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/>\u003Ch2>一、什么是受众回流\u003C/h2>\u003Cp>受众回流是 DeepClick 平台的广告人群包云备份与恢复能力。\u003C/p>\u003Cp>它做两件事：\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>备份\u003C/strong>——把你在投放中沉淀下来的真实转化人群，存进云端的「广告人群包云存储」；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>回流\u003C/strong>——当你启用新的广告账户、或原账户被封时，把这批人群按指定的转化事件回流到新账户的媒体像素。\u003C/li>\u003C/ol>\u003Cp>人群存在 DeepClick 云端，和广告账户解绑。所以账户换了、甚至被封了，人群都还在。\u003C/p>\u003Chr />\u003Ch2>二、它解决两个老问题\u003C/h2>\u003Cp>\u003Cstrong>问题一：新账户冷启动慢。\u003C/strong> 新像素是一张白纸，要靠真金白银喂数据，才能慢慢学会识别高价值人群，学习期短则几天、长则更久。\u003C/p>\u003Cp>\u003Cstrong>问题二：账户被封，人群清零。\u003C/strong> 广告账户被关，意味着账户里积累的自定义受众、转化历史全部带不走，等于从头再来。\u003C/p>\u003Cp>受众回流把人群从账户里"拎"出来存到云端，新账户直接继承，被封账户也能把人群救回来。\u003C/p>\u003Chr />\u003Ch2>三、人群包从哪里来：你自己的真实回流数据\u003C/h2>\u003Cp>受众回流里的「人群包」不是凭空生成的，而是从你在 DeepClick 上跑的真实回流数据里圈出来的。\u003C/p>\u003Cp>圈选时按三个维度组合：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>层级\u003C/strong>：从「产品 / 回流链接 / 回流落地页」三个层级里选一个，决定数据范围；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>用户行为\u003C/strong>：回流展示、回流点击、链接访问——也就是用户在回流链路上做过的动作；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>频次 + 时间范围\u003C/strong>：比如"最近一段时间里、回流点击大于 N 次"的用户。\u003C/li>\u003C/ul>\u003Cp>满足条件的真实用户被组装成一个人群包，平台会算出它的「覆盖人数」。这意味着备份出去的，都是真实发生过转化行为的人，而不是泛投人群。\u003C/p>\u003Chr />\u003Ch2>四、人群回流到哪里：媒体像素\u003C/h2>\u003Cp>圈好人群后，受众回流把它回流到媒体的像素上。\u003C/p>\u003Cp>目前支持回流到 \u003Cstrong>Facebook\u003C/strong> 像素。回流时你需要指定：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>目标像素\u003C/strong>（PixelCode / 像素ID）和它的 \u003Cstrong>AccessToken\u003C/strong>；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >这批人群以哪个\u003Cstrong>标准事件\u003C/strong>上报（如 Purchase、CompleteRegistration、AddToCart 等）。\u003C/li>\u003C/ul>\u003Cp>一个人群可以同时回流到多个像素——也就是说，一份验证过的人群资产，能被多个新账户、多条投放线复用。\u003C/p>\u003Chr />\u003Ch2>五、为什么能更快账户学习期、更优广告效果\u003C/h2>\u003Cp>核心就三点：\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>新账户直接继承验证人群\u003C/strong>：不用从零积累，像素一开始就有一批"已知会转化"的人作底子。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>用真实转化事件喂像素\u003C/strong>：回流的是带转化事件的真实人群，像素更快理解"什么样的人值得投"，学习期自然缩短。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>人群资产可复用\u003C/strong>：一份人群能回流到多个像素和账户，跑得好的成果不再锁死在某一个账户里。\u003C/li>\u003C/ol>\u003Cp>学习期更快，意味着新账户更早走出冷启动；人群更准，意味着同样的预算能带来更优的广告效果。\u003C/p>\u003Chr 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平台新建备份任务界面，展示备份人群、选择媒体与事件、填写像素ID的配置流程","2026-05-28T07:21:15.973Z","https://cms-r2.deepclick.com/cover-setup-cacde4db1dc3.png","cover-setup-cacde4db1dc3.png",3045791,3840,2160,{"title":38,"description":42,"image":974},{"id":965,"alt":966,"updatedAt":967,"createdAt":967,"url":968,"thumbnailURL":19,"filename":969,"mimeType":341,"filesize":970,"width":971,"height":972},"audience-reflow-setup-guide",{"id":123,"name":977,"avatar":978,"updatedAt":979,"createdAt":980},"DeepClick",25,"2026-04-22T08:09:35.299Z","2026-04-22T06:42:49.116Z",{"id":123,"titleZh":982,"titleEn":983,"slug":984,"order":35,"updatedAt":985,"createdAt":986},"产品教程","Product Tutorial","product-tutorial","2026-04-27T08:36:57.194Z","2026-04-22T03:32:28.956Z","2026-05-28T08:13:06.386Z","2026-05-28T07:22:15.221Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>本指南带你在 DeepClick 平台完成受众回流的完整配置：先从真实回流数据里圈出一个人群包，再建一个备份任务，把它回流到目标媒体的像素上。\u003C/p>\u003Cblockquote>⚡ 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人群描述\u003C/strong>：人群包的名称、系统生成的唯一编号与备注；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>覆盖人数\u003C/strong>：这个人群当前覆盖的真实用户数（计算完成后才会出数）；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>更新时间\u003C/strong>：最近一次计算的时间；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>状态\u003C/strong>：计算中 / 计算完成——新建或更新后会先进入「计算中」，算完变「计算完成」并填充覆盖人数；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>操作\u003C/strong>：更新（计算完成后可用，按最新数据重新计算覆盖人数）/ 编辑（修改人群规则）。