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端确认",{"detail":13,"format":13,"mode":14,"style":15,"text":729,"type":17,"version":18},"：进入 ",{"detail":13,"format":18,"mode":14,"style":15,"text":731,"type":17,"version":18},"Overview → Real-time data",{"detail":13,"format":13,"mode":14,"style":15,"text":733,"type":17,"version":18},"，查看是否在 1–2 分钟内出现一条来源为 ",{"detail":13,"format":230,"mode":14,"style":15,"text":237,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":736,"type":17,"version":18}," 的点击记录。",{"children":738,"direction":27,"format":15,"indent":13,"type":217,"version":18,"value":98},[739,741,743,745],{"detail":13,"format":18,"mode":14,"style":15,"text":740,"type":17,"version":18},"Meta 端确认",{"detail":13,"format":13,"mode":14,"style":15,"text":742,"type":17,"version":18},"：在事件管理工具中查看对应的 Pixel，确认 ",{"detail":13,"format":18,"mode":14,"style":15,"text":744,"type":17,"version":18},"「服务器」",{"detail":13,"format":13,"mode":14,"style":15,"text":746,"type":17,"version":18}," 来源的事件正在持续上报，这表明 CAPI 通道已成功打通。",{"children":748,"direction":27,"format":15,"indent":13,"type":217,"version":18,"value":238},[749,751],{"detail":13,"format":18,"mode":14,"style":15,"text":750,"type":17,"version":18},"触发一次真实转化",{"detail":13,"format":13,"mode":14,"style":15,"text":752,"type":17,"version":18},"：在落地页上完成一次目标行为（例如下单或注册），确认 AppsFlyer 能正确接收事件，并将其回传至 Meta。",{"children":754,"direction":27,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[755],{"detail":13,"format":13,"mode":14,"style":15,"text":756,"type":17,"version":18},"如果以上四步均运行正常，说明配置已经生效，可以正式开始投放。","root",{"id":759,"alt":760,"updatedAt":761,"createdAt":762,"url":763,"thumbnailURL":27,"filename":764,"mimeType":253,"filesize":765,"width":766,"height":767},63,"AppsFlyer 配置 Meta Web 广告并获取点击归因链接的教程封面图,展示广告点击、归因链接、转化事件三个节点串联的完整数据链路","2026-04-27T09:11:59.404Z","2026-04-27T08:47:46.284Z","https://cms-r2.deepclick.com/appsflyer-meta-web-封面图.png","appsflyer-meta-web-封面图.png",86416,1200,630,{"title":5,"description":6,"image":769},{"id":759,"alt":760,"updatedAt":761,"createdAt":762,"url":763,"thumbnailURL":27,"filename":764,"mimeType":253,"filesize":765,"width":766,"height":767},"published","appsflyer-meta-web-attribution-link-guide",{"id":224,"name":773,"avatar":774,"updatedAt":781,"createdAt":782},"DeepClick",{"id":775,"alt":773,"updatedAt":776,"createdAt":776,"url":777,"thumbnailURL":27,"filename":778,"mimeType":253,"filesize":779,"width":780,"height":780},25,"2026-04-22T08:09:22.606Z","https://cms-r2.deepclick.com/头像-白.png","头像-白.png",26626,1024,"2026-04-22T08:09:35.299Z","2026-04-22T06:42:49.116Z",{"id":224,"titleZh":784,"titleEn":785,"slug":786,"order":98,"updatedAt":787,"createdAt":788},"产品教程","Product Tutorial","product-tutorial","2026-04-27T08:36:57.194Z","2026-04-22T03:32:28.956Z","2026-04-23T12:00:00.000Z","2026-05-07T06:22:20.994Z","2026-04-27T08:51:08.788Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>如果你正在投放 Meta（Facebook / Instagram）的\u003Cstrong>网页广告\u003C/strong>（Web Campaign），并希望在 AppsFlyer 中统一查看点击数据、分析转化漏斗，并将关键事件回传给 Meta 用于优化建模，那么你需要在 AppsFlyer 中接入 \u003Cstrong>Meta Web 渠道\u003C/strong>。