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必打节点。",{"root":265},{"children":266,"direction":24,"format":16,"indent":14,"type":224,"version":19},[267,271,275,286,291,295,299,303,307,311,315,319,323,327,337,341,345,349,353,361,371,379,389,397,407,415,424,428,432,436],{"children":268,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[269],{"detail":14,"format":14,"mode":15,"style":16,"text":270,"type":18,"version":19},"每年斋月，都是中东与部分东南亚市场流量最集中的窗口期。",{"children":272,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[273],{"detail":14,"format":14,"mode":15,"style":16,"text":274,"type":18,"version":19},"线上娱乐时长拉长，夜间活跃度飙升，短剧、棋牌、社交、语聊、工具类产品下载与访问数据都会迎来阶段性高峰。很多泛娱乐产品，把斋月当作 Q1必打节点。",{"type":35,"version":36,"format":16,"id":276,"fields":277,"relationTo":39,"value":278},"69e86fec177ce6a9153d87c3",{},{"id":279,"alt":280,"updatedAt":281,"createdAt":281,"url":282,"thumbnailURL":24,"filename":283,"mimeType":243,"filesize":284,"width":285,"height":232},7,"2026 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  alt=\"2026 斋月节社媒提及量趋势数据，来源 Brandwatch Ramadan Consumer Insights\"\n          height=\"675\"\n          src=\"https://cms-r2.deepclick.com/image-2.png?w=1200&q=85\"\n          width=\"829\"\n        />\n      \u003Ch6>关于斋月节在社媒被提及的数据\u003C/h6>\u003Ch6>图片来源：Brandwatch\u003C/h6>\u003Cp>\u003Cstrong>斋月期间，用户行为发生了什么变化？\u003C/strong>\u003C/p>\u003Cp>多家知名机构数据显示，斋月期间海外用户行为呈现三大特点（数据来源：Brandwatch《Ramadan Consumer Insights 2026》、M+C Saatchi Performance、《DMI Digital Marketing》）：\u003C/p>\u003Cp>\u003Cstrong>1、夜间经济爆发：21:00–02:00 交易额占比 60%–75%\u003C/strong>\u003C/p>\u003Cp>夜间成为消费与社交主时段，日落后一小时订单占比 32%，亚马逊中东站凌晨订单占比 29%。部分海湾国家 14:00–16:00 也形成补充高峰，是品牌额外投放的黄金窗口。\u003C/p>\u003Cp>\u003Cstrong>2、社交与移动驱动：61% 用户通过 Instagram/TikTok 购物\u003C/strong>\u003C/p>\u003Cp>短路径转化明显，43% 决策受网红影响。斋月期间 App 安装量同比增长 36.5%，阿联酋飙升 126%，沙特增长 67%；50% 订单通过移动端完成，凌晨 02:00–05:00 线上订单比平日增长 30%。\u003C/p>\u003Cp>\u003Cstrong>3、本土信任导向：文化适配转化率提升 60%，Halal 商品销量涨 98%\u003C/strong>\u003C/p>\u003Cp>带阿拉伯文化元素商品更易被接受，Halal 认证商品销量大幅增长。小众本土博主带货效果优于明星，家庭场景化内容比纯广告更易触达，25% 沙特、23% 阿联酋用户因信任博主直接下单。\u003C/p>\n        \u003Cimg\n          alt=\"斋月期间海外用户行为三大特点：夜间经济爆发、移动社交驱动、本土文化信任\"\n          height=\"608\"\n          src=\"https://cms-r2.deepclick.com/image-3.png?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Cp>这些数据说明，斋月用户的行为节奏与平日不同：夜间更集中上线，浏览节奏快，决策时间短；对福利敏感，但对复杂流程耐心下降；愿意尝试新内容，却不愿重复经历&quot;新手流程&quot;。如果承接链路未调整，流量越大，流失也越快。\u003C/p>\u003Cp>多数产品仍停留在&quot;点击 → 下载 → 打开 → 注册&quot;的单线逻辑，一旦用户中途离开或卸载，就彻底断链。在斋月爆量周期，这个问题被无限放大。\u003C/p>\u003Cp>\u003Cstrong>从点击到留存：斋月流量的后链路制胜法\u003C/strong>\u003C/p>\u003Cp>DeepClick 精细化广告投放通过以下方式，让流量不仅停留在广告素材上，更延续到实际转化和长期留存：\u003C/p>\u003Cp>在斋月夜间高峰，\u003Cstrong>DeepClick 推送回流\u003C/strong> 可向用户设备发送活动提醒、内容更新、福利通知或回流提示，唤醒沉默或流失用户，让节日活跃期转化不流失。\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick 推送回流功能示意：斋月夜间高峰唤醒沉默用户\"\n          height=\"608\"\n          src=\"https://cms-r2.deepclick.com/image-4.png?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Cp>用户点击广告后，可能因页面理解不足而流失。\u003Cstrong>DeepClick 回流落地页\u003C/strong> 可在用户返回社交平台时，自动弹出可控的自定义页面，展示节日福利、新版本亮点或核心玩法，再次抓住用户注意力，在&quot;准备离开&quot;的关键时刻提供强转化机会。\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick 回流落地页效果展示：用户返回社交平台时承接节日福利转化\"\n          height=\"608\"\n          src=\"https://cms-r2.deepclick.com/image-5.png?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Cp>斋月期间，夜间用户活跃度高，通过 \u003Cstrong>PWA 回流\u003C/strong> 技术，用户可将语聊或社交 App 一键添加至手机桌面，无需下载或打开应用商店，降低用户回访门槛，帮助广告主提升日活、留存和复购概率。\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick PWA 回流技术演示：语聊社交 App 一键添加至手机桌面提升留存\"\n          height=\"608\"\n          src=\"https://cms-r2.deepclick.com/image-6.png?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Cp>针对已安装或产生行为的用户，DeepClick 支持动态呈现\u003Cstrong>老客专属落地页\u003C/strong>：节日活动、核心玩法二次说明或新版本亮点展示，快速承接高价值用户。相比通用页面，老客落地页强调效率和转化确定性，确保斋月流量不仅短期活跃，也能沉淀为长期价值。\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick 老客专属落地页样例：针对已安装用户承接节日复购与高价值转化\"\n          height=\"608\"\n          src=\"https://cms-r2.deepclick.com/image-7.png?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Cp>当流量进入高峰，真正决定效率的，往往不是创意，而是链路的完整度。\u003C/p>\u003Cp>斋月从来不缺流量，缺的是把流量沉淀下来的能力。\u003C/p>\u003Cp>预算决定规模，链路决定确定性。\u003C/p>\u003Cp>真正的竞争，不在广告位上，而在转化的后半段。\u003C/p>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/ramadan-marketing-playbook",{"id":441,"title":464,"excerpt":465,"content":466,"coverImage":528,"meta":536,"status":235,"slug":538,"author":539,"category":541,"publishDate":546,"featured":256,"updatedAt":547,"createdAt":548,"contentHtml":549,"previewUrl":550},"喜报！DeepClick 成为 Shopify 官方合作伙伴，开启独立站广告回流新篇章","DeepClick 成为 Shopify 官方合作伙伴，成功上架 Shopify App Store。这标志着 DeepClick 在独立站广告回流领域迈出了重要一步，也为全球独立站广告主提供了更高效、更稳定的广告回流解决方案。",{"root":467},{"children":468,"direction":24,"format":16,"indent":14,"type":224,"version":19},[469,477,481,489,517,521],{"children":470,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[471,473,475],{"detail":14,"format":14,"mode":15,"style":16,"text":472,"type":18,"version":19},"DeepClick 成为 ",{"detail":14,"format":19,"mode":15,"style":16,"text":474,"type":18,"version":19},"Shopify 官方合作伙伴",{"detail":14,"format":14,"mode":15,"style":16,"text":476,"type":18,"version":19},"，成功上架 Shopify App Store。这标志着 DeepClick 在独立站广告回流领域迈出了重要一步，也为全球独立站广告主提供了更高效、更稳定的广告回流解决方案。",{"children":478,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[479],{"detail":14,"format":14,"mode":15,"style":16,"text":480,"type":18,"version":19},"在独立站广告投放中，广告点击往往是流量的入口，但很多卖家在实际运营中面临诸多挑战：广告投放效率不高、落地页审核不稳定，导致预算浪费和转化率低下。",{"children":482,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[483,485,487],{"detail":14,"format":14,"mode":15,"style":16,"text":484,"type":18,"version":19},"DeepClick 的产品理念是 ",{"detail":14,"format":19,"mode":15,"style":16,"text":486,"type":18,"version":19},"\"一次点击，多重价值\"",{"detail":14,"format":14,"mode":15,"style":16,"text":488,"type":18,"version":19},"，旨在解决这些问题，让每一次广告点击都能产生更多实际价值。",{"children":490,"direction":24,"format":16,"indent":14,"type":135,"version":19,"textFormat":19,"listType":515,"start":19,"tag":516},[491,497,503,509],{"children":492,"direction":24,"format":16,"indent":14,"type":121,"version":19,"value":19},[493,495],{"detail":14,"format":19,"mode":15,"style":16,"text":494,"type":18,"version":19},"回流落地页：延长广告价值链路",{"detail":14,"format":14,"mode":15,"style":16,"text":496,"type":18,"version":19}," DeepClick 可以将已投放的流量再次触达，通过智能落地页转换和回流策略，让用户在最合适的时间重新访问广告或商品页面。这不仅提升了广告的曝光率，也增加了潜在转化机会，让每一次点击的价值最大化。",{"children":498,"direction":24,"format":16,"indent":14,"type":121,"version":19,"value":128},[499,501],{"detail":14,"format":19,"mode":15,"style":16,"text":500,"type":18,"version":19},"推送回流 & 受众回流：恢复流失用户",{"detail":14,"format":14,"mode":15,"style":16,"text":502,"type":18,"version":19}," 广告触达的用户中，总有一部分离开页面或未完成购买。DeepClick 通过推送回流和受众回流功能，能够再次触达这些用户，同时备份 Facebook 人群包，让潜在订单转化为实际购买。这样一来，流量不仅得到充分利用，也提升了广告 ROI。",{"children":504,"direction":24,"format":16,"indent":14,"type":121,"version":19,"value":36},[505,507],{"detail":14,"format":19,"mode":15,"style":16,"text":506,"type":18,"version":19},"智能绿盾 & 投诉回流：保证落地页稳定投放",{"detail":14,"format":14,"mode":15,"style":16,"text":508,"type":18,"version":19}," 落地页不稳定或容易被投诉，会直接影响广告投放效果。DeepClick 的智能绿盾功能可确保落地页顺利投放，并大幅减少广告和商店投诉，让促销和运营活动顺利进行，为卖家节省大量运营成本和人力。",{"children":510,"direction":24,"format":16,"indent":14,"type":121,"version":19,"value":249},[511,513],{"detail":14,"format":19,"mode":15,"style":16,"text":512,"type":18,"version":19},"PWA 回流：将网站变身桌面应用",{"detail":14,"format":14,"mode":15,"style":16,"text":514,"type":18,"version":19}," 通过 PWA 回流技术，DeepClick 可以让网站像 APP 一样安装到用户桌面，实现消息随时触达。无论是促销活动、新品上架，还是重要通知，都能第一时间推送到用户，提高复访率和用户参与度。","number","ol",{"children":518,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[519],{"detail":14,"format":14,"mode":15,"style":16,"text":520,"type":18,"version":19},"此外，DeepClick 支持 Meta、Google、TikTok 等主流广告渠道，实现跨平台广告回流。广告点击 → 回流触达 → 数据记录，全流程自动化，无需额外操作。同时，完整的数据链路让广告投放数据更干净、更可追踪，帮助卖家优化投放策略，提高整体 ROI。",{"children":522,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[523,525,526],{"detail":14,"format":14,"mode":15,"style":16,"text":524,"type":18,"version":19},"DeepClick 作为 Shopify 官方合作伙伴，将持续为全球独立站广告主提供高效、稳定、可落地的广告回流解决方案。