[{"data":1,"prerenderedAt":637},["ShallowReactive",2],{"blog-tiktok-ads-manager-guide-en":3,"blog-ad-banners-en":609},{"id":4,"title":5,"excerpt":6,"content":7,"coverImage":549,"meta":557,"site":561,"status":582,"slug":583,"author":584,"category":594,"publishDate":603,"featured":242,"updatedAt":604,"createdAt":605,"contentHtml":606,"previewUrl":607,"localeSlugs":608},655,"TikTok Ads Manager Guide (2026): Structure, Settings, and What Locks at Launch","A practical walkthrough of TikTok Ads Manager: the campaign, ad group and ad levels, the official budget minimums, the account limits that shape your structure, and the settings you cannot change once a campaign is live.",{"root":8},{"children":9,"direction":19,"format":15,"indent":13,"type":548,"version":18},[10,21,27,31,35,68,72,76,80,165,169,173,177,197,213,217,231,247,251,255,259,263,267,281,285,307,311,315,319,323,356,360,364,372,430,434,438,442,454,458,462,466,497,501,506,510,514,518,522,526,530,534,538,542],{"children":11,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[12],{"detail":13,"format":13,"mode":14,"style":15,"text":16,"type":17,"version":18},0,"normal","","TikTok Ads Manager is TikTok's self-serve advertising platform, reached at ads.tiktok.com. It organizes everything into three levels — campaign, ad group and ad — and each level owns a different set of decisions. This guide covers what each level controls, the minimum budgets TikTok enforces, and the settings that lock the moment your campaign goes live.","text",1,null,"paragraph",{"children":22,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":26},[23],{"detail":13,"format":13,"mode":14,"style":15,"text":24,"type":17,"version":18},"What TikTok Ads Manager is, and how to get in","heading","h2",{"children":28,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[29],{"detail":13,"format":13,"mode":14,"style":15,"text":30,"type":17,"version":18},"According to TikTok's Business Help Center article \"About TikTok Ads Manager\" (last updated June 2026), Ads Manager provides tools to create ad campaigns, manage ad resources, monitor data, and optimize your advertising. You sign up for an account from the Advertising page on TikTok.",{"children":32,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[33],{"detail":13,"format":13,"mode":14,"style":15,"text":34,"type":17,"version":18},"The top navigation has four tabs, and knowing which tab owns which job saves most of the hunting that new advertisers do:",{"children":36,"direction":19,"format":15,"indent":13,"type":65,"version":18,"listType":66,"start":18,"tag":67},[37,44,51,58],{"children":38,"direction":19,"format":15,"indent":13,"type":43,"version":18,"value":18},[39,41],{"detail":13,"format":18,"mode":14,"style":15,"text":40,"type":17,"version":18},"Dashboard",{"detail":13,"format":13,"mode":14,"style":15,"text":42,"type":17,"version":18}," — a homepage summarizing budget spending, custom performance metrics, key alerts and tailored insights.","listitem",{"children":45,"direction":19,"format":15,"indent":13,"type":43,"version":18,"value":50},[46,48],{"detail":13,"format":18,"mode":14,"style":15,"text":47,"type":17,"version":18},"Campaigns",{"detail":13,"format":13,"mode":14,"style":15,"text":49,"type":17,"version":18}," — every campaign, ad group and ad you have created.",2,{"children":52,"direction":19,"format":15,"indent":13,"type":43,"version":18,"value":57},[53,55],{"detail":13,"format":18,"mode":14,"style":15,"text":54,"type":17,"version":18},"Tools",{"detail":13,"format":13,"mode":14,"style":15,"text":56,"type":17,"version":18}," — six options for managing what goes into your ads and who sees them: Events, Creatives, Audiences, Catalogs, Comments and Instant Pages.",3,{"children":59,"direction":19,"format":15,"indent":13,"type":43,"version":18,"value":64},[60,62],{"detail":13,"format":18,"mode":14,"style":15,"text":61,"type":17,"version":18},"Analytics",{"detail":13,"format":13,"mode":14,"style":15,"text":63,"type":17,"version":18}," — custom reports, reporting templates and scheduled reports.",4,"list","bullet","ul",{"children":69,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[70],{"detail":13,"format":13,"mode":14,"style":15,"text":71,"type":17,"version":18},"A common first-week mistake is looking for the pixel under a campaign. It is not there. Pixels and other conversion events live under Tools › Events, because they belong to the account, not to any one campaign.",{"children":73,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":26},[74],{"detail":13,"format":13,"mode":14,"style":15,"text":75,"type":17,"version":18},"The TikTok Ads Manager structure: campaigns, ad groups and ads",{"children":77,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[78],{"detail":13,"format":13,"mode":14,"style":15,"text":79,"type":17,"version":18},"TikTok's help article \"About TikTok Ads Structure\" states that Ads Manager organizes ads into three main parts — campaigns, ad groups and ads — and that understanding this structure is what lets you set up audiences, allocate budgets and design creatives 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If it is \"what do they see\", it lives at the ad level. Objectives and total spend live at the campaign level. Most confusion about \"where do I change X\" dissolves once you can place X on this map.",{"children":170,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":26},[171],{"detail":13,"format":13,"mode":14,"style":15,"text":172,"type":17,"version":18},"Step 1: choose an objective, then a campaign type",{"children":174,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[175],{"detail":13,"format":13,"mode":14,"style":15,"text":176,"type":17,"version":18},"TikTok's \"How to choose the right objective\" article groups objectives into three categories:",{"children":178,"direction":19,"format":15,"indent":13,"type":65,"version":18,"listType":66,"start":18,"tag":67},[179,185,191],{"children":180,"direction":19,"format":15,"indent":13,"type":43,"version":18,"value":18},[181,183],{"detail":13,"format":18,"mode":14,"style":15,"text":182,"type":17,"version":18},"Awareness",{"detail":13,"format":13,"mode":14,"style":15,"text":184,"type":17,"version":18}," — Reach: show your ad to the maximum number of people.",{"children":186,"direction":19,"format":15,"indent":13,"type":43,"version":18,"value":50},[187,189],{"detail":13,"format":18,"mode":14,"style":15,"text":188,"type":17,"version":18},"Consideration",{"detail":13,"format":13,"mode":14,"style":15,"text":190,"type":17,"version":18}," — Traffic (send people to a destination on