"format":18,"mode":14,"style":15,"text":1285,"type":17,"version":18},"complete main visual + a single bottom action button",{"detail":13,"format":13,"mode":14,"style":15,"text":1287,"type":17,"version":18},". The whole page (background, copy, decoration, campaign elements like spinning wheels) is fully designed by you. Button text and style are also configurable.",{"children":1289,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":18,"textStyle":15},[1290,1292],{"detail":13,"format":18,"mode":14,"style":15,"text":1291,"type":17,"version":18},"Typical uses",{"detail":13,"format":13,"mode":14,"style":15,"text":1293,"type":17,"version":18},": lottery wheels, limited-time campaign pages, new-user welcome pages, holiday promotions — anything that can be told in a single image.",{"children":1295,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":18,"textStyle":15},[1296,1297],{"detail":13,"format":18,"mode":14,"style":15,"text":1172,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":1298,"type":17,"version":18},": the entire main visual (image design is fully free), bottom button text, button color / style.",{"children":1300,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":18,"textStyle":15},[1301,1302],{"detail":13,"format":18,"mode":14,"style":15,"text":1178,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":1303,"type":17,"version":18},": campaign-driven marketing, welfare distribution, scenarios that need a strong visual hook.",{"children":1305,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":18,"textStyle":15},[1306,1307],{"detail":13,"format":18,"mode":14,"style":15,"text":1184,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":1308,"type":17,"version":18},": clear \"promo / event\" energy that activates the user's claim motivation.",{"type":291,"version":71,"format":15,"id":1310,"fields":23,"relationTo":294,"value":1311},"69fed075c5e60400e9ca33c3",{"id":1312,"alt":1313,"updatedAt":1314,"createdAt":1314,"url":1315,"thumbnailURL":23,"filename":1316,"mimeType":1086,"filesize":1317,"width":1318,"height":1319},140,"普通单页 · C 端真机展示：一张完整的主视觉 + 一个底部行动按钮的简单结构，整张页面视觉内容由客户自由设计","2026-05-07T09:14:02.105Z","https://cms-r2.deepclick.com/image-57.png","image-57.png",980037,684,1194,{"type":173,"version":18},{"children":1322,"direction":23,"format":15,"indent":13,"type":178,"version":18,"tag":179},[1323],{"detail":13,"format":13,"mode":14,"style":15,"text":1324,"type":17,"version":18},"4. Whole-Page Clickable: The Core Interaction",{"children":1326,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[1327,1329,1331],{"detail":13,"format":13,"mode":14,"style":15,"text":1328,"type":17,"version":18},"Regardless of which template you pick, ",{"detail":13,"format":18,"mode":14,"style":15,"text":1330,"type":17,"version":18},"all Fallback Pages follow the same click rule",{"detail":13,"format":13,"mode":14,"style":15,"text":1332,"type":17,"version":18},": a click anywhere on the page navigates to the target you've pre-configured.",{"children":1334,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[1335,1336,1337,1339,1340,1342,1343,1345,1346,1348,1349,1351,1352,1354,1355,1357,1358],{"detail":13,"format":13,"mode":14,"style":15,"text":799,"type":17,"version":18},{"type":801,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":1338,"type":17,"version":18},"User clicks anywhere on the Fallback Page",{"type":801,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":1341,"type":17,"version":18},"(video, card, button, blank space)",{"type":801,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":1344,"type":17,"version":18},"    ↓",{"type":801,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":1347,"type":17,"version":18},"All clicks navigate to the target you configured:",{"type":801,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":1350,"type":17,"version":18},"    · Link URL: jump to an external URL",{"type":801,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":1353,"type":17,"version":18},"    · Custom address: jump to any deeplink you've defined",{"type":801,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":1356,"type":17,"version":18},"    · Other Product: jump to another product in your Product Library",{"type":801,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":799,"type":17,"version":18},{"children":1360,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[1361,1363,1365],{"detail":13,"format":13,"mode":14,"style":15,"text":1362,"type":17,"version":18},"The core idea: ",{"detail":13,"format":18,"mode":14,"style":15,"text":1364,"type":17,"version":18},"don't make users think about \"where to click.\"",{"detail":13,"format":13,"mode":14,"style":15,"text":1366,"type":17,"version":18}," Every active click is treated as a positive signal and routed to the conversion target. This is also one of the reasons Fallback Pages convert better than first-hop pages — first-hop pages have to hide CTAs from reviewers, while Fallback Pages can have \"the whole screen as the CTA.