[{"data":1,"prerenderedAt":285},["ShallowReactive",2],{"blog-pwa-beyond-google-en":3},{"id":4,"title":5,"excerpt":6,"content":7,"coverImage":236,"meta":244,"site":245,"status":259,"slug":260,"author":261,"category":271,"publishDate":279,"featured":200,"updatedAt":280,"createdAt":281,"contentHtml":282,"previewUrl":283,"localeSlugs":284},216,"Skip the Store, Save Your App: A Smarter Path with Android PWA","In early 2024, Google Play's strict policy enforcement turned \"app removal\" and \"account bans\" into a daily nightmare for developers. For teams targeting global markets, especially…",{"root":8},{"children":9,"direction":21,"format":16,"indent":13,"type":235,"version":14},[10,23,39,62,78,84,100,125,133,137,149,165,169,173,181,187,191,214,218,222],{"children":11,"direction":21,"format":16,"indent":13,"type":22,"version":14,"textFormat":14,"textStyle":16},[12,19],{"detail":13,"format":14,"mode":15,"style":16,"text":17,"type":18,"version":14},0,1,"normal","","In early 2024, Google Play's strict policy enforcement turned \"app removal\" and \"account bans\" into a daily nightmare for developers.","text",{"detail":13,"format":13,"mode":15,"style":16,"text":20,"type":18,"version":14}," For teams targeting global markets, especially indie studios and growth-stage companies, it was a tough time to stay afloat. But since the second half of 2024, we've started to see some real changes.",null,"paragraph",{"children":24,"direction":21,"format":16,"indent":13,"type":22,"version":14,"textFormat":13,"textStyle":16},[25,27,29,31,33,35,37],{"detail":13,"format":13,"mode":15,"style":16,"text":26,"type":18,"version":14},"The pace of app removals on Google Play has clearly slowed down. From a peak of ",{"detail":13,"format":14,"mode":15,"style":16,"text":28,"type":18,"version":14},"1.1 million apps removed in Q2 2024",{"detail":13,"format":13,"mode":15,"style":16,"text":30,"type":18,"version":14},", the number dropped to ",{"detail":13,"format":14,"mode":15,"style":16,"text":32,"type":18,"version":14},"just 160,000 in Q2 2025",{"detail":13,"format":13,"mode":15,"style":16,"text":34,"type":18,"version":14},"—an ",{"detail":13,"format":14,"mode":15,"style":16,"text":36,"type":18,"version":14},"85.59% year-over-year decline",{"detail":13,"format":13,"mode":15,"style":16,"text":38,"type":18,"version":14},". It's a strong signal that the platform is returning to more stable, less aggressive enforcement.",{"children":40,"direction":21,"format":16,"indent":13,"type":22,"version":14,"textFormat":13,"textStyle":16},[41,43,45,47,49,51,53,54,56,58,60],{"detail":13,"format":13,"mode":15,"style":16,"text":42,"type":18,"version":14},"That said, app takedowns are far from over. According to the latest removal report from global security platform ",{"detail":13,"format":14,"mode":15,"style":16,"text":44,"type":18,"version":14},"Pixalate",{"detail":13,"format":13,"mode":15,"style":16,"text":46,"type":18,"version":14},", ",{"detail":13,"format":14,"mode":15,"style":16,"text":48,"type":18,"version":14},"over 90,000 apps",{"detail":13,"format":13,"mode":15,"style":16,"text":50,"type":18,"version":14}," were pulled from Google Play and the App Store in June 2025 alone. The biggest culprits? Still violations of platform rules—especially around ",{"detail":13,"format":14,"mode":15,"style":16,"text":52,"type":18,"version":14},"ad fraud",{"detail":13,"format":13,"mode":15,"style":16,"text":46,"type":18,"version":14},{"detail":13,"format":14,"mode":15,"style":16,"text":55,"type":18,"version":14},"malware",{"detail":13,"format":13,"mode":15,"style":16,"text":57,"type":18,"version":14},", and ",{"detail":13,"format":14,"mode":15,"style":16,"text":59,"type":18,"version":14},"permissions abuse",{"detail":13,"format":13,"mode":15,"style":16,"text":61,"type":18,"version":14},".",{"type":63,"version":64,"format":16,"fields":65,"relationTo":66,"value":67,"id":77},"upload",3,{},"media",{"id":68,"alt":69,"updatedAt":70,"createdAt":70,"url":71,"thumbnailURL":21,"filename":72,"mimeType":73,"filesize":74,"width":75,"height":76},444,"Skip