[{"data":1,"prerenderedAt":206},["ShallowReactive",2],{"blog-62100-apps-has-delisted-google-play-zh-CN":3},{"id":4,"title":5,"excerpt":6,"content":7,"coverImage":156,"meta":165,"site":166,"status":180,"slug":181,"author":182,"category":192,"publishDate":200,"featured":135,"updatedAt":201,"createdAt":202,"contentHtml":203,"previewUrl":204,"localeSlugs":205},248,"4 月 谷歌下架App详细数据，开发者快来领取！","刚刚结束的 2025 年 Google I/O 开发者大会， Google Play 带来了一系列的更新，主要围绕提升优质 App 的\"发现\"、\"互动\"和\"收入\"三大核心内容。这个转变对于\"矩阵\"玩法与低质量App的开发者来说\"阵痛难免\"，随时面临着被下架清退的风险。全球数据安全平台 Pixalate 近期发布了《2025 年 4 月谷歌商店 App下架研究…",{"root":8},{"children":9,"direction":19,"format":15,"indent":13,"type":155,"version":18},[10,21,27,31,47,51,55,59,68,72,76,80,89,93,97,106,110,114,118,122,126,140,144],{"children":11,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[12],{"detail":13,"format":13,"mode":14,"style":15,"text":16,"type":17,"version":18},0,"normal","","刚刚结束的 2025 年 Google I/O 开发者大会， Google 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亿的应用也被下架，并且来自中国。",{"type":32,"version":33,"format":15,"fields":34,"relationTo":35,"value":36,"id":46},"upload",3,{},"media",{"id":37,"alt":38,"updatedAt":39,"createdAt":39,"url":40,"thumbnailURL":19,"filename":41,"mimeType":42,"filesize":43,"width":44,"height":45},523,"4 月 谷歌下架App详细数据，开发者快来领取！ — inline image","2026-07-21T07:12:59.604Z","https://cms-r2.deepclick.com/1-1-4239ac9e-1d6249e3a0df.png","1-1-4239ac9e-1d6249e3a0df.png","image/png",149651,1200,628,"6a5f236083935800c8879c4a",{"children":48,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":26},[49],{"detail":13,"format":13,"mode":14,"style":15,"text":50,"type":17,"version":18},"28% 被下架的 App 通过广告变现",{"children":52,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[53],{"detail":13,"format":13,"mode":14,"style":15,"text":54,"type":17,"version":18},"根据报告指出，2025年 4 月份 Google Play 下架的 6.2 万款应用中，已接入广告的应用（包含 app-ads.txt 文件）约 1.8 万款，占比 28%。",{"children":56,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[57],{"detail":13,"format":13,"mode":14,"style":15,"text":58,"type":17,"version":18},"从数据变化来看，与 3 月相比，以广告变现为主的 App 被下架数量增长了 31%，而整体 App 下架数量只增长了 28%，这似乎说明了以\"广告变现\"的 App 面临着更大的下架风险。",{"type":32,"version":33,"format":15,"fields":60,"relationTo":35,"value":61,"id":67},{},{"id":62,"alt":38,"updatedAt":63,"createdAt":63,"url":64,"thumbnailURL":19,"filename":65,"mimeType":42,"filesize":66,"width":44,"height":45},524,"2026-07-21T07:13:03.831Z","https://cms-r2.deepclick.com/2-1-794c699b-9312e610b9fb.png","2-1-794c699b-9312e610b9fb.png",161649,"6a5f236083935800c8879c4b",{"children":69,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":26},[70],{"detail":13,"format":13,"mode":14,"style":15,"text":71,"type":17,"version":18},"47% 被下架的 App 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5%。（注意：报告中统计开发者账号所属地区标准：\"以开发者信息填写的地址为准（即向用户公开的地址）\"）",{"type":32,"version":33,"format":15,"fields":81,"relationTo":35,"value":82,"id":88},{},{"id":83,"alt":38,"updatedAt":84,"createdAt":84,"url":85,"thumbnailURL":19,"filename":86,"mimeType":42,"filesize":87,"width":44,"height":45},525,"2026-07-21T07:13:06.730Z","https://cms-r2.deepclick.com/3-1-82e5235e-6e93b597e790.png","3-1-82e5235e-6e93b597e790.png",107734,"6a5f236083935800c8879c4c",{"children":90,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":26},[91],{"detail":13,"format":13,"mode":14,"style":15,"text":92,"type":17,"version":18},"4 月 App 下架数量国家分布：美国、印度位列第一、第二",{"children":94,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[95],{"detail":13,"format":13,"mode":14,"style":15,"text":96,"type":17,"version":18},"从具体开发者注册国家分布来看，2025 年 4 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class=\"payload-richtext\">\u003Cp>刚刚结束的 2025 年 Google I/O 开发者大会， Google Play 带来了一系列的更新，主要围绕提升优质 App 的"发现"、"互动"和"收入"三大核心内容。