your website or app), Video views, Community interaction (followers, profile visits, page visits, livestream promotion), and Branded Mission.",{"children":192,"direction":19,"format":15,"indent":13,"type":43,"version":18,"value":57},[193,195],{"detail":13,"format":18,"mode":14,"style":15,"text":194,"type":17,"version":18},"Conversion",{"detail":13,"format":13,"mode":14,"style":15,"text":196,"type":17,"version":18}," — App promotion, Lead generation, and Sales (sell products from your TikTok Shop, website or app).",{"children":198,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[199,201,203,205,207,209,211],{"detail":13,"format":13,"mode":14,"style":15,"text":200,"type":17,"version":18},"After the objective, TikTok's \"How to set up an ad campaign in TikTok Ads Manager\" article (updated October 2025) says you choose between three campaign setups: a ",{"detail":13,"format":18,"mode":14,"style":15,"text":202,"type":17,"version":18},"Manual campaign",{"detail":13,"format":13,"mode":14,"style":15,"text":204,"type":17,"version":18}," for the standard workflow with maximum control, a ",{"detail":13,"format":18,"mode":14,"style":15,"text":206,"type":17,"version":18},"Search campaign",{"detail":13,"format":13,"mode":14,"style":15,"text":208,"type":17,"version":18}," that uses keywords to serve ads on TikTok's search results page, or a ",{"detail":13,"format":18,"mode":14,"style":15,"text":210,"type":17,"version":18},"Smart+ campaign",{"detail":13,"format":13,"mode":14,"style":15,"text":212,"type":17,"version":18},", a single AI-powered campaign that automates the process across performance objectives.",{"children":214,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[215],{"detail":13,"format":13,"mode":14,"style":15,"text":216,"type":17,"version":18},"Two details from that same article are worth knowing before you click:",{"children":218,"direction":19,"format":15,"indent":13,"type":65,"version":18,"listType":66,"start":18,"tag":67},[219,223],{"children":220,"direction":19,"format":15,"indent":13,"type":43,"version":18,"value":18},[221],{"detail":13,"format":13,"mode":14,"style":15,"text":222,"type":17,"version":18},"Campaign names support 512 characters, and your campaign is automatically saved as a draft while you build it — a \"Draft saved\" message confirms it.",{"children":224,"direction":19,"format":15,"indent":13,"type":43,"version":18,"value":50},[225,227,229],{"detail":13,"format":13,"mode":14,"style":15,"text":226,"type":17,"version":18},"For Reservation campaigns, changing the Objective, Campaign type or Special ad category ",{"detail":13,"format":18,"mode":14,"style":15,"text":228,"type":17,"version":18},"resets your ad group settings",{"detail":13,"format":13,"mode":14,"style":15,"text":230,"type":17,"version":18},". Decide these first rather than halfway through.",{"children":232,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[233,235,245],{"detail":13,"format":13,"mode":14,"style":15,"text":234,"type":17,"version":18},"If you also run Meta, the mental model transfers well but the vocabulary does not. Our ",{"children":236,"direction":19,"format":15,"indent":13,"type":239,"version":57,"fields":240,"id":244},[237],{"detail":13,"format":13,"mode":14,"style":15,"text":238,"type":17,"version":18},"Meta Ads Manager tutorial","link",{"linkType":241,"newTab":242,"url":243},"custom",false,"https://deepclick.com/resources/blog/meta-ads-manager-tutorial/","6aad2587d017c700c86d54ce",{"detail":13,"format":13,"mode":14,"style":15,"text":246,"type":17,"version":18}," walks the equivalent three-level model on Meta, where the middle level is called an ad set rather than an ad group.",{"children":248,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":26},[249],{"detail":13,"format":13,"mode":14,"style":15,"text":250,"type":17,"version":18},"Step 2: the ad group is where delivery is really decided",{"children":252,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[253],{"detail":13,"format":13,"mode":14,"style":15,"text":254,"type":17,"version":18},"TikTok's \"How to create an ad group in TikTok Ads Manager\" article lists what an ad group needs: advertising objective, ad placements, audience targeting, budget and schedule, and bidding and optimization. Audience targeting is configured across demographics, audience, interests and behaviors, and device.",{"children":256,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[257],{"detail":13,"format":13,"mode":14,"style":15,"text":258,"type":17,"version":18},"Ad groups are containers for ads that share targeting and budget settings, and there is a limit of 999 ad groups per campaign. In practice, the number of ad groups you run is a structural decision, not a stylistic one — see the limits section below.",{"children":260,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":26},[261],{"detail":13,"format":13,"mode":14,"style":15,"text":262,"type":17,"version":18},"Budget minimums, and the setting you cannot switch later",{"children":264,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[265],{"detail":13,"format":13,"mode":14,"style":15,"text":266,"type":17,"version":18},"TikTok's \"About budgets for ads in TikTok Ads Manager\" article (last updated July 2026) documents the thresholds directly:",{"children":268,"direction":19,"format":15,"indent":13,"type":65,"version":18,"listType":66,"start":18,"tag":67},[269,275],{"children":270,"direction":19,"format":15,"indent":13,"type":43,"version":18,"value":18},[271,273],{"detail":13,"format":18,"mode":14,"style":15,"text":272,"type":17,"version":18},"Daily budget",{"detail":13,"format":13,"mode":14,"style":15,"text":274,"type":17,"version":18}," — campaign level must exceed $50; ad group level must exceed $20.",{"children":276,"direction":19,"format":15,"indent":13,"type":43,"version":18,"value":50},[277,279],{"detail":13,"format":18,"mode":14,"style":15,"text":278,"type":17,"version":18},"Lifetime budget",{"detail":13,"format":13,"mode":14,"style":15,"text":280,"type":17,"version":18}," — campaign level must exceed $50; at ad group level the minimum is total days (including past days) multiplied by the minimum daily budget. TikTok's own worked example: a 31-day campaign needs at least $20 × 31 = $620 at the ad group level.",{"children":282,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[283],{"detail":13,"format":13,"mode":14,"style":15,"text":284,"type":17,"version":18},"Three rules from the same article that decide how smoothly delivery