[{"data":1,"prerenderedAt":248},["ShallowReactive",2],{"blog-ramadan-marketing-playbook-en":3},{"id":4,"title":5,"excerpt":6,"content":7,"coverImage":214,"meta":221,"status":223,"slug":224,"author":225,"category":236,"publishDate":241,"featured":242,"updatedAt":243,"createdAt":244,"contentHtml":245,"previewUrl":246,"localeSlugs":247},2,"The 2026 Ramadan Playbook: Converting 1B+ Users with DeepClick","Every year, Ramadan is the single most concentrated traffic window across MENA and parts of Southeast Asia.\nScreen time stretches late into the night, post-sunset activity surges, and downloads spike across short-drama apps, casual games, social platforms, voice chat, and utility tools. For most entertainment apps, Ramadan isn't optional — it's the Q1 event you can't afford to skip.",{"root":8},{"children":9,"direction":19,"format":15,"indent":13,"type":213,"version":18},[10,21,25,40,46,50,54,66,70,74,78,82,86,90,101,105,113,117,121,129,141,149,159,167,178,186,197,201,205,209],{"children":11,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[12],{"detail":13,"format":13,"mode":14,"style":15,"text":16,"type":17,"version":18},0,"normal","","Every year, Ramadan is the single most concentrated traffic window across MENA and parts of Southeast Asia.","text",1,null,"paragraph",{"children":22,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[23],{"detail":13,"format":13,"mode":14,"style":15,"text":24,"type":17,"version":18},"Screen time stretches late into the night, post-sunset activity surges, and downloads spike across short-drama apps, casual games, social platforms, voice chat, and utility tools. For most entertainment apps, Ramadan isn't optional — it's the Q1 event you can't afford to skip.",{"type":26,"version":27,"format":15,"id":28,"fields":19,"relationTo":29,"value":30},"upload",3,"69e9e3d896c554026f3a1a69","media",{"id":31,"alt":32,"updatedAt":33,"createdAt":33,"url":34,"thumbnailURL":19,"filename":35,"mimeType":36,"filesize":37,"width":38,"height":39},7,"2026 斋月节社媒提及量趋势数据，来源 Brandwatch Ramadan Consumer Insights","2026-04-22T06:51:22.535Z","https://cms-r2.deepclick.com/image-2.png","image-2.png","image/png",253029,829,675,{"children":41,"direction":19,"format":15,"indent":13,"type":44,"version":18,"tag":45},[42],{"detail":13,"format":13,"mode":14,"style":15,"text":43,"type":17,"version":18},"Social media mentions of Ramadan","heading","h6",{"children":47,"direction":19,"format":15,"indent":13,"type":44,"version":18,"tag":45},[48],{"detail":13,"format":13,"mode":14,"style":15,"text":49,"type":17,"version":18},"Source: Brandwatch",{"children":51,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":18,"textStyle":15},[52],{"detail":13,"format":18,"mode":14,"style":15,"text":53,"type":17,"version":18},"So what actually changes in user behavior during Ramadan?",{"children":55,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[56,58,60,62,64],{"detail":13,"format":13,"mode":14,"style":15,"text":57,"type":17,"version":18},"Three patterns show up consistently across industry research — Brandwatch's ",{"detail":13,"format":4,"mode":14,"style":15,"text":59,"type":17,"version":18},"Ramadan Consumer Insights 2026",{"detail":13,"format":13,"mode":14,"style":15,"text":61,"type":17,"version":18},", M+C Saatchi Performance, and ",{"detail":13,"format":4,"mode":14,"style":15,"text":63,"type":17,"version":18},"DMI Digital Marketing",{"detail":13,"format":13,"mode":14,"style":15,"text":65,"type":17,"version":18},":",{"children":67,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":18,"textStyle":15},[68],{"detail":13,"format":18,"mode":14,"style":15,"text":69,"type":17,"version":18},"1. Night economy explodes: 60–75% of transactions happen between 9 PM and 2 AM",{"children":71,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[72],{"detail":13,"format":13,"mode":14,"style":15,"text":73,"type":17,"version":18},"Sundown triggers the main shopping-and-socializing window. 