[{"data":1,"prerenderedAt":290},["ShallowReactive",2],{"blog-ad-creative-fatigue-signs-zh-CN":3,"blog-ad-banners-zh-CN":261},{"id":4,"title":5,"excerpt":6,"content":7,"coverImage":201,"meta":209,"site":212,"status":233,"slug":234,"author":235,"category":245,"publishDate":255,"featured":150,"updatedAt":256,"createdAt":257,"contentHtml":258,"previewUrl":259,"localeSlugs":260},704,"广告素材疲劳信号：Meta 投放要看哪些指标（2026）","广告素材疲劳表现为频次上升、点击率下降和成本悄悄抬高。了解疲劳信号、大致阈值，以及如何确认和应对。",{"root":8},{"children":9,"direction":19,"format":15,"indent":13,"type":200,"version":18},[10,21,27,31,35,40,44,48,52,56,60,64,68,72,76,80,106,110,139,164,168,172,176,180,184,188,192,196],{"children":11,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[12],{"detail":13,"format":13,"mode":14,"style":15,"text":16,"type":17,"version":18},0,"normal","","广告素材疲劳，是指同一批受众反复看到同一条广告后，效果持续下滑的现象。在 Meta 平台上，常见迹象是频次上升、点击率下降、CPM 上涨，以及在定向和预算没有变化的情况下单次转化成本悄悄抬高。没有任何单一指标能直接证明疲劳，可靠的做法是按单条广告、以一周以上的时间窗口，把这些信号放在一起看。","text",1,null,"paragraph",{"children":22,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":26},[23],{"detail":13,"format":13,"mode":14,"style":15,"text":24,"type":17,"version":18},"什么是广告素材疲劳？","heading","h2",{"children":28,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[29],{"detail":13,"format":13,"mode":14,"style":15,"text":30,"type":17,"version":18},"疲劳针对的是某条素材，而不是整个广告系列。人们对已经看过的广告会视而不见，点击的人变少，投放系统要拿到同样的结果就更贵。同一广告组里换一条新素材、面对同一批人，往往表现正常，这正是区分\"素材疲劳\"和\"优惠本身不行\"的办法。",{"children":32,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":26},[33],{"detail":13,"format":13,"mode":14,"style":15,"text":34,"type":17,"version":18},"按可靠程度排序的疲劳信号",{"children":36,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":39},[37],{"detail":13,"format":13,"mode":14,"style":15,"text":38,"type":17,"version":18},"1. 频次上升，同时点击率下降","h3",{"children":41,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[42],{"detail":13,"format":13,"mode":14,"style":15,"text":43,"type":17,"version":18},"这是最强的一组信号。频次是触达人群平均看到广告的次数。频次上升而链接点击率同时下降，说明受众看得更多、在意更少。建议按周分段看趋势，不要只看单日数据，单日波动太大。",{"children":45,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":39},[46],{"detail":13,"format":13,"mode":14,"style":15,"text":47,"type":17,"version":18},"2. CPM 与单次转化成本上涨",{"children":49,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[50],{"detail":13,"format":13,"mode":14,"style":15,"text":51,"type":17,"version":18},"CPM 上涨可能伴随疲劳，但不能当作证明。季节性、竞价压力和受众规模都会影响 CPM。把它当作辅助证据：如果只有频次在攀升的那条广告 CPM 和成本同步上涨，疲劳的可能性大；如果账户内所有广告一起涨，应该先排查竞价环境。",{"children":53,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":39},[54],{"detail":13,"format":13,"mode":14,"style":15,"text":55,"type":17,"version":18},"3. 一条广告下滑，同组其他广告保持健康",{"children":57,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[58],{"detail":13,"format":13,"mode":14,"style":15,"text":59,"type":17,"version":18},"在同一广告组内对比。一条素材变差而其他保持稳定，就是素材疲劳；如果全部一起下滑，更可能是受众饱和、出价或预算调整，或者点击之后的环节出了问题。",{"children":61,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":39},[62],{"detail":13,"format":13,"mode":14,"style":15,"text":63,"type":17,"version":18},"4. 广告管理工具里的投放状态提示",{"children":65,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[66],{"detail":13,"format":13,"mode":14,"style":15,"text":67,"type":17,"version":18},"广告管理工具可能会标记投放受限或表现预警的广告。