runs:",{"children":286,"direction":19,"format":15,"indent":13,"type":65,"version":18,"listType":305,"start":18,"tag":306},[287,293,299],{"children":288,"direction":19,"format":15,"indent":13,"type":43,"version":18,"value":18},[289,291],{"detail":13,"format":18,"mode":14,"style":15,"text":290,"type":17,"version":18},"You cannot switch budget type once a campaign or ad group is live.",{"detail":13,"format":13,"mode":14,"style":15,"text":292,"type":17,"version":18}," You can raise or lower the amount at any time, but daily-to-lifetime (or the reverse) is a one-way door at launch.",{"children":294,"direction":19,"format":15,"indent":13,"type":43,"version":18,"value":50},[295,297],{"detail":13,"format":18,"mode":14,"style":15,"text":296,"type":17,"version":18},"The campaign budget should not be lower than the ad group budget",{"detail":13,"format":13,"mode":14,"style":15,"text":298,"type":17,"version":18},", because that causes delivery issues.",{"children":300,"direction":19,"format":15,"indent":13,"type":43,"version":18,"value":57},[301,303],{"detail":13,"format":18,"mode":14,"style":15,"text":302,"type":17,"version":18},"Change budgets gently.",{"detail":13,"format":13,"mode":14,"style":15,"text":304,"type":17,"version":18}," TikTok recommends increasing by no more than 40% per adjustment while the campaign is in the learning phase, no more than 30% after it exits, and not adjusting more often than every two days.","number","ol",{"children":308,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[309],{"detail":13,"format":13,"mode":14,"style":15,"text":310,"type":17,"version":18},"That third rule is the one most likely to be broken by accident. A well-meaning \"let's double it, it's working\" is exactly the move that pushes an ad group back into learning.",{"children":312,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":26},[313],{"detail":13,"format":13,"mode":14,"style":15,"text":314,"type":17,"version":18},"Step 3: the ad level, field by field",{"children":316,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[317],{"detail":13,"format":13,"mode":14,"style":15,"text":318,"type":17,"version":18},"TikTok's \"How to create an ad in TikTok Ads Manager\" article (updated June 2026) sets out the fields you fill in at ad level: an ad name (for your reference only, up to 512 characters), an identity for your TikTok account, an ad format (Single video, Carousel or Collection Ads), your creatives, and a thumbnail.",{"children":320,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[321],{"detail":13,"format":13,"mode":14,"style":15,"text":322,"type":17,"version":18},"Then come the text and link elements:",{"children":324,"direction":19,"format":15,"indent":13,"type":65,"version":18,"listType":66,"start":18,"tag":67},[325,331,337,343,349],{"children":326,"direction":19,"format":15,"indent":13,"type":43,"version":18,"value":18},[327,329],{"detail":13,"format":18,"mode":14,"style":15,"text":328,"type":17,"version":18},"Display Name",{"detail":13,"format":13,"mode":14,"style":15,"text":330,"type":17,"version":18}," — must be consistent with the brand, product or company name of the promoted website or app.",{"children":332,"direction":19,"format":15,"indent":13,"type":43,"version":18,"value":50},[333,335],{"detail":13,"format":18,"mode":14,"style":15,"text":334,"type":17,"version":18},"Text",{"detail":13,"format":13,"mode":14,"style":15,"text":336,"type":17,"version":18}," — what the audience reads about what you are promoting.",{"children":338,"direction":19,"format":15,"indent":13,"type":43,"version":18,"value":57},[339,341],{"detail":13,"format":18,"mode":14,"style":15,"text":340,"type":17,"version":18},"Call to Action",{"detail":13,"format":13,"mode":14,"style":15,"text":342,"type":17,"version":18}," — TikTok offers both dynamic CTAs (Shop Now, Buy Now, Learn More and similar) and standard CTAs (Download, Sign Up, Book Now, Contact Us and many more).",{"children":344,"direction":19,"format":15,"indent":13,"type":43,"version":18,"value":64},[345,347],{"detail":13,"format":18,"mode":14,"style":15,"text":346,"type":17,"version":18},"Profile Image",{"detail":13,"format":13,"mode":14,"style":15,"text":348,"type":17,"version":18}," — the avatar people tap to reach your business profile.",{"children":350,"direction":19,"format":15,"indent":13,"type":43,"version":18,"value":355},[351,353],{"detail":13,"format":18,"mode":14,"style":15,"text":352,"type":17,"version":18},"URL",{"detail":13,"format":13,"mode":14,"style":15,"text":354,"type":17,"version":18}," — the destination, with tracking added through the TikTok Pixel or supported third-party measurement. The Build URL parameters control lets you enter UTM and custom parameters and preview the resulting URL.",5,{"children":357,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[358],{"detail":13,"format":13,"mode":14,"style":15,"text":359,"type":17,"version":18},"There is a limit of 50 ads per ad group, which the help center notes does not apply to the Reach and Frequency buying type, Smart Creative, or split tests.",{"children":361,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":26},[362],{"detail":13,"format":13,"mode":14,"style":15,"text":363,"type":17,"version":18},"The account limits that quietly shape your structure",{"children":365,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[366,368,370],{"detail":13,"format":13,"mode":14,"style":15,"text":367,"type":17,"version":18},"The \"About ad account limits\" article gives hard numbers: 5,000 campaigns per ad account, 999 ad groups per campaign, and 50 ads per ad group. Beyond those, TikTok caps how many ad groups can be ",{"detail":13,"format":18,"mode":14,"style":15,"text":369,"type":17,"version":18},"active",{"detail":13,"format":13,"mode":14,"style":15,"text":371,"type":17,"version":18}," at once, with a base quota set by your highest monthly spend in the past twelve months:",{"children":373,"direction":19,"format":15,"indent":13,"type":164,"version":18},[374,388,402,416],{"children":375,"direction":19,"format":15,"indent":13,"type":103,"version":18},[376,382],{"children":377,"direction":19,"format":15,"indent":13,"type":90,"version":18,"backgroundColor":19,"colSpan":18,"headerState":18,"rowSpan":18},[378],{"children":379,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[380],{"detail":13,"format":13,"mode":14,"style":15,"text":381,"type":17,"version":18}," Monthly spend tier ",{"children":383,"direction":19,"format":15,"indent":13,"type":90,"version":18,"backgroundColor":19,"colSpan":18,"headerState":18,"rowSpan":18},[384],{"children":385,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[386],{"detail":13,"format":13,"mode":14,"style":15,"text":387,"type":17,"version":18}," Base