立即在 Shopify 搜索 ",{"detail":14,"format":19,"mode":15,"style":16,"text":61,"type":18,"version":19},{"detail":14,"format":14,"mode":15,"style":16,"text":527,"type":18,"version":19},"，体验让每一次广告点击都产生更深价值的新玩法！",{"id":529,"alt":530,"updatedAt":531,"createdAt":531,"url":532,"thumbnailURL":24,"filename":533,"mimeType":534,"filesize":535,"width":48,"height":232},26,"DeepClick 成为 Shopify 官方合作伙伴博客封面：独立站广告回流解决方案正式上架 Shopify App Store","2026-04-22T09:27:54.712Z","https://cms-r2.deepclick.com/01-cover-3.jpg","01-cover-3.jpg","image/jpeg",99839,{"title":464,"description":465,"image":537},{"id":529,"alt":530,"updatedAt":531,"createdAt":531,"url":532,"thumbnailURL":24,"filename":533,"mimeType":534,"filesize":535,"width":48,"height":232},"deepclick-shopify-partnership",{"id":128,"name":61,"avatar":540,"updatedAt":246,"createdAt":247},{"id":239,"alt":61,"updatedAt":240,"createdAt":240,"url":241,"thumbnailURL":24,"filename":242,"mimeType":243,"filesize":244,"width":245,"height":245},{"id":19,"titleZh":542,"titleEn":543,"slug":544,"order":14,"updatedAt":545,"createdAt":545},"品牌新闻","Brand News","brand-news","2026-04-22T03:32:25.501Z","2025-12-24T12:00:00.000Z","2026-04-24T02:09:44.538Z","2026-04-22T09:28:38.830Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>DeepClick 成为 \u003Cstrong>Shopify 官方合作伙伴\u003C/strong>，成功上架 Shopify App Store。这标志着 DeepClick 在独立站广告回流领域迈出了重要一步，也为全球独立站广告主提供了更高效、更稳定的广告回流解决方案。\u003C/p>\u003Cp>在独立站广告投放中，广告点击往往是流量的入口，但很多卖家在实际运营中面临诸多挑战：广告投放效率不高、落地页审核不稳定，导致预算浪费和转化率低下。\u003C/p>\u003Cp>DeepClick 的产品理念是 \u003Cstrong>&quot;一次点击，多重价值&quot;\u003C/strong>，旨在解决这些问题，让每一次广告点击都能产生更多实际价值。\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>回流落地页：延长广告价值链路\u003C/strong> DeepClick 可以将已投放的流量再次触达，通过智能落地页转换和回流策略，让用户在最合适的时间重新访问广告或商品页面。这不仅提升了广告的曝光率，也增加了潜在转化机会，让每一次点击的价值最大化。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>推送回流 &amp; 受众回流：恢复流失用户\u003C/strong> 广告触达的用户中，总有一部分离开页面或未完成购买。DeepClick 通过推送回流和受众回流功能，能够再次触达这些用户，同时备份 Facebook 人群包，让潜在订单转化为实际购买。这样一来，流量不仅得到充分利用，也提升了广告 ROI。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>智能绿盾 &amp; 投诉回流：保证落地页稳定投放\u003C/strong> 落地页不稳定或容易被投诉，会直接影响广告投放效果。DeepClick 的智能绿盾功能可确保落地页顺利投放，并大幅减少广告和商店投诉，让促销和运营活动顺利进行，为卖家节省大量运营成本和人力。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>PWA 回流：将网站变身桌面应用\u003C/strong> 通过 PWA 回流技术，DeepClick 可以让网站像 APP 一样安装到用户桌面，实现消息随时触达。无论是促销活动、新品上架，还是重要通知，都能第一时间推送到用户，提高复访率和用户参与度。\u003C/li>\u003C/ol>\u003Cp>此外，DeepClick 支持 Meta、Google、TikTok 等主流广告渠道，实现跨平台广告回流。广告点击 → 回流触达 → 数据记录，全流程自动化，无需额外操作。同时，完整的数据链路让广告投放数据更干净、更可追踪，帮助卖家优化投放策略，提高整体 ROI。\u003C/p>\u003Cp>DeepClick 作为 Shopify 官方合作伙伴，将持续为全球独立站广告主提供高效、稳定、可落地的广告回流解决方案。立即在 Shopify 搜索 \u003Cstrong>DeepClick\u003C/strong>，体验让每一次广告点击都产生更深价值的新玩法！\u003C/p>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/deepclick-shopify-partnership",{"id":401,"title":552,"excerpt":553,"content":554,"coverImage":761,"meta":768,"status":235,"slug":770,"author":771,"category":773,"publishDate":255,"featured":256,"updatedAt":774,"createdAt":775,"contentHtml":776,"previewUrl":777},"DeepClick 正式入驻 Shoplazza（店匠）应用商店，联手赋能全球独立站卖家","9 月 16 日，DeepClick 正式入驻 Shoplazza（店匠）应用商店，成为其官方合作伙伴。这意味着全球 50 万+ 在 Shoplazza 建站的商家，从今天起可以在应用商店一键安装 DeepClick，把建站 → 投放 → 复购全链路在一个平台上跑通。",{"root":555},{"children":556,"direction":24,"format":16,"indent":14,"type":224,"version":19},[557,564,572,583,587,601,605,613,630,642,646,650,654,658,662,666,670,674,678,697,705,719,724,728,732,750],{"children":558,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[559,561,563],{"detail":14,"format":14,"mode":15,"style":16,"text":560,"type":18,"version":19},"独立站的生意好不好，除了要会建站，更关键的是——",{"detail":14,"format":19,"mode":15,"style":16,"text":562,"type":18,"version":19},"有没有稳定的流量和复购",{"detail":14,"format":14,"mode":15,"style":16,"text":71,"type":18,"version":19},{"children":565,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[566,568,570],{"detail":14,"format":14,"mode":15,"style":16,"text":567,"type":18,"version":19},"9 月 16 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解决方案\u003C/strong>：帮助应用出海商家稳健投放，规避平台下架风险，保障广告链路稳定。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>APK 解决方案\u003C/strong>：针对游戏、工具、短剧等行业，突破渠道限制，实现持续拉新与召回。\u003C/li>\u003C/ul>\u003Cp>通过\u003Cstrong>四大核心能力\u003C/strong>，DeepClick 让商家的广告真正&quot;\u003Cstrong>点一次，就能带来更多点击\u003C/strong>&quot;：\u003C/p>\u003Cp>\u003Cstrong>1、向用户再次展示广告\u003C/strong>\u003C/p>\u003Cp>增加广告曝光机会，吸引潜在客户关注。\u003C/p>\u003Cp>\u003Cstrong>2、向流失用户推送消息\u003C/strong>\u003C/p>\u003Cp>通过精准通知重新激活休眠或流失用户。\u003C/p>\u003Cp>\u003Cstrong>3、将用户导入私有领域\u003C/strong>\u003C/p>\u003Cp>引导用户进入私有生态系统（如应用、会员体系）并实现留存，促进持续互动。\u003C/p>\u003Cp>\u003Cstrong>4、一键安装将网站转化为应用，提升复购率\u003C/strong>\u003C/p>\u003Cp>简化网页端应用安装流程，增强用户便利性并提高复购率。\u003C/p>\u003Ch2>联手 Shoplazza，赋能全球卖家\u003C/h2>\u003Cp>作为独立站电商领域的头部平台，\u003Cstrong>店匠 Shoplazza\u003C/strong> 已服务全球超 \u003Cstrong>50 万\u003C/strong> 商户，消费者遍布全球 \u003Cstrong>180+\u003C/strong> 国家和地区。\u003Cstrong>DeepClick\u003C/strong> 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5,"version":19,"textFormat":14,"textStyle":16},[948],{"detail":14,"format":14,"mode":15,"style":16,"text":949,"type":18,"version":19},"将已有流量自然引导至新产品，提升整体投放效率与客户生命周期价值。",{"type":951,"version":19},"horizontalrule",{"children":953,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[954],{"detail":14,"format":14,"mode":15,"style":16,"text":955,"type":18,"version":19},"在实际投放中，结构的稳定性往往比频繁调整更重要。",{"children":957,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[958],{"detail":14,"format":14,"mode":15,"style":16,"text":959,"type":18,"version":19},"老客并不仅是\"暂未转化的用户\"，而是下一次转化提升以及新产品增长的重要入口。",{"children":961,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[962],{"detail":14,"format":14,"mode":15,"style":16,"text":963,"type":18,"version":19},"「老客落地页」现已在 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class=\"payload-richtext\">\u003Cp>很多广告主都有过这样的困扰：\u003C/p>\u003Cp>广告在跑、点击也不少，但老用户点进来却被&quot;当新客接&quot;——同样的首屏、同样的引导、同样的转化路径，结果自然是：\u003C/p>\u003Cp>👉 老客体验割裂\u003C/p>\u003Cp>👉 转化效率不升反降\u003C/p>\u003Cp>尤其是在投放成本持续走高的当下，\u003Cstrong>老客其实已经成了最值得被精细化运营的一群人\u003C/strong>。\u003C/p>\u003Cp>但现实是，大多数广告链路里，老客依然被&quot;一刀切&quot;对待。\u003C/p>\u003Cp>为此，DeepClick 正式上线全新功能——「老客落地页」，让老客承接方式变得更加灵活。\u003C/p>\u003Cblockquote>\u003Cstrong>老客落地页\u003C/strong>支持在\u003Cstrong>同一条广告链接\u003C/strong>下，根据用户的\u003Cstrong>访问次数\u003C/strong>，为老客展示\u003Cstrong>不同的落地页内容\u003C/strong>。无需新建广告、不影响原有投放结构，即可在现有投放体系中，更精细地承接老客流量。 &gt;同时，由于广告审核仍基于原始广告素材与链接完成，\u003Cstrong>老客落地页的承接内容不额外触发广告审核流程\u003C/strong>，承接表达与信息呈现也更加灵活。\u003C/blockquote>\n        \u003Cimg\n          alt=\"DeepClick 老客落地页功能介绍海报：同一条广告链接按访问次数展示不同落地页\"\n          height=\"2200\"\n          src=\"https://cms-r2.deepclick.com/02-poster.png?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Ch2>使用场景一：为老客提供更合适的承接方式，提升转化可能\u003C/h2>\u003Cp>在实际投放中，不同访问阶段的用户，关注点并不相同：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>首次访问\u003C/strong>：了解产品、判断是否符合需求\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>再次访问\u003C/strong>：开始犹豫、对比、评估可信度\u003C/li>\u003C/ul>\u003Cp>如果持续使用以&quot;产品介绍&quot;为主的落地页来承接老客，往往很难再推动决策。\u003C/p>\u003Cp>通过老客落地页，可以针对\u003Cstrong>已访问但未转化的用户\u003C/strong>，\u003Cstrong>根据访问次数配置更贴合其当前阶段的承接内容。\u003C/strong>\u003C/p>\n        \u003Cimg\n          alt=\"场景一示意图：根据访问次数为已访问但未转化的老客配置差异化落地页承接\"\n          height=\"524\"\n          src=\"https://cms-r2.deepclick.com/03-scenario1.jpg?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Cp>让老客在再次访问时，获得新的信息和理由，重新激活转化可能性。\u003C/p>\u003Ch2>使用场景二：向老客户营销新产品，释放老客长期价值\u003C/h2>\u003Cp>除了提升单一产品的转化率，老客落地页同样适用于\u003Cstrong>新产品推广\u003C/strong>。\u003C/p>\u003Cp>对于拥有多产品线、或正在推进新产品冷启动的团队来说：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >老客户已有品牌认知\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >信任成本更低\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >相比冷流量，更容易接受新产品信息\u003C/li>\u003C/ul>\u003Cp>借助老客落地页，可在老客再次点击广告时，\u003Cstrong>直接跳转至其他产品的落地页。\u003C/strong>\u003C/p>\n        \u003Cimg\n          alt=\"场景二示意图：老客再次点击广告时跳转至其他新产品落地页，撬动多产品线交叉增长\"\n          height=\"526\"\n          src=\"https://cms-r2.deepclick.com/04-scenario2.jpg?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Cp>将已有流量自然引导至新产品，提升整体投放效率与客户生命周期价值。\u003C/p>\u003Chr />\u003Cp>在实际投放中，结构的稳定性往往比频繁调整更重要。\u003C/p>\u003Cp>老客并不仅是&quot;暂未转化的用户&quot;，而是下一次转化提升以及新产品增长的重要入口。\u003C/p>\u003Cp>「老客落地页」现已在 DeepClick 后台正式上线，欢迎前往后台体验这一全新的老客承接能力。