把它当作提醒你去核对上面几项指标的信号，而不是单独的诊断结论。",{"children":69,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":26},[70],{"detail":13,"format":13,"mode":14,"style":15,"text":71,"type":17,"version":18},"大致阈值，以及为什么要用自己账户校准",{"children":73,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[74],{"detail":13,"format":13,"mode":14,"style":15,"text":75,"type":17,"version":18},"Meta 并没有公布统一的疲劳阈值。代理商和工具厂商的指南里常见的说法是：冷启动受众的周频次在 2.5 到 3 左右开始出现疲态，一到两周内点击率下降约 10% 到 25% 属于早期预警；再营销受众规模小，通常能承受更高的频次。这些数字只是起点。更好的做法是拉出自己账户的历史数据，找到过去表现好的素材开始下滑时的频次，把它当作自己的预警线。",{"children":77,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":26},[78],{"detail":13,"format":13,"mode":14,"style":15,"text":79,"type":17,"version":18},"如何排除其他原因",{"children":81,"direction":19,"format":15,"indent":13,"type":103,"version":18,"listType":104,"start":18,"tag":105},[82,89,96],{"children":83,"direction":19,"format":15,"indent":13,"type":88,"version":18,"value":18},[84,86],{"detail":13,"format":18,"mode":14,"style":15,"text":85,"type":17,"version":18},"点击率稳定但转化下降：",{"detail":13,"format":13,"mode":14,"style":15,"text":87,"type":17,"version":18}," 问题多半出在点击之后，也就是落地页、优惠或结账环节，而不是素材。","listitem",{"children":90,"direction":19,"format":15,"indent":13,"type":88,"version":18,"value":95},[91,93],{"detail":13,"format":18,"mode":14,"style":15,"text":92,"type":17,"version":18},"所有指标在同一天下滑：",{"detail":13,"format":13,"mode":14,"style":15,"text":94,"type":17,"version":18}," 先检查政策变化、追踪中断、预算或出价改动，再怪素材。",2,{"children":97,"direction":19,"format":15,"indent":13,"type":88,"version":18,"value":102},[98,100],{"detail":13,"format":18,"mode":14,"style":15,"text":99,"type":17,"version":18},"新广告仍在学习期：",{"detail":13,"format":13,"mode":14,"style":15,"text":101,"type":17,"version":18}," 新广告前几天数据波动大，不要过早拿它和成熟广告比较。",3,"list","bullet","ul",{"children":107,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":26},[108],{"detail":13,"format":13,"mode":14,"style":15,"text":109,"type":17,"version":18},"确认疲劳之后怎么做",{"children":111,"direction":19,"format":15,"indent":13,"type":103,"version":18,"listType":137,"start":18,"tag":138},[112,118,124,130],{"children":113,"direction":19,"format":15,"indent":13,"type":88,"version":18,"value":18},[114,116],{"detail":13,"format":18,"mode":14,"style":15,"text":115,"type":17,"version":18},"更新而不是简单复制。",{"detail":13,"format":13,"mode":14,"style":15,"text":117,"type":17,"version":18}," 概念有效就保留，调整开头钩子、前三秒、首图或标题。",{"children":119,"direction":19,"format":15,"indent":13,"type":88,"version":18,"value":95},[120,122],{"detail":13,"format":18,"mode":14,"style":15,"text":121,"type":17,"version":18},"增加新概念。",{"detail":13,"format":13,"mode":14,"style":15,"text":123,"type":17,"version":18}," 如果创意本身已经陈旧，就换角度，而不是继续做同一角度的变体。",{"children":125,"direction":19,"format":15,"indent":13,"type":88,"version":18,"value":102},[126,128],{"detail":13,"format":18,"mode":14,"style":15,"text":127,"type":17,"version":18},"在效果下滑之前轮换。",{"detail":13,"format":13,"mode":14,"style":15,"text":129,"type":17,"version":18}," 保持稳定的新素材产出，避免等数据掉下来才被动应对。",{"children":131,"direction":19,"format":15,"indent":13,"type":88,"version":18,"value":136},[132,134],{"detail":13,"format":18,"mode":14,"style":15,"text":133,"type":17,"version":18},"只在彻底失效时暂停。",{"detail":13,"format":13,"mode":14,"style":15,"text":135,"type":17,"version":18}," 