quota of active ad groups ",{"children":389,"direction":19,"format":15,"indent":13,"type":103,"version":18},[390,396],{"children":391,"direction":19,"format":15,"indent":13,"type":90,"version":18,"backgroundColor":19,"colSpan":18,"headerState":13,"rowSpan":18},[392],{"children":393,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[394],{"detail":13,"format":13,"mode":14,"style":15,"text":395,"type":17,"version":18}," Under $1,500 ",{"children":397,"direction":19,"format":15,"indent":13,"type":90,"version":18,"backgroundColor":19,"colSpan":18,"headerState":13,"rowSpan":18},[398],{"children":399,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[400],{"detail":13,"format":13,"mode":14,"style":15,"text":401,"type":17,"version":18}," 50 ",{"children":403,"direction":19,"format":15,"indent":13,"type":103,"version":18},[404,410],{"children":405,"direction":19,"format":15,"indent":13,"type":90,"version":18,"backgroundColor":19,"colSpan":18,"headerState":13,"rowSpan":18},[406],{"children":407,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[408],{"detail":13,"format":13,"mode":14,"style":15,"text":409,"type":17,"version":18}," $1,500 to under $150,000 ",{"children":411,"direction":19,"format":15,"indent":13,"type":90,"version":18,"backgroundColor":19,"colSpan":18,"headerState":13,"rowSpan":18},[412],{"children":413,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[414],{"detail":13,"format":13,"mode":14,"style":15,"text":415,"type":17,"version":18}," 200 ",{"children":417,"direction":19,"format":15,"indent":13,"type":103,"version":18},[418,424],{"children":419,"direction":19,"format":15,"indent":13,"type":90,"version":18,"backgroundColor":19,"colSpan":18,"headerState":13,"rowSpan":18},[420],{"children":421,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[422],{"detail":13,"format":13,"mode":14,"style":15,"text":423,"type":17,"version":18}," $150,000 and above ",{"children":425,"direction":19,"format":15,"indent":13,"type":90,"version":18,"backgroundColor":19,"colSpan":18,"headerState":13,"rowSpan":18},[426],{"children":427,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[428],{"detail":13,"format":13,"mode":14,"style":15,"text":429,"type":17,"version":18}," 1,000 ",{"children":431,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[432],{"detail":13,"format":13,"mode":14,"style":15,"text":433,"type":17,"version":18},"TikTok's stated reasoning is that running too many ad groups at once hurts performance over time, because non-diverse ad groups compete with each other; limiting active ad groups gives the remaining ones a better chance of passing the learning phase. Active means active or in review. When you hit 50% of your quota you will see a tracker in Ads Manager showing the space you have left.",{"children":435,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[436],{"detail":13,"format":13,"mode":14,"style":15,"text":437,"type":17,"version":18},"For a small account, that quota is the real constraint on the \"one ad group per audience slice\" habit imported from other platforms.",{"children":439,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":26},[440],{"detail":13,"format":13,"mode":14,"style":15,"text":441,"type":17,"version":18},"Reading the reporting without fooling yourself",{"children":443,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[444,446,448,450,452],{"detail":13,"format":13,"mode":14,"style":15,"text":445,"type":17,"version":18},"Custom reports live under the Analytics menu. TikTok's \"How to create a Custom report\" article describes the model plainly: ",{"detail":13,"format":18,"mode":14,"style":15,"text":447,"type":17,"version":18},"dimensions",{"detail":13,"format":13,"mode":14,"style":15,"text":449,"type":17,"version":18}," are groupings and appear as rows (campaigns, ad groups, ads, placements), while ",{"detail":13,"format":18,"mode":14,"style":15,"text":451,"type":17,"version":18},"metrics",{"detail":13,"format":13,"mode":14,"style":15,"text":453,"type":17,"version":18}," are performance data and appear as columns (CPM, CPC, CTR, CVR). You can start blank or from a template, pick a time range, switch between a pivot table and a trend line, and either export on demand or schedule reports to arrive by email. Users with analyst, operator or admin roles can build reports spanning multiple ad accounts.",{"children":455,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[456],{"detail":13,"format":13,"mode":14,"style":15,"text":457,"type":17,"version":18},"One setting changes the numbers more than any column choice: the attribution window. According to \"About the attribution window on TikTok Ads Manager\", once you have transitioned to TikTok's Self-Attributing Network you can set click-through attribution to 1 day or 7 days, engaged view-through attribution to 1 day or 7 days, and view-through attribution to off or 1 day, at the point where you create a new ad group. TikTok notes this setting controls its own conversion reporting and does not affect your MMP's reporting — which is exactly why the two sets of numbers disagree when the windows are configured differently.",{"children":459,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[460],{"detail":13,"format":13,"mode":14,"style":15,"text":461,"type":17,"version":18},"Before you conclude a campaign failed, check that the window you are reading is the window you meant to set.",{"children":463,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":26},[464],{"detail":13,"format":13,"mode":14,"style":15,"text":465,"type":17,"version":18},"Where the post-click side fits",{"children":467,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[468,470,477,479,486,488,495],{"detail":13,"format":13,"mode":14,"style":15,"text":469,"type":17,"version":18},"Everything above stops at the click. What happens after it — whether the page matches the ad's promise, whether the review process accepts your landing experience, whether returning users see something coherent — is a separate discipline, and it is where a lot of TikTok spend leaks. If your ads are getting rejected rather than underperforming, start with our ",{"children":471,"direction":19,"format":15,"indent":13,"type":239,"version":57,"fields":474,"id":476},[472],{"detail":13,"format":13,"mode":14,"style":15,"text":473,"type":17,"version":18},"TikTok ad approval playbook",{"linkType":241,"newTab":242,"url":475},"https://deepclick.com/resources/blog/tiktok-ad-approval-guide-2026/","6aad2587d017c700c86d54cf",{"detail":13,"format":13,"mode":14,"style":15,"text":478,"type":17,"version":18},", which