\"",{"type":173,"version":18},{"children":1369,"direction":23,"format":15,"indent":13,"type":178,"version":18,"tag":179},[1370],{"detail":13,"format":13,"mode":14,"style":15,"text":1371,"type":17,"version":18},"5. Why It Brings 10-20% Extra Clicks",{"children":1373,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[1374,1376,1378],{"detail":13,"format":13,"mode":14,"style":15,"text":1375,"type":17,"version":18},"The Fallback Page reliably brings 10-20% extra clicks because it ",{"detail":13,"format":18,"mode":14,"style":15,"text":1377,"type":17,"version":18},"changes three things",{"detail":13,"format":13,"mode":14,"style":15,"text":392,"type":17,"version":18},{"children":1380,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":18,"textStyle":15},[1381],{"detail":13,"format":18,"mode":14,"style":15,"text":1382,"type":17,"version":18},"① It gives the user fresh content",{"children":1384,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[1385],{"detail":13,"format":13,"mode":14,"style":15,"text":1386,"type":17,"version":18},"Attention to repeated content drops fast. If the user returns and sees the same first-hop page, that's effectively showing them the same page twice — most likely ignored. Fallback Pages ensure the user sees something new every time they come back, reactivating their attention.",{"children":1388,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":18,"textStyle":15},[1389],{"detail":13,"format":18,"mode":14,"style":15,"text":1390,"type":17,"version":18},"② It unlocks creative freedom",{"children":1392,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[1393],{"detail":13,"format":13,"mode":14,"style":15,"text":1394,"type":17,"version":18},"The first-hop page must pass ad platform review — copy can't be too aggressive, buttons can't be too flashy. Fallback Pages happen after the user has already left the ad platform, so creatives don't go through platform re-review. 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other questions or 1-on-1 campaign strategy guidance, contact your dedicated Customer Success Manager, or reach out via the contact entry on DeepClick Platform.",{"id":2066,"alt":2067,"updatedAt":2068,"createdAt":2068,"url":2069,"thumbnailURL":23,"filename":2070,"mimeType":1086,"filesize":2071,"width":2072,"height":2073},163,"Fallback Page feature overview cover with mobile template showcase","2026-05-09T06:06:02.932Z","https://cms-r2.deepclick.com/image-b49f1b408746.png","image-b49f1b408746.png",1428030,1920,1080,{"title":69,"description":77,"image":2075},{"id":2066,"alt":2067,"updatedAt":2068,"createdAt":2068,"url":2069,"thumbnailURL":23,"filename":2070,"mimeType":1086,"filesize":2071,"width":2072,"height":2073},"fallback-landing-page-overview",{"id":323,"name":2078,"avatar":76,"updatedAt":2079,"createdAt":2080},"DeepClick","2026-04-22T08:09:35.299Z","2026-04-22T06:42:49.116Z",{"id":323,"titleZh":2082,"titleEn":2083,"slug":2084,"order":71,"updatedAt":2085,"createdAt":2086},"产品教程","Product Tutorial","product-tutorial","2026-04-27T08:36:57.194Z","2026-04-22T03:32:28.956Z","2026-05-14T09:31:11.232Z","2026-05-07T09:17:11.833Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>The biggest waste in ad spend isn't the budget itself — it's that \u003Cstrong>users have already clicked through, but they look at the page once and leave\u003C/strong>.\u003C/p>\u003Cp>The first-hop landing page only converts the \u003Cstrong>easiest segment\u003C/strong> of your user journey. The rest — those who "glance and exit," "abandon halfway," or "open and close" — are out of reach for most ad links. The moment they leave, that impression is wasted.\u003C/p>\u003Cp>\u003Cstrong>Fallback Page\u003C/strong> is the second-chance net DeepClick prepares for this lost traffic: when users exit the first-hop page, or switch away and come back later, DeepClick replaces the page in real time with a \u003Cstrong>dedicated Fallback Page\u003C/strong>. Fresher content, design freedom, and the entire page is clickable. \u003Cstrong>The extra 10-20% clicks come from this mechanism.\u003C/strong>\u003C/p>\u003Cblockquote>⚡ \u003Cstrong>TL;DR\u003C/strong>: The first visit shows users the compliant first-hop page. The \u003Cstrong>return visit\u003C/strong> shows the conversion-optimized Fallback Page. Two impressions, two strategies, two conversion chances.\u003C/blockquote>\u003Cblockquote>Want to jump straight to configuration? See: \u003Ca href=\"/resources/blog/fallback-landing-page-setup-guide\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Fallback Page Setup Guide: Creatives Free From Platform Re-Review\u003C/strong>\u003C/a>. This article focuses on the user-side experience and feature value.\u003C/blockquote>\u003Chr />\u003Ch2>1. What is a Fallback Page\u003C/h2>\u003Cp>A Fallback Page is a separate landing layer attached to a DeepClick \u003Cstrong>ReflowLink\u003C/strong>. It doesn't replace your first-hop landing page — instead, it \u003Cstrong>kicks in only the moment a user returns\u003C/strong>, presenting them with a page completely different from the first-hop.