任何变体都救不回来时再下线，并保留经验。",4,"number","ol",{"children":140,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[141,143,153,155,162],{"detail":13,"format":13,"mode":14,"style":15,"text":142,"type":17,"version":18},"关于控制重复曝光，可参考 ",{"children":144,"direction":19,"format":15,"indent":13,"type":147,"version":102,"fields":148,"id":152},[145],{"detail":13,"format":13,"mode":14,"style":15,"text":146,"type":17,"version":18},"Facebook 广告频次控制","link",{"linkType":149,"newTab":150,"url":151},"custom",false,"https://deepclick.com/zh-CN/resources/blog/facebook-ad-frequency-capping/","6ac86a87812c5800c835f508",{"detail":13,"format":13,"mode":14,"style":15,"text":154,"type":17,"version":18},"；短视频的素材更新节奏可参考 ",{"children":156,"direction":19,"format":15,"indent":13,"type":147,"version":102,"fields":159,"id":161},[157],{"detail":13,"format":13,"mode":14,"style":15,"text":158,"type":17,"version":18},"TikTok 广告素材最佳实践",{"linkType":149,"newTab":150,"url":160},"https://deepclick.com/zh-CN/resources/blog/tiktok-ads-creative-best-practices/","6ac86a87812c5800c835f509",{"detail":13,"format":13,"mode":14,"style":15,"text":163,"type":17,"version":18},"。",{"children":165,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":26},[166],{"detail":13,"format":13,"mode":14,"style":15,"text":167,"type":17,"version":18},"常见问题",{"children":169,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":39},[170],{"detail":13,"format":13,"mode":14,"style":15,"text":171,"type":17,"version":18},"怎么判断是疲劳还是本来就表现不好？",{"children":173,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[174],{"detail":13,"format":13,"mode":14,"style":15,"text":175,"type":17,"version":18},"看历史。疲劳的广告曾经表现良好，随着频次上升才下滑；从没跑起来的广告，问题通常在优惠、受众或创意本身。",{"children":177,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":39},[178],{"detail":13,"format":13,"mode":14,"style":15,"text":179,"type":17,"version":18},"Meta 上频次多高算太高？",{"children":181,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[182],{"detail":13,"format":13,"mode":14,"style":15,"text":183,"type":17,"version":18},"没有官方数字。不少从业者对冷受众在每周 3 次左右开始警惕，但自己账户的历史数据比任何通用基准都更有参考价值。",{"children":185,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":39},[186],{"detail":13,"format":13,"mode":14,"style":15,"text":187,"type":17,"version":18},"素材多久更新一次？",{"children":189,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[190],{"detail":13,"format":13,"mode":14,"style":15,"text":191,"type":17,"version":18},"信号出现就更新，并提前准备好替补素材。预算越高、受众越小，素材消耗越快。",{"children":193,"direction":19,"format":15,"indent":13,"type":25,"version":18,"tag":26},[194],{"detail":13,"format":13,"mode":14,"style":15,"text":195,"type":17,"version":18},"简要总结",{"children":197,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[198],{"detail":13,"format":13,"mode":14,"style":15,"text":199,"type":17,"version":18},"同时关注频次和点击率，按单条广告确认，排除落地页和追踪问题，然后更新钩子或概念。