\u003C/p>\u003Cp>本文将带你逐步完成整个配置流程。完成之后，你将获得一条可以直接挂到 Meta 广告上的\u003Cstrong>点击归因链接\u003C/strong>,并打通从「Meta 广告点击 → 落地页访问 → 关键转化事件」的完整数据链路。\u003C/p>\u003Chr />\u003Ch2>开始之前，请先准备好这些信息\u003C/h2>\u003Cp>为了让配置过程顺畅，建议你在动手之前先确认以下材料已经就绪：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 准备项 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 说明 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 在哪里获取 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> AppsFlyer 账号 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 需具备「应用配置」与「合作伙伴对接」相关权限 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Ca href=\"https://hq1.appsflyer.com/\">hq1.appsflyer.com\u003C/a> \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Meta Pixel ID \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 一串 15–16 位的数字，对应你计划回传事件的像素 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Meta 商务管理后台 → 事件管理工具 → 数据集 → 设置 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Meta Access Token（CAPI Token） \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用于服务端事件回传（Conversions API）的访问令牌 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 同上页面 →「生成访问令牌」 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> AppsFlyer 应用（App ID） \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Meta Web 渠道按应用维度配置，每个站点或产品对应一个 App \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> AppsFlyer「我的应用」列表 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 投放转化目标清单 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 例如 Purchase、CompleteRegistration、AddToCart 等 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 由你的投放策略决定 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cblockquote>💡 \u003Cstrong>提示\u003C/strong>：Pixel ID 和 Access Token 必须属于\u003Cstrong>同一个数据集\u003C/strong>。如果两者不匹配，事件回传会失败但通常不会直接报错，请务必再次核对。\u003C/blockquote>\u003Chr />\u003Ch2>步骤 1：在 Partner Marketplace 中添加 Meta Web 渠道\u003C/h2>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >打开并登录 AppsFlyer：\u003Ca href=\"https://hq1.appsflyer.com/\">https://hq1.appsflyer.com/\u003C/a>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >在左侧导航中点击 \u003Cstrong>协作 → Partner Marketplace\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >在顶部搜索栏中输入 \u003Ccode>Meta\u003C/code>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >在结果列表中选择 \u003Cstrong>Meta Web\u003C/strong>\u003C/li>\u003C/ol>\n        \u003Cimg\n          alt=\"在 AppsFlyer Partner Marketplace 中搜索并选择 Meta Web 渠道\"\n          height=\"692\"\n          src=\"https://cms-r2.deepclick.com/01-在Partner-Marketplace选择Meta-Web.png?w=1200&q=85\"\n          width=\"1280\"\n        />\n      \u003Cblockquote>⚠️ AppsFlyer 中存在多个名称相似的条目，例如 \u003Cstrong>Meta Ads\u003C/strong>、\u003Cstrong>Meta Web\u003C/strong>、\u003Cstrong>Facebook Installs\u003C/strong> 等，分别对应不同的投放类型。本教程针对的是\u003Cstrong>网页广告\u003C/strong>场景，请务必选择 \u003Cstrong>Meta Web\u003C/strong>；其他选项主要面向 App 应用安装归因，配置参数与回传逻辑均不相同。\u003C/blockquote>\u003Chr />\u003Ch2>步骤 2：进入渠道配置界面\u003C/h2>\u003Cp>在 Meta Web 渠道的详情页中，点击右上角的 \u003Cstrong>「管理对接」\u003C/strong> 按钮，进入对接配置界面。