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Tutorial","product-tutorial","2026-04-27T08:36:57.194Z","2026-04-22T03:32:28.956Z","2026-04-23T12:00:00.000Z","2026-05-07T06:22:40.404Z","2026-04-27T10:48:08.371Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>如果你正在使用 Adjust 做移动应用的投放归因,并希望针对每个广告渠道独立追踪点击与安装数据,那么你需要在 Adjust 中创建\u003Cstrong>自定义链接(Custom Link)\u003C/strong>。每一条自定义链接都对应一个特定的渠道配置,投放时把链接挂到广告创意上,Adjust 就能精准识别用户从哪个渠道点进来,并完成对应的归因。\u003C/p>\u003Cp>本文将带你逐步完成自定义链接的创建流程。完成之后,你将获得一条形如 \u003Ca href=\"https://app.adjust.com/xxxxxx\">\u003Ccode>https://app.adjust.com/xxxxxx\u003C/code>\u003C/a> 的链接,可以直接交给广告投手用于投放。\u003C/p>\u003Chr />\u003Ch2>开始之前,请先准备好这些信息\u003C/h2>\u003Cp>为了让配置过程顺畅,建议你在动手之前先确认以下材料已经就绪:\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 准备项 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 说明 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Adjust 账号 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 需具备 Campaign Lab 的配置权限 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 已创建的应用 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 应用必须在 Adjust 内提前创建好,且关联了对应的应用商店或 APK 来源 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 投放包类型 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 明确本次投放属于\u003Cstrong>上架包\u003C/strong>(Google Play 已上架)还是\u003Cstrong>非上架包\u003C/strong>(APK 直接下载)。两者在第 4 步的配置路径不同 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 渠道源命名规范 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 建议本次投放使用统一的渠道源名(例如 \u003Ccode>DeepClick\u003C/code>),方便后续在归因报表中聚合分析 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cblockquote>💡 \u003Cstrong>提示\u003C/strong>:同一个应用可以创建多条自定义链接,分别对应不同的投放渠道、广告创意或活动期。建议在创建前先和团队对齐命名规范,避免后续报表分析时混乱。\u003C/blockquote>\u003Chr />\u003Ch2>步骤 1:在 Campaign Lab 中创建新链接\u003C/h2>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >打开并登录 Adjust:\u003Ca href=\"https://suite.adjust.com/\">https://suite.adjust.com/\u003C/a>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >在左侧菜单中进入 \u003Cstrong>Campaign Lab\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >找到 \u003Cstrong>「自定义链接」\u003C/strong>(Custom Links)区块\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >点击区块右侧的 \u003Cstrong>「+」\u003C/strong> 按钮,开始创建新链接\u003C/li>\u003C/ol>\n        \u003Cimg\n          alt=\"在 Adjust Campaign Lab 中点击「自定义链接」旁的加号按钮,开始新建链接\"\n          height=\"1704\"\n          src=\"https://cms-r2.deepclick.com/01-在Campaign-Lab新建自定义链接.png?w=1200&q=85\"\n          width=\"504\"\n        />\n      \u003Chr />\u003Ch2>步骤 2:选择投放应用\u003C/h2>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >在弹出的应用列表中,选择本次需要投放的应用\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >选择完成后,点击右下角 \u003Cstrong>「下一步」\u003C/strong>\u003C/li>\u003C/ol>\n        \u003Cimg\n          alt=\"在 Adjust 自定义链接创建流程中选择本次需要投放的应用\"\n          height=\"697\"\n          src=\"https://cms-r2.deepclick.com/02-选择投放应用.png?w=1200&q=85\"\n          width=\"1280\"\n        />\n      \u003Cblockquote>⚠️ \u003Cstrong>如果列表中没有目标应用\u003C/strong>,说明该应用还没有在 Adjust 中创建。需要先回到 Adjust 的「我的应用」中创建并配置好应用,再回到这里创建链接。每条自定义链接只能绑定一个应用,如果同时投放 iOS 和 Android,需要为每个平台的应用各创建一条独立的链接。\u003C/blockquote>\u003Chr />\u003Ch2>步骤 3:设置链接结构(渠道源)\u003C/h2>\u003Cp>「渠道源」(Channel)是 Adjust 用于在归因报表中区分链接来源的标签。建议规范地命名,这样后续在数据分析时能清晰地区分各个外部投放服务的表现。