阈值用自己账户的数据校准，而不是套通用基准。","root",{"id":202,"alt":203,"updatedAt":204,"createdAt":204,"url":205,"thumbnailURL":19,"filename":206,"mimeType":207,"filesize":208,"width":19,"height":19},1176,"Illustration of a media buyer at a laptop beside rising bar columns and a world map, representing media buyer salaries across markets","2026-09-26T14:30:48.262Z","https://cms-r2.deepclick.com/image_1790433014200_34554-b4bc09f42a83.jpg","image_1790433014200_34554-b4bc09f42a83.jpg","application/octet-stream",190188,{"title":5,"description":210,"image":211},"如何识别 Meta 上的广告素材疲劳：频次、点击率、CPM 与单条广告对比等关键信号、大致阈值、如何排除其他原因，以及下一步怎么做。",{"id":202,"alt":203,"updatedAt":204,"createdAt":204,"url":205,"thumbnailURL":19,"filename":206,"mimeType":207,"filesize":208,"width":19,"height":19},{"id":18,"key":213,"name":214,"prodHost":215,"testHost":216,"blogPath":217,"docPath":218,"zhPrefix":219,"deployHookTest":220,"deployHookProd":221,"brandAuthor":222,"brandKit":226,"enabled":230,"updatedAt":231,"createdAt":232},"deepclick","DeepClick","https://deepclick.com","https://www-test-deepclick.qiliangjia.one","/resources/blog/{slug}","/docs/{slug}","/zh-CN","https://api.cloudflare.com/client/v4/pages/webhooks/deploy_hooks/60a9adef-153b-4c89-8d07-7118e91e9522","https://api.cloudflare.com/client/v4/pages/webhooks/deploy_hooks/05323321-f694-4ce8-a5af-173c507b8bae",{"id":95,"name":214,"avatar":223,"updatedAt":224,"createdAt":225},25,"2026-04-22T08:09:35.299Z","2026-04-22T06:42:49.116Z",{"logoLight":19,"logoDark":19,"primaryColor":227,"accentColor":228,"tagline":229,"wechatName":19,"xhsHandle":19,"wechatQr":19},"#1a73e8","#ff6600","一次点击，多重价值",true,"2026-08-25T06:40:57.663Z","2026-07-14T06:26:38.962Z","published","ad-creative-fatigue-signs",{"id":136,"name":236,"avatar":237,"updatedAt":244,"createdAt":244},"Ethan Cole",{"id":238,"alt":239,"updatedAt":240,"createdAt":240,"url":241,"thumbnailURL":19,"filename":242,"mimeType":207,"filesize":243,"width":19,"height":19},922,"Ethan Cole — growth & ad-tech editor","2026-07-27T07:17:05.290Z","https://cms-r2.deepclick.com/gpt_1785136218181_0-d1b8139c1927.png","gpt_1785136218181_0-d1b8139c1927.png",1965798,"2026-07-27T07:17:07.920Z",{"id":246,"site":247,"titleZh":249,"titleEn":250,"slug":251,"order":252,"updatedAt":253,"createdAt":254},7,{"id":18,"key":213,"name":214,"prodHost":215,"testHost":216,"blogPath":217,"docPath":218,"zhPrefix":219,"deployHookTest":220,"deployHookProd":221,"brandAuthor":95,"brandKit":248,"enabled":230,"updatedAt":231,"createdAt":232},{"logoLight":19,"logoDark":19,"primaryColor":227,"accentColor":228,"tagline":229,"wechatName":19,"xhsHandle":19,"wechatQr":19},"技术导航","Tech Guides","tech-guides",5,"2026-04-27T08:37:10.576Z","2026-04-23T02:59:13.436Z","2026-10-09T04:16:15.528Z","2026-10-09T04:16:15.975Z","2026-10-09T04:15:52.052Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>广告素材疲劳，是指同一批受众反复看到同一条广告后，效果持续下滑的现象。在 Meta 平台上，常见迹象是频次上升、点击率下降、CPM 上涨，以及在定向和预算没有变化的情况下单次转化成本悄悄抬高。没有任何单一指标能直接证明疲劳，可靠的做法是按单条广告、以一周以上的时间窗口，把这些信号放在一起看。\u003C/p>\u003Ch2>什么是广告素材疲劳？\u003C/h2>\u003Cp>疲劳针对的是某条素材，而不是整个广告系列。人们对已经看过的广告会视而不见，点击的人变少，投放系统要拿到同样的结果就更贵。同一广告组里换一条新素材、面对同一批人，往往表现正常，这正是区分"素材疲劳"和"优惠本身不行"的办法。\u003C/p>\u003Ch2>按可靠程度排序的疲劳信号\u003C/h2>\u003Ch3>1. 频次上升，同时点击率下降\u003C/h3>\u003Cp>这是最强的一组信号。频次是触达人群平均看到广告的次数。频次上升而链接点击率同时下降，说明受众看得更多、在意更少。建议按周分段看趋势，不要只看单日数据，单日波动太大。\u003C/p>\u003Ch3>2. CPM 与单次转化成本上涨\u003C/h3>\u003Cp>CPM 上涨可能伴随疲劳，但不能当作证明。季节性、竞价压力和受众规模都会影响 CPM。把它当作辅助证据：如果只有频次在攀升的那条广告 CPM 和成本同步上涨，疲劳的可能性大；如果账户内所有广告一起涨，应该先排查竞价环境。\u003C/p>\u003Ch3>3. 一条广告下滑，同组其他广告保持健康\u003C/h3>\u003Cp>在同一广告组内对比。一条素材变差而其他保持稳定，就是素材疲劳；如果全部一起下滑，更可能是受众饱和、出价或预算调整，或者点击之后的环节出了问题。\u003C/p>\u003Ch3>4. 广告管理工具里的投放状态提示\u003C/h3>\u003Cp>广告管理工具可能会标记投放受限或表现预警的广告。把它当作提醒你去核对上面几项指标的信号，而不是单独的诊断结论。\u003C/p>\u003Ch2>大致阈值，以及为什么要用自己账户校准\u003C/h2>\u003Cp>Meta 并没有公布统一的疲劳阈值。