\u003C/p>\u003Cp>You can think of the entire flow this way:\u003C/p>\u003Cp>```\u003Cbr />Trigger Action                    Page User Sees\u003Cbr />─────────────────                 ──────────────────────\u003Cbr />First click on the ad        →    First-hop landing page\u003Cbr />                                  (compliant, review-ready)\u003C/p>\u003Cp>Return / re-enter            →    Fallback Page\u003Cbr />(back button / switch back)       (high-converting,\u003Cbr />                                  whole-page clickable)\u003Cbr />```\u003C/p>\u003Cp>\u003Cstrong>Key differences\u003C/strong>:\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Dimension \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> First-hop page \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Fallback Page \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Trigger \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> First click on the ad \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> User returns (back / re-enter) \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Design goal \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Pass ad platform review \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Maximize clicks and conversion \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Content freedom \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Constrained by platform policies \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Fully under your control \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Conversion pressure \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Must balance compliance + conversion \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Conversion-only focus \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Chr />\u003Ch2>2. When Does the User See the Fallback Page\u003C/h2>\u003Cp>The Fallback Page \u003Cstrong>only shows to users who have already seen the first-hop page\u003C/strong>. The complete trigger flow: a user clicks the ad and lands on the first-hop landing page (App Store page / website page / etc.); if they exit and return, or switch away and come back to the page — that's when DeepClick \u003Cstrong>swaps in the Fallback Page in real time\u003C/strong>.\u003C/p>\n        \u003Cimg\n          alt=\"Fallback Page trigger scenarios: user taps Back or switches away and returns, DeepClick swaps the page in real time\"\n          height=\"1410\"\n          src=\"https://cms-r2.deepclick.com/image-9bf1157db965.png\"\n          width=\"2400\"\n        />\n      \u003Cp>Two typical trigger actions:\u003C/p>\u003Cp>\u003Cstrong>① Return\u003C/strong>\u003C/p>\u003Cp>The user clicks the ad, the browser navigates to your first-hop landing page (App Store page / website / etc.). They glance at it, decide they're not interested, and \u003Cstrong>exit back\u003C/strong> — and that's when DeepClick \u003Cstrong>swaps in the Fallback Page\u003C/strong>, keeping the user on the new page.\u003C/p>\u003Cp>This is the most frequent reflow scenario. In essence, it intercepts the user's "I want to leave" action and turns it into "let me take another look at this new content."\u003C/p>\u003Cp>\u003Cstrong>② Re-enter\u003C/strong>\u003C/p>\u003Cp>The user clicks a Facebook ad and lands on the first-hop page. They \u003Cstrong>don't close the page\u003C/strong> — they go off to browse other web pages (clicking links, switching tabs, replying to messages). Some time later they \u003Cstrong>come back to this page\u003C/strong> — what should have been the original first-hop page is now the Fallback Page.\u003C/p>\u003Cp>In this scenario, the user is returning with active intent ("I want to look at this page"), so conversion intent is even more concentrated than in the "return" scenario.\u003C/p>\u003Cblockquote>💡 \u003Cstrong>Key point\u003C/strong>: The first time a user lands on the first-hop page, they always see the first-hop page itself. \u003Cstrong>The Fallback Page only appears on the second (and later) visits\u003C/strong> — that's why it's called "reflow."\u003C/blockquote>\u003Chr />\u003Ch2>3. What the Fallback Page Looks Like to the User\u003C/h2>\u003Cp>The Fallback Page comes in \u003Cstrong>4 template styles\u003C/strong>. Each has a completely different visual language, covering different ad categories and user preferences.\u003C/p>\u003Ch3>TT-Style Feed\u003C/h3>\u003Cp>Mimics the visual language of TikTok vertical video: \u003Cstrong>full-screen background\u003C/strong> (configure a background video or image), interaction icons (like / comment / share) overlaid on the right, recreating the "short-video feed" experience. A fixed CTA card at the bottom contains an avatar, username, description copy, and an action button.\u003C/p>\u003Cp>\u003Cstrong>Configurable elements\u003C/strong>: background video / image, avatar, username, description copy, button text.\u003C/p>\u003Cp>\u003Cstrong>Best for\u003C/strong>: short-video-driven apps, entertainment products, e-commerce hot items.