\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >在 \u003Cstrong>「渠道源」\u003C/strong> 输入框中填写名称,推荐统一填写为 \u003Ccode>\u003Cstrong>DeepClick\u003C/strong>\u003C/code>(或你团队约定的标识)\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >其他字段(广告系列、广告组等)可以暂时留空,后续在投放时通过链接参数动态传入\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >完成后点击 \u003Cstrong>「下一步」\u003C/strong>\u003C/li>\u003C/ol>\n        \u003Cimg\n          alt=\"在 Adjust 自定义链接配置中填写渠道源名称(例如 DeepClick),用于在归因报表中识别链接来源\"\n          height=\"697\"\n          src=\"https://cms-r2.deepclick.com/03-设置渠道源.png?w=1200&q=85\"\n          width=\"1280\"\n        />\n      \u003Cblockquote>💡 \u003Cstrong>建议\u003C/strong>:同一个外部投放服务统一使用一个渠道源名,链接之间的细分差异通过广告系列、广告组等次级字段区分。这样在 Adjust 报表中既可以一键聚合(看渠道总表现),也可以下钻到具体广告(看单条链接表现)。\u003C/blockquote>\u003Chr />\u003Ch2>步骤 4:设置用户目的位置\u003C/h2>\u003Cp>「用户目的位置」决定了用户点击链接之后会被送往哪里——是 Google Play 应用商店,还是直接下载 APK。这一步根据你的\u003Cstrong>投放包类型\u003C/strong>走两条不同分支,请按实际情况选择:\u003C/p>\u003Ch3>4.1 场景 A:投放 Google Play 上架包\u003C/h3>\u003Cp>如果你投放的是已经在 Google Play 上架的应用:\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >保持当前页面的\u003Cstrong>默认设置\u003C/strong>不动\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >直接点击 \u003Cstrong>「下一步」\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >确认页面下方所有「目的」均指向 \u003Cstrong>「应用商店」\u003C/strong>\u003C/li>\u003C/ol>\n        \u003Cimg\n          alt=\"投放 Google Play 上架包时,Adjust 自定义链接保持默认配置,所有目的位置指向应用商店\"\n          height=\"795\"\n          src=\"https://cms-r2.deepclick.com/04a-Google-Play上架包配置.png?w=1200&q=85\"\n          width=\"1280\"\n        />\n      \u003Cblockquote>⚠️ \u003Cstrong>历史配置可能造成干扰\u003C/strong>:如果你之前为了其他投放方式,曾在该应用的「网页平台」配置中填过 Google Play 商店链接作为「基底地址」,需要先确认这些旧配置是否还在使用。如果不再需要,建议先把网页平台配置删掉,否则会与当前自定义链接的目的位置产生冲突。 >删除路径:\u003Cstrong>AppView → 所有应用 → 目标应用 → 平台\u003C/strong>\u003C/blockquote>\u003Ch3>4.2 场景 B:投放 APK 非上架包\u003C/h3>\u003Cp>如果你投放的是直接下载安装的 APK,不走应用商店:\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >在「目的位置」中选择 \u003Cstrong>「自定义 URL」\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >在 \u003Cstrong>「重定向 URL」\u003C/strong> 输入框中填入你的 APK 下载地址\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >完成后点击 \u003Cstrong>「下一步」\u003C/strong>\u003C/li>\u003C/ol>\n        \u003Cimg\n          alt=\"投放 APK 非上架包时,在 Adjust 自定义链接中选择「自定义 URL」并填入 APK 下载地址\"\n          height=\"926\"\n          src=\"https://cms-r2.deepclick.com/04b-APK非上架包配置.png?w=1200&q=85\"\n          width=\"1280\"\n        />\n      \u003Cblockquote>💡 \u003Cstrong>APK 下载地址的要求\u003C/strong>:必须是直接可下载的链接(浏览器打开后立即触发下载),且需要保证下载服务器稳定、带宽充足,能支撑投放期间的峰值流量。\u003C/blockquote>\u003Chr />\u003Ch2>步骤 5:修改归因设置\u003C/h2>\u003Cp>这一步决定 Adjust 如何把「用户点击链接」与「用户安装应用」两个事件关联起来。\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >找到 \u003Cstrong>「新用户:归因」\u003C/strong> 区块\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >点击 \u003Cstrong>「点击」\u003C/strong> 行右侧的 \u003Cstrong>「编辑」\u003C/strong> 按钮\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >打开 \u003Cstrong>「启用概率模型」\u003C/strong> 开关\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >归因窗口保持默认值 \u003Cstrong>「6 小时」\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >完成后点击 \u003Cstrong>「下一步」\u003C/strong>\u003C/li>\u003C/ol>\n        \u003Cimg\n          alt=\"在 Adjust 归因设置中启用概率模型,并保留 6 小时的默认点击归因窗口\"\n          height=\"996\"\n          src=\"https://cms-r2.deepclick.com/05-启用概率模型与归因窗口.png?w=1200&q=85\"\n          width=\"1280\"\n        />\n      \u003Cblockquote>🔑 \u003Cstrong>关于「概率模型」\u003C/strong>概率模型(Probabilistic Modeling)是 Adjust 在缺少精确设备标识符的情况下,基于 IP、User-Agent、点击时间等多维信号来匹配用户的归因方式。