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将与阿里云、Bidnex、融云等一线伙伴，共同探讨——\u003Cstrong>AI 如何在泛娱乐出海中真正&quot;落地生效&quot;。\u003C/strong> 你将听到：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >AI 在出海投放链路中的真实应用场景\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >泛娱乐产品如何应对高成本获客环境\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >从流量规模到质量盈利的转型路径\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >可复制、可验证的增长方法论\u003C/li>\u003C/ul>\u003Cp>如果你正在做 \u003Cstrong>游戏 / 泛娱乐 / 社交 / 内容类应用出海\u003C/strong>，这将是一场值得提前锁定的深度交流。\u003C/p>\u003Ch4>名额有限，凭报名二维码入场\u003C/h4>\n        \u003Cimg\n          alt=\"12 月 26 日杭州 AI 泛娱乐出海线下活动报名海报：DeepClick 阿里云 Bidnex 融云联合主办\"\n          height=\"2000\"\n          src=\"https://cms-r2.deepclick.com/02-event-poster.jpg?w=1200&q=85\"\n          width=\"800\"\n        />\n      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