\u003C/p>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/returning-user-landing-page",{"id":983,"title":984,"excerpt":985,"content":986,"coverImage":1101,"meta":1108,"status":235,"slug":1110,"author":1111,"category":1113,"publishDate":1114,"featured":256,"updatedAt":1115,"createdAt":1116,"contentHtml":1117,"previewUrl":1118},5,"DeepClick × Shopyy 战略合作官宣：打通广告回流与独立站转化闭环","独立站广告回流工具 DeepClick 正式与独立站建站平台 Shopyy 达成战略合作，双方将围绕「广告回流 × 转化承接」展开深度协同，为独立站商家提供更完整、更高效的增长解决方案。",{"root":987},{"children":988,"direction":24,"format":16,"indent":14,"type":224,"version":19},[989,995,1003,1015,1019,1023,1035,1039,1043,1047,1051,1059,1063,1077,1081,1085,1089,1093,1097],{"children":990,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[991,993],{"detail":14,"format":14,"mode":15,"style":16,"text":992,"type":18,"version":19},"在独立站广告投放成本持续走高的背景下，越来越多商家开始意识到：",{"detail":14,"format":19,"mode":15,"style":16,"text":994,"type":18,"version":19},"增长的关键，已不再只是获取更多流量，而是让一次广告点击，产生更多的价值。",{"children":996,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[997,999,1001],{"detail":14,"format":14,"mode":15,"style":16,"text":998,"type":18,"version":19},"基于这一共识，",{"detail":14,"format":19,"mode":15,"style":16,"text":1000,"type":18,"version":19},"独立站广告回流工具 DeepClick 正式与独立站建站平台 Shopyy 达成战略合作",{"detail":14,"format":14,"mode":15,"style":16,"text":1002,"type":18,"version":19},"，双方将围绕「广告回流 × 转化承接」展开深度协同，为独立站商家提供更完整、更高效的增长解决方案。",{"type":35,"version":36,"format":16,"id":1004,"fields":1005,"relationTo":39,"value":1006},"69e8818fbfc7396cc9e285a7",{},{"id":1007,"alt":1008,"updatedAt":1009,"createdAt":1009,"url":1010,"thumbnailURL":24,"filename":1011,"mimeType":243,"filesize":1012,"width":1013,"height":1014},23,"DeepClick 与 Shopyy 战略合作官宣主 Banner","2026-04-22T08:06:36.240Z","https://cms-r2.deepclick.com/02-partnership-banner.png","02-partnership-banner.png",1036325,2350,1000,{"children":1016,"direction":24,"format":16,"indent":14,"type":54,"version":19,"tag":55},[1017],{"detail":14,"format":14,"mode":15,"style":16,"text":1018,"type":18,"version":19},"Shopyy：承接广告回流流量的核心能力",{"children":1020,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":19,"textStyle":16},[1021],{"detail":14,"format":19,"mode":15,"style":16,"text":1022,"type":18,"version":19},"SHOPYY 作为拥有 17 年行业经验的跨境电商 SaaS 建站专家，始终致力于为卖家提供稳定、便捷、专业的系统支撑与全方位运营服务。",{"type":35,"version":36,"format":16,"id":1024,"fields":1025,"relationTo":39,"value":1026},"69e881b6bfc7396cc9e285aa",{},{"id":1027,"alt":1028,"updatedAt":1029,"createdAt":1029,"url":1030,"thumbnailURL":24,"filename":1031,"mimeType":243,"filesize":1032,"width":1033,"height":1034},24,"Shopyy 跨境电商建站平台介绍：17 年行业经验 SaaS 建站专家","2026-04-22T08:07:17.901Z","https://cms-r2.deepclick.com/03-shopyy-intro.png","03-shopyy-intro.png",1166853,2560,1388,{"children":1036,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1037],{"detail":14,"format":14,"mode":15,"style":16,"text":1038,"type":18,"version":19},"其平台不仅以\"3 秒快速开店\"、多语言多币种支持、低门槛建站等优势著称，更整合了从品牌策划、广告投放到社媒运营、SEO 优化在内的全链路营销服务体系，是广大精品独立站卖家长期运营的坚实后盾。",{"children":1040,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1041],{"detail":14,"format":14,"mode":15,"style":16,"text":1042,"type":18,"version":19},"在广告回流场景中，Shopyy 的站点承接能力能够有效承接 DeepClick 回流的用户，实现广告点击 → 用户回访 → 转化成交的高效闭环。",{"children":1044,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1045],{"detail":14,"format":14,"mode":15,"style":16,"text":1046,"type":18,"version":19},"通过与 DeepClick 的战略合作，Shopyy 将进一步强化独立站在广告回流场景下的转化能力，为商家提供从广告投放到用户转化的完整闭环解决方案。",{"children":1048,"direction":24,"format":16,"indent":14,"type":54,"version":19,"tag":55},[1049],{"detail":14,"format":14,"mode":15,"style":16,"text":1050,"type":18,"version":19},"DeepClick：专注海外广告投放场景的广告回流工具",{"children":1052,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1053,1055,1057],{"detail":14,"format":14,"mode":15,"style":16,"text":1054,"type":18,"version":19},"DeepClick 作为回流链接发明者，是一款面向海外广告投放的",{"detail":14,"format":19,"mode":15,"style":16,"text":1056,"type":18,"version":19},"广告回流工具",{"detail":14,"format":14,"mode":15,"style":16,"text":1058,"type":18,"version":19},"，专注解决广告点击后用户流失、流量利用率不足的问题。",{"children":1060,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1061],{"detail":14,"format":14,"mode":15,"style":16,"text":1062,"type":18,"version":19},"通过广告回流机制，DeepClick 帮助独立站商家在用户首次点击广告但未转化的情况下，依然能够对这部分已付费流量进行持续触达和回访，从而：",{"children":1064,"direction":24,"format":16,"indent":14,"type":135,"version":19,"listType":136,"start":19,"tag":137},[1065,1069,1073],{"children":1066,"direction":24,"format":16,"indent":14,"type":121,"version":19,"value":19},[1067],{"detail":14,"format":14,"mode":15,"style":16,"text":1068,"type":18,"version":19},"减少广告流量浪费",{"children":1070,"direction":24,"format":16,"indent":14,"type":121,"version":19,"value":128},[1071],{"detail":14,"format":14,"mode":15,"style":16,"text":1072,"type":18,"version":19},"延长用户生命周期",{"children":1074,"direction":24,"format":16,"indent":14,"type":121,"version":19,"value":36},[1075],{"detail":14,"format":14,"mode":15,"style":16,"text":1076,"type":18,"version":19},"在不额外增加广告预算的前提下，提升整体投放转化效率",{"children":1078,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1079],{"detail":14,"format":14,"mode":15,"style":16,"text":1080,"type":18,"version":19},"结合 Shopyy 平台的转化承接能力，DeepClick 能够让广告流量的价值最大化，实现\"每一次点击都能产生更多转化\"。",{"children":1082,"direction":24,"format":16,"indent":14,"type":54,"version":19,"tag":55},[1083],{"detail":14,"format":14,"mode":15,"style":16,"text":1084,"type":18,"version":19},"面向未来的独立站增长方式",{"children":1086,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1087],{"detail":14,"format":14,"mode":15,"style":16,"text":1088,"type":18,"version":19},"随着广告投放环境的变化，独立站的竞争正在从「获取流量能力」转向「流量利用效率」。",{"children":1090,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1091],{"detail":14,"format":14,"mode":15,"style":16,"text":1092,"type":18,"version":19},"DeepClick 与 Shopyy 的战略合作，正是基于这一趋势，希望通过广告回流与转化承接的深度结合，帮助独立站商家在复杂的投放环境中，构建更可持续的增长能力。",{"children":1094,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1095],{"detail":14,"format":14,"mode":15,"style":16,"text":1096,"type":18,"version":19},"广告投放的终点不是点击，而是转化。",{"children":1098,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1099],{"detail":14,"format":14,"mode":15,"style":16,"text":1100,"type":18,"version":19},"登录您的 Shopyy 后台，在 Shopyy App Store 搜索「DeepClick」，即刻开启属于您的广告回流之路！",{"id":1102,"alt":1103,"updatedAt":1104,"createdAt":1104,"url":1105,"thumbnailURL":24,"filename":1106,"mimeType":534,"filesize":1107,"width":48,"height":232},22,"DeepClick × Shopyy 战略合作官宣封面：打通广告回流与独立站转化闭环","2026-04-22T08:04:57.573Z","https://cms-r2.deepclick.com/01-cover-2.jpg","01-cover-2.jpg",89076,{"title":984,"description":985,"image":1109},{"id":1102,"alt":1103,"updatedAt":1104,"createdAt":1104,"url":1105,"thumbnailURL":24,"filename":1106,"mimeType":534,"filesize":1107,"width":48,"height":232},"deepclick-shopyy-partnership",{"id":128,"name":61,"avatar":1112,"updatedAt":246,"createdAt":247},{"id":239,"alt":61,"updatedAt":240,"createdAt":240,"url":241,"thumbnailURL":24,"filename":242,"mimeType":243,"filesize":244,"width":245,"height":245},{"id":19,"titleZh":542,"titleEn":543,"slug":544,"order":14,"updatedAt":545,"createdAt":545},"2026-01-06T12:00:00.000Z","2026-04-23T10:45:05.218Z","2026-04-22T08:07:37.296Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>在独立站广告投放成本持续走高的背景下，越来越多商家开始意识到：\u003Cstrong>增长的关键，已不再只是获取更多流量，而是让一次广告点击，产生更多的价值。\u003C/strong>\u003C/p>\u003Cp>基于这一共识，\u003Cstrong>独立站广告回流工具 DeepClick 正式与独立站建站平台 Shopyy 达成战略合作\u003C/strong>，双方将围绕「广告回流 × 转化承接」展开深度协同，为独立站商家提供更完整、更高效的增长解决方案。\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick 与 Shopyy 战略合作官宣主 Banner\"\n          height=\"1000\"\n          src=\"https://cms-r2.deepclick.com/02-partnership-banner.png?w=1200&q=85\"\n          width=\"2350\"\n        />\n      \u003Ch2>Shopyy：承接广告回流流量的核心能力\u003C/h2>\u003Cp>\u003Cstrong>SHOPYY 作为拥有 17 年行业经验的跨境电商 SaaS 建站专家，始终致力于为卖家提供稳定、便捷、专业的系统支撑与全方位运营服务。\u003C/strong>\u003C/p>\n        \u003Cimg\n          alt=\"Shopyy 跨境电商建站平台介绍：17 年行业经验 SaaS 建站专家\"\n          height=\"1388\"\n          src=\"https://cms-r2.deepclick.com/03-shopyy-intro.png?w=1200&q=85\"\n          width=\"2560\"\n        />\n      \u003Cp>其平台不仅以&quot;3 秒快速开店&quot;、多语言多币种支持、低门槛建站等优势著称，更整合了从品牌策划、广告投放到社媒运营、SEO 优化在内的全链路营销服务体系，是广大精品独立站卖家长期运营的坚实后盾。\u003C/p>\u003Cp>在广告回流场景中，Shopyy 的站点承接能力能够有效承接 DeepClick 回流的用户，实现广告点击 → 用户回访 → 转化成交的高效闭环。\u003C/p>\u003Cp>通过与 DeepClick 的战略合作，Shopyy 将进一步强化独立站在广告回流场景下的转化能力，为商家提供从广告投放到用户转化的完整闭环解决方案。\u003C/p>\u003Ch2>DeepClick：专注海外广告投放场景的广告回流工具\u003C/h2>\u003Cp>DeepClick 作为回流链接发明者，是一款面向海外广告投放的\u003Cstrong>广告回流工具\u003C/strong>，专注解决广告点击后用户流失、流量利用率不足的问题。\u003C/p>\u003Cp>通过广告回流机制，DeepClick 帮助独立站商家在用户首次点击广告但未转化的情况下，依然能够对这部分已付费流量进行持续触达和回访，从而：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >减少广告流量浪费\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >延长用户生命周期\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >在不额外增加广告预算的前提下，提升整体投放转化效率\u003C/li>\u003C/ul>\u003Cp>结合 Shopyy 平台的转化承接能力，DeepClick 能够让广告流量的价值最大化，实现&quot;每一次点击都能产生更多转化&quot;。\u003C/p>\u003Ch2>面向未来的独立站增长方式\u003C/h2>\u003Cp>随着广告投放环境的变化，独立站的竞争正在从「获取流量能力」转向「流量利用效率」。\u003C/p>\u003Cp>DeepClick 与 Shopyy 的战略合作，正是基于这一趋势，希望通过广告回流与转化承接的深度结合，帮助独立站商家在复杂的投放环境中，构建更可持续的增长能力。\u003C/p>\u003Cp>广告投放的终点不是点击，而是转化。\u003C/p>\u003Cp>登录您的 Shopyy 后台，在 Shopyy App Store 搜索「DeepClick」，即刻开启属于您的广告回流之路！\u003C/p>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/deepclick-shopyy-partnership",{"id":279,"title":1120,"excerpt":1121,"content":1122,"coverImage":1294,"meta":1301,"status":235,"slug":1303,"author":1304,"category":1306,"publishDate":1307,"featured":256,"updatedAt":1308,"createdAt":1309,"contentHtml":1310,"previewUrl":1311},"获 Google 官方认可｜DeepClick 回流广告可适配 Google 广告，助力品牌稳健跑量","在近期的一场 Google 线下生态交流活动中，DeepClick 以生态合作伙伴的身份受邀参与，与 Google 团队及多家出海企业围绕广告合规、转化链路和流量再利用进行了深入交流。