\u003C/p>\u003Cp>\u003Cstrong>User feel\u003C/strong>: matches the user's daily TikTok scrolling experience — full-screen content captures attention, and the bottom CTA gives a clear conversion path.\u003C/p>\n        \u003Cimg\n          alt=\"TT 风格信息流 · C 端真机展示：模仿 TikTok 竖屏视频样式，背景铺满整屏，右侧叠加点赞 / 评论 / 分享互动图标，底部固定 CTA 卡片含头像、昵称、描述文案和行动按钮\"\n          height=\"1218\"\n          src=\"https://cms-r2.deepclick.com/播放页_出现广告.png\"\n          width=\"563\"\n        />\n      \u003Ch3>Clean Video Stream\u003C/h3>\u003Cp>Plays a video ad full-screen (\u003Cstrong>videos only — no static images\u003C/strong>), with a circular play button overlay in the center and a horizontal CTA strip at the bottom. The visual is extremely clean — \u003Cstrong>no side icons, no engagement counts, no social ornaments\u003C/strong>. All attention goes to the video and the bottom button.\u003C/p>\u003Cp>\u003Cstrong>Configurable elements\u003C/strong>: ad video, bottom CTA copy.\u003C/p>\u003Cp>\u003Cstrong>Best for\u003C/strong>: categories that already have video creative ready (short drama, games, beauty / fashion clips, product demos), where the video itself does the persuading and you don't need extra "feed-like" framing.\u003C/p>\u003Cp>\u003Cstrong>User feel\u003C/strong>: highly focused, no distractions — the video itself carries the persuasion.\u003C/p>\n        \u003Cimg\n          alt=\"纯净视频流 · C 端真机展示：整屏播放一段视频广告（仅支持视频，不支持静态图片），中央叠加圆形播放按钮，底部固定一条横向 CTA 条带文字，无边栏图标和社交装饰\"\n          height=\"1432\"\n          src=\"https://cms-r2.deepclick.com/image-56.png\"\n          width=\"750\"\n        />\n      \u003Ch3>Meta Feed\u003C/h3>\u003Cp>Recreates the Sponsored Post layout in a Facebook feed: top navigation bar in Facebook style (Home / Video / Friends / Profile / Notifications), and the body is a sponsored ad card — \u003Cstrong>publisher name, "Sponsored" label, ad copy, main image, brand info card (brand name + description + URL + action button), with like and view counts at the bottom\u003C/strong>. Visually, it's almost indistinguishable from real Facebook feed content.\u003C/p>\u003Cp>\u003Cstrong>Configurable elements\u003C/strong>: publisher name, ad copy, main image, brand name, brand description, brand URL, action button text.\u003C/p>\u003Cp>\u003Cstrong>Best for\u003C/strong>: high-Facebook-penetration markets (North America / Europe / Southeast Asia), social-native products, brand-driven e-commerce.\u003C/p>\u003Cp>\u003Cstrong>User feel\u003C/strong>: because the visual matches real social content, users have the lowest "this is an ad" alertness — conversion typically beats designs that look obviously like landing pages.\u003C/p>\n        \u003Cimg\n          alt=\"Meta 信息流 · C 端真机展示：还原 Facebook 赞助内容样式，含 FB 风格顶部导航、发布页名称、广告文案、主图、品牌信息卡片（品牌名 + 描述 + 网址 + 行动按钮）、底部点赞数与观看数\"\n          height=\"905\"\n          src=\"https://cms-r2.deepclick.com/Group 14.png\"\n          width=\"563\"\n        />\n      \u003Ch3>Plain Single-Page\u003C/h3>\u003Cp>Doesn't follow the feed format — just a \u003Cstrong>complete main visual + a single bottom action button\u003C/strong>. The whole page (background, copy, decoration, campaign elements like spinning wheels) is fully designed by you. Button text and style are also configurable.\u003C/p>\u003Cp>\u003Cstrong>Typical uses\u003C/strong>: lottery wheels, limited-time campaign pages, new-user welcome pages, holiday promotions — anything that can be told in a single image.\u003C/p>\u003Cp>\u003Cstrong>Configurable elements\u003C/strong>: the entire main visual (image design is fully free), bottom button text, button color / style.\u003C/p>\u003Cp>\u003Cstrong>Best for\u003C/strong>: campaign-driven marketing, welfare distribution, scenarios that need a strong visual hook.\u003C/p>\u003Cp>\u003Cstrong>User feel\u003C/strong>: clear "promo / event" energy that activates the user's claim motivation.\u003C/p>\n        \u003Cimg\n          alt=\"普通单页 · C 端真机展示：一张完整的主视觉 + 一个底部行动按钮的简单结构，整张页面视觉内容由客户自由设计\"\n          height=\"1194\"\n          src=\"https://cms-r2.deepclick.com/image-57.png\"\n          width=\"684\"\n        />\n      \u003Chr />\u003Ch2>4. Whole-Page Clickable: The Core Interaction\u003C/h2>\u003Cp>Regardless of which template you pick, \u003Cstrong>all Fallback Pages follow the same click rule\u003C/strong>: a click anywhere on the page navigates to the target you've pre-configured.\u003C/p>\u003Cp>```\u003Cbr />User clicks anywhere on the Fallback Page\u003Cbr />(video, card, button, blank space)\u003Cbr />    ↓\u003Cbr />All clicks navigate to the target you configured:\u003Cbr />    · Link URL: jump to an external URL\u003Cbr />    · Custom address: jump to any deeplink you've defined\u003Cbr />    · Other Product: jump to another product in your Product Library\u003Cbr />```\u003C/p>\u003Cp>The core idea: \u003Cstrong>don't make users think about "where to click."