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的链接列表",{"type":263,"version":91,"format":15,"id":790,"fields":791,"relationTo":266,"value":792},"69f069280f0915ee5e28db29",{},{"id":793,"alt":794,"updatedAt":795,"createdAt":795,"url":796,"thumbnailURL":19,"filename":797,"mimeType":273,"filesize":798,"width":323,"height":454},88,"在 Adjust 合作伙伴菜单中点击 Facebook Web,打开该合作伙伴下的链接列表","2026-04-28T08:00:40.167Z","https://cms-r2.deepclick.com/09-进入Facebook-Web合作伙伴链接列表.png","09-进入Facebook-Web合作伙伴链接列表.png",90247,{"children":800,"direction":19,"format":15,"indent":13,"type":36,"version":18,"tag":399},[801],{"detail":13,"format":13,"mode":14,"style":15,"text":802,"type":17,"version":18},"8.2 选择刚创建的链接",{"children":804,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[805,807,808],{"detail":13,"format":13,"mode":14,"style":15,"text":806,"type":17,"version":18},"在链接列表中,找到刚才命名的链接(例如 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Web。",{"children":898,"direction":19,"format":15,"indent":13,"type":234,"version":18,"value":258},[899,901],{"detail":13,"format":18,"mode":14,"style":15,"text":900,"type":17,"version":18},"Meta 端确认",{"detail":13,"format":13,"mode":14,"style":15,"text":902,"type":17,"version":18},":在 Meta 事件管理工具中查看对应的 Pixel,确认能看到来自 Adjust 的事件分享,这表明数据分享通道已成功打通。",{"children":904,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[905],{"detail":13,"format":13,"mode":14,"style":15,"text":906,"type":17,"version":18},"如果以上四步均运行正常,这条链接就可以正式用于 Facebook 网页广告投放。","root",{"id":909,"alt":910,"updatedAt":911,"createdAt":911,"url":912,"thumbnailURL":19,"filename":913,"mimeType":273,"filesize":914,"width":915,"height":916},91,"Adjust 为 Facebook 网页广告配置点击链接教程封面图,展示从网页广告到 Adjust 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Tutorial","product-tutorial","2026-04-27T08:36:57.194Z","2026-04-22T03:32:28.956Z","2026-04-24T12:00:00.000Z","2026-05-07T08:33:02.000Z","2026-04-28T08:02:08.417Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>如果你正在使用 DeepClick 投放 Facebook(Meta)网页广告来推广移动应用,并希望通过 Adjust 完整地追踪从「Facebook 广告点击」到「应用安装」的归因数据,那么你需要在 Adjust 中专门为 Facebook Web 广告创建一条点击链接。这条链接会同时承担两个角色:既作为 DeepClick 投放时填写的归因链接,也是 Adjust 识别用户来源的依据。\u003C/p>\u003Cp>本文将带你逐步完成这条链接的创建流程。完成之后,你将获得一条形如 \u003Ccode>https://app.adjust.com/xxxxxx\u003C/code> 的点击 URL,可以直接粘贴到 DeepClick 后台对应的字段中,完成投放配置。\u003C/p>\u003Chr />\u003Ch2>开始之前,请先准备好这些信息\u003C/h2>\u003Cp>为了让配置过程顺畅,建议你在动手之前先确认以下材料已经就绪:\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 准备项 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 说明 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 在哪里获取 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Adjust 账号 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 需具备 Campaign Lab 的合作伙伴配置权限 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Ca href=\"https://suite.adjust.com/\">suite.adjust.com\u003C/a> \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 已创建的应用 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 应用必须在 Adjust 内提前创建好,且关联了对应的应用商店或 APK 来源 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Adjust 应用列表 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Meta Pixel ID \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 