\u003C/p>\n        \u003Cimg\n          alt=\"AppsFlyer Meta Web 渠道详情页,点击「管理对接」进入配置界面\"\n          height=\"1280\"\n          src=\"https://cms-r2.deepclick.com/02-点击管理对接.png?w=1200&q=85\"\n          width=\"927\"\n        />\n      \u003Cp>如果你此前从未配置过 Meta Web 对接，进入后将看到一个空白配置页面，可以直接开始填写。\u003C/p>\u003Chr />\u003Ch2>步骤 3：启用 Meta Web 渠道并填写 Pixel 信息\u003C/h2>\u003Cp>这是整个流程中\u003Cstrong>最关键的一步\u003C/strong>。如果参数填写有误，后续的事件回传将无法正常工作，因此建议你按以下顺序逐项确认。\u003C/p>\u003Ch3>3.1 选择应用并启用渠道\u003C/h3>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >在顶部下拉框中选择本次需要对接的\u003Cstrong>应用（App）\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >打开 \u003Cstrong>「启用该渠道」\u003C/strong> 开关\u003C/li>\u003C/ol>\n        \u003Cimg\n          alt=\"在 AppsFlyer 中选择应用并打开「启用该渠道」开关,激活 Meta Web 对接\"\n          height=\"753\"\n          src=\"https://cms-r2.deepclick.com/03-启用Meta-Web渠道.png?w=1200&q=85\"\n          width=\"1280\"\n        />\n      \u003Ch3>3.2 填写 Pixel ID 与 Access Token\u003C/h3>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Pixel ID\u003C/strong>：填入你在 Meta 数据集中对应的像素 ID（纯数字）\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Access Token\u003C/strong>：填入对应数据集生成的 CAPI 访问令牌（请确保复制时未带入多余空格）\u003C/li>\u003C/ul>\u003Cblockquote>🔑 \u003Cstrong>如何生成 Access Token？\u003C/strong>进入 Meta 商务管理后台 → 事件管理工具 → 选择目标数据集 → 设置 → 找到「Conversions API」区域，点击 \u003Cstrong>「生成访问令牌」\u003C/strong>。\u003Cstrong>令牌生成后只会显示一次\u003C/strong>，请立即复制并妥善保存。\u003C/blockquote>\u003Ch3>3.3 启用「应用内事件回传」并添加深层事件\u003C/h3>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >打开 \u003Cstrong>「应用内事件回传」\u003C/strong> 开关。这是将 AppsFlyer 收到的事件回传给 Meta 的总开关，必须开启，否则 Meta 的优化模型无法获得转化信号。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >点击 \u003Cstrong>「添加事件」\u003C/strong>，将你计划用于投放优化的转化事件添加进来。常见配置可参考下表：\u003C/li>\u003C/ul>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 投放优化目标 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 推荐回传事件 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 购买 / 加购转化 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Ccode>Purchase\u003C/code>、\u003Ccode>AddToCart\u003C/code>、\u003Ccode>InitiateCheckout\u003C/code> \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 注册 / 留资 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Ccode>CompleteRegistration\u003C/code>、\u003Ccode>Lead\u003C/code> \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 内容浏览深度 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Ccode>ViewContent\u003C/code>、\u003Ccode>Search\u003C/code> \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 自定义事件 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 自定义事件名称（需先在 Meta 端注册） \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Ch3>3.4 保存配置\u003C/h3>\u003Cp>确认所有字段无误后，点击 \u003Cstrong>「保存渠道对接」\u003C/strong>。\u003C/p>\n        \u003Cimg\n          alt=\"AppsFlyer Meta Web 配置:填写 Pixel ID、Access Token 并启用应用内事件回传\"\n          height=\"1280\"\n          src=\"https://cms-r2.deepclick.com/04-填写Pixel信息并保存.png?w=1200&q=85\"\n          width=\"1193\"\n        />\n      \u003Cblockquote>💡 \u003Cstrong>建议\u003C/strong>：每个渠道\u003Cstrong>至少配置 2 个回传事件\u003C/strong>——一个浅层事件（如 ViewContent 或 AddToCart）用于为模型提供学习样本，另一个深层事件（如 Purchase）作为最终优化目标。