\n这次交流，也释放出一个非常明确的信号：DeepClick 的回流广告形式，已被 Google 生态认可并适配实际跑量场景。",{"root":1123},{"children":1124,"direction":24,"format":16,"indent":14,"type":224,"version":19},[1125,1129,1133,1139,1143,1155,1161,1165,1171,1175,1179,1216,1222,1226,1234,1248,1252,1256,1257,1261,1265,1279,1286],{"children":1126,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1127],{"detail":14,"format":14,"mode":15,"style":16,"text":1128,"type":18,"version":19},"最近一段时间，我们被客户问得最多的问题之一是：",{"children":1130,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":19,"textStyle":16},[1131],{"detail":14,"format":19,"mode":15,"style":16,"text":1132,"type":18,"version":19},"「Google 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降低落地页被拦截风险，让广告跑得更稳",{"children":1206,"direction":24,"format":16,"indent":14,"type":121,"version":19,"value":983},[1207,1209],{"detail":14,"format":19,"mode":15,"style":16,"text":1208,"type":18,"version":19},"投诉回流",{"detail":14,"format":14,"mode":15,"style":16,"text":1210,"type":18,"version":19}," 有效减少约 80% 广告与商店投诉",{"children":1212,"direction":24,"format":16,"indent":14,"type":121,"version":19,"value":441},[1213,1214],{"detail":14,"format":19,"mode":15,"style":16,"text":394,"type":18,"version":19},{"detail":14,"format":14,"mode":15,"style":16,"text":1215,"type":18,"version":19}," 让网站像 App 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Google 生态中被认可并适配的回流方案，本身就意味着：技术成熟、逻辑清晰、风险可控。",{"children":1253,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1254],{"detail":14,"format":14,"mode":15,"style":16,"text":1255,"type":18,"version":19},"这也是为什么在那场线下交流中，回流、再触达、用户资产沉淀，会成为被反复讨论的关键词。",{"type":951,"version":19},{"children":1258,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1259],{"detail":14,"format":14,"mode":15,"style":16,"text":1260,"type":18,"version":19},"我们并不希望把 DeepClick 描述成一个\"噱头型工具\"。",{"children":1262,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1263],{"detail":14,"format":14,"mode":15,"style":16,"text":1264,"type":18,"version":19},"真正重要的是——",{"children":1266,"direction":24,"format":16,"indent":14,"type":135,"version":19,"listType":136,"start":19,"tag":137},[1267,1271,1275],{"children":1268,"direction":24,"format":16,"indent":14,"type":121,"version":19,"value":19},[1269],{"detail":14,"format":14,"mode":15,"style":16,"text":1270,"type":18,"version":19},"广告能不能稳跑",{"children":1272,"direction":24,"format":16,"indent":14,"type":121,"version":19,"value":128},[1273],{"detail":14,"format":14,"mode":15,"style":16,"text":1274,"type":18,"version":19},"流量有没有被浪费",{"children":1276,"direction":24,"format":16,"indent":14,"type":121,"version":19,"value":36},[1277],{"detail":14,"format":14,"mode":15,"style":16,"text":1278,"type":18,"version":19},"用户资产是否可持续积累",{"children":1280,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1281,1283,1285],{"detail":14,"format":14,"mode":15,"style":16,"text":1282,"type":18,"version":19},"而这次与 Google 的线下交流，只是一个节点，证明 DeepClick 所坚持的回流广告方向，",{"detail":14,"format":19,"mode":15,"style":16,"text":1284,"type":18,"version":19},"是被主流广告生态认可的",{"detail":14,"format":14,"mode":15,"style":16,"text":71,"type":18,"version":19},{"children":1287,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1288,1290,1292],{"detail":14,"format":14,"mode":15,"style":16,"text":1289,"type":18,"version":19},"在节日投放、高峰跑量、以及长期增长策略中，",{"detail":14,"format":19,"mode":15,"style":16,"text":1291,"type":18,"version":19},"一次点击，多重价值",{"detail":14,"format":14,"mode":15,"style":16,"text":1293,"type":18,"version":19},"，正在成为越来越多出海品牌的共识。",{"id":1295,"alt":1296,"updatedAt":1297,"createdAt":1297,"url":1298,"thumbnailURL":24,"filename":1299,"mimeType":534,"filesize":1300,"width":48,"height":232},27,"DeepClick 获 Google 官方认可博客封面：回流广告适配 Google 生态，助力出海品牌稳健跑量","2026-04-22T09:41:54.504Z","https://cms-r2.deepclick.com/01-cover-4.jpg","01-cover-4.jpg",45745,{"title":1120,"description":1121,"image":1302},{"id":1295,"alt":1296,"updatedAt":1297,"createdAt":1297,"url":1298,"thumbnailURL":24,"filename":1299,"mimeType":534,"filesize":1300,"width":48,"height":232},"deepclick-google-ecosystem-partner",{"id":128,"name":61,"avatar":1305,"updatedAt":246,"createdAt":247},{"id":239,"alt":61,"updatedAt":240,"createdAt":240,"url":241,"thumbnailURL":24,"filename":242,"mimeType":243,"filesize":244,"width":245,"height":245},{"id":19,"titleZh":542,"titleEn":543,"slug":544,"order":14,"updatedAt":545,"createdAt":545},"2025-12-22T12:00:00.000Z","2026-04-23T10:43:57.020Z","2026-04-22T09:42:36.003Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>最近一段时间，我们被客户问得最多的问题之一是：\u003C/p>\u003Cp>\u003Cstrong>「Google 能不能跑？回流这种形式会不会有风险？」\u003C/strong>\u003C/p>\u003Cp>这个问题，本身就说明了一件事——\u003Cstrong>大家对&quot;效果&quot;是有需求的，但对&quot;合规与稳定&quot;同样敏感。\u003C/strong>\u003C/p>\u003Cp>而答案，其实已经很清晰了。\u003C/p>\u003Cp>在近期的一场 \u003Cstrong>Google 线下生态交流活动中\u003C/strong>，DeepClick 以\u003Cstrong>生态合作伙伴\u003C/strong>的身份受邀参与，与 Google 团队及多家出海企业围绕广告合规、转化链路和流量再利用进行了深入交流。\u003C/p>\u003Cp>这次交流，也释放出一个非常明确的信号：\u003Cstrong>DeepClick 的回流广告形式，已被 Google 生态认可并适配实际跑量场景。\u003C/strong>\u003C/p>\u003Ch3>DeepClick 回流广告是怎么落地的？\u003C/h3>\u003Cp>DeepClick 一直在做的一件事是：\u003Cstrong>让一次广告点击产生更深价值。\u003C/strong>\u003C/p>\u003Cp>在实际投放中，我们通过多种回流方式，把已经获取的流量&quot;留下来、用起来、再触达&quot;。\u003C/p>\u003Cp>\u003Cstrong>常见功能包括：\u003C/strong>\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>回流落地页\u003C/strong> 同一次广告点击，额外带来 10–20% 曝光机会\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>推送回流\u003C/strong> 对离开广告的用户进行二次触达，补回转化窗口\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>受众回流\u003C/strong> 恢复并备份 Facebook 人群包，避免数据资产流失\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>智能绿盾\u003C/strong> 降低落地页被拦截风险，让广告跑得更稳\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>投诉回流\u003C/strong> 有效减少约 80% 广告与商店投诉\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"6\"\n        >\u003Cstrong>PWA 回流\u003C/strong> 让网站像 App 一样安装到桌面，节日活动可持续触达\u003C/li>\u003C/ul>\u003Cp>这些能力，本质上都是在做一件事：\u003Cstrong>把&quot;一次性流量&quot;，变成&quot;可反复利用的资产&quot;。\u003C/strong>\u003C/p>\u003Ch3>为什么 Google 场景尤其重要？\u003C/h3>\u003Cp>在 Google 投放体系中，\u003Cstrong>稳定与长期性\u003C/strong>远比短期放量更重要。\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >投放结构复杂\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >合规要求明确\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >一旦出现异常，修复成本极高\u003C/li>\u003C/ul>\u003Cp>因此，能在 Google 生态中被认可并适配的回流方案，本身就意味着：技术成熟、逻辑清晰、风险可控。\u003C/p>\u003Cp>这也是为什么在那场线下交流中，回流、再触达、用户资产沉淀，会成为被反复讨论的关键词。\u003C/p>\u003Chr />\u003Cp>我们并不希望把 DeepClick 描述成一个&quot;噱头型工具&quot;。\u003C/p>\u003Cp>真正重要的是——\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >广告能不能稳跑\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >流量有没有被浪费\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >用户资产是否可持续积累\u003C/li>\u003C/ul>\u003Cp>而这次与 Google 的线下交流，只是一个节点，证明 DeepClick 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如何在泛娱乐出海中真正\"落地生效\"。",{"root":1316},{"children":1317,"direction":24,"format":16,"indent":14,"type":224,"version":19},[1318,1322,1326,1330,1334,1342,1350,1358,1365,1369,1377,1395,1403,1408],{"children":1319,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1320],{"detail":14,"format":14,"mode":15,"style":16,"text":1321,"type":18,"version":19},"泛娱乐应用出海，正在进入一个全新的阶段。",{"children":1323,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1324],{"detail":14,"format":14,"mode":15,"style":16,"text":1325,"type":18,"version":19},"一边是市场规模持续扩大，中国泛娱乐应用已成为全球主要增长力量；另一边，却是越来越多团队感受到现实压力——素材生命周期缩短、投放成本走高、用户质量波动、归因与反作弊难度持续增加。",{"children":1327,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1328],{"detail":14,"format":14,"mode":15,"style":16,"text":1329,"type":18,"version":19},"增长依然存在，但\"粗放投放\"正在失效。",{"children":1331,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1332],{"detail":14,"format":14,"mode":15,"style":16,"text":1333,"type":18,"version":19},"泛娱乐出海的核心问题，早已不是「有没有流量」，而是三个更现实的挑战：",{"children":1335,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1336,1338,1340],{"detail":14,"format":14,"mode":15,"style":16,"text":1337,"type":18,"version":19},"1️⃣ 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ROI",{"children":1756,"direction":24,"format":16,"indent":14,"type":121,"version":19,"value":249},[1757],{"detail":14,"format":14,"mode":15,"style":16,"text":1758,"type":18,"version":19},"更长线的全球扩张",{"children":1760,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1761],{"detail":14,"format":14,"mode":15,"style":16,"text":1762,"type":18,"version":19},"都可以来现场找到能落地的答案。",{"children":1764,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1765],{"detail":14,"format":14,"mode":15,"style":16,"text":1766,"type":18,"version":19},"这个 12 月，我们在曼谷见！",{"id":1768,"alt":1769,"updatedAt":1770,"createdAt":1770,"url":1771,"thumbnailURL":24,"filename":1772,"mimeType":534,"filesize":1773,"width":48,"height":232},32,"DeepClick 亮相曼谷 AWA 2025 博客封面：全球买量周携出海投放新技术登场","2026-04-22T10:20:36.005Z","https://cms-r2.deepclick.com/01-cover-7.jpg","01-cover-7.jpg",105160,{"title":1551,"description":1775,"image":1776},"12 月 3–4 日，全球最受关注的效果营销盛会之一 —— Affiliate World Asia（AWA） 将在泰国曼谷盛大召开。",{"id":1768,"alt":1769,"updatedAt":1770,"createdAt":1770,"url":1771,"thumbnailURL":24,"filename":1772,"mimeType":534,"filesize":1773,"width":48,"height":232},"deepclick-awa-2025-bangkok",{"id":128,"name":61,"avatar":1779,"updatedAt":246,"createdAt":247},{"id":239,"alt":61,"updatedAt":240,"createdAt":240,"url":241,"thumbnailURL":24,"filename":242,"mimeType":243,"filesize":244,"width":245,"height":245},{"id":249,"titleZh":250,"titleEn":251,"slug":252,"order":19,"updatedAt":253,"createdAt":254},"2025-11-20T12:00:00.000Z","2026-04-23T10:41:06.087Z","2026-04-22T10:22:00.620Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>12 月 3–4 日，全球最受关注的效果营销盛会之一 —— \u003Cstrong>Affiliate World Asia（AWA）\u003C/strong> 将在泰国曼谷盛大召开。