\u003C/strong> Every active click is treated as a positive signal and routed to the conversion target. This is also one of the reasons Fallback Pages convert better than first-hop pages — first-hop pages have to hide CTAs from reviewers, while Fallback Pages can have "the whole screen as the CTA."\u003C/p>\u003Chr />\u003Ch2>5. Why It Brings 10-20% Extra Clicks\u003C/h2>\u003Cp>The Fallback Page reliably brings 10-20% extra clicks because it \u003Cstrong>changes three things\u003C/strong>:\u003C/p>\u003Cp>\u003Cstrong>① It gives the user fresh content\u003C/strong>\u003C/p>\u003Cp>Attention to repeated content drops fast. If the user returns and sees the same first-hop page, that's effectively showing them the same page twice — most likely ignored. Fallback Pages ensure the user sees something new every time they come back, reactivating their attention.\u003C/p>\u003Cp>\u003Cstrong>② It unlocks creative freedom\u003C/strong>\u003C/p>\u003Cp>The first-hop page must pass ad platform review — copy can't be too aggressive, buttons can't be too flashy. Fallback Pages happen after the user has already left the ad platform, so creatives don't go through platform re-review. That creative freedom alone is a source of conversion lift.\u003C/p>\u003Cp>\u003Cstrong>③ Whole-page clickable lowers the barrier\u003C/strong>\u003C/p>\u003Cp>"Click anywhere to navigate" puts the conversion barrier as low as it can go.\u003C/p>\u003Chr />\u003Ch2>6. Smart Ranking: The System Learns Which Pages Work Best\u003C/h2>\u003Cp>DeepClick has built a \u003Cstrong>Smart Ranking\u003C/strong> mechanism into the Fallback Page (on by default):\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >The system \u003Cstrong>automatically adjusts the display order of each creative page\u003C/strong> based on real campaign data\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >Whichever creative gets higher click rates or holds users' attention longer gets \u003Cstrong>ranked further forward\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>You don't need to run manual A/B tests — \u003Cstrong>publish once and the system handles the rest\u003C/strong>.\u003C/p>\u003Chr />\u003Ch2>7. Advanced Play: Multi-Page Structure with Different Targets\u003C/h2>\u003Cp>Fallback Pages support \u003Cstrong>multi-page structures\u003C/strong> — within a single Fallback Page you can place multiple creative "pages," each with different image creatives and different navigation targets.\u003C/p>\u003Cp>Real-world use cases:\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Multi-product matrix\u003C/strong>: you're running 5 apps simultaneously — build one Fallback Page with creatives for all 5. When a user returns, whichever creative they click goes to the matching product. One link carries five products' worth of secondary conversion.\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Multi-creative A/B\u003C/strong>: 5 different creative styles for the same product, letting the system find the most effective one automatically.\u003C/li>\u003C/ul>\n        \u003Cimg\n          alt=\"多页结构示意：同一张回流落地页里放置多个素材"页"，每页可独立配置图片素材与跳转目标\"\n          height=\"1843\"\n          src=\"https://cms-r2.deepclick.com/image-58.png\"\n          width=\"375\"\n        />\n      \u003Chr />\u003Ch2>8. Ready to Configure One for Your ReflowLink?\u003C/h2>\u003Cp>Configuring a Fallback Page takes just two steps: create one in the "Fallback Page" module, then mount it on a ReflowLink. Two steps and reflow traffic starts entering its dedicated landing page.\u003C/p>\u003Cp>For step-by-step screenshots, template selection guidance, navigation target configuration, and the Smart Ranking toggle location, see:\u003C/p>\u003Cp>👉 \u003Ca href=\"/resources/blog/fallback-landing-page-setup-guide\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Fallback Page Setup Guide: Creatives Free From Platform Re-Review\u003C/strong>\u003C/a>\u003C/p>\u003Cp>For other questions or 1-on-1 campaign strategy guidance, contact your dedicated Customer Success Manager, or reach out via the contact entry on DeepClick 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class=\"payload-richtext\">\u003Cp>The most painful part of running ads is creative limitations — \u003Cstrong>as platform review tightens, the room for copy, visuals, and buttons keeps shrinking\u003C/strong>. Every first-hop landing page is a tradeoff between compliance and real conversion, and the resulting page is bland with mediocre conversion rates.\u003C/p>\u003Cp>DeepClick's \u003Cstrong>Fallback Page\u003C/strong> gives you a fully free landing layer. \u003Cstrong>It happens after the user has already left the ad platform\u003C/strong> — its creatives don't go through platform re-review, so you can put anything you want.\u003C/p>\u003Cblockquote>🎯 \u003Cstrong>Core idea\u003C/strong>: The first-hop page is for review. \u003Cstrong>The Fallback Page is for conversion.\u003C/strong> Two layers, fully independent, so you can run campaigns smoothly while pushing conversion freely.