the Store, Save Your App: A Smarter Path with Android PWA — inline image","2026-07-21T07:06:14.004Z","https://cms-r2.deepclick.com/640-1-a582b4c9-b0cc31558eb7.jpg","640-1-a582b4c9-b0cc31558eb7.jpg","image/jpeg",84389,1080,645,"6a5f22cb73ab8d00c89437bf",{"children":79,"direction":21,"format":16,"indent":13,"type":82,"version":14,"tag":83},[80],{"detail":13,"format":13,"mode":15,"style":16,"text":81,"type":18,"version":14},"Google Play: Takedowns Are Easing, But Still There","heading","h2",{"children":85,"direction":21,"format":16,"indent":13,"type":22,"version":14,"textFormat":13,"textStyle":16},[86,88,90,92,94,96,98],{"detail":13,"format":13,"mode":15,"style":16,"text":87,"type":18,"version":14},"In ",{"detail":13,"format":14,"mode":15,"style":16,"text":89,"type":18,"version":14},"June 2025",{"detail":13,"format":13,"mode":15,"style":16,"text":91,"type":18,"version":14},", Google Play removed about ",{"detail":13,"format":14,"mode":15,"style":16,"text":93,"type":18,"version":14},"46,000 apps",{"detail":13,"format":13,"mode":15,"style":16,"text":95,"type":18,"version":14},", down ",{"detail":13,"format":14,"mode":15,"style":16,"text":97,"type":18,"version":14},"7%",{"detail":13,"format":13,"mode":15,"style":16,"text":99,"type":18,"version":14}," compared to May (50,000 apps). This marks the second straight month of decline, suggesting that review processes are stabilizing.",{"children":101,"direction":21,"format":16,"indent":13,"type":122,"version":14,"listType":123,"start":14,"tag":124},[102],{"children":103,"direction":21,"format":16,"indent":13,"type":121,"version":14,"value":14},[104,106,108,110,112,115,117,119],{"detail":13,"format":14,"mode":15,"style":16,"text":105,"type":18,"version":14},"28% of these apps had ads",{"detail":13,"format":13,"mode":15,"style":16,"text":107,"type":18,"version":14}," Of the apps removed, around ",{"detail":13,"format":14,"mode":15,"style":16,"text":109,"type":18,"version":14},"13,000",{"detail":13,"format":13,"mode":15,"style":16,"text":111,"type":18,"version":14}," were monetized with ads (as identified via ",{"detail":13,"format":113,"mode":15,"style":16,"text":114,"type":18,"version":14},16,"app-ads.txt",{"detail":13,"format":13,"mode":15,"style":16,"text":116,"type":18,"version":14},"), making up ",{"detail":13,"format":14,"mode":15,"style":16,"text":118,"type":18,"version":14},"28%",{"detail":13,"format":13,"mode":15,"style":16,"text":120,"type":18,"version":14}," of all takedowns.","listitem","list","bullet","ul",{"children":126,"direction":21,"format":16,"indent":13,"type":22,"version":14,"textFormat":13,"textStyle":16},[127,129,131],{"detail":13,"format":13,"mode":15,"style":16,"text":128,"type":18,"version":14},"🛠️ The most affected categories? ",{"detail":13,"format":14,"mode":15,"style":16,"text":130,"type":18,"version":14},"Tools and games",{"detail":13,"format":13,"mode":15,"style":16,"text":132,"type":18,"version":14},"—the usual suspects when it comes to enforcement.",{"children":134,"direction":21,"format":16,"indent":13,"type":82,"version":14,"tag":83},[135],{"detail":13,"format":13,"mode":15,"style":16,"text":136,"type":18,"version":14},"App Store: Slight Uptick in Removals",{"children":138,"direction":21,"format":16,"indent":13,"type":22,"version":14,"textFormat":13,"textStyle":16},[139,141,143,145,147],{"detail":13,"format":13,"mode":15,"style":16,"text":140,"type":18,"version":14},"Meanwhile, ",{"detail":13,"format":14,"mode":15,"style":16,"text":142,"type":18,"version":14},"Apple removed around 46,000 apps in June",{"detail":13,"format":13,"mode":15,"style":16,"text":144,"type":18,"version":14},", up ",{"detail":13,"format":14,"mode":15,"style":16,"text":146,"type":18,"version":14},"17%",{"detail":13,"format":13,"mode":15,"style":16,"text":148,"type":18,"version":14}," from