\u003C/p>\u003Cp>作为东南亚数字广告与 App 出海最具能量的年度舞台，本届 AWA 将吸引来自：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >游戏、社交、电商、工具等应用出海企业\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >海量效果营销团队\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >全球多家媒介平台与渠道方\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >广告技术服务团队\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >海外增长解决方案供应商\u003C/li>\u003C/ul>\u003Cp>等高价值从业者齐聚一堂。\u003C/p>\u003Cp>\u003Cstrong>规模密度之高、资源价值之大，是一年一度真正&quot;值得飞一趟&quot;的买量窗口。\u003C/strong>\u003C/p>\u003Cp>在这样的关键节点，\u003Cstrong>DeepClick 将正式前往曼谷参展，与全球出海人共同洞察下一周期增长机会。\u003C/strong>\u003C/p>\u003Cp>📍 展位号：B69\u003C/p>\u003Cp>📅 时间：12.03–12.04\u003C/p>\u003Cp>📍 地点：泰国 · 曼谷\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick AWA 2025 曼谷展位 B69 前宣海报：12 月 3–4 日泰国曼谷现场见\"\n          height=\"1440\"\n          src=\"https://cms-r2.deepclick.com/02-teaser-1.jpg?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Cp>\u003Cstrong>为什么说&quot;今年一定要来一次曼谷&quot;\u003C/strong>\u003C/p>\u003Cp>随着全球数字广告进入自动化、监测透明化、渠道策略精细化的新周期：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >买量不再是&quot;看预算拼成本&quot;\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >归因结果能否自洽，决定投放上限\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >广告风控是否健康，决定跑量时间\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >流量复用能力，决定 ROI 能否翻倍\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >APP 卸载后还有没有触达能力，也成为增长差距\u003C/li>\u003C/ul>\u003Cp>尤其是：游戏与社交赛道的增长窗口正在&quot;全球化打开&quot;。\u003C/p>\u003Cp>东南亚、中东、南亚、拉美等增长市场呈现出：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>获客成本稳定\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>增长周期更长\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>对产品交付能力要求更高\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>在这样的周期里，\u003Cstrong>能否把付费流量打实，是决定竞争结果的真正分水岭。\u003C/strong>\u003C/p>\u003Cp>因此，与其闭门研究，不如：在曼谷，把全球最强实战玩家与解决方案，放到一张桌面上一起拆。\u003C/p>\u003Cp>\u003Cstrong>DeepClick：从投放中挖出&quot;确定 ROI&quot;\u003C/strong>\u003C/p>\u003Cp>DeepClick 聚焦提升广告转化效率与监测透明度，在本次 AWA 带来：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >回流落地页-额外增加 10-20% 曝光\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >受众回流-恢复和备份 FB 人群包\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >投诉回流-减少 80% 广告和商店投诉\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >智能绿盾-让天下没有难过的落地页\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >推送回流-向离开广告用户推送消息\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"6\"\n        >PWA 回流-让网站像 App 一样安装到桌面\u003C/li>\u003C/ul>\n        \u003Cimg\n          alt=\"DeepClick AWA 2025 产品能力亮相海报：六大回流能力助出海投手稳跑量提 ROI\"\n          height=\"1440\"\n          src=\"https://cms-r2.deepclick.com/03-teaser-2.jpg?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Cp>欢迎来展位面对面深聊、拆需求、看案例，\u003C/p>\u003Cp>无论你关注：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >更稳的跑量能力\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >更健康的账户生命周期\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >更高的 ROI\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >更长线的全球扩张\u003C/li>\u003C/ul>\u003Cp>都可以来现场找到能落地的答案。\u003C/p>\u003Cp>这个 12 月，我们在曼谷见！\u003C/p>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/deepclick-awa-2025-bangkok",{"id":1787,"title":1788,"excerpt":1789,"content":1790,"coverImage":1983,"meta":1990,"status":235,"slug":1992,"author":1993,"category":1995,"publishDate":2001,"featured":256,"updatedAt":2002,"createdAt":2003,"contentHtml":2004,"previewUrl":2005},13,"2025 年最新 Facebook 政策及广告优化技巧","Facebook 在消费者行为洞察、广告选项丰富度和转化率上的优势，依然无可替代。本文汇总了 2025 年 Facebook 广告投放的六大优化方向：从落地页转化率与加载速度入手、用 A/B 测试控制变量验证创意、开启 Dynamic Creative 让系统自动组合素材、通过头脑风暴精细化人群定位、按时间和气候调整投放地理位置、善用 Facebook Audience Insight 挖掘受众共同兴趣。每一条都给出可直接操作的步骤截图与实战思路，帮广告主把每一块预算花到更有转化确定性的地方。",{"root":1791},{"children":1792,"direction":24,"format":16,"indent":14,"type":224,"version":19},[1793,1797,1801,1805,1809,1813,1817,1821,1825,1829,1833,1837,1851,1863,1867,1871,1881,1889,1900,1904,1912,1916,1927,1931,1935,1939,1943,1947,1951,1955,1959,1967,1971,1975,1979],{"children":1794,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1795],{"detail":14,"format":14,"mode":15,"style":16,"text":1796,"type":18,"version":19},"根据最近的市场调研，尽管 TikTok 的广告投放逐渐走高，但超过 98% 的广告主依然选择在 Facebook 平台上投放广告。Facebook 的优势在于它对消费者行为和数据的深度掌握，以及平台为广告主提供的丰富广告选项和广泛的优化空间。这些优势使得广告主更容易通过投放广告获得利润。",{"children":1798,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1799],{"detail":14,"format":14,"mode":15,"style":16,"text":1800,"type":18,"version":19},"尽管 TikTok 在短视频内容和年轻人用户群体方面的增长势头强劲，但不得不说，由于消费者的购买习惯尚未完全形成，TikTok 的广告转化率依然无法与 Facebook 相提并论。为了帮助广告主更好地优化广告效果，接下来，我们将深入探讨 2025 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网站加载速度",{"children":1818,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1819],{"detail":14,"format":14,"mode":15,"style":16,"text":1820,"type":18,"version":19},"在优化过程中，需要重点关注以下问题：",{"children":1822,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1823],{"detail":14,"format":14,"mode":15,"style":16,"text":1824,"type":18,"version":19},"① 有多少访客能浏览到页面底部？",{"children":1826,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1827],{"detail":14,"format":14,"mode":15,"style":16,"text":1828,"type":18,"version":19},"② 购买按钮应放置在哪个位置，才能在访客离开之前最大化完成转化？",{"children":1830,"direction":24,"format":16,"indent":14,"type":54,"version":19,"tag":55},[1831],{"detail":14,"format":14,"mode":15,"style":16,"text":1832,"type":18,"version":19},"创建 A/B 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installs。",{"children":1848,"direction":24,"format":16,"indent":14,"type":121,"version":19,"value":36},[1849],{"detail":14,"format":14,"mode":15,"style":16,"text":1850,"type":18,"version":19},"在下方找到\"Create A/B Test\"，点击开启。",{"type":35,"version":36,"format":16,"id":1852,"fields":1853,"relationTo":39,"value":1854},"69e98babe6671777cca8b81a",{},{"id":1855,"alt":1856,"updatedAt":1857,"createdAt":1857,"url":1858,"thumbnailURL":24,"filename":1859,"mimeType":243,"filesize":1860,"width":1861,"height":1862},43,"Facebook 广告 Manager 创建 A/B 测试入口截图","2026-04-23T03:02:03.469Z","https://cms-r2.deepclick.com/02-create-ab-test.png","02-create-ab-test.png",186486,688,815,{"children":1864,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1865],{"detail":14,"format":14,"mode":15,"style":16,"text":1866,"type":18,"version":19},"在创建完广告活动后，Facebook 会自动克隆一个相同的广告活动，并提供修改和对比数据。启动 A/B 测试时，弹出的测试窗口中，点击\"Get Started\"。",{"children":1868,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1869],{"detail":14,"format":14,"mode":15,"style":16,"text":1870,"type":18,"version":19},"选择启动方式，点击\"Make a copy of this ad\"。",{"type":35,"version":36,"format":16,"id":1872,"fields":1873,"relationTo":39,"value":1874},"69e98bcce6671777cca8b81d",{},{"id":1875,"alt":1876,"updatedAt":1877,"createdAt":1877,"url":1878,"thumbnailURL":24,"filename":1879,"mimeType":243,"filesize":1880,"width":48,"height":49},44,"Facebook A/B Test 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Placement","2026-04-23T03:03:04.676Z","https://cms-r2.deepclick.com/04-choose-variable.png","04-choose-variable.png",185777,716,{"children":1901,"direction":24,"format":16,"indent":14,"type":54,"version":19,"tag":55},[1902],{"detail":14,"format":14,"mode":15,"style":16,"text":1903,"type":18,"version":19},"启用动态创意功能",{"children":1905,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1906,1908,1910],{"detail":14,"format":14,"mode":15,"style":16,"text":1907,"type":18,"version":19},"Facebook 的",{"detail":14,"format":19,"mode":15,"style":16,"text":1909,"type":18,"version":19},"动态创意",{"detail":14,"format":14,"mode":15,"style":16,"text":1911,"type":18,"version":19},"功能可以帮助广告主自动生成多个创意组合。