在 iOS ATT 隐私限制和 Android 隐私沙盒等政策下,这种归因方式是对设备 ID 归因(GAID / IDFA)的重要补充,通常都建议启用,否则相当一部分安装会归到「自然量」(Organic)中,投放数据的真实性会被低估。\u003C/blockquote>\u003Cblockquote>🕐 \u003Cstrong>关于「6 小时归因窗口」\u003C/strong>这个窗口意味着用户点击后必须在 6 小时内完成安装,这次安装才会被归因到这条链接。这是 Adjust 对概率模型的官方推荐时长——窗口过短会漏掉一部分真实归因,过长则会增加错误归因的概率。除非你有特殊的业务诉求,建议保持默认值。\u003C/blockquote>\u003Chr />\u003Ch2>步骤 6:跳过社交配置并确认链接\u003C/h2>\u003Cp>最后还有两个页面需要走完,然后链接就创建成功了。\u003C/p>\u003Ch3>6.1 社交配置(可跳过)\u003C/h3>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >在 \u003Cstrong>「社交」\u003C/strong> 界面中,如果不涉及社交媒体投放,直接点击 \u003Cstrong>「下一步」\u003C/strong> 跳过即可\u003C/li>\u003C/ol>\n        \u003Cimg\n          alt=\"Adjust 自定义链接创建流程中的社交配置页,非社交媒体投放可直接跳过\"\n          height=\"761\"\n          src=\"https://cms-r2.deepclick.com/06a-社交配置跳过.png?w=1200&q=85\"\n          width=\"1280\"\n        />\n      \u003Ch3>6.2 检查链接配置\u003C/h3>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >在 \u003Cstrong>「检查链接」\u003C/strong> 界面中,系统会汇总展示前面所有步骤的配置内容\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>请逐项再次核对\u003C/strong>:应用、渠道源、目的位置、归因设置等是否与预期一致\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >确认无误后,点击 \u003Cstrong>「创建链接」\u003C/strong> 完成创建\u003C/li>\u003C/ol>\n        \u003Cimg\n          alt=\"在 Adjust 检查链接界面中核对所有配置项,确认无误后点击「创建链接」完成创建\"\n          height=\"1156\"\n          src=\"https://cms-r2.deepclick.com/06b-检查并确认链接配置.png?w=1200&q=85\"\n          width=\"1280\"\n        />\n      \u003Cblockquote>⚠️ \u003Cstrong>检查环节务必认真过一遍\u003C/strong>:这是创建前最后一次自由修改的机会。一旦点击「创建链接」,部分核心配置(如归因设置)就无法再修改了——只能整条删除后重新创建。\u003C/blockquote>\u003Chr />\u003Ch2>步骤 7:复制自定义链接 URL\u003C/h2>\u003Cp>链接创建成功后,Adjust 会自动跳转到链接详情页:\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >找到 \u003Cstrong>「点击 URL」\u003C/strong> 字段\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >点击右侧的 \u003Cstrong>「复制 URL」\u003C/strong> 按钮\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >复制后的链接格式应为:\u003Ccode>https://app.adjust.com/xxxxxx\u003C/code>\u003C/li>\u003C/ol>\n        \u003Cimg\n          alt=\"在 Adjust 链接详情页复制生成的点击 URL,链接格式为 https://app.adjust.com/xxxxxx\"\n          height=\"882\"\n          src=\"https://cms-r2.deepclick.com/07-复制点击URL.png?w=1200&q=85\"\n          width=\"1280\"\n        />\n      \u003Cp>这条链接就是最终可以交给广告投手挂到广告创意上的自定义链接。后续投放时所有通过这条链接产生的点击与安装数据,都会被 Adjust 归因到你在第 3 步设置的渠道源下。\u003C/p>\u003Chr />\u003Ch2>配置完成后:如何验证是否生效\u003C/h2>\u003Cp>在正式投放之前,建议先做一次端到端验证,确保链接和归因都能正常工作:\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>测试点击\u003C/strong>:用手机直接打开刚才复制的链接,确认能正常跳转到目标位置(Google Play 商店页或 APK 下载)。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Adjust 后台确认\u003C/strong>:进入 Adjust → Datascape,选择对应应用,在过滤条件中按渠道源(如 \u003Ccode>DeepClick\u003C/code>)筛选,几分钟内应该能看到一条点击记录。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>完成一次真实安装\u003C/strong>:在测试设备上完成应用安装并打开,确认 Adjust 后台能记录到对应的安装事件,且归因来源正确指向你设置的渠道源。\u003C/li>\u003C/ol>\u003Cp>如果以上三步均运行正常,这条自定义链接就可以正式投入投放使用。\u003C/p>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/adjust-custom-link-setup-guide",{"zh-CN":658},1778751556136]