\u003C/blockquote>\u003Cp>This guide walks you through two things: \u003Cstrong>Step 1\u003C/strong>, create a landing page in the "Fallback Page" module; \u003Cstrong>Step 2\u003C/strong>, mount it on a ReflowLink in "ReflowLinks." Two steps and reflow traffic automatically enters its dedicated landing page.\u003C/p>\u003Cblockquote>Want to understand what users actually see and why this brings 10-20% extra clicks? Read first: \u003Ca href=\"/resources/blog/fallback-landing-page-overview\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Fallback Page: 10-20% Extra Clicks From Bounce Traffic\u003C/strong>\u003C/a>. This article focuses on backend configuration.\u003C/blockquote>\u003Chr />\u003Ch2>Before You Begin\u003C/h2>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Required \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Description \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> DeepClick account \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> A login-ready account \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Landing page creatives \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Main visual images / videos for each page in the Fallback Page \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Navigation targets \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Where the user goes when they click: a Link URL, a custom address, or another product from your Product Library \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> A ReflowLink \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> The Fallback Page only takes effect when mounted on a specific ReflowLink \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cblockquote>💡 \u003Cstrong>Tip\u003C/strong>: A Fallback Page is \u003Cstrong>whole-page clickable\u003C/strong> — clicks anywhere on the page navigate to your configured target. Design your creatives as complete visual lead-ins so every click drives conversion.\u003C/blockquote>\u003Chr />\u003Ch2>Part 1: Create the Fallback Page\u003C/h2>\u003Ch3>Step 1: Open the Fallback Page Module\u003C/h3>\u003Cp>Log in to DeepClick Platform. In the left sidebar under "\u003Cstrong>Campaign Management\u003C/strong>," click "\u003Cstrong>Fallback Page\u003C/strong>."\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick Platform left sidebar showing Fallback Page entry under Campaign Management\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-099343679f20.png?w=1200&q=85\"\n          width=\"2940\"\n        />\n      \u003Cp>You'll see the Fallback Page list view. Each row shows one created page along with its core data.\u003C/p>\u003Ch3>Step 2: Browse the List, Understand the Key Fields\u003C/h3>\u003Cp>Each row in the list contains:\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Preview\u003C/strong>: visual thumbnail of the landing page\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Fallback Page Info\u003C/strong>: name, page ID, creation timestamp\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>Ranking Mode\u003C/strong>: whether "Smart Ranking" or "No Ranking" is in effect\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>Mounted Feature\u003C/strong>: the navigation target (Link URL / Custom Address / Other Product)\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>Stats\u003C/strong>: PV, UV, click count\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"6\"\n        >\u003Cstrong>Diagnostics\u003C/strong>: system-flagged health status of the landing page\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"7\"\n        >\u003Cstrong>Actions\u003C/strong>: Edit, Preview\u003C/li>\u003C/ul>\n        \u003Cimg\n          alt=\"Fallback Page list view with key fields: preview, info, ranking mode, mounted feature, stats, diagnostics, actions\"\n          height=\"1058\"\n          src=\"https://cms-r2.deepclick.com/image-38e862640c94.png?w=1200&q=85\"\n          width=\"2442\"\n        />\n      \u003Ch3>Step 3: New Landing Page → Pick Template + Smart Ranking + Name\u003C/h3>\u003Cp>Click "\u003Cstrong>+ New Landing Page\u003C/strong>" in the top-right; the \u003Cstrong>New Fallback Page\u003C/strong> panel slides in from the right. Three things to do in this single panel:\u003C/p>\u003Cp>\u003Cstrong>① Pick a template\u003C/strong>\u003C/p>\u003Cp>The system offers \u003Cstrong>4 templates\u003C/strong>:\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Template \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Visual signature \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>TT-Style Feed\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Mimics TikTok vertical video — full-screen background + interaction icons + bottom CTA card \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Clean Video Stream\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Full-screen video ad (\u003Cstrong>video only\u003C/strong>) + bottom CTA strip \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Meta Feed\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Recreates Facebook feed sponsored content \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Plain Single-Page\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> A complete main visual + a single bottom action button \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>Not sure which one to use? Create several and let Smart Ranking below find the most effective one automatically.