32% of orders land within the first hour after iftar, and Amazon MENA sees 29% of its orders placed in the early hours of the morning. Several Gulf markets also post a secondary peak from 2–4 PM — a golden slot for extra paid media spend.",{"children":75,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":18,"textStyle":15},[76],{"detail":13,"format":18,"mode":14,"style":15,"text":77,"type":17,"version":18},"2. Social + mobile lead the way: 61% of users shop through Instagram and TikTok",{"children":79,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[80],{"detail":13,"format":13,"mode":14,"style":15,"text":81,"type":17,"version":18},"Short-path conversion is the new normal, and 43% of purchase decisions are creator-influenced. App installs climb 36.5% YoY during Ramadan — UAE surges 126%, Saudi Arabia 67%. 50% of orders are completed on mobile, and online orders between 2–5 AM run 30% above baseline.",{"children":83,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":18,"textStyle":15},[84],{"detail":13,"format":18,"mode":14,"style":15,"text":85,"type":17,"version":18},"3. Localization builds trust: culturally adapted creative lifts conversion 60%, Halal product sales up 98%",{"children":87,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[88],{"detail":13,"format":13,"mode":14,"style":15,"text":89,"type":17,"version":18},"Products that weave in Arabic cultural cues simply land better, and Halal-certified SKUs grow fastest. Local micro-creators outperform celebrities; family-scenario content beats hard-sell advertising. 25% of Saudi shoppers and 23% of UAE shoppers say a trusted creator was the direct reason they bought.",{"type":26,"version":27,"format":15,"id":91,"fields":19,"relationTo":29,"value":92},"69e9e3f896c554026f3a1a6a",{"id":93,"alt":94,"updatedAt":95,"createdAt":95,"url":96,"thumbnailURL":19,"filename":97,"mimeType":36,"filesize":98,"width":99,"height":100},8,"斋月期间海外用户行为三大特点：夜间经济爆发、移动社交驱动、本土文化信任","2026-04-22T06:52:16.464Z","https://cms-r2.deepclick.com/image-3.png","image-3.png",620386,1080,608,{"children":102,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[103],{"detail":13,"format":13,"mode":14,"style":15,"text":104,"type":17,"version":18},"Put together, the data tells a clear story: Ramadan shoppers move to a different rhythm. They log on later, browse faster, and decide in minutes. They're sensitive to offers but impatient with friction. They'll try new content — but they won't sit through a \"first-time setup\" twice. Scale up traffic without scaling the funnel, and churn scales too.",{"children":106,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[107,109,111],{"detail":13,"format":13,"mode":14,"style":15,"text":108,"type":17,"version":18},"Most products still run a linear funnel: ",{"detail":13,"format":18,"mode":14,"style":15,"text":110,"type":17,"version":18},"click → download → open → sign up",{"detail":13,"format":13,"mode":14,"style":15,"text":112,"type":17,"version":18},". The moment a user drops off or uninstalls, the chain breaks. During Ramadan's volume spike, that broken chain breaks loudly.",{"children":114,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":18,"textStyle":15},[115],{"detail":13,"format":18,"mode":14,"style":15,"text":116,"type":17,"version":18},"From click to retention: winning the post-click half of Ramadan traffic",{"children":118,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[119],{"detail":13,"format":13,"mode":14,"style":15,"text":120,"type":17,"version":18},"DeepClick's post-click stack makes sure your paid traffic doesn't just sit on the ad creative — it actually converts, and stays.",{"children":122,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[123,125,127],{"detail":13,"format":13,"mode":14,"style":15,"text":124,"type":17,"version":18},"During Ramadan's late-night peaks, ",{"detail":13,"format":18,"mode":14,"style":15,"text":126,"type":17,"version":18},"DeepClick Push Notifications",{"detail":13,"format":13,"mode":14,"style":15,"text":128,"type":17,"version":18}," deliver activity reminders, content drops, promo alerts, and come-back cues directly to user devices — waking up silent and lapsed users so conversions don't leak out of the peak window.",{"type":26,"version":27,"format":15,"id":130,"fields":131,"relationTo":29,"value":132},"69e9e5c596c554026f3a1a71",{},{"id":133,"alt":134,"updatedAt":135,"createdAt":135,"url":136,"thumbnailURL":19,"filename":137,"mimeType":36,"filesize":138,"width":139,"height":140},58,"DeepClick Push Notifications diagram: reach users with system-level messages even after they leave your