通过设置不同的标题和主题，系统会自动为你创建多个广告版本，广告主可以根据每个创意的表现来评估 ROI，并暂停表现不佳的广告，仅保留效果最好的版本。",{"children":1913,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1914],{"detail":14,"format":14,"mode":15,"style":16,"text":1915,"type":18,"version":19},"启用动态创意模式非常简单，只需在广告活动创建时开启该选项即可。",{"type":35,"version":36,"format":16,"id":1917,"fields":1918,"relationTo":39,"value":1919},"69e98c01e6671777cca8b823",{},{"id":1920,"alt":1921,"updatedAt":1922,"createdAt":1922,"url":1923,"thumbnailURL":24,"filename":1924,"mimeType":243,"filesize":1925,"width":48,"height":1926},46,"Facebook 广告动态创意 Dynamic Creative 开关设置截图","2026-04-23T03:03:28.674Z","https://cms-r2.deepclick.com/05-dynamic-creative.png","05-dynamic-creative.png",193529,355,{"children":1928,"direction":24,"format":16,"indent":14,"type":54,"version":19,"tag":55},[1929],{"detail":14,"format":14,"mode":15,"style":16,"text":1930,"type":18,"version":19},"进行广告投放人群优化",{"children":1932,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1933],{"detail":14,"format":14,"mode":15,"style":16,"text":1934,"type":18,"version":19},"在进行 Facebook 广告投放时，优化广告目标人群是一个持续的过程。但并非所有产品都有明确的人群定位，也不是每个卖家都能清楚知道哪些人群会带来最高的转化率。",{"children":1936,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1937],{"detail":14,"format":14,"mode":15,"style":16,"text":1938,"type":18,"version":19},"因此，首先可以通过头脑风暴来激发灵感。例如，假设你销售护目镜，首先可以在 Google Images 中搜索\"Goggle Ads\"（注意是\"Goggle\"，不是\"Google Ads\"）。这样，你可以找到许多同行的广告素材，从中获取创意，帮助你设定潜在目标人群。",{"children":1940,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1941],{"detail":14,"format":14,"mode":15,"style":16,"text":1942,"type":18,"version":19},"从搜索结果中，你可能会发现一些人群特征：例如，喜欢滑雪或登山的人，年龄大约在 25-35 岁之间，偏爱蓝色、绿色、橙色和白色（虽然 Facebook 2022 年已移除颜色选项）。此外，性别不分，可能对滑板、帽子和风衣等配件感兴趣。基于这些假设，你可以在 Facebook 广告的人群设置中进行相应的调整。",{"children":1944,"direction":24,"format":16,"indent":14,"type":54,"version":19,"tag":55},[1945],{"detail":14,"format":14,"mode":15,"style":16,"text":1946,"type":18,"version":19},"正确控制投放地理位置",{"children":1948,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1949],{"detail":14,"format":14,"mode":15,"style":16,"text":1950,"type":18,"version":19},"在 Facebook 广告优化过程中，地理位置的选择是一个重要因素。根据个人经验，投放的地理位置确实会直接影响广告的点击率和成本。",{"children":1952,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1953],{"detail":14,"format":14,"mode":15,"style":16,"text":1954,"type":18,"version":19},"以滑雪护目镜为例，你可以通过在 Google 上搜索\"最适合滑雪的地方\"来获取相关信息。通过搜索，你可能会发现像科罗拉多州、犹他州和佛蒙特州等地方是滑雪的热门地点。",{"children":1956,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1957],{"detail":14,"format":14,"mode":15,"style":16,"text":1958,"type":18,"version":19},"接下来，你可以将这些州添加到 Facebook 广告的地理位置设置中。在地理位置选项中，你可以选择不同的层级，包括国家和州等。",{"children":1960,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1961,1963,1965],{"detail":14,"format":14,"mode":15,"style":16,"text":1962,"type":18,"version":19},"但是，有两个关键因素需要特别注意：",{"detail":14,"format":19,"mode":15,"style":16,"text":1964,"type":18,"version":19},"时间和气候",{"detail":14,"format":14,"mode":15,"style":16,"text":1966,"type":18,"version":19},"。许多产品，如护目镜，属于季节性商品，因此在广告投放时，应该根据季节和气候变化来调整投放的地理位置和时间安排。",{"children":1968,"direction":24,"format":16,"indent":14,"type":54,"version":19,"tag":55},[1969],{"detail":14,"format":14,"mode":15,"style":16,"text":1970,"type":18,"version":19},"使用 Facebook 自己的 Audience Insight",{"children":1972,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1973],{"detail":14,"format":14,"mode":15,"style":16,"text":1974,"type":18,"version":19},"Facebook 的广告受众洞察工具可以帮助你分析潜在广告受众的数据，发现他们的共同兴趣、所在城市及市场规模。虽然在 2022 年 Facebook IQ 不再提供婚姻状况和教育程度等数据，但你仍然可以通过这个工具获取有关地理位置、共同兴趣和年龄分层的信息。",{"children":1976,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1977],{"detail":14,"format":14,"mode":15,"style":16,"text":1978,"type":18,"version":19},"如果你是第一次使用 Facebook IQ，点击\"Go to Settings\"并绑定你的 Facebook Page 专题页。",{"children":1980,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[1981],{"detail":14,"format":14,"mode":15,"style":16,"text":1982,"type":18,"version":19},"此外，目标位置可以作为广告投放地理位置的参考，而目标群体的兴趣页面则有助于了解他们的兴趣爱好。你可以将这些兴趣特征作为投放参数，也能灵活地融入广告创意中，往往能带来更好的效果。",{"id":1984,"alt":1985,"updatedAt":1986,"createdAt":1986,"url":1987,"thumbnailURL":24,"filename":1988,"mimeType":534,"filesize":1989,"width":48,"height":232},42,"2025 Facebook 广告政策与优化技巧博客封面：六大方向提升投放 ROI","2026-04-23T03:01:26.092Z","https://cms-r2.deepclick.com/01-cover-8.jpg","01-cover-8.jpg",32517,{"title":1788,"description":1789,"image":1991},{"id":1984,"alt":1985,"updatedAt":1986,"createdAt":1986,"url":1987,"thumbnailURL":24,"filename":1988,"mimeType":534,"filesize":1989,"width":48,"height":232},"facebook-ads-optimization-tips-2025",{"id":128,"name":61,"avatar":1994,"updatedAt":246,"createdAt":247},{"id":239,"alt":61,"updatedAt":240,"createdAt":240,"url":241,"thumbnailURL":24,"filename":242,"mimeType":243,"filesize":244,"width":245,"height":245},{"id":279,"titleZh":1996,"titleEn":1997,"slug":1998,"order":36,"updatedAt":1999,"createdAt":2000},"技术导航","Tech Guides","tech-guides","2026-04-23T03:08:25.931Z","2026-04-23T02:59:13.436Z","2025-01-17T12:00:00.000Z","2026-04-23T10:38:35.814Z","2026-04-23T03:05:23.301Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>根据最近的市场调研，尽管 TikTok 的广告投放逐渐走高，但超过 98% 的广告主依然选择在 Facebook 平台上投放广告。Facebook 的优势在于它对消费者行为和数据的深度掌握，以及平台为广告主提供的丰富广告选项和广泛的优化空间。这些优势使得广告主更容易通过投放广告获得利润。\u003C/p>\u003Cp>尽管 TikTok 在短视频内容和年轻人用户群体方面的增长势头强劲，但不得不说，由于消费者的购买习惯尚未完全形成，TikTok 的广告转化率依然无法与 Facebook 相提并论。为了帮助广告主更好地优化广告效果，接下来，我们将深入探讨 2025 年 Facebook 广告投放的六大优化技巧，帮助提高广告转化率。\u003C/p>\u003Ch2>优化落地页内容\u003C/h2>\u003Cp>对于拥有自己网站的广告主而言，在投放 Facebook 广告之前，优化网站是提高广告 ROI 的关键步骤。优化可以从以下几个方面入手：\u003C/p>\u003Cp>\u003Cstrong>1. 着陆页的转化率\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>2. 网站加载速度\u003C/strong>\u003C/p>\u003Cp>在优化过程中，需要重点关注以下问题：\u003C/p>\u003Cp>① 有多少访客能浏览到页面底部？\u003C/p>\u003Cp>② 购买按钮应放置在哪个位置，才能在访客离开之前最大化完成转化？\u003C/p>\u003Ch2>创建 A/B 测试\u003C/h2>\u003Cp>A/B 测试是一种有效的广告创意测试方法，通过控制变量来优化广告表现。创建 A/B 测试的步骤如下：\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >进入 Facebook 广告 Manager，点击&quot;Create&quot;。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >选择广告类型，如 App installs。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >在下方找到&quot;Create A/B Test&quot;，点击开启。\u003C/li>\u003C/ol>\n        \u003Cimg\n          alt=\"Facebook 广告 Manager 创建 A/B 测试入口截图\"\n          height=\"815\"\n          src=\"https://cms-r2.deepclick.com/02-create-ab-test.png?w=1200&q=85\"\n          width=\"688\"\n        />\n      \u003Cp>在创建完广告活动后，Facebook 会自动克隆一个相同的广告活动，并提供修改和对比数据。启动 A/B 测试时，弹出的测试窗口中，点击&quot;Get Started&quot;。\u003C/p>\u003Cp>选择启动方式，点击&quot;Make a copy of this ad&quot;。\u003C/p>\n        \u003Cimg\n          alt=\"Facebook A/B Test 启动向导设置页面截图\"\n          height=\"720\"\n          src=\"https://cms-r2.deepclick.com/03-ab-test-setup.png?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Cp>最后是\u003Cstrong>选择测试的变量类型\u003C/strong>，你可以选择 Creative、Audience、Placement 或者是纯手动。\u003C/p>\n        \u003Cimg\n          alt=\"Facebook A/B Test 选择测试变量类型界面截图：Creative Audience Placement\"\n          height=\"716\"\n          src=\"https://cms-r2.deepclick.com/04-choose-variable.png?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Ch2>启用动态创意功能\u003C/h2>\u003Cp>Facebook 的\u003Cstrong>动态创意\u003C/strong>功能可以帮助广告主自动生成多个创意组合。通过设置不同的标题和主题，系统会自动为你创建多个广告版本，广告主可以根据每个创意的表现来评估 ROI，并暂停表现不佳的广告，仅保留效果最好的版本。\u003C/p>\u003Cp>启用动态创意模式非常简单，只需在广告活动创建时开启该选项即可。\u003C/p>\n        \u003Cimg\n          alt=\"Facebook 广告动态创意 Dynamic Creative 开关设置截图\"\n          height=\"355\"\n          src=\"https://cms-r2.deepclick.com/05-dynamic-creative.png?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Ch2>进行广告投放人群优化\u003C/h2>\u003Cp>在进行 Facebook 广告投放时，优化广告目标人群是一个持续的过程。但并非所有产品都有明确的人群定位，也不是每个卖家都能清楚知道哪些人群会带来最高的转化率。\u003C/p>\u003Cp>因此，首先可以通过头脑风暴来激发灵感。例如，假设你销售护目镜，首先可以在 Google Images 中搜索&quot;Goggle Ads&quot;（注意是&quot;Goggle&quot;，不是&quot;Google Ads&quot;）。这样，你可以找到许多同行的广告素材，从中获取创意，帮助你设定潜在目标人群。\u003C/p>\u003Cp>从搜索结果中，你可能会发现一些人群特征：例如，喜欢滑雪或登山的人，年龄大约在 25-35 岁之间，偏爱蓝色、绿色、橙色和白色（虽然 Facebook 2022 年已移除颜色选项）。此外，性别不分，可能对滑板、帽子和风衣等配件感兴趣。基于这些假设，你可以在 Facebook 广告的人群设置中进行相应的调整。\u003C/p>\u003Ch2>正确控制投放地理位置\u003C/h2>\u003Cp>在 Facebook 广告优化过程中，地理位置的选择是一个重要因素。根据个人经验，投放的地理位置确实会直接影响广告的点击率和成本。\u003C/p>\u003Cp>以滑雪护目镜为例，你可以通过在 Google 上搜索&quot;最适合滑雪的地方&quot;来获取相关信息。通过搜索，你可能会发现像科罗拉多州、犹他州和佛蒙特州等地方是滑雪的热门地点。\u003C/p>\u003Cp>接下来，你可以将这些州添加到 Facebook 广告的地理位置设置中。在地理位置选项中，你可以选择不同的层级，包括国家和州等。\u003C/p>\u003Cp>但是，有两个关键因素需要特别注意：\u003Cstrong>时间和气候\u003C/strong>。许多产品，如护目镜，属于季节性商品，因此在广告投放时，应该根据季节和气候变化来调整投放的地理位置和时间安排。\u003C/p>\u003Ch2>使用 Facebook 自己的 Audience Insight\u003C/h2>\u003Cp>Facebook 的广告受众洞察工具可以帮助你分析潜在广告受众的数据，发现他们的共同兴趣、所在城市及市场规模。虽然在 2022 年 Facebook IQ 不再提供婚姻状况和教育程度等数据，但你仍然可以通过这个工具获取有关地理位置、共同兴趣和年龄分层的信息。\u003C/p>\u003Cp>如果你是第一次使用 Facebook IQ，点击&quot;Go to Settings&quot;并绑定你的 Facebook Page 专题页。\u003C/p>\u003Cp>此外，目标位置可以作为广告投放地理位置的参考，而目标群体的兴趣页面则有助于了解他们的兴趣爱好。你可以将这些兴趣特征作为投放参数，也能灵活地融入广告创意中，往往能带来更好的效果。\u003C/p>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/facebook-ads-optimization-tips-2025",{"id":2007,"title":2008,"excerpt":2009,"content":2010,"coverImage":2122,"meta":2123,"status":235,"slug":2125,"author":2126,"category":2128,"publishDate":2129,"featured":256,"updatedAt":2130,"createdAt":2131,"contentHtml":2132,"previewUrl":2133},14,"官宣！PayKKa 与 DeepClick 达成战略合作，一站解决出海\"买量难、收钱慢\"问题！","官宣！专业出海广告提效工具 - 回流链接发明者 DeepClick 与新国都旗下品牌 PayKKa 正式宣布达成战略合作伙伴关系。