\u003C/p>\u003Cp>\u003Cstrong>② Smart Ranking toggle\u003C/strong>\u003C/p>\u003Cp>Below the template selector, the "\u003Cstrong>Smart Ranking\u003C/strong>" toggle is \u003Cstrong>on by default\u003C/strong>, marked "Strongly recommended." The system shows the official explanation right below the toggle:\u003C/p>\u003Cblockquote>The system automatically combines and ranks pages based on the creatives you add and real campaign data. Enabling this brings \u003Cstrong>+6% reflow effectiveness\u003C/strong>.\u003C/blockquote>\u003Cp>Keep it on by default — unless you want to manually control the display order of each creative page.\u003C/p>\u003Cp>\u003Cstrong>③ Enter a name\u003C/strong>\u003C/p>\u003Cp>The bottom field takes a \u003Cstrong>Fallback Page name\u003C/strong> (backend identifier only — not shown to end users).\u003C/p>\u003Cp>Once filled in, click "\u003Cstrong>Next\u003C/strong>" in the bottom-right to enter the editor.\u003C/p>\n        \u003Cimg\n          alt=\"New Fallback Page panel with template selection, Smart Ranking toggle, and name input\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-eb24863d3380.png?w=1200&q=85\"\n          width=\"2940\"\n        />\n      \u003Ch3>Step 4: Use the Editor to Configure Each Page\u003C/h3>\u003Cp>Once you've picked a template, the editor opens. The editor has three columns — \u003Cstrong>left\u003C/strong>: page list (1 page by default; click "Add Page" to add more), \u003Cstrong>center\u003C/strong>: live preview of the current page, \u003Cstrong>right\u003C/strong>: configuration form for the current page.\u003C/p>\n        \u003Cimg\n          alt=\"Fallback Page editor with three columns: page list, live preview, and configuration form\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-8c0a343f950e.png?w=1200&q=85\"\n          width=\"2940\"\n        />\n      \u003Cp>Per-page configuration (using TT-Style Feed as an example; other templates differ slightly):\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Format\u003C/strong>: Video Ad / Image Ad (note: Clean Video Stream is video-only)\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Set Avatar & Username\u003C/strong>: pick a publisher account — its avatar and username auto-populate the user-facing display\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>Creative Asset\u003C/strong>: upload from local or pick from the asset library. The form shows a hint right inline: \u003Cstrong>this creative will not trigger review — using assets different from your usual ones works better\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>Set Ad Copy\u003C/strong>: the description copy users see\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>Set Action Copy\u003C/strong>: the text on the CTA button\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"6\"\n        >\u003Cstrong>Button Navigation Target\u003C/strong>: Link URL / Custom Address / Other Product (see table below)\u003C/li>\u003C/ul>\n        \u003Cimg\n          alt=\"Per-page creative configuration with format, avatar, creative asset, ad copy, action copy, and navigation target fields\"\n          height=\"1320\"\n          src=\"https://cms-r2.deepclick.com/image-22af14726a6f.png?w=1200&q=85\"\n          width=\"1562\"\n        />\n      \u003Cp>The button navigation target supports \u003Cstrong>3 types\u003C/strong>:\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Type \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Use case \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Link URL\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Navigates to the configured Target Page URL of the corresponding ReflowLink \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Custom Address\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Navigates to a custom deeplink or URL with parameters \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Other Product\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Navigates to another product from your Product Library. The system's hint reads: "\u003Cstrong>Configure a different product and content from the first hop — conversion improves\u003C/strong>" \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\n        \u003Cimg\n          alt=\"Three navigation target types: Link URL, Custom Address, Other Product\"\n          height=\"480\"\n          src=\"https://cms-r2.deepclick.com/image-aa6845bd6676.png?w=1200&q=85\"\n          width=\"1522\"\n        />\n      \u003Cblockquote>💡 \u003Cstrong>Advanced\u003C/strong>: place multiple products in a multi-page structure — one Fallback Page mounting creatives for several products simultaneously, with each page navigating to a different one. A single ReflowLink can carry secondary conversion for multiple products at once.