仅配置单一事件可能导致 Meta 模型学习样本不足，影响投放效果。\u003C/blockquote>\u003Chr />\u003Ch2>步骤 4：填写归因参数并获取点击归因链接\u003C/h2>\u003Cp>完成事件回传配置后，下一步是生成可挂载到广告创意上的\u003Cstrong>点击归因链接\u003C/strong>。\u003C/p>\u003Ch3>4.1 填写归因链接参数\u003C/h3>\u003Cp>在 \u003Cstrong>「归因链接参数」\u003C/strong> 区域，将以下宏变量填入对应字段。AppsFlyer 会通过这些参数自动识别每一次点击对应的广告系列、广告组与广告：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> AppsFlyer 字段 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 推荐填入的 Meta 宏 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Campaign \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Ccode>{{campaign.name}}\u003C/code> \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Adset \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Ccode>{{adset.name}}\u003C/code> \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Ad \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Ccode>{{ad.name}}\u003C/code> \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Site ID \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Ccode>{{placement}}\u003C/code> 或 \u003Ccode>{{site_source_name}}\u003C/code> \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cblockquote>📌 这些 \u003Ccode>{{ }}\u003C/code> 形式的变量是 Meta 提供的\u003Cstrong>动态参数宏\u003C/strong>。投放上线后，Meta 会自动将其替换为真实的广告系列名、广告组名和版位信息，无需手动逐条配置。\u003C/blockquote>\u003Ch3>4.2 保存并复制归因链接\u003C/h3>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >点击 \u003Cstrong>「保存渠道对接」\u003C/strong>（必须先完成保存，归因链接才会按填入参数生成）\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >找到 \u003Cstrong>「点击激活归因」 → 「点击归因链接」\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >点击右侧的\u003Cstrong>复制按钮\u003C/strong>，将链接复制下来\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >最后点击 \u003Cstrong>「保存归因链接」\u003C/strong> 完成绑定\u003C/li>\u003C/ol>\n        \u003Cimg\n          alt=\"在 AppsFlyer 中填写归因链接参数,复制并保存 Meta Web 点击归因链接\"\n          height=\"1280\"\n          src=\"https://cms-r2.deepclick.com/05-保存归因链接.png?w=1200&q=85\"\n          width=\"1180\"\n        />\n      \u003Cblockquote>⚠️ \u003Cstrong>请注意\u003C/strong>：「保存渠道对接」与「保存归因链接」是\u003Cstrong>两个独立的操作按钮\u003C/strong>，两者都需要点击。若只点击其中一个，下次返回时部分配置可能会丢失。\u003C/blockquote>\u003Chr />\u003Ch2>配置完成后：如何验证是否生效\u003C/h2>\u003Cp>在正式投放之前，建议先做一次端到端的验证，确保数据链路通畅：\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>测试点击\u003C/strong>：将刚才复制的归因链接直接粘贴到浏览器中打开一次，模拟一次广告点击。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>AppsFlyer 端确认\u003C/strong>：进入 \u003Cstrong>Overview → Real-time data\u003C/strong>，查看是否在 1–2 分钟内出现一条来源为 \u003Ccode>Meta Web\u003C/code> 的点击记录。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>Meta 端确认\u003C/strong>：在事件管理工具中查看对应的 Pixel，确认 \u003Cstrong>「服务器」\u003C/strong> 来源的事件正在持续上报，这表明 CAPI 通道已成功打通。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>触发一次真实转化\u003C/strong>：在落地页上完成一次目标行为（例如下单或注册），确认 AppsFlyer 能正确接收事件，并将其回传至 Meta。\u003C/li>\u003C/ol>\u003Cp>如果以上四步均运行正常，说明配置已经生效，可以正式开始投放。\u003C/p>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/appsflyer-meta-web-attribution-link-guide",{"zh-CN":771},1778751556175]