Facebook ad, without needing an app install.","2026-04-23T09:26:28.662Z","https://cms-r2.deepclick.com/image-10.png","image-10.png",1113431,2940,1288,{"children":142,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[143,145,147],{"detail":13,"format":13,"mode":14,"style":15,"text":144,"type":17,"version":18},"After an ad click, users often bounce simply because the page didn't click with them. ",{"detail":13,"format":18,"mode":14,"style":15,"text":146,"type":17,"version":18},"DeepClick Ad Fallback Pages",{"detail":13,"format":13,"mode":14,"style":15,"text":148,"type":17,"version":18}," auto-serve a custom page the moment users return to their social feed — surfacing the Ramadan offer, the latest version highlights, or the core gameplay loop. It's a second shot at attention, delivered exactly when the user was about to leave.",{"type":26,"version":27,"format":15,"id":150,"fields":19,"relationTo":29,"value":151},"69e9e4a996c554026f3a1a6e",{"id":152,"alt":153,"updatedAt":154,"createdAt":154,"url":155,"thumbnailURL":19,"filename":156,"mimeType":36,"filesize":157,"width":139,"height":158},57,"DeepClick Ad Fallback Page diagram: recover 10–20% more clicks by showing custom content when users return to Facebook, with no repeated platform review.","2026-04-23T09:20:51.878Z","https://cms-r2.deepclick.com/image-9.png","image-9.png",1189597,1332,{"children":160,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[161,163,165],{"detail":13,"format":13,"mode":14,"style":15,"text":162,"type":17,"version":18},"With late-night activity through the roof during Ramadan, ",{"detail":13,"format":18,"mode":14,"style":15,"text":164,"type":17,"version":18},"PWA Retargeting ",{"detail":13,"format":13,"mode":14,"style":15,"text":166,"type":17,"version":18},"lets users add your voice-chat or social app to their home screen in one tap — no download, no app store detour. Lower return friction means higher DAU, stronger retention, and more repeat purchases.",{"type":26,"version":27,"format":15,"id":168,"fields":169,"relationTo":29,"value":170},"69e9e62e96c554026f3a1a74",{},{"id":171,"alt":172,"updatedAt":173,"createdAt":173,"url":174,"thumbnailURL":19,"filename":175,"mimeType":36,"filesize":176,"width":139,"height":177},59,"DeepClick PWA Retargeting diagram: let site visitors add your website to their home screen in one tap — bypass platforms, zero coding, no app store required.","2026-04-23T09:28:13.365Z","https://cms-r2.deepclick.com/image-11.png","image-11.png",1007439,1244,{"children":179,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[180,182,184],{"detail":13,"format":13,"mode":14,"style":15,"text":181,"type":17,"version":18},"For users who've already installed or taken action, DeepClick can dynamically serve a ",{"detail":13,"format":18,"mode":14,"style":15,"text":183,"type":17,"version":18},"Exclusive Page",{"detail":13,"format":13,"mode":14,"style":15,"text":185,"type":17,"version":18},": Ramadan event details, second-pass feature explanations, or new-version highlights — whatever closes high-value users fastest. Unlike generic pages, returning-user pages are built for efficiency and conversion certainty, turning Ramadan's short-term activity into long-term value.",{"type":26,"version":27,"format":15,"id":187,"fields":188,"relationTo":29,"value":189},"69e9e70e96c554026f3a1a77",{},{"id":190,"alt":191,"updatedAt":192,"createdAt":192,"url":193,"thumbnailURL":19,"filename":194,"mimeType":36,"filesize":195,"width":139,"height":196},60,"DeepClick Exclusive Page diagram: route existing users to a dedicated landing page that bypasses platform review, while new users see the default page — smart audience split from one ad.","2026-04-23T09:31:58.013Z","https://cms-r2.deepclick.com/image-12.png","image-12.png",1266751,1406,{"children":198,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[199],{"detail":13,"format":13,"mode":14,"style":15,"text":200,"type":17,"version":18},"When traffic peaks, efficiency is rarely decided by creative. It's decided by how complete your funnel is.",{"children":202,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[203],{"detail":13,"format":13,"mode":14,"style":15,"text":204,"type":17,"version":18},"Ramadan has never been short on traffic. What it's short on is the ability to