代理商和工具厂商的指南里常见的说法是：冷启动受众的周频次在 2.5 到 3 左右开始出现疲态，一到两周内点击率下降约 10% 到 25% 属于早期预警；再营销受众规模小，通常能承受更高的频次。这些数字只是起点。更好的做法是拉出自己账户的历史数据，找到过去表现好的素材开始下滑时的频次，把它当作自己的预警线。\u003C/p>\u003Ch2>如何排除其他原因\u003C/h2>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>点击率稳定但转化下降：\u003C/strong> 问题多半出在点击之后，也就是落地页、优惠或结账环节，而不是素材。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>所有指标在同一天下滑：\u003C/strong> 先检查政策变化、追踪中断、预算或出价改动，再怪素材。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>新广告仍在学习期：\u003C/strong> 新广告前几天数据波动大，不要过早拿它和成熟广告比较。\u003C/li>\u003C/ul>\u003Ch2>确认疲劳之后怎么做\u003C/h2>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>更新而不是简单复制。\u003C/strong> 概念有效就保留，调整开头钩子、前三秒、首图或标题。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>增加新概念。\u003C/strong> 如果创意本身已经陈旧，就换角度，而不是继续做同一角度的变体。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>在效果下滑之前轮换。\u003C/strong> 保持稳定的新素材产出，避免等数据掉下来才被动应对。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>只在彻底失效时暂停。\u003C/strong> 任何变体都救不回来时再下线，并保留经验。\u003C/li>\u003C/ol>\u003Cp>关于控制重复曝光，可参考 \u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/facebook-ad-frequency-capping/\">Facebook 广告频次控制\u003C/a>；短视频的素材更新节奏可参考 \u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/tiktok-ads-creative-best-practices/\">TikTok 广告素材最佳实践\u003C/a>。\u003C/p>\u003Ch2>常见问题\u003C/h2>\u003Ch3>怎么判断是疲劳还是本来就表现不好？\u003C/h3>\u003Cp>看历史。疲劳的广告曾经表现良好，随着频次上升才下滑；从没跑起来的广告，问题通常在优惠、受众或创意本身。\u003C/p>\u003Ch3>Meta 上频次多高算太高？\u003C/h3>\u003Cp>没有官方数字。不少从业者对冷受众在每周 3 次左右开始警惕，但自己账户的历史数据比任何通用基准都更有参考价值。\u003C/p>\u003Ch3>素材多久更新一次？\u003C/h3>\u003Cp>信号出现就更新，并提前准备好替补素材。预算越高、受众越小，素材消耗越快。\u003C/p>\u003Ch2>简要总结\u003C/h2>\u003Cp>同时关注频次和点击率，按单条广告确认，排除落地页和追踪问题，然后更新钩子或概念。阈值用自己账户的数据校准，而不是套通用基准。\u003C/p>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/ad-creative-fatigue-signs",{"en":234,"zh-CN":234},[262],{"id":102,"title":263,"site":264,"image":266,"mobileImage":276,"targetUrl":285,"enabled":230,"postDateFrom":286,"postDateTo":287,"updatedAt":288,"createdAt":289},"2026.10.20 Jakarta summit (deepclick)",{"id":18,"key":213,"name":214,"prodHost":215,"testHost":216,"blogPath":217,"docPath":218,"zhPrefix":219,"deployHookTest":220,"deployHookProd":221,"brandAuthor":95,"brandKit":265,"enabled":230,"updatedAt":231,"createdAt":232},{"logoLight":19,"logoDark":19,"primaryColor":227,"accentColor":228,"tagline":229,"wechatName":19,"xhsHandle":19,"wechatQr":19},{"id":267,"alt":268,"updatedAt":269,"createdAt":269,"url":270,"thumbnailURL":19,"filename":271,"mimeType":272,"filesize":273,"width":274,"height":275},1069,"TrafficTalking Jakarta summit 2026.10.20 (zh)","2026-09-04T10:44:19.548Z","https://cms-r2.deepclick.com/traffictalking-jakarta-banner-zh-aa032503f69b.png","traffictalking-jakarta-banner-zh-aa032503f69b.png","image/png",1128551,2000,377,{"id":277,"alt":278,"updatedAt":279,"createdAt":279,"url":280,"thumbnailURL":19,"filename":281,"mimeType":272,"filesize":282,"width":283,"height":284},1071,"TrafficTalking Jakarta summit 2026.10.20 (mobile-zh)","2026-09-04T10:44:29.391Z","https://cms-r2.deepclick.com/traffictalking-jakarta-banner-mobile-zh-372fe26c1a2d.png","traffictalking-jakarta-banner-mobile-zh-372fe26c1a2d.png",649961,1200,400,"https://luma.com/g4tnhetc","2026-09-03T00:00:00.000Z","2026-10-04T00:00:00.000Z","2026-09-22T01:42:15.402Z","2026-09-04T10:45:03.031Z",1791785373526]