May (39,000 apps). While not as volatile as Google Play, the App Store is clearly still tightening controls too.",{"children":150,"direction":21,"format":16,"indent":13,"type":122,"version":14,"listType":123,"start":14,"tag":124},[151],{"children":152,"direction":21,"format":16,"indent":13,"type":121,"version":14,"value":14},[153,155,157,159,161,163],{"detail":13,"format":14,"mode":15,"style":16,"text":154,"type":18,"version":14},"8% of the removed apps had ads",{"detail":13,"format":13,"mode":15,"style":16,"text":156,"type":18,"version":14}," Around ",{"detail":13,"format":14,"mode":15,"style":16,"text":158,"type":18,"version":14},"3,800",{"detail":13,"format":13,"mode":15,"style":16,"text":160,"type":18,"version":14}," of the taken-down apps were running ads, or ",{"detail":13,"format":14,"mode":15,"style":16,"text":162,"type":18,"version":14},"8%",{"detail":13,"format":13,"mode":15,"style":16,"text":164,"type":18,"version":14}," of the total.",{"children":166,"direction":21,"format":16,"indent":13,"type":22,"version":14,"textFormat":13,"textStyle":16},[167],{"detail":13,"format":13,"mode":15,"style":16,"text":168,"type":18,"version":14},"Just like on Android, tools and games made up most of the removed titles.",{"children":170,"direction":21,"format":16,"indent":13,"type":82,"version":14,"tag":83},[171],{"detail":13,"format":13,"mode":15,"style":16,"text":172,"type":18,"version":14},"\"If removals are down, why was my app still banned?\"",{"children":174,"direction":21,"format":16,"indent":13,"type":22,"version":14,"textFormat":13,"textStyle":16},[175,177,179],{"detail":13,"format":13,"mode":15,"style":16,"text":176,"type":18,"version":14},"Even though large-scale removals are slowing, ",{"detail":13,"format":14,"mode":15,"style":16,"text":178,"type":18,"version":14},"individual developers are still getting hit",{"detail":13,"format":13,"mode":15,"style":16,"text":180,"type":18,"version":14},"—often without warning, with limited chances to appeal or recover.",{"children":182,"direction":21,"format":16,"indent":13,"type":22,"version":14,"textFormat":13,"textStyle":16},[183,185],{"detail":13,"format":13,"mode":15,"style":16,"text":184,"type":18,"version":14},"We recently had our own app taken down, with no explanation we could act on. And that's the reality: ",{"detail":13,"format":14,"mode":15,"style":16,"text":186,"type":18,"version":14},"if you're relying purely on store approvals, you're always at risk.",{"children":188,"direction":21,"format":16,"indent":13,"type":82,"version":14,"tag":83},[189],{"detail":13,"format":13,"mode":15,"style":16,"text":190,"type":18,"version":14},"About ROIBest PWA",{"children":192,"direction":21,"format":16,"indent":13,"type":22,"version":14,"textFormat":13,"textStyle":16},[193,203,205,212],{"children":194,"direction":21,"format":16,"indent":13,"type":197,"version":64,"fields":198,"id":202},[195],{"detail":13,"format":13,"mode":15,"style":16,"text":196,"type":18,"version":14},"ROIBest","link",{"linkType":199,"newTab":200,"url":201},"custom",false,"https://www.roibest.com/","6a5f22cb73ab8d00c89437c0",{"detail":13,"format":13,"mode":15,"style":16,"text":204,"type":18,"version":14}," is a leading provider of the Android ",{"children":206,"direction":21,"format":16,"indent":13,"type":197,"version":64,"fields":209,"id":211},[207],{"detail":13,"format":13,"mode":15,"style":16,"text":208,"type":18,"version":14},"Progressive Web App (PWA)",{"linkType":199,"newTab":200,"url":210},"/resources/blog/androidpwa-tryapp-install","6a5f22cb73ab8d00c89437c1",{"detail":13,"format":13,"mode":15,"style":16,"text":213,"type":18,"version":14}," solution designed to help businesses expand globally, reduce risk, and boost ROI. This innovative approach addresses challenges faced by app-based businesses, including app store dependency and ad account