这个转变对于"矩阵"玩法与低质量App的开发者来说"阵痛难免"，随时面临着被下架清退的风险。全球数据安全平台 Pixalate 近期发布了《2025 年 4 月谷歌商店 App下架研究报告》。4 月份，Google Play 在全球下架超 6.2 万款应用，同比 3 月（4.8 万款）增长了 28%。值得一提的是，2025 年 1 至 4 月谷歌商店共计下架 289113 款应用，而 App Store 仅下架 176438 款应用。\u003C/p>\u003Ch2>Google Play 4 月下架 6.2 万款 App，环比 3 月增长 28%\u003C/h2>\u003Cp>据报告数据统计，2025 年 4 月 Google Play 下架 6.2 万款应用 ，同比 3 月（4.8 万款被下架）增长了 28%。其中有一款下载量超 10 亿的应用也被下架，并且来自中国。\u003C/p>\n        \u003Cimg\n          alt=\"4 月 谷歌下架App详细数据，开发者快来领取！ — inline image\"\n          height=\"628\"\n          src=\"https://cms-r2.deepclick.com/1-1-4239ac9e-1d6249e3a0df.png?w=1200&q=85\"\n          width=\"1200\"\n        />\n      \u003Ch2>28% 被下架的 App 通过广告变现\u003C/h2>\u003Cp>根据报告指出，2025年 4 月份 Google Play 下架的 6.2 万款应用中，已接入广告的应用（包含 app-ads.txt 文件）约 1.8 万款，占比 28%。\u003C/p>\u003Cp>从数据变化来看，与 3 月相比，以广告变现为主的 App 被下架数量增长了 31%，而整体 App 下架数量只增长了 28%，这似乎说明了以"广告变现"的 App 面临着更大的下架风险。\u003C/p>\n        \u003Cimg\n          alt=\"4 月 谷歌下架App详细数据，开发者快来领取！ — inline image\"\n          height=\"628\"\n          src=\"https://cms-r2.deepclick.com/2-1-794c699b-9312e610b9fb.png?w=1200&q=85\"\n          width=\"1200\"\n        />\n      \u003Ch2>47% 被下架的 App 来自亚太地区\u003C/h2>\u003Cp>根据报告指出，2025 年 4 月份被 Google Play 下架的应用中有 80%（约 50000 款）的 App 没有列出其注册国家/地区信息。也就是说，超 8 成的 App是因为开发者"身份信息不明"导致被下架的。\u003C/p>\u003Cp>在剩下 20%（约 12000 款）有被统计到地区的应用中，APAC（亚太地区）成了下架的重灾区，约 5616 款应用被下架，占全球被下架应用的 47%；其次分别是EMEA（欧洲、中东、非洲）占比 30%、North America（北美）占比 18%、LATAM（拉丁美）占比 5%。（注意：报告中统计开发者账号所属地区标准："以开发者信息填写的地址为准（即向用户公开的地址）"）\u003C/p>\n        \u003Cimg\n          alt=\"4 月 谷歌下架App详细数据，开发者快来领取！ — inline image\"\n          height=\"628\"\n          src=\"https://cms-r2.deepclick.com/3-1-82e5235e-6e93b597e790.png?w=1200&q=85\"\n          width=\"1200\"\n        />\n      \u003Ch2>4 月 App 下架数量国家分布：美国、印度位列第一、第二\u003C/h2>\u003Cp>从具体开发者注册国家分布来看，2025 年 4 月份美国和印度成为下架应用数量最多的国家，其次是韩国、中国，分别位列第三和第四。谷歌的审核力度不断收紧，开发者需更加关注政策动态，谨慎应对。\u003C/p>\n        \u003Cimg\n          alt=\"4 月 谷歌下架App详细数据，开发者快来领取！ — inline image\"\n          height=\"628\"\n          src=\"https://cms-r2.deepclick.com/4-1-bd9c5d6d-47d8909dddc9.png?w=1200&q=85\"\n          width=\"1200\"\n        />\n      \u003Ch2>Google Play 4 月份下架 App 下载量 Top10\u003C/h2>\u003Cp>据报告显示，2025年 4 月份被 Google Play 下架的应用主要以工具、短剧、低质量游戏等"高危品类"为主：无论是因为"内容监管"还是"广告策略"，这几类产品下架率明显高于平均水平。其中《Scooper News》累计下载量超 1000 万次，仍未逃脱谷歌的审查。《Scooper News》是传音旗下打造的以资讯内容聚合平台 APP，号成非洲版"今日头条"。截至目前月活用户 4800 万，日活用户 1400 万。点点数据显示该应用已于 4 月 22 日处于下架状态，至今还未恢复上架。\u003C/p>\u003Ch2>针对App下架安卓PWA ROIBest的解法\u003C/h2>\u003Cp>ROIBest 安卓PWA永久包，在复杂的传统应用商店下架的环境下。安卓PWA，为APP开发者另寻他路，开辟出一条全新的无报毒，不下架，极速加载，边玩边下的App平台。在浪潮汹涌的出海市场里，ROIBest可以做到为开发者提供梦寐以求的和谐环境，做一个ROI Best（转化率最强）的极限平台。\u003C/p>\u003Ch2>关于ROIBest安卓PWA\u003C/h2>\u003Cp>\u003Ca href=\"https://mis.roibest.com/#/login?uuid=5644007337338913&link_id=&rl=&ad=1&promoter_id=T0SCB&tpl_id=1&channel_id=13&links_no=1521972975283\">\u003Cstrong>ROIBest\u003C/strong>\u003C/a>是安卓PWA永久包开创者，市占率和设备覆盖数长期行业第一。服务游戏、短剧、社交、工具等众多行业头部及上市公司，如：ShortMax、益世界等。\u003C/p>\u003Cp>PWA技术可以彻底解决安卓App上下架和支付抽佣问题，ROIBest独创的ROI增强功能，增加10%以上转化率同时，还大大降低广告账户误封情况，让业务更容易跑量。\u003C/p>\n        \u003Cimg\n          alt=\"PWA在短剧行业的落地实践：加速加载与转化率提升 — inline image\"\n          height=\"80\"\n          src=\"https://cms-r2.deepclick.com/img_v3_02hg_80864f88-e3ea-4a98-8853-4ef5d3f71f2g-1d5b07ad-typed-6305367667f9.png?w=1200&q=85\"\n          width=\"1200\"\n        />\n      \u003C/div>","https://www.roibest.com/zh-CN/resources/blog/62100-apps-has-delisted-google-play",{"zh-CN":181},1784706039203]