一串 15–16 位数字,对应你计划用于投放优化的 Pixel \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Meta 商务管理后台 → 事件管理工具 → 数据集 → 设置 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Meta Access Token \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用于服务端事件回传的访问令牌 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 同上页面 →「生成访问令牌」 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 投放包类型 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 明确本次投放属于\u003Cstrong>上架包\u003C/strong>(Google Play 已上架)还是\u003Cstrong>非上架包\u003C/strong>(APK 直接下载),两者在第 6 步配置路径不同 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> DeepClick 投放页面 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 已经在 DeepClick 中创建好对应的投放配置页 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> DeepClick Console \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cblockquote>💡 \u003Cstrong>提示\u003C/strong>:Pixel ID 和 Access Token 必须属于\u003Cstrong>同一个数据集\u003C/strong>。如果两者不匹配,Adjust 与 Meta 之间的事件分享会失败但通常不会显示明确的报错,请务必再次核对。\u003C/blockquote>\u003Chr />\u003Ch2>步骤 1:在 Campaign Lab 中添加合作伙伴\u003C/h2>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >打开并登录 Adjust:\u003Ca href=\"https://suite.adjust.com/\">https://suite.adjust.com/\u003C/a>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >在左侧菜单中进入 \u003Cstrong>Campaign Lab\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >找到 \u003Cstrong>「合作伙伴」\u003C/strong>(Partners)区块\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >点击区块右侧的 \u003Cstrong>「+」\u003C/strong> 按钮,开始添加合作伙伴\u003C/li>\u003C/ol>\n        \u003Cimg\n          alt=\"在 Adjust Campaign Lab 中点击合作伙伴旁的加号按钮,开始添加新合作伙伴\"\n          height=\"1282\"\n          src=\"https://cms-r2.deepclick.com/01-在Campaign-Lab添加新合作伙伴.png?w=1200&q=85\"\n          width=\"502\"\n        />\n      \u003Cblockquote>💡 \u003Cstrong>「合作伙伴」与「自定义链接」的区别\u003C/strong>Adjust 提供两种创建链接的入口——「自定义链接」用于配置一条通用的归因链接(适合大多数渠道);「合作伙伴」则是针对\u003Cstrong>有官方对接关系的广告平台\u003C/strong>(如 Facebook、Google、TikTok 等),Adjust 会自动配置该平台所需的全套数据分享与回传规则。投放 Facebook 网页广告时必须走这条路径,才能让 Adjust 与 Meta 之间正确地分享转化事件。\u003C/blockquote>\u003Chr />\u003Ch2>步骤 2:选择 Facebook Web 合作伙伴\u003C/h2>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >在合作伙伴列表的搜索框中输入 \u003Ccode>Facebook\u003C/code>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >在结果中选择 \u003Cstrong>「Facebook Web」\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >点击右下角 \u003Cstrong>「下一步」\u003C/strong>\u003C/li>\u003C/ol>\n        \u003Cimg\n          alt=\"在 Adjust 合作伙伴搜索框中输入 Facebook,并选择 Facebook Web 合作伙伴\"\n          height=\"715\"\n          src=\"https://cms-r2.deepclick.com/02-搜索并选择Facebook-Web.png?w=1200&q=85\"\n          width=\"1280\"\n        />\n      \u003Cblockquote>⚠️ Adjust 列表中存在多个名称相似的 Facebook 类合作伙伴,例如 \u003Cstrong>Facebook Installs\u003C/strong>、\u003Cstrong>Facebook Web\u003C/strong>、\u003Cstrong>Facebook (App Ads)\u003C/strong> 等,分别对应不同的投放类型。本教程针对的是\u003Cstrong>网页广告\u003C/strong>场景,请务必选择 \u003Cstrong>Facebook Web\u003C/strong>;其他选项主要面向 App 应用安装广告,数据分享逻辑与回传字段都不相同。