covers rejection reasons, review timelines and the appeal workflow. If the issue is landing-page routing and compliance, our ",{"children":480,"direction":19,"format":15,"indent":13,"type":239,"version":57,"fields":483,"id":485},[481],{"detail":13,"format":13,"mode":14,"style":15,"text":482,"type":17,"version":18},"guide to cloaking and compliant routing for TikTok and Facebook ads",{"linkType":241,"newTab":242,"url":484},"https://deepclick.com/resources/blog/cloaking-for-tiktok-facebook-ads/","6aad2587d017c700c86d54d0",{"detail":13,"format":13,"mode":14,"style":15,"text":487,"type":17,"version":18}," explains where the policy line sits. DeepClick's own ",{"children":489,"direction":19,"format":15,"indent":13,"type":239,"version":57,"fields":492,"id":494},[490],{"detail":13,"format":13,"mode":14,"style":15,"text":491,"type":17,"version":18},"post-click optimization for Meta and TikTok advertisers",{"linkType":241,"newTab":242,"url":493},"https://deepclick.com/solutions/meta-tiktok-advertisers/","6aad2587d017c700c86d54d1",{"detail":13,"format":13,"mode":14,"style":15,"text":496,"type":17,"version":18}," is built for that second half of the funnel.",{"children":498,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":26},[499],{"detail":13,"format":13,"mode":14,"style":15,"text":500,"type":17,"version":18},"FAQ",{"children":502,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":505},[503],{"detail":13,"format":13,"mode":14,"style":15,"text":504,"type":17,"version":18},"How do I access TikTok Ads Manager?","h3",{"children":507,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[508],{"detail":13,"format":13,"mode":14,"style":15,"text":509,"type":17,"version":18},"You sign up for a TikTok Ads Manager account from the Advertising page on TikTok and then work in the platform at ads.tiktok.com. Once inside, the four tabs — Dashboard, Campaigns, Tools and Analytics — cover account overview, campaign management, ad resources and reporting respectively.",{"children":511,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":505},[512],{"detail":13,"format":13,"mode":14,"style":15,"text":513,"type":17,"version":18},"What is the minimum budget for TikTok ads?",{"children":515,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[516],{"detail":13,"format":13,"mode":14,"style":15,"text":517,"type":17,"version":18},"Per TikTok's budget documentation, a daily budget must exceed $50 at campaign level and $20 at ad group level. For lifetime budgets, the campaign minimum is also above $50, while the ad group minimum equals the number of days multiplied by the minimum daily budget.",{"children":519,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":505},[520],{"detail":13,"format":13,"mode":14,"style":15,"text":521,"type":17,"version":18},"What is the difference between a campaign, an ad group and an ad?",{"children":523,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[524],{"detail":13,"format":13,"mode":14,"style":15,"text":525,"type":17,"version":18},"The campaign holds the objective and overall budget, the ad group holds placements, audience, schedule, optimization goal and bidding, and the ad holds the creative, text, call to action and destination. One campaign can contain up to 999 ad groups, and each ad group up to 50 ads.",{"children":527,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":505},[528],{"detail":13,"format":13,"mode":14,"style":15,"text":529,"type":17,"version":18},"Can I change settings after a campaign is live?",{"children":531,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[532],{"detail":13,"format":13,"mode":14,"style":15,"text":533,"type":17,"version":18},"Some, not all. Budget amounts can be edited after launch, but the budget type (daily versus lifetime) cannot be switched once a campaign or ad group is live. For Reservation campaigns, changing the objective, campaign type or special ad category resets the ad group settings, so those choices are best made before you build out the ad groups.",{"children":535,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":26},[536],{"detail":13,"format":13,"mode":14,"style":15,"text":537,"type":17,"version":18},"The short version",{"children":539,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[540],{"detail":13,"format":13,"mode":14,"style":15,"text":541,"type":17,"version":18},"TikTok Ads Manager is a three-level tool: the campaign decides the goal, the ad group decides the delivery, and the ad decides the message. Learn where each setting lives, respect the $50 and $20 budget floors, treat budget type and objective as launch-time decisions rather than running adjustments, and read your reporting with the attribution window in mind. The rest is iteration.",{"children":543,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":18,"textStyle":15},[544,546],{"detail":13,"format":18,"mode":14,"style":15,"text":545,"type":17,"version":18},"Sources:",{"detail":13,"format":13,"mode":14,"style":15,"text":547,"type":17,"version":18}," TikTok Business Help Center — \"About TikTok Ads Manager\", \"About TikTok Ads Structure\", \"How to choose the right objective in TikTok Ads Manager\", \"How to set up an ad campaign in TikTok Ads Manager\", \"How to create an ad group in TikTok Ads Manager\", \"How to create an ad in TikTok Ads Manager\", \"About budgets for ads in TikTok Ads Manager\", \"About ad account limits\", \"How to create a Custom report\", \"About the attribution window on TikTok Ads Manager\".","root",{"id":550,"alt":551,"updatedAt":552,"createdAt":552,"url":553,"thumbnailURL":19,"filename":554,"mimeType":555,"filesize":556,"width":19,"height":19},1140,"Abstract three-tier diagram illustrating TikTok Ads Manager campaign, ad group and ad levels","2026-09-18T11:50:18.121Z","https://cms-r2.deepclick.com/cover-1139-bcfdb85367ca.jpg","cover-1139-bcfdb85367ca.jpg","application/octet-stream",111797,{"title":558,"description":559,"image":560},"TikTok Ads Manager Guide (2026): Structure & Key Settings","How TikTok Ads Manager is organized: campaign, ad group and ad levels, objectives, $50 and $20 budget minimums, account limits, reporting and attribution