capture that traffic and hold it.",{"children":206,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":18,"textStyle":15},[207],{"detail":13,"format":18,"mode":14,"style":15,"text":208,"type":17,"version":18},"Budget sets the ceiling. The funnel sets the certainty.",{"children":210,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[211],{"detail":13,"format":13,"mode":14,"style":15,"text":212,"type":17,"version":18},"The real competition isn't on the ad placement. It's in the second half of the conversion.","root",{"id":215,"alt":216,"updatedAt":217,"createdAt":217,"url":218,"thumbnailURL":19,"filename":219,"mimeType":36,"filesize":220,"width":99,"height":39},6,"DeepClick 斋月营销打法封面：精准转化中东 10 亿人群流量","2026-04-22T06:47:55.609Z","https://cms-r2.deepclick.com/image-1.png","image-1.png",968616,{"title":5,"description":6,"image":222},{"id":215,"alt":216,"updatedAt":217,"createdAt":217,"url":218,"thumbnailURL":19,"filename":219,"mimeType":36,"filesize":220,"width":99,"height":39},"published","ramadan-marketing-playbook",{"id":4,"name":226,"avatar":227,"updatedAt":234,"createdAt":235},"DeepClick",{"id":228,"alt":226,"updatedAt":229,"createdAt":229,"url":230,"thumbnailURL":19,"filename":231,"mimeType":36,"filesize":232,"width":233,"height":233},25,"2026-04-22T08:09:22.606Z","https://cms-r2.deepclick.com/头像-白.png","头像-白.png",26626,1024,"2026-04-22T08:09:35.299Z","2026-04-22T06:42:49.116Z",{"id":93,"titleZh":237,"titleEn":238,"slug":239,"order":13,"updatedAt":240,"createdAt":240},"节点打法","Seasonal Playbooks","seasonal","2026-04-24T02:20:25.619Z","2026-02-26T12:00:00.000Z",true,"2026-04-24T02:20:46.956Z","2026-04-22T06:56:08.596Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>Every year, Ramadan is the single most concentrated traffic window across MENA and parts of Southeast Asia.\u003C/p>\u003Cp>Screen time stretches late into the night, post-sunset activity surges, and downloads spike across short-drama apps, casual games, social platforms, voice chat, and utility tools. For most entertainment apps, Ramadan isn't optional — it's the Q1 event you can't afford to skip.\u003C/p>\n        \u003Cimg\n          alt=\"2026 斋月节社媒提及量趋势数据，来源 Brandwatch Ramadan Consumer Insights\"\n          height=\"675\"\n          src=\"https://cms-r2.deepclick.com/image-2.png?w=1200&q=85\"\n          width=\"829\"\n        />\n      \u003Ch6>Social media mentions of Ramadan\u003C/h6>\u003Ch6>Source: Brandwatch\u003C/h6>\u003Cp>\u003Cstrong>So what actually changes in user behavior during Ramadan?\u003C/strong>\u003C/p>\u003Cp>Three patterns show up consistently across industry research — Brandwatch's \u003Cem>Ramadan Consumer Insights 2026\u003C/em>, M+C Saatchi Performance, and \u003Cem>DMI Digital Marketing\u003C/em>:\u003C/p>\u003Cp>\u003Cstrong>1. Night economy explodes: 60–75% of transactions happen between 9 PM and 2 AM\u003C/strong>\u003C/p>\u003Cp>Sundown triggers the main shopping-and-socializing window. 32% of orders land within the first hour after iftar, and Amazon MENA sees 29% of its orders placed in the early hours of the morning. Several Gulf markets also post a secondary peak from 2–4 PM — a golden slot for extra paid media spend.\u003C/p>\u003Cp>\u003Cstrong>2. Social + mobile lead the way: 61% of users shop through Instagram and TikTok\u003C/strong>\u003C/p>\u003Cp>Short-path conversion is the new normal, and 43% of purchase decisions are creator-influenced. App installs climb 36.5% YoY during Ramadan — UAE surges 126%, Saudi Arabia 67%. 50% of orders are completed on mobile, and online orders between 2–5 AM run 30% above baseline.\u003C/p>\u003Cp>\u003Cstrong>3. Localization builds trust: culturally adapted creative lifts conversion 60%, Halal product sales up 98%\u003C/strong>\u003C/p>\u003Cp>Products that weave in Arabic cultural cues simply land better, and Halal-certified SKUs grow fastest. Local micro-creators outperform celebrities; family-scenario content beats hard-sell advertising. 25% of Saudi shoppers and 23% of UAE shoppers say a trusted creator was the direct reason they bought.\u003C/p>\n        \u003Cimg\n          alt=\"斋月期间海外用户行为三大特点：夜间经济爆发、移动社交驱动、本土文化信任\"\n          height=\"608\"\n          src=\"https://cms-r2.deepclick.com/image-3.png?