双方将结合各自在流量获取优化与全球跨境支付领域的深厚积淀，共同解决出海企业面临的\"买量难、收钱慢\"等核心痛点，助力中国企业在全球市场实现稳健增长。",{"root":2011},{"children":2012,"direction":24,"format":16,"indent":14,"type":224,"version":19},[2013,2015,2027,2030,2040,2044,2048,2052,2056,2060,2064,2068,2072,2076,2080,2086,2092,2096,2100,2104,2108,2112],{"children":2014,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[],{"type":35,"version":36,"format":16,"id":2016,"fields":2017,"relationTo":39,"value":2018},"69e9b9e0e6671777cca8b82d",{},{"id":2019,"alt":2020,"updatedAt":2021,"createdAt":2021,"url":2022,"thumbnailURL":24,"filename":2023,"mimeType":2024,"filesize":2025,"width":48,"height":2026},50,"DeepClick 公众号顶部品牌动效 Banner","2026-04-23T06:19:11.836Z","https://cms-r2.deepclick.com/01-banner-top.gif","01-banner-top.gif","image/gif",7541051,330,{"children":2028,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[2029],{"detail":14,"format":14,"mode":15,"style":16,"text":2009,"type":18,"version":19},{"type":35,"version":36,"format":16,"id":2031,"fields":24,"relationTo":39,"value":2032},"69e9b97ce6671777cca8b827",{"id":2033,"alt":2034,"updatedAt":2035,"createdAt":2035,"url":2036,"thumbnailURL":24,"filename":2037,"mimeType":534,"filesize":2038,"width":48,"height":2039},48,"DeepClick × PayKKa 战略合作官宣主视觉：流量与支付双轮驱动出海增长","2026-04-23T06:15:53.502Z","https://cms-r2.deepclick.com/02-partnership-hero.jpg","02-partnership-hero.jpg",64160,460,{"children":2041,"direction":24,"format":16,"indent":14,"type":54,"version":19,"tag":55},[2042],{"detail":14,"format":14,"mode":15,"style":16,"text":2043,"type":18,"version":19},"01 流量进得来：DeepClick 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alt=\"DeepClick 公众号顶部品牌动效 Banner\"\n          height=\"330\"\n          src=\"https://cms-r2.deepclick.com/01-banner-top.gif?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Cp>官宣！专业出海广告提效工具 - 回流链接发明者 DeepClick 与新国都旗下品牌 PayKKa 正式宣布达成战略合作伙伴关系。双方将结合各自在流量获取优化与全球跨境支付领域的深厚积淀，共同解决出海企业面临的&quot;买量难、收钱慢&quot;等核心痛点，助力中国企业在全球市场实现稳健增长。\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick × PayKKa 战略合作官宣主视觉：流量与支付双轮驱动出海增长\"\n          height=\"460\"\n          src=\"https://cms-r2.deepclick.com/02-partnership-hero.jpg?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Ch2>01 流量进得来：DeepClick 破解获客困局\u003C/h2>\u003Cp>\u003Cstrong>随着全球广告平台政策的日益收紧，出海企业在海外广告平台面临着素材审核严苛、获客成本居高不下等挑战。\u003C/strong>\u003C/p>\u003Cp>DeepClick 凭借其独特的&quot;广告回流&quot;技术，帮助企业在合规前提下提升广告过审率。通过 DeepClick 提供的免审回流方案，出海商户能够有效承接流失流量，将每一个点击的价值发挥到极致，为企业的增长引擎提供源源不断的动力。\u003C/p>\u003Ch2>02 资金收得回：PayKKa 筑牢支付底座\u003C/h2>\u003Cp>\u003Cstrong>流量转化后的&quot;最后一步&quot;——支付结算，往往是决定出海成败的关键。\u003C/strong>\u003C/p>\u003Cp>作为新国都旗下的跨境支付品牌，PayKKa 拥有欧美、北美、亚太持牌准入资质，业务已覆盖全国 300 多个地级市，实际应用覆盖欧美、东南亚等重点市场，并在 B2B 外贸收款、独立站收单等领域形成差异化竞争力。基于领先的支付技术和全球支付网络，PayKKa 为中国出海企业提供安全、合规、高效的一站式支付解决方案。\u003C/p>\u003Cp>无论是拉美等新兴市场的本地银行卡收单，还是全球范围内的资金结算，PayKKa 都能确保资金流向的透明与高效。其合规的资质和专业的风控体系，为出海企业在复杂的国际金融环境中提供了长效、稳定的安全保障。\u003C/p>\u003Ch2>1+1 &gt; 2：打造全链路商业闭环\u003C/h2>\u003Cp>此次 DeepClick 与 PayKKa 的深度联手，标志着出海服务从&quot;单点突破&quot;向&quot;生态协同&quot;的迈进。\u003C/p>\u003Cp>在社交直播、独立站、精品游戏等高频交易赛道，双方的合作价值尤为突出：DeepClick 负责在前端扫清流量障碍，让广告跑得通、留得住；PayKKa 则在后端提供丝滑的支付体验与合规结汇，确保利润&quot;落袋为安&quot;。\u003C/p>\u003Cp>\u003Cstrong>DeepClick 负责人表示\u003C/strong>：&quot;支付是流量变现的终点。与 PayKKa 的合作，让我们的客户不仅能买到好流量，更能高效率地完成商业转化，真正实现 ROI 的闭环提升。&quot;\u003C/p>\u003Cp>\u003Cstrong>PayKKa 相关负责人指出\u003C/strong>：&quot;我们一直致力于成为出海企业长久的合作伙伴。DeepClick 在流量端的专业能力，能够帮助我们的商户更精准地触达全球用户，双方的互补将为出海企业创造更具竞争力的增长方案。&quot;\u003C/p>\u003Cp>未来，DeepClick 与 PayKKa 将继续深化技术对接与资源互访，针对不同区域市场的特性，推出更多定制化的&quot;流量+支付&quot;组合拳，让中国出海企业的全球化之路走得更稳、更远。\u003C/p>\u003Ch2>关于 DeepClick\u003C/h2>\u003Cp>DeepClick 回流链接开创者，是专注于出海广告提效的实战工具，致力于通过广告回流页、落地页过审策略及 AI 技术，帮助企业优化买量成本，提升流量转化效率。\u003C/p>\u003Ch2>关于 PayKKa\u003C/h2>\u003Cp>PayKKa 是上市公司新国都旗下的跨境支付品牌，依托集团强大的技术底蕴与全球化合规资质，为出海企业提供包括 B2B 外贸收款、B2C 跨境电商收款、独立站收单在内的一站式支付解决方案。\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick 公众号底部品牌动效 Banner\"\n          height=\"330\"\n          src=\"https://cms-r2.deepclick.com/03-banner-bottom.gif?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003C/div>","https://deepclick.com/zh-CN/resources/blog/deepclick-paykka-partnership",{"id":2135,"title":2136,"excerpt":2137,"content":2138,"coverImage":2287,"meta":2288,"status":235,"slug":2290,"author":2291,"category":2293,"publishDate":2294,"featured":256,"updatedAt":2295,"createdAt":2296,"contentHtml":2297,"previewUrl":2298},15,"出海\"安全\"遇见\"增长\"：DeepClick 受邀参加 Cloudflare Immerse 2026 上海年度峰会","如果说 Cloudflare 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召回和落地页过审提供更坚实的技术保障。",{"children":2231,"direction":24,"format":16,"indent":14,"type":54,"version":19,"tag":55},[2232],{"detail":14,"format":14,"mode":15,"style":16,"text":2233,"type":18,"version":19},"峰会信息与邀约",{"children":2235,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[2236],{"detail":14,"format":14,"mode":15,"style":16,"text":2237,"type":18,"version":19},"我们诚邀 DeepClick 的老客户与合作伙伴，一同前往现场，开启这场关于\"速度与安全\"的技术洗礼。",{"children":2239,"direction":24,"format":16,"indent":14,"type":135,"version":19,"textFormat":19,"listType":136,"start":19,"tag":137},[2240,2246,2252],{"children":2241,"direction":24,"format":16,"indent":14,"type":121,"version":19,"value":19},[2242,2244],{"detail":14,"format":19,"mode":15,"style":16,"text":2243,"type":18,"version":19},"时间：",{"detail":14,"format":14,"mode":15,"style":16,"text":2245,"type":18,"version":19}," 2026 年 4 月 23 日（周四）9:00 - 18:00",{"children":2247,"direction":24,"format":16,"indent":14,"type":121,"version":19,"value":128},[2248,2250],{"detail":14,"format":19,"mode":15,"style":16,"text":2249,"type":18,"version":19},"地点：",{"detail":14,"format":14,"mode":15,"style":16,"text":2251,"type":18,"version":19}," 上海浦东嘉里大酒店 3 层 上海大宴会厅（浦东新区花木路 1388 号）",{"children":2253,"direction":24,"format":16,"indent":14,"type":121,"version":19,"value":36},[2254,2256],{"detail":14,"format":19,"mode":15,"style":16,"text":2255,"type":18,"version":19},"特别环节：",{"detail":14,"format":14,"mode":15,"style":16,"text":2257,"type":18,"version":19}," 18:00 - 20:00 设有特邀晚宴（面向受邀客户开放）",{"type":35,"version":36,"format":16,"id":2259,"fields":2260,"relationTo":39,"value":2261},"69e9c6b096c554026f3a1a59",{},{"id":2262,"alt":2263,"updatedAt":2264,"createdAt":2264,"url":2265,"thumbnailURL":24,"filename":2266,"mimeType":534,"filesize":2267,"width":48,"height":2268},52,"Cloudflare Immerse 2026 上海峰会议程海报：4 月 23 日上海浦东嘉里大酒店","2026-04-23T07:13:50.808Z","https://cms-r2.deepclick.com/03-agenda-poster.jpg","03-agenda-poster.jpg",409178,4323,{"children":2270,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[2271],{"detail":14,"format":14,"mode":15,"style":16,"text":2272,"type":18,"version":19},"出海从来不是单打独斗，而是生态的共赢。DeepClick 此次参加 Cloudflare Immerse，是为了把全球最顶尖的\"安全防线\"带回我们的产品矩阵。",{"children":2274,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":19,"textStyle":16},[2275],{"detail":14,"format":19,"mode":15,"style":16,"text":2276,"type":18,"version":19},"如果你下周四也在上海，如果你也在为出海的转化与风控焦虑，欢迎在现场与 DeepClick 团队面基，我们一起聊聊 2026 年出海增长的\"终极解法\"。",{"type":35,"version":36,"format":16,"id":2278,"fields":2279,"relationTo":39,"value":2280},"69e9c6d096c554026f3a1a5c",{},{"id":2281,"alt":2282,"updatedAt":2283,"createdAt":2283,"url":2284,"thumbnailURL":24,"filename":2285,"mimeType":534,"filesize":2286,"width":48,"height":2026},53,"DeepClick 公众号底部品牌 Banner","2026-04-23T07:14:24.383Z","https://cms-r2.deepclick.com/04-banner-bottom.jpg","04-banner-bottom.jpg",53781,{"id":2164,"alt":2165,"updatedAt":2166,"createdAt":2166,"url":2167,"thumbnailURL":24,"filename":2168,"mimeType":534,"filesize":2169,"width":48,"height":201},{"title":2136,"description":2137,"image":2289},{"id":2164,"alt":2165,"updatedAt":2166,"createdAt":2166,"url":2167,"thumbnailURL":24,"filename":2168,"mimeType":534,"filesize":2169,"width":48,"height":201},"deepclick-cloudflare-immerse-shanghai-2026",{"id":128,"name":61,"avatar":2292,"updatedAt":246,"createdAt":247},{"id":239,"alt":61,"updatedAt":240,"createdAt":240,"url":241,"thumbnailURL":24,"filename":242,"mimeType":243,"filesize":244,"width":245,"height":245},{"id":249,"titleZh":250,"titleEn":251,"slug":252,"order":19,"updatedAt":253,"createdAt":254},"2026-04-15T12:00:00.000Z","2026-04-23T10:31:46.986Z","2026-04-23T07:15:30.822Z","\u003Cdiv class=\"payload-richtext\">\n        \u003Cimg\n          alt=\"DeepClick 公众号顶部品牌动效 Banner\"\n          height=\"330\"\n          src=\"https://cms-r2.deepclick.com/01-banner-top.gif?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Cp>在 2026 年的全球出海语境下，开发者和广告主面临着两个极端：\u003Cstrong>一边是日益猖獗的恶意点击与网络攻击，一边是越来越昂贵且脆弱的买量转化。\u003C/strong>\u003C/p>\u003Cp>如果说 \u003Cstrong>Cloudflare\u003C/strong> 是全球互联网的&quot;安全底座&quot;，负责守护流量的纯净与稳定；那么 \u003Cstrong>DeepClick\u003C/strong> 就是出海增长的&quot;加速引擎&quot;，负责在复杂的流量环境中收获每一份 ROI。