\u003C/blockquote>\u003Chr />\u003Ch2>步骤 3:选择投放应用\u003C/h2>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >在弹出的应用列表中,选择本次需要投放的应用\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >选择完成后,点击右下角 \u003Cstrong>「下一步」\u003C/strong>\u003C/li>\u003C/ol>\n        \u003Cimg\n          alt=\"在 Adjust Facebook Web 配置流程中选择本次需要投放的应用\"\n          height=\"719\"\n          src=\"https://cms-r2.deepclick.com/03-选择投放应用.png?w=1200&q=85\"\n          width=\"1280\"\n        />\n      \u003Cblockquote>⚠️ \u003Cstrong>如果列表中没有目标应用\u003C/strong>,说明该应用还没有在 Adjust 中创建。需要先回到 Adjust 的应用管理中创建并配置好应用,再回到这里继续。每条 Facebook Web 链接只能绑定一个应用,如果同时投放 iOS 和 Android,需要为每个平台的应用各创建一条独立的链接。\u003C/blockquote>\u003Chr />\u003Ch2>步骤 4:配置 Facebook Web 数据分享\u003C/h2>\u003Cp>这是整个流程中\u003Cstrong>最关键的一步\u003C/strong>。Adjust 与 Meta 之间的事件分享配置正确与否,直接决定了 Meta 优化模型能否拿到完整的转化信号。\u003C/p>\u003Ch3>4.1 启用数据分享并填写 Pixel 信息\u003C/h3>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >点击 \u003Cstrong>「启用 Facebook Web 数据分享」\u003C/strong> 区块右上角的 \u003Cstrong>「编辑」\u003C/strong> 按钮\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >在弹出的配置面板中填写:\u003C/li>\u003C/ol>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Pixel ID\u003C/strong>:填入你在 Meta 数据集中对应的像素 ID(纯数字)\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Access Token\u003C/strong>:填入对应数据集生成的访问令牌(请确保复制时未带入多余空格)\u003C/li>\u003C/ul>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >完成后点击 \u003Cstrong>「启用」\u003C/strong>,保存 Pixel 配置\u003C/li>\u003C/ol>\n        \u003Cimg\n          alt=\"启用 Adjust 与 Meta 的 Facebook Web 数据分享,填写 Pixel ID 与 Access Token\"\n          height=\"698\"\n          src=\"https://cms-r2.deepclick.com/04-启用Facebook-Web数据分享.png?w=1200&q=85\"\n          width=\"1280\"\n        />\n      \u003Cblockquote>🔑 \u003Cstrong>如何生成 Access Token?\u003C/strong>进入 Meta 商务管理后台 → 事件管理工具 → 选择目标数据集 → 设置 → 找到「Conversions API」区域,点击 \u003Cstrong>「生成访问令牌」\u003C/strong>。\u003Cstrong>令牌生成后只会显示一次\u003C/strong>,请立即复制并妥善保存。\u003C/blockquote>\u003Ch3>4.2 配置数据分享范围\u003C/h3>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >在 \u003Cstrong>「设置数据分享」\u003C/strong> 区域中,选择 \u003Cstrong>「来自所有归因渠道的数据」\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >根据投放优化目标,勾选以下选项:\u003C/li>\u003C/ol>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>应用内收入\u003C/strong>(如果你的优化目标涉及购买金额、订阅价值等)\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>参数\u003C/strong>(用于将事件参数透传给 Meta,提升模型学习颗粒度)\u003C/li>\u003C/ul>\n        \u003Cimg\n          alt=\"在 Adjust Facebook Web 数据分享设置中选择来自所有归因渠道的数据,并勾选应用内收入与参数\"\n          height=\"1156\"\n          src=\"https://cms-r2.deepclick.com/05-配置数据分享范围.png?w=1200&q=85\"\n          width=\"1280\"\n        />\n      \u003Cblockquote>💡 \u003Cstrong>关于「来自所有归因渠道的数据」\u003C/strong>这个选项决定 Adjust 会把哪些归因来源的事件分享给 Meta。选择「所有归因渠道」意味着不只是来自 Facebook 广告本身的安装/事件会回传,自然量、其他渠道带来的用户事件也会一并参与 Meta 的模型学习。在投放初期、Meta 模型学习样本不足的情况下,选这一项有助于让模型尽快达到学习阶段。\u003C/blockquote>\u003Chr />\u003Ch2>步骤 5:选择链接类型并命名\u003C/h2>\u003Ch3>5.1 选择「单一设备链接」\u003C/h3>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >在链接类型选择中,选择 \u003Cstrong>「单一设备链接」\u003C/strong>(Single Device Link)\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >填写一个有辨识度的 \u003Cstrong>「链接名称」\u003C/strong>,例如 \u003Ccode>FB-Web-Android-MainCampaign\u003C/code>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >完成后点击右下角 \u003Cstrong>「下一步」\u003C/strong>\u003C/li>\u003C/ol>\n        \u003Cimg\n          alt=\"在 Adjust 链接类型中选择单一设备链接,并填写一个有辨识度的链接名称\"\n          height=\"777\"\n          src=\"https://cms-r2.deepclick.com/06-选择单一设备链接并命名.png?w=1200&q=85\"\n          width=\"1280\"\n        />\n      \u003Cblockquote>🔑 \u003Cstrong>为什么选「单一设备链接」?