windows.",{"id":550,"alt":551,"updatedAt":552,"createdAt":552,"url":553,"thumbnailURL":19,"filename":554,"mimeType":555,"filesize":556,"width":19,"height":19},{"id":18,"key":562,"name":563,"prodHost":564,"testHost":565,"blogPath":566,"docPath":567,"zhPrefix":568,"deployHookTest":569,"deployHookProd":570,"brandAuthor":571,"brandKit":575,"enabled":579,"updatedAt":580,"createdAt":581},"deepclick","DeepClick","https://deepclick.com","https://www-test-deepclick.qiliangjia.one","/resources/blog/{slug}","/docs/{slug}","/zh-CN","https://api.cloudflare.com/client/v4/pages/webhooks/deploy_hooks/60a9adef-153b-4c89-8d07-7118e91e9522","https://api.cloudflare.com/client/v4/pages/webhooks/deploy_hooks/05323321-f694-4ce8-a5af-173c507b8bae",{"id":50,"name":563,"avatar":572,"updatedAt":573,"createdAt":574},25,"2026-04-22T08:09:35.299Z","2026-04-22T06:42:49.116Z",{"logoLight":19,"logoDark":19,"primaryColor":576,"accentColor":577,"tagline":578,"wechatName":19,"xhsHandle":19,"wechatQr":19},"#1a73e8","#ff6600","一次点击，多重价值",true,"2026-08-25T06:40:57.663Z","2026-07-14T06:26:38.962Z","published","tiktok-ads-manager-guide",{"id":64,"name":585,"avatar":586,"updatedAt":593,"createdAt":593},"Ethan Cole",{"id":587,"alt":588,"updatedAt":589,"createdAt":589,"url":590,"thumbnailURL":19,"filename":591,"mimeType":555,"filesize":592,"width":19,"height":19},922,"Ethan Cole — growth & ad-tech editor","2026-07-27T07:17:05.290Z","https://cms-r2.deepclick.com/gpt_1785136218181_0-d1b8139c1927.png","gpt_1785136218181_0-d1b8139c1927.png",1965798,"2026-07-27T07:17:07.920Z",{"id":595,"site":596,"titleZh":598,"titleEn":599,"slug":600,"order":355,"updatedAt":601,"createdAt":602},7,{"id":18,"key":562,"name":563,"prodHost":564,"testHost":565,"blogPath":566,"docPath":567,"zhPrefix":568,"deployHookTest":569,"deployHookProd":570,"brandAuthor":50,"brandKit":597,"enabled":579,"updatedAt":580,"createdAt":581},{"logoLight":19,"logoDark":19,"primaryColor":576,"accentColor":577,"tagline":578,"wechatName":19,"xhsHandle":19,"wechatQr":19},"技术导航","Tech Guides","tech-guides","2026-04-27T08:37:10.576Z","2026-04-23T02:59:13.436Z","2026-09-18T11:50:58.370Z","2026-09-18T11:50:59.428Z","2026-09-18T11:50:32.775Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>TikTok Ads Manager is TikTok's self-serve advertising platform, reached at ads.tiktok.com. It organizes everything into three levels — campaign, ad group and ad — and each level owns a different set of decisions. This guide covers what each level controls, the minimum budgets TikTok enforces, and the settings that lock the moment your campaign goes live.\u003C/p>\u003Ch2>What TikTok Ads Manager is, and how to get in\u003C/h2>\u003Cp>According to TikTok's Business Help Center article "About TikTok Ads Manager" (last updated June 2026), Ads Manager provides tools to create ad campaigns, manage ad resources, monitor data, and optimize your advertising. You sign up for an account from the Advertising page on TikTok.\u003C/p>\u003Cp>The top navigation has four tabs, and knowing which tab owns which job saves most of the hunting that new advertisers do:\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Dashboard\u003C/strong> — a homepage summarizing budget spending, custom performance metrics, key alerts and tailored insights.\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Campaigns\u003C/strong> — every campaign, ad group and ad you have created.\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>Tools\u003C/strong> — six options for managing what goes into your ads and who sees them: Events, Creatives, Audiences, Catalogs, Comments and Instant Pages.\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>Analytics\u003C/strong> — custom reports, reporting templates and scheduled reports.\u003C/li>\u003C/ul>\u003Cp>A common first-week mistake is looking for the pixel under a campaign. It is not there. Pixels and other conversion events live under Tools › Events, because they belong to the account, not to any one campaign.\u003C/p>\u003Ch2>The TikTok Ads Manager structure: campaigns, ad groups and ads\u003C/h2>\u003Cp>TikTok's help article "About TikTok Ads Structure" states that Ads Manager organizes ads into three main parts — campaigns, ad groups and ads — and that understanding this structure is what lets you set up audiences, allocate budgets and design creatives coherently.\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Level \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> What it owns \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> What you decide here \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Campaign \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> The goal \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Advertising objective, campaign type, campaign budget (daily, lifetime or no limit), split test and campaign budget optimization toggles \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Ad group \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> The delivery \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Placements, audience targeting, budget and schedule, optimization goal and bidding method \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Ad \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> The message \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Identity, ad format, creative and thumbnail, display name, text, call to action, destination URL, tracking \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>The practical reading of that table: if a question is "who should see this and how much should we pay for it", the answer lives at the ad group level. If it is "what do they see", it lives at the ad level. Objectives and total spend live at the campaign level. Most confusion about "where do I change X" dissolves once you can place X on this map.\u003C/p>\u003Ch2>Step 1: choose an objective, then a campaign type\u003C/h2>\u003Cp>TikTok's "How to choose the right objective" article groups objectives into three categories:\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Awareness\u003C/strong> — Reach: show your ad to the maximum number of people.\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Consideration\u003C/strong> — Traffic (send people to a destination on your website or app), Video views, Community interaction (followers, profile visits, page visits, livestream promotion), and Branded Mission.\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>Conversion\u003C/strong> — App promotion, Lead generation, and Sales (sell products from your TikTok Shop, website or app).\u003C/li>\u003C/ul>\u003Cp>After the objective, TikTok's "How to set up an ad campaign in TikTok Ads Manager" article (updated October 2025) says you choose between three campaign setups: a \u003Cstrong>Manual campaign\u003C/strong> for the standard workflow with maximum control, a \u003Cstrong>Search campaign\u003C/strong> that uses keywords to serve ads on TikTok's search results page, or a \u003Cstrong>Smart+ campaign\u003C/strong>, a single AI-powered campaign that automates the process across performance objectives.