\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick 受邀出席 Cloudflare Immerse 2026 上海峰会主视觉：安全底座遇见增长引擎\"\n          height=\"608\"\n          src=\"https://cms-r2.deepclick.com/02-summit-hero.jpg?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Cp>\u003Cstrong>4 月 23 日，DeepClick 受邀参加 Cloudflare Immerse SHANGHAI 年度峰会，与全球顶尖技术专家共话&quot;安全与增长&quot;的新可能。\u003C/strong>\u003C/p>\u003Ch2>为什么这次峰会，出海人必须关注？\u003C/h2>\u003Cp>本次 Cloudflare 上海峰会不是简单的行业交流，它释放了几个极其重要的信号，直接关乎出海产品的命脉：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>全球流量视角：\u003C/strong> 实时洞察全球流量趋势。对于做社交、游戏、金融出海的人来说，这意味着能提前预判哪个地区的网络基建和风控正在收紧。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>AI 与网络安全：\u003C/strong> 面对日益智能的&quot;机器人点击&quot;和恶意投诉，如何利用 AI 盾牌保住你的广告落地页？\u003C/li>\u003C/ul>\u003Ch2>DeepClick × Cloudflare：守护&quot;转化&quot;的最后 1 公里\u003C/h2>\u003Cp>作为长期深耕出海获客的实战派，DeepClick 一直在思考：\u003Cstrong>如何让流量在被 Cloudflare 保护的同时，能以更高的效率转化为用户？\u003C/strong>\u003C/p>\u003Cp>在本次峰会中，DeepClick 团队将现场深入探讨以下课题：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>绿盾技术：\u003C/strong> 如何结合 Cloudflare 的边缘计算，让广告落地页更稳定，彻底规避平台封禁与恶意投诉。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>回流逻辑：\u003C/strong> 在复杂的安全风控下，如何利用&quot;智能回流&quot;技术，抓回那些原本要流失的 20% 高净值用户。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>大厂背书：\u003C/strong> 借助 Cloudflare 全球节点的稳定性，为 DeepClick 召回和落地页过审提供更坚实的技术保障。\u003C/li>\u003C/ul>\u003Ch2>峰会信息与邀约\u003C/h2>\u003Cp>我们诚邀 DeepClick 的老客户与合作伙伴，一同前往现场，开启这场关于&quot;速度与安全&quot;的技术洗礼。\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>时间：\u003C/strong> 2026 年 4 月 23 日（周四）9:00 - 18:00\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>地点：\u003C/strong> 上海浦东嘉里大酒店 3 层 上海大宴会厅（浦东新区花木路 1388 号）\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>特别环节：\u003C/strong> 18:00 - 20:00 设有特邀晚宴（面向受邀客户开放）\u003C/li>\u003C/ul>\n        \u003Cimg\n          alt=\"Cloudflare Immerse 2026 上海峰会议程海报：4 月 23 日上海浦东嘉里大酒店\"\n          height=\"4323\"\n          src=\"https://cms-r2.deepclick.com/03-agenda-poster.jpg?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Cp>出海从来不是单打独斗，而是生态的共赢。DeepClick 此次参加 Cloudflare Immerse，是为了把全球最顶尖的&quot;安全防线&quot;带回我们的产品矩阵。\u003C/p>\u003Cp>\u003Cstrong>如果你下周四也在上海，如果你也在为出海的转化与风控焦虑，欢迎在现场与 DeepClick 团队面基，我们一起聊聊 2026 年出海增长的&quot;终极解法&quot;。\u003C/strong>\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick 公众号底部品牌 Banner\"\n          height=\"330\"\n          src=\"https://cms-r2.deepclick.com/04-banner-bottom.jpg?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003C/div>","https://deepclick.com/zh-CN/resources/blog/deepclick-cloudflare-immerse-shanghai-2026",{"id":2300,"title":2301,"excerpt":2302,"content":2303,"coverImage":2394,"meta":2395,"status":235,"slug":2397,"author":2398,"category":2400,"publishDate":2401,"featured":256,"updatedAt":2402,"createdAt":2403,"contentHtml":2404,"previewUrl":2405},16,"DeepClick 携手省广集团（GIMC），共同定义 2026 全球增长新引擎！","近日，全球领先的流量提效工具 DeepClick 正式宣布与国内头部的全球化智能营销集团省广集团（GIMC）达成深度合作。当出海行业的\"技术硬核\"遇上\"营销巨头\"，双方将通过技术创新与全球资源的深度整合，为中国出海企业构建一套更具生命力的增长闭环。",{"root":2304},{"children":2305,"direction":24,"format":16,"indent":14,"type":224,"version":19},[2306,2309,2313,2317,2327,2330,2334,2342,2346,2350,2354,2360,2364,2372,2376,2380,2391],{"type":35,"version":36,"format":16,"id":2307,"fields":24,"relationTo":39,"value":2308},"69e9cb1096c554026f3a1a5d",{"id":2019,"alt":2020,"updatedAt":2021,"createdAt":2021,"url":2022,"thumbnailURL":24,"filename":2023,"mimeType":2024,"filesize":2025,"width":48,"height":2026},{"children":2310,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[2311],{"detail":14,"format":14,"mode":15,"style":16,"text":2312,"type":18,"version":19},"2026 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与省广集团将为出海企业的每一份广告预算保驾护航，为其全球客户提供更具竞争力的效果保障方案：",{"children":2355,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":19,"textStyle":16},[2356,2358],{"detail":14,"format":19,"mode":15,"style":16,"text":2357,"type":18,"version":19},"流量不浪费",{"detail":14,"format":14,"mode":15,"style":16,"text":2359,"type":18,"version":19},"：针对金融、电商、游戏等高获客成本行业，利用 DeepClick 的回流技术，在用户流失的\"最后一秒\"进行精准挽留，让一次点击产生多次转化机会。",{"children":2361,"direction":24,"format":16,"indent":14,"type":54,"version":19,"tag":55},[2362],{"detail":14,"format":14,"mode":15,"style":16,"text":2363,"type":18,"version":19},"跨越国界：深挖垂直赛道的无限可能",{"children":2365,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[2366,2368,2370],{"detail":14,"format":14,"mode":15,"style":16,"text":2367,"type":18,"version":19},"本次合作不仅限于传统的电商赛道。双方表示，未来将在",{"detail":14,"format":19,"mode":15,"style":16,"text":2369,"type":18,"version":19},"金融科技、社交娱乐、短剧出海及 AI 应用",{"detail":14,"format":14,"mode":15,"style":16,"text":2371,"type":18,"version":19},"等垂直领域展开深度合作。",{"children":2373,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[2374],{"detail":14,"format":14,"mode":15,"style":16,"text":2375,"type":18,"version":19},"依托省广集团丰富的出海营销实战经验与全球化布局，配合 DeepClick 针对不同行业的解决方案，将真正实现流量的全球增效。",{"children":2377,"direction":24,"format":16,"indent":14,"type":25,"version":19,"textFormat":14,"textStyle":16},[2378],{"detail":14,"format":14,"mode":15,"style":16,"text":2379,"type":18,"version":19},"此次与省广集团的联手，是 DeepClick 全球化生态布局中的重要里程碑。未来，双方将共同探索更多 AI 驱动的营销场景，为中国出海企业的全球化进程保驾护航。",{"type":35,"version":36,"format":16,"id":2381,"fields":2382,"relationTo":39,"value":2383},"69e9cb7f96c554026f3a1a65",{},{"id":2384,"alt":2385,"updatedAt":2386,"createdAt":2386,"url":2387,"thumbnailURL":24,"filename":2388,"mimeType":243,"filesize":2389,"width":48,"height":2390},55,"DeepClick × GIMC 省广集团战略合作官宣海报","2026-04-23T07:34:23.171Z","https://cms-r2.deepclick.com/03-poster.png","03-poster.png",1544498,1920,{"type":35,"version":36,"format":16,"id":2392,"fields":24,"relationTo":39,"value":2393},"69e9cb8f96c554026f3a1a66",{"id":2116,"alt":2117,"updatedAt":2118,"createdAt":2118,"url":2119,"thumbnailURL":24,"filename":2120,"mimeType":2024,"filesize":2121,"width":48,"height":2026},{"id":2321,"alt":2322,"updatedAt":2323,"createdAt":2323,"url":2324,"thumbnailURL":24,"filename":2325,"mimeType":534,"filesize":2326,"width":48,"height":2039},{"title":2301,"description":2302,"image":2396},{"id":2321,"alt":2322,"updatedAt":2323,"createdAt":2323,"url":2324,"thumbnailURL":24,"filename":2325,"mimeType":534,"filesize":2326,"width":48,"height":2039},"deepclick-gimc-partnership",{"id":128,"name":61,"avatar":2399,"updatedAt":246,"createdAt":247},{"id":239,"alt":61,"updatedAt":240,"createdAt":240,"url":241,"thumbnailURL":24,"filename":242,"mimeType":243,"filesize":244,"width":245,"height":245},{"id":19,"titleZh":542,"titleEn":543,"slug":544,"order":14,"updatedAt":545,"createdAt":545},"2026-03-11T12:00:00.000Z","2026-04-23T10:31:08.452Z","2026-04-23T07:35:04.852Z","\u003Cdiv class=\"payload-richtext\">\n        \u003Cimg\n          alt=\"DeepClick 公众号顶部品牌动效 Banner\"\n          height=\"330\"\n          src=\"https://cms-r2.deepclick.com/01-banner-top.gif?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Cp>2026 年，中国出海企业正从&quot;流量时代&quot;全面迈向&quot;效率时代&quot;。\u003C/p>\u003Cp>在全球买量成本攀升、平台监管趋严的大环境下，如何帮出海企业守住每一美金的预算，成为行业共同的考题。\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick × 省广集团 GIMC 战略合作官宣主视觉：共同定义 2026 全球增长新引擎\"\n          height=\"460\"\n          src=\"https://cms-r2.deepclick.com/02-partnership-hero-1.jpg?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Cp>近日，全球领先的流量提效工具 DeepClick 正式宣布与国内头部的全球化智能营销集团省广集团（GIMC）达成深度合作。当出海行业的&quot;技术硬核&quot;遇上&quot;营销巨头&quot;，双方将通过技术创新与全球资源的深度整合，为中国出海企业构建一套更具生命力的增长闭环。\u003C/p>\u003Ch2>强强联手：品牌力与技术力的双重加持\u003C/h2>\u003Cp>省广集团是国内最早布局出海营销的传播集团之一，全面掌握了 Meta、Google、TikTok 等全球顶级媒体资源，提供整合营销、媒介投放、达人营销等一站式出海营销解决方案，已助力超 \u003Cstrong>2000 家\u003C/strong>中国品牌高效拓展国际市场。\u003C/p>\u003Cp>而 DeepClick 凭借独创的&quot;广告回流链接工具&quot;，在出海行业迅速走红。双方的合作，标志着出海营销从单纯的&quot;渠道覆盖&quot;进化到了&quot;流量资产深度运营&quot;的新阶段。\u003C/p>\u003Ch2>赋能升级：让每一份预算都更有价值\u003C/h2>\u003Cp>此次合作，DeepClick 与省广集团将为出海企业的每一份广告预算保驾护航，为其全球客户提供更具竞争力的效果保障方案：\u003C/p>\u003Cp>\u003Cstrong>流量不浪费\u003C/strong>：针对金融、电商、游戏等高获客成本行业，利用 DeepClick 的回流技术，在用户流失的&quot;最后一秒&quot;进行精准挽留，让一次点击产生多次转化机会。\u003C/p>\u003Ch2>跨越国界：深挖垂直赛道的无限可能\u003C/h2>\u003Cp>本次合作不仅限于传统的电商赛道。双方表示，未来将在\u003Cstrong>金融科技、社交娱乐、短剧出海及 AI 应用\u003C/strong>等垂直领域展开深度合作。\u003C/p>\u003Cp>依托省广集团丰富的出海营销实战经验与全球化布局，配合 DeepClick 针对不同行业的解决方案，将真正实现流量的全球增效。\u003C/p>\u003Cp>此次与省广集团的联手，是 DeepClick 全球化生态布局中的重要里程碑。未来，双方将共同探索更多 AI 驱动的营销场景，为中国出海企业的全球化进程保驾护航。\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick × GIMC 省广集团战略合作官宣海报\"\n          height=\"1920\"\n          src=\"https://cms-r2.deepclick.com/03-poster.png?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \n        \u003Cimg\n          alt=\"DeepClick 公众号底部品牌动效 Banner\"\n          height=\"330\"\n          src=\"https://cms-r2.deepclick.com/03-banner-bottom.gif?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003C/div>","https://deepclick.com/zh-CN/resources/blog/deepclick-gimc-partnership",1777018135077]