\u003C/strong>Adjust 提供「单一设备链接」与「跨设备链接」两种类型。\u003Cstrong>Facebook 网页广告投放推广移动应用\u003C/strong>的场景下——用户在桌面或手机浏览器看到广告,点击后引导到手机上完成应用安装——绝大多数情况下用户都是在同一台设备上完成「点击 → 安装」的,选「单一设备链接」即可。 >「跨设备链接」主要用于桌面看到广告→手机完成安装等真正跨设备的场景,配置更复杂且需要更高的归因匹配阈值,大多数 DeepClick 投放场景下并不适用。\u003C/blockquote>\u003Cblockquote>💡 \u003Cstrong>链接命名建议\u003C/strong>:命名时建议包含\u003Cstrong>渠道 + 平台 + 投放主题\u003C/strong>三个要素,例如 \u003Ccode>FB-Web-Android-Q4Promo\u003C/code>。后期投放规模上来后,统一的命名规范能让你在 Adjust 报表里快速定位目标链接。\u003C/blockquote>\u003Chr />\u003Ch2>步骤 6:设置链接重定向目标\u003C/h2>\u003Cp>「重定向目标」决定了用户点击链接之后会被送往哪里——是 Google Play 应用商店,还是直接下载 APK。这一步根据你的\u003Cstrong>投放包类型\u003C/strong>走两条不同分支,请按实际情况选择:\u003C/p>\u003Ch3>6.1 场景 A:投放 Google Play 上架包\u003C/h3>\u003Cp>如果你投放的是已经在 Google Play 上架的应用:\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >保持当前页面的\u003Cstrong>默认设置\u003C/strong>不动\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >直接点击 \u003Cstrong>「下一步」\u003C/strong>\u003C/li>\u003C/ol>\n        \u003Cimg\n          alt=\"投放 Google Play 上架包时,Adjust 链接的重定向目标保持默认配置\"\n          height=\"795\"\n          src=\"https://cms-r2.deepclick.com/07a-Google-Play上架包配置.png?w=1200&q=85\"\n          width=\"1280\"\n        />\n      \u003Ch3>6.2 场景 B:投放 APK 非上架包\u003C/h3>\u003Cp>如果你投放的是直接下载安装的 APK,不走应用商店:\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >在「重定向目标」中选择 \u003Cstrong>「自定义 URL」\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >在 \u003Cstrong>「重定向 URL」\u003C/strong> 输入框中填入你的 APK 下载地址\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >完成后点击 \u003Cstrong>「下一步」\u003C/strong>\u003C/li>\u003C/ol>\n        \u003Cimg\n          alt=\"投放 APK 非上架包时,在 Adjust 链接的重定向目标中选择自定义 URL 并填入 APK 下载地址\"\n          height=\"926\"\n          src=\"https://cms-r2.deepclick.com/07b-APK非上架包配置.png?w=1200&q=85\"\n          width=\"1280\"\n        />\n      \u003Cblockquote>💡 \u003Cstrong>APK 下载地址的要求\u003C/strong>:必须是直接可下载的链接(浏览器打开后立即触发下载),且需要保证下载服务器稳定、带宽充足,能支撑投放期间的峰值流量。\u003C/blockquote>\u003Chr />\u003Ch2>步骤 7:修改归因设置\u003C/h2>\u003Cp>这一步决定 Adjust 如何把「用户点击链接」与「用户安装应用」两个事件关联起来。\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >找到 \u003Cstrong>「新用户:归因」\u003C/strong> 区块\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >点击 \u003Cstrong>「点击」\u003C/strong> 行右侧的 \u003Cstrong>「编辑」\u003C/strong> 按钮\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >打开 \u003Cstrong>「启用概率模型」\u003C/strong> 开关\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >归因窗口保持默认值 \u003Cstrong>「6 小时」\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >完成后点击 \u003Cstrong>「下一步」\u003C/strong>,在确认页面再次核对所有配置\u003C/li>\u003C/ol>\n        \u003Cimg\n          alt=\"在 Adjust 归因设置中启用概率模型,并保留 6 小时的默认点击归因窗口\"\n          height=\"978\"\n          src=\"https://cms-r2.deepclick.com/08-启用概率模型与归因窗口.png?w=1200&q=85\"\n          width=\"1280\"\n        />\n      \u003Cblockquote>🔑 \u003Cstrong>关于「概率模型」\u003C/strong>概率模型(Probabilistic Modeling)是 Adjust 在缺少精确设备标识符的情况下,基于 IP、User-Agent、点击时间等多维信号来匹配用户的归因方式。