\u003C/p>\u003Cp>Two details from that same article are worth knowing before you click:\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >Campaign names support 512 characters, and your campaign is automatically saved as a draft while you build it — a "Draft saved" message confirms it.\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >For Reservation campaigns, changing the Objective, Campaign type or Special ad category \u003Cstrong>resets your ad group settings\u003C/strong>. Decide these first rather than halfway through.\u003C/li>\u003C/ul>\u003Cp>If you also run Meta, the mental model transfers well but the vocabulary does not. Our \u003Ca href=\"https://deepclick.com/resources/blog/meta-ads-manager-tutorial/\">Meta Ads Manager tutorial\u003C/a> walks the equivalent three-level model on Meta, where the middle level is called an ad set rather than an ad group.\u003C/p>\u003Ch2>Step 2: the ad group is where delivery is really decided\u003C/h2>\u003Cp>TikTok's "How to create an ad group in TikTok Ads Manager" article lists what an ad group needs: advertising objective, ad placements, audience targeting, budget and schedule, and bidding and optimization. Audience targeting is configured across demographics, audience, interests and behaviors, and device.\u003C/p>\u003Cp>Ad groups are containers for ads that share targeting and budget settings, and there is a limit of 999 ad groups per campaign. In practice, the number of ad groups you run is a structural decision, not a stylistic one — see the limits section below.\u003C/p>\u003Ch2>Budget minimums, and the setting you cannot switch later\u003C/h2>\u003Cp>TikTok's "About budgets for ads in TikTok Ads Manager" article (last updated July 2026) documents the thresholds directly:\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Daily budget\u003C/strong> — campaign level must exceed $50; ad group level must exceed $20.\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Lifetime budget\u003C/strong> — campaign level must exceed $50; at ad group level the minimum is total days (including past days) multiplied by the minimum daily budget. TikTok's own worked example: a 31-day campaign needs at least $20 × 31 = $620 at the ad group level.\u003C/li>\u003C/ul>\u003Cp>Three rules from the same article that decide how smoothly delivery runs:\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>You cannot switch budget type once a campaign or ad group is live.\u003C/strong> You can raise or lower the amount at any time, but daily-to-lifetime (or the reverse) is a one-way door at launch.\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>The campaign budget should not be lower than the ad group budget\u003C/strong>, because that causes delivery issues.\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>Change budgets gently.\u003C/strong> TikTok recommends increasing by no more than 40% per adjustment while the campaign is in the learning phase, no more than 30% after it exits, and not adjusting more often than every two days.\u003C/li>\u003C/ol>\u003Cp>That third rule is the one most likely to be broken by accident. A well-meaning "let's double it, it's working" is exactly the move that pushes an ad group back into learning.\u003C/p>\u003Ch2>Step 3: the ad level, field by field\u003C/h2>\u003Cp>TikTok's "How to create an ad in TikTok Ads Manager" article (updated June 2026) sets out the fields you fill in at ad level: an ad name (for your reference only, up to 512 characters), an identity for your TikTok account, an ad format (Single video, Carousel or Collection Ads), your creatives, and a thumbnail.\u003C/p>\u003Cp>Then come the text and link elements:\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Display Name\u003C/strong> — must be consistent with the brand, product or company name of the promoted website or app.\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Text\u003C/strong> — what the audience reads about what you are promoting.\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>Call to Action\u003C/strong> — TikTok offers both dynamic CTAs (Shop Now, Buy Now, Learn More and similar) and standard CTAs (Download, Sign Up, Book Now, Contact Us and many more).\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>Profile Image\u003C/strong> — the avatar people tap to reach your business profile.\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>URL\u003C/strong> — the destination, with tracking added through the TikTok Pixel or supported third-party measurement. The Build URL parameters control lets you enter UTM and custom parameters and preview the resulting URL.\u003C/li>\u003C/ul>\u003Cp>There is a limit of 50 ads per ad group, which the help center notes does not apply to the Reach and Frequency buying type, Smart Creative, or split tests.\u003C/p>\u003Ch2>The account limits that quietly shape your structure\u003C/h2>\u003Cp>The "About ad account limits" article gives hard numbers: 5,000 campaigns per ad account, 999 ad groups per campaign, and 50 ads per ad group. Beyond those, TikTok caps how many ad groups can be \u003Cstrong>active\u003C/strong> at once, with a base quota set by your highest monthly spend in the past twelve months:\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Monthly spend tier \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Base quota of active ad groups \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Under $1,500 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 50 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> $1,500 to under $150,000 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 200 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> $150,000 and above \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 1,000 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>TikTok's stated reasoning is that running too many ad groups at once hurts performance over time, because non-diverse ad groups compete with each other; limiting active ad groups gives the remaining ones a better chance of passing the learning phase. Active means active or in review. When you hit 50% of your quota you will see a tracker in Ads Manager showing the space you have left.\u003C/p>\u003Cp>For a small account, that quota is the real constraint on the "one ad group per audience slice" habit imported from other platforms.