\u003C/blockquote>\u003Ch3>Step 5: Save and Publish\u003C/h3>\u003Cp>Once all pages are configured, click "\u003Cstrong>Publish\u003C/strong>" in the bottom-right (the "Exit" button on the left lets you abandon your edits). The landing page returns to the list, ready to be mounted on a ReflowLink.\u003C/p>\u003Cp>That completes the Fallback Page itself. The next step is to mount it on a specific ReflowLink to take effect.\u003C/p>\u003Chr />\u003Ch2>Part 2: Mount the Fallback Page on a ReflowLink\u003C/h2>\u003Ch3>Step 6: Open the ReflowLink Editor\u003C/h3>\u003Cp>Go to "\u003Cstrong>Campaign Management → ReflowLinks\u003C/strong>." Find the link you want to mount the Fallback Page on, and click "\u003Cstrong>Edit\u003C/strong>."\u003C/p>\u003Cblockquote>💡 \u003Cstrong>Tip\u003C/strong>: If you don't have any ReflowLinks yet, click "New ReflowLink" first and walk through the 4-step creation wizard. The following steps also apply to step 2 of the new-link flow.\u003C/blockquote>\u003Ch3>Step 7: Switch to the "Fallback Page Configuration" Tab\u003C/h3>\u003Cp>In the link editor, you'll see several tabs on the left or top: Campaign Setup / Fallback Page Configuration / Complaint Reflow Setup / Basic Info. Click "\u003Cstrong>Fallback Page Configuration\u003C/strong>."\u003C/p>\n        \u003Cimg\n          alt=\"ReflowLink editor with Fallback Page Configuration tab selected \"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-63e072d5aa16.png?w=1200&q=85\"\n          width=\"2940\"\n        />\n      \u003Ch3>Step 8: Select the Fallback Page to Mount\u003C/h3>\u003Cp>Click "\u003Cstrong>Select Fallback Page\u003C/strong>." A selection panel pops up. Tick the page you just created.\u003C/p>\n        \u003Cimg\n          alt=\"Fallback Page selection panel showing existing pages\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-b63148429d02.png?w=1200&q=85\"\n          width=\"2940\"\n        />\n      \u003Cp>After mounting, the selected page shows up in the configuration tab.\u003C/p>\n        \u003Cimg\n          alt=\"Display state after successfully mounting a Fallback Page\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-5ba811748eb3.png?w=1200&q=85\"\n          width=\"2940\"\n        />\n      \u003Ch3>Step 9: Save the Link\u003C/h3>\u003Cp>Click "\u003Cstrong>Save\u003C/strong>" in the top-right (or "\u003Cstrong>Publish\u003C/strong>" if you're in the 4-step wizard). The configuration takes effect immediately — from this moment on, reflow traffic on this ReflowLink enters the Fallback Page you just mounted.\u003C/p>\u003Chr />\u003Ch2>What Happens After Configuration\u003C/h2>\u003Cp>Once mounted, the reflow traffic distribution logic becomes:\u003C/p>\u003Cp>```\u003Cbr />Trigger Action                    Page User Sees\u003Cbr />──────────────────                ──────────────────────\u003Cbr />First click on the ad        →    First-hop landing page\u003Cbr />                                  (the standard review page)\u003C/p>\u003Cp>Return / re-enter            →    Fallback Page\u003Cbr />(back button / switch back)       (the one you just mounted)\u003Cbr />                                  ↓\u003Cbr />                                  Click anywhere on the page\u003Cbr />                                  → navigates to your target\u003Cbr />```\u003C/p>\u003Cp>From now on, secondary visit and click data starts accumulating on this ReflowLink. Back in the "Fallback Page" list, the \u003Cstrong>Stats\u003C/strong> column for each row shows that page's \u003Cstrong>PV, UV, click count\u003C/strong>. The \u003Cstrong>Diagnostics\u003C/strong> column has a "View Analysis" entry that opens a more detailed analytics panel.\u003C/p>\u003Chr />\u003Ch2>About the User Experience\u003C/h2>\u003Cp>After configuration, run the entire user path on a real device yourself — see how the Fallback Page renders on actual hardware: visual clarity, complete creative loading, correct navigation.\u003C/p>\u003Cp>If you want to learn:\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >The scenarios where reflow gets triggered (return / re-enter)\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >What each template looks like on the user side\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >The design logic behind whole-page clickable\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >Why this mechanism reliably brings 10-20% extra clicks\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >The advanced multi-page structure + Smart Ranking play\u003C/li>\u003C/ul>\u003Cp>Read: 👉 \u003Ca href=\"/resources/blog/fallback-landing-page-overview\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Fallback Page: 10-20% Extra Clicks From Bounce Traffic\u003C/strong>\u003C/a>\u003C/p>\u003Cp>For configuration issues, contact your dedicated Customer Success Manager, or reach out via the contact entry on DeepClick Platform.\u003C/p>\u003C/div>",{"en":898,"zh-CN":898},1778751549137]