在 iOS ATT 隐私限制和 Android 隐私沙盒等政策下,这种归因方式是对设备 ID 归因(GAID / IDFA)的重要补充,通常都建议启用,否则相当一部分安装会归到「自然量」(Organic)中,投放数据的真实性会被低估。\u003C/blockquote>\u003Cblockquote>🕐 \u003Cstrong>关于「6 小时归因窗口」\u003C/strong>这个窗口意味着用户点击后必须在 6 小时内完成安装,这次安装才会被归因到这条链接。这是 Adjust 对概率模型的官方推荐时长——窗口过短会漏掉真实归因,过长则会增加错误归因的概率。Facebook 网页广告投放场景下,绝大多数用户会在点击后立即完成安装,6 小时已经足够覆盖绝大部分转化路径,建议保持默认值。\u003C/blockquote>\u003Chr />\u003Ch2>步骤 8:获取链接 URL 并填入 DeepClick\u003C/h2>\u003Cp>链接创建完成后,需要拿到点击 URL,粘贴到 DeepClick 后台对应的字段中。\u003C/p>\u003Ch3>8.1 进入合作伙伴链接列表\u003C/h3>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >在 Campaign Lab 中点击 \u003Cstrong>「合作伙伴」\u003C/strong>,打开合作伙伴列表\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >选择 \u003Cstrong>「Facebook Web」\u003C/strong>,打开 Facebook Web 的链接列表\u003C/li>\u003C/ol>\n        \u003Cimg\n          alt=\"在 Adjust 合作伙伴菜单中点击 Facebook Web,打开该合作伙伴下的链接列表\"\n          height=\"698\"\n          src=\"https://cms-r2.deepclick.com/09-进入Facebook-Web合作伙伴链接列表.png?w=1200&q=85\"\n          width=\"1280\"\n        />\n      \u003Ch3>8.2 选择刚创建的链接\u003C/h3>\u003Cp>在链接列表中,找到刚才命名的链接(例如 \u003Ccode>FB-Web-Android-MainCampaign\u003C/code>),点击进入详情页。\u003C/p>\n        \u003Cimg\n          alt=\"在 Adjust Facebook Web 链接列表中选择刚创建的链接,进入详情页\"\n          height=\"698\"\n          src=\"https://cms-r2.deepclick.com/10-选择刚创建的链接.png?w=1200&q=85\"\n          width=\"1280\"\n        />\n      \u003Ch3>8.3 复制点击 URL\u003C/h3>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >在链接详情页中找到 \u003Cstrong>「点击 URL」\u003C/strong> 字段\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >点击右侧的 \u003Cstrong>「复制 URL」\u003C/strong> 按钮\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >复制后的链接格式应为:\u003Ccode>https://app.adjust.com/xxxxxx\u003C/code>\u003C/li>\u003C/ol>\n        \u003Cimg\n          alt=\"在 Adjust 链接详情页复制点击 URL,链接格式为 https://app.adjust.com/xxxxxx,可直接粘贴到 DeepClick 投放配置页\"\n          height=\"819\"\n          src=\"https://cms-r2.deepclick.com/11-复制点击URL.png?w=1200&q=85\"\n          width=\"1280\"\n        />\n      \u003Ch3>8.4 粘贴到 DeepClick 后台\u003C/h3>\u003Cp>将复制好的 URL 粘贴到 DeepClick 投放配置页对应的「Adjust 点击链接」字段中,保存即可完成接入。\u003C/p>\u003Chr />\u003Ch2>配置完成后:如何验证是否生效\u003C/h2>\u003Cp>在正式投放之前,建议先做一次端到端验证,确保链接和归因都能正常工作:\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>测试点击\u003C/strong>:用手机直接打开 Adjust 链接,确认能正常跳转到目标位置(Google Play 商店页或 APK 下载)。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Adjust 后台确认\u003C/strong>:进入 Adjust → Datascape,选择对应应用,在过滤条件中按合作伙伴(\u003Ccode>Facebook Web\u003C/code>)筛选,几分钟内应该能看到一条点击记录。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>完成一次真实安装\u003C/strong>:在测试设备上完成应用安装并打开,确认 Adjust 后台能记录到对应的安装事件,且归因来源正确指向 Facebook Web。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>Meta 端确认\u003C/strong>:在 Meta 事件管理工具中查看对应的 Pixel,确认能看到来自 Adjust 的事件分享,这表明数据分享通道已成功打通。\u003C/li>\u003C/ol>\u003Cp>如果以上四步均运行正常,这条链接就可以正式用于 Facebook 网页广告投放。\u003C/p>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/adjust-facebook-web-attribution-link-guide",{"zh-CN":920},1778751556047]