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Cp>Put together, the data tells a clear story: Ramadan shoppers move to a different rhythm. They log on later, browse faster, and decide in minutes. They're sensitive to offers but impatient with friction. They'll try new content — but they won't sit through a "first-time setup" twice. Scale up traffic without scaling the funnel, and churn scales too.\u003C/p>\u003Cp>Most products still run a linear funnel: \u003Cstrong>click → download → open → sign up\u003C/strong>. The moment a user drops off or uninstalls, the chain breaks. During Ramadan's volume spike, that broken chain breaks loudly.\u003C/p>\u003Cp>\u003Cstrong>From click to retention: winning the post-click half of Ramadan traffic\u003C/strong>\u003C/p>\u003Cp>DeepClick's post-click stack makes sure your paid traffic doesn't just sit on the ad creative — it actually converts, and stays.\u003C/p>\u003Cp>During Ramadan's late-night peaks, \u003Cstrong>DeepClick Push Notifications\u003C/strong> deliver activity reminders, content drops, promo alerts, and come-back cues directly to user devices — waking up silent and lapsed users so conversions don't leak out of the peak window.\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick Push Notifications diagram: reach users with system-level messages even after they leave your Facebook ad, without needing an app install.\"\n          height=\"1288\"\n          src=\"https://cms-r2.deepclick.com/image-10.png?w=1200&q=85\"\n          width=\"2940\"\n        />\n      \u003Cp>After an ad click, users often bounce simply because the page didn't click with them. \u003Cstrong>DeepClick Ad Fallback Pages\u003C/strong> auto-serve a custom page the moment users return to their social feed — surfacing the Ramadan offer, the latest version highlights, or the core gameplay loop. It's a second shot at attention, delivered exactly when the user was about to leave.\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick Ad Fallback Page diagram: recover 10–20% more clicks by showing custom content when users return to Facebook, with no repeated platform review.\"\n          height=\"1332\"\n          src=\"https://cms-r2.deepclick.com/image-9.png?w=1200&q=85\"\n          width=\"2940\"\n        />\n      \u003Cp>With late-night activity through the roof during Ramadan, \u003Cstrong>PWA Retargeting \u003C/strong>lets users add your voice-chat or social app to their home screen in one tap — no download, no app store detour. Lower return friction means higher DAU, stronger retention, and more repeat purchases.\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick PWA Retargeting diagram: let site visitors add your website to their home screen in one tap — bypass platforms, zero coding, no app store required.\"\n          height=\"1244\"\n          src=\"https://cms-r2.deepclick.com/image-11.png?w=1200&q=85\"\n          width=\"2940\"\n        />\n      \u003Cp>For users who've already installed or taken action, DeepClick can dynamically serve a \u003Cstrong>Exclusive Page\u003C/strong>: Ramadan event details, second-pass feature explanations, or new-version highlights — whatever closes high-value users fastest. Unlike generic pages, returning-user pages are built for efficiency and conversion certainty, turning Ramadan's short-term activity into long-term value.\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick Exclusive Page diagram: route existing users to a dedicated landing page that bypasses platform review, while new users see the default page — smart audience split from one ad.\"\n          height=\"1406\"\n          src=\"https://cms-r2.deepclick.com/image-12.png?w=1200&q=85\"\n          width=\"2940\"\n        />\n      \u003Cp>When traffic peaks, efficiency is rarely decided by creative. It's decided by how complete your funnel is.\u003C/p>\u003Cp>Ramadan has never been short on traffic. What it's short on is the ability to capture that traffic and hold it.\u003C/p>\u003Cp>\u003Cstrong>Budget sets the ceiling. The funnel sets the certainty.\u003C/strong>\u003C/p>\u003Cp>The real competition isn't on the ad placement. It's in the second half of the conversion.\u003C/p>\u003C/div>","https://deepclick.com/resources/blog/ramadan-marketing-playbook",{"en":224,"zh-CN":224},1777018132242]