\u003C/p>\u003Ch2>Reading the reporting without fooling yourself\u003C/h2>\u003Cp>Custom reports live under the Analytics menu. TikTok's "How to create a Custom report" article describes the model plainly: \u003Cstrong>dimensions\u003C/strong> are groupings and appear as rows (campaigns, ad groups, ads, placements), while \u003Cstrong>metrics\u003C/strong> are performance data and appear as columns (CPM, CPC, CTR, CVR). You can start blank or from a template, pick a time range, switch between a pivot table and a trend line, and either export on demand or schedule reports to arrive by email. Users with analyst, operator or admin roles can build reports spanning multiple ad accounts.\u003C/p>\u003Cp>One setting changes the numbers more than any column choice: the attribution window. According to "About the attribution window on TikTok Ads Manager", once you have transitioned to TikTok's Self-Attributing Network you can set click-through attribution to 1 day or 7 days, engaged view-through attribution to 1 day or 7 days, and view-through attribution to off or 1 day, at the point where you create a new ad group. TikTok notes this setting controls its own conversion reporting and does not affect your MMP's reporting — which is exactly why the two sets of numbers disagree when the windows are configured differently.\u003C/p>\u003Cp>Before you conclude a campaign failed, check that the window you are reading is the window you meant to set.\u003C/p>\u003Ch2>Where the post-click side fits\u003C/h2>\u003Cp>Everything above stops at the click. What happens after it — whether the page matches the ad's promise, whether the review process accepts your landing experience, whether returning users see something coherent — is a separate discipline, and it is where a lot of TikTok spend leaks. If your ads are getting rejected rather than underperforming, start with our \u003Ca href=\"https://deepclick.com/resources/blog/tiktok-ad-approval-guide-2026/\">TikTok ad approval playbook\u003C/a>, which covers rejection reasons, review timelines and the appeal workflow. If the issue is landing-page routing and compliance, our \u003Ca href=\"https://deepclick.com/resources/blog/cloaking-for-tiktok-facebook-ads/\">guide to cloaking and compliant routing for TikTok and Facebook ads\u003C/a> explains where the policy line sits. DeepClick's own \u003Ca href=\"https://deepclick.com/solutions/meta-tiktok-advertisers/\">post-click optimization for Meta and TikTok advertisers\u003C/a> is built for that second half of the funnel.\u003C/p>\u003Ch2>FAQ\u003C/h2>\u003Ch3>How do I access TikTok Ads Manager?\u003C/h3>\u003Cp>You sign up for a TikTok Ads Manager account from the Advertising page on TikTok and then work in the platform at ads.tiktok.com. Once inside, the four tabs — Dashboard, Campaigns, Tools and Analytics — cover account overview, campaign management, ad resources and reporting respectively.\u003C/p>\u003Ch3>What is the minimum budget for TikTok ads?\u003C/h3>\u003Cp>Per TikTok's budget documentation, a daily budget must exceed $50 at campaign level and $20 at ad group level. For lifetime budgets, the campaign minimum is also above $50, while the ad group minimum equals the number of days multiplied by the minimum daily budget.\u003C/p>\u003Ch3>What is the difference between a campaign, an ad group and an ad?\u003C/h3>\u003Cp>The campaign holds the objective and overall budget, the ad group holds placements, audience, schedule, optimization goal and bidding, and the ad holds the creative, text, call to action and destination. One campaign can contain up to 999 ad groups, and each ad group up to 50 ads.\u003C/p>\u003Ch3>Can I change settings after a campaign is live?\u003C/h3>\u003Cp>Some, not all. Budget amounts can be edited after launch, but the budget type (daily versus lifetime) cannot be switched once a campaign or ad group is live. For Reservation campaigns, changing the objective, campaign type or special ad category resets the ad group settings, so those choices are best made before you build out the ad groups.\u003C/p>\u003Ch2>The short version\u003C/h2>\u003Cp>TikTok Ads Manager is a three-level tool: the campaign decides the goal, the ad group decides the delivery, and the ad decides the message. Learn where each setting lives, respect the $50 and $20 budget floors, treat budget type and objective as launch-time decisions rather than running adjustments, and read your reporting with the attribution window in mind. The rest is iteration.\u003C/p>\u003Cp>\u003Cstrong>Sources:\u003C/strong> TikTok Business Help Center — "About TikTok Ads Manager", "About TikTok Ads Structure", "How to choose the right objective in TikTok Ads Manager", "How to set up an ad campaign in TikTok Ads Manager", "How to create an ad group in TikTok Ads Manager", "How to create an ad in TikTok Ads Manager", "About budgets for ads in TikTok Ads Manager", "About ad account limits", "How to create a Custom report", "About the attribution window on TikTok Ads Manager".\u003C/p>\u003C/div>","https://deepclick.com/resources/blog/tiktok-ads-manager-guide",{"en":583,"zh-CN":583},[610],{"id":57,"title":611,"site":612,"image":614,"mobileImage":624,"targetUrl":632,"enabled":579,"postDateFrom":633,"postDateTo":634,"updatedAt":635,"createdAt":636},"2026.10.20 Jakarta summit (deepclick)",{"id":18,"key":562,"name":563,"prodHost":564,"testHost":565,"blogPath":566,"docPath":567,"zhPrefix":568,"deployHookTest":569,"deployHookProd":570,"brandAuthor":50,"brandKit":613,"enabled":579,"updatedAt":580,"createdAt":581},{"logoLight":19,"logoDark":19,"primaryColor":576,"accentColor":577,"tagline":578,"wechatName":19,"xhsHandle":19,"wechatQr":19},{"id":615,"alt":616,"updatedAt":617,"createdAt":617,"url":618,"thumbnailURL":19,"filename":619,"mimeType":620,"filesize":621,"width":622,"height":623},1068,"TrafficTalking Jakarta summit 2026.10.20 (en)","2026-09-04T10:44:12.868Z","https://cms-r2.deepclick.com/traffictalking-jakarta-banner-en-9f7ee22f6562.png","traffictalking-jakarta-banner-en-9f7ee22f6562.png","image/png",1565832,2000,400,{"id":625,"alt":626,"updatedAt":627,"createdAt":627,"url":628,"thumbnailURL":19,"filename":629,"mimeType":620,"filesize":630,"width":631,"height":623},1070,"TrafficTalking Jakarta summit 2026.10.20 (mobile-en)","2026-09-04T10:44:23.791Z","https://cms-r2.deepclick.com/traffictalking-jakarta-banner-mobile-en-3ef8e652bbac.png","traffictalking-jakarta-banner-mobile-en-3ef8e652bbac.png",580158,1200,"https://t.me/rrrun_r","2026-09-03T00:00:00.000Z","2026-10-04T00:00:00.000Z","2026-09-04T10:45:05.578Z","2026-09-04T10:45:03.031Z",1789732603564]