bans.",{"children":215,"direction":21,"format":16,"indent":13,"type":22,"version":14,"textFormat":13,"textStyle":16},[216],{"detail":13,"format":13,"mode":15,"style":16,"text":217,"type":18,"version":14},"By offering a comprehensive PWA creation and marketing platform, ROIBest removes these bottlenecks and empowers businesses to regain control of their user acquisition strategies with 10%+ conversion increase.",{"children":219,"direction":21,"format":16,"indent":13,"type":22,"version":14,"textFormat":13,"textStyle":16},[220],{"detail":13,"format":13,"mode":15,"style":16,"text":221,"type":18,"version":14},"For years, ROIBest has been a trusted partner for companies in gaming, short drama, social, and tool & utility verticals, including ShortMax and EWORLD.",{"type":63,"version":64,"format":16,"fields":223,"relationTo":66,"value":224,"id":234},{},{"id":225,"alt":226,"updatedAt":227,"createdAt":227,"url":228,"thumbnailURL":21,"filename":229,"mimeType":230,"filesize":231,"width":232,"height":233},360,"Bringing PWAs to the Short Drama Industry: Faster Loading, Higher Conversions — inline image","2026-07-21T06:52:29.496Z","https://cms-r2.deepclick.com/ROIBest-pioneer-in-Android-PWA-solutions-c37518b6-typed-82ba74f7fc13.png","ROIBest-pioneer-in-Android-PWA-solutions-c37518b6-typed-82ba74f7fc13.png","image/png",80170,1200,80,"6a5f22cb73ab8d00c89437c2","root",{"id":237,"alt":5,"updatedAt":238,"createdAt":238,"url":239,"thumbnailURL":21,"filename":240,"mimeType":73,"filesize":241,"width":242,"height":243},445,"2026-07-21T07:06:16.629Z","https://cms-r2.deepclick.com/google--1-6ea38627-f92be7b92e3e.jpg","google--1-6ea38627-f92be7b92e3e.jpg",353816,1472,832,{"title":21,"description":21,"image":21},{"id":246,"key":247,"name":248,"prodHost":249,"testHost":250,"blogPath":251,"docPath":252,"zhPrefix":253,"deployHookTest":254,"deployHookProd":255,"enabled":256,"updatedAt":257,"createdAt":258},2,"roibest","RoiBest","https://www.roibest.com","https://www-stg-roibest.qiliangjia.one","/resources/blog/{slug}","/docs/{slug}","/zh-CN","https://api.cloudflare.com/client/v4/pages/webhooks/deploy_hooks/28cd5297-3c9e-4c80-8431-ddc8b2556e6e","https://api.cloudflare.com/client/v4/pages/webhooks/deploy_hooks/78763ef2-3db8-43d9-a2a5-0ae6ffe24c3f",true,"2026-07-21T11:31:15.739Z","2026-07-14T09:56:11.826Z","published","pwa-beyond-google",{"id":64,"name":196,"avatar":262,"updatedAt":269,"createdAt":270},{"id":263,"alt":196,"updatedAt":264,"createdAt":264,"url":265,"thumbnailURL":21,"filename":266,"mimeType":230,"filesize":267,"width":268,"height":268},908,"2026-07-22T02:47:15.086Z","https://cms-r2.deepclick.com/favicon-ae68c4bc4d9d.png","favicon-ae68c4bc4d9d.png",2320,48,"2026-07-22T02:47:22.252Z","2026-07-22T02:30:48.651Z",{"id":272,"site":273,"titleZh":274,"titleEn":275,"slug":276,"order":277,"updatedAt":278,"createdAt":278},13,{"id":246,"key":247,"name":248,"prodHost":249,"testHost":250,"blogPath":251,"docPath":252,"zhPrefix":253,"deployHookTest":254,"deployHookProd":255,"enabled":256,"updatedAt":257,"createdAt":258},"案例评测","Reviews","reviews",50,"2026-07-21T06:40:17.351Z","2025-07-31T18:16:04.000Z","2026-07-22T03:02:40.868Z","2026-07-21T07:06:18.393Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>\u003Cstrong>In early 2024, Google Play's strict policy enforcement turned "app removal" and "account bans" into a daily nightmare for developers.\u003C/strong> For teams targeting global markets, especially indie studios and growth-stage companies, it was a tough time to stay afloat. But since the second half of 2024, we've started to see some real changes.\u003C/p>\u003Cp>The pace of app removals on Google Play has clearly slowed down. From a peak of \u003Cstrong>1.1 million apps removed in Q2 2024\u003C/strong>, the number dropped to \u003Cstrong>just 160,000 in Q2 2025\u003C/strong>—an \u003Cstrong>85.59% year-over-year decline\u003C/strong>. It's a strong signal that the platform is returning to more stable, less aggressive enforcement.\u003C/p>\u003Cp>That said, app takedowns are far from over. According to the latest removal report from global security platform \u003Cstrong>Pixalate\u003C/strong>, \u003Cstrong>over 90,000 apps\u003C/strong> were pulled from Google Play and the App Store in June 2025 alone. The biggest culprits? Still violations of platform rules—especially around \u003Cstrong>ad fraud\u003C/strong>, \u003Cstrong>malware\u003C/strong>, and \u003Cstrong>permissions abuse\u003C/strong>.\u003C/p>\n        \u003Cimg\n          alt=\"Skip the Store, Save Your App: A Smarter Path with Android PWA — inline image\"\n          height=\"645\"\n          src=\"https://cms-r2.deepclick.com/640-1-a582b4c9-b0cc31558eb7.jpg?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Ch2>Google Play: Takedowns Are Easing, But Still There\u003C/h2>\u003Cp>In \u003Cstrong>June 2025\u003C/strong>, Google Play removed about \u003Cstrong>46,000 apps\u003C/strong>, down \u003Cstrong>7%\u003C/strong> compared to May (50,000 apps). This marks the second straight month of decline, suggesting that review processes are stabilizing.\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>28% of these apps had ads\u003C/strong> Of the apps removed, around \u003Cstrong>13,000\u003C/strong> were monetized with ads (as identified via \u003Ccode>app-ads.txt\u003C/code>), making up \u003Cstrong>28%\u003C/strong> of all takedowns.\u003C/li>\u003C/ul>\u003Cp>🛠️ The most affected categories? \u003Cstrong>Tools and games\u003C/strong>—the usual suspects when it comes to enforcement.\u003C/p>\u003Ch2>App Store: Slight Uptick in Removals\u003C/h2>\u003Cp>Meanwhile, \u003Cstrong>Apple removed around 46,000 apps in June\u003C/strong>, up \u003Cstrong>17%\u003C/strong> from May (39,000 apps). While not as volatile as Google Play, the App Store is clearly still tightening controls too.\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>8% of the removed apps had ads\u003C/strong> Around \u003Cstrong>3,800\u003C/strong> of the taken-down apps were running ads, or \u003Cstrong>8%\u003C/strong> of the total.\u003C/li>\u003C/ul>\u003Cp>Just like on Android, tools and games made up most of the removed titles.\u003C/p>\u003Ch2>"If removals are down, why was my app still banned?"\u003C/h2>\u003Cp>Even though large-scale removals are slowing, \u003Cstrong>individual developers are still getting hit\u003C/strong>—often without warning, with limited chances to appeal or recover.\u003C/p>\u003Cp>We recently had our own app taken down, with no explanation we could act on. And that's the reality: \u003Cstrong>if you're relying purely on store approvals, you're always at risk.\u003C/strong>\u003C/p>\u003Ch2>About ROIBest PWA\u003C/h2>\u003Cp>\u003Ca href=\"https://www.roibest.com/\">ROIBest\u003C/a> is a leading provider of the Android \u003Ca href=\"/resources/blog/androidpwa-tryapp-install\">Progressive Web App (PWA)\u003C/a> solution designed to help businesses expand globally, reduce risk, and boost ROI. This innovative approach addresses challenges faced by app-based businesses, including app store dependency and ad account bans.\u003C/p>\u003Cp>By offering a comprehensive PWA creation and marketing platform, ROIBest removes these bottlenecks and empowers businesses to regain control of their user acquisition strategies with 10%+ conversion increase.\u003C/p>\u003Cp>For years, ROIBest has been a trusted partner for companies in gaming, short drama, social, and tool & utility verticals, including ShortMax and EWORLD.\u003C/p>\n        \u003Cimg\n          alt=\"Bringing PWAs to the Short Drama Industry: Faster Loading, Higher Conversions — inline image\"\n          height=\"80\"\n          src=\"https://cms-r2.deepclick.com/ROIBest-pioneer-in-Android-PWA-solutions-c37518b6-typed-82ba74f7fc13.png?w=1200&q=85\"\n          width=\"1200\"\n        />\n      \u003C/div>","https://www.roibest.com/resources/blog/pwa-beyond-google",{"en":260},1784705955484]