\u003C/li>\u003C/ul>\n        \u003Cimg\n          alt=\"受众回流人群列表页：人群名称、人群ID、人群描述、覆盖人数与更新/编辑操作\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-ca0c05c6ed75.png\"\n          width=\"2938\"\n        />\n      \u003Ch3>步骤 3：配置人群规则\u003C/h3>\u003Cp>在「新建人群」面板里，按以下顺序圈选人群：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 配置项 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 说明 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>选择层级\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 从「产品 / 回流链接 / 回流落地页」三个层级里选一个，决定数据范围 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>选择数据来源\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 根据上一步选的层级，选具体的产品 / 链接 / 落地页（产品支持多选，列表里带 AppID） \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>选择用户行为\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 回流展示 / 回流点击 / 链接访问（选项随数据来源加载） \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>行为频次\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 设置频次条件，如"大于 N 次" \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>时间范围\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 选择统计的时间区间（默认最近 1 天） \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>举例：层级选「产品」→ 勾选某个产品 → 用户行为选「回流点击」→ 频次"大于 3 次"→ 时间范围按需选——就圈出了"这段时间里在该产品上回流点击超过 3 次"的真实人群。\u003C/p>\n        \u003Cimg\n          alt=\"新建人群面板：选择层级、数据来源、用户行为、行为频次与时间范围的人群圈选规则\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-375d089149cb.png\"\n          width=\"2940\"\n        />\n      \u003Ch3>步骤 4：填写基础信息并确定\u003C/h3>\u003Cp>在「基础信息」里填写\u003Cstrong>人群名称\u003C/strong>，点击「\u003Cstrong>确定\u003C/strong>」。\u003C/p>\u003Cp>新建的人群会出现在人群列表里，状态先是「计算中」，系统算完后变为「计算完成」并显示覆盖人数。之后可随时用「更新」按最新数据重算，或用「编辑」调整规则。\u003C/p>\u003Chr />\u003Ch2>第二部分：把人群回流到媒体像素（新建备份任务）\u003C/h2>\u003Ch3>步骤 5：切换到「任务列表」，点击「新建备份任务」\u003C/h3>\u003Cp>切回「任务列表」Tab，点击左上角「\u003Cstrong>新建备份任务\u003C/strong>」。\u003C/p>\n        \u003Cimg\n          alt=\"受众回流任务列表页与左上角新建备份任务按钮\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-f7eb98b707ca.png\"\n          width=\"2940\"\n        />\n      \u003Ch3>步骤 6：选择要上报的人群（备份人群）\u003C/h3>\u003Cp>在「备份人群」区，从「\u003Cstrong>请选择要上报的人群\u003C/strong>」下拉里选中第一部分建好的人群包。\u003C/p>\n        \u003Cimg\n          alt=\"新建备份任务的备份人群区：从下拉中选择要上报的人群包\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-a728b8e68575.png\"\n          width=\"2940\"\n        />\n      \u003Ch3>步骤 7：配置备份对象（备份 1）\u003C/h3>\u003Cp>在「备份对象」区，填写一个备份目标：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 配置项 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 说明 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>选择备份的媒体\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 目前支持 Facebook \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>选择事件\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 这批人群以哪个标准事件上报（如 Purchase、CompleteRegistration、AddToCart 等） \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>PixelCode（像素ID）\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 目标像素的 ID \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>AccessToken\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 目标像素对应的访问令牌 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>如果同一个人群要回流到多个像素，点「\u003Cstrong>+ 添加像素\u003C/strong>」再加一组备份对象即可。\u003C/p>\n        \u003Cimg\n          alt=\"备份对象配置：选择 Facebook 媒体、上报事件、PixelCode 像素ID 与 AccessToken\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-d1c1e8aa779d.png\"\n          width=\"2940\"\n        />\n      \u003Ch3>步骤 8：填写任务名称并确定\u003C/h3>\u003Cp>在「基础信息」里填写\u003Cstrong>任务名称\u003C/strong>，点击「\u003Cstrong>确定\u003C/strong>」提交。\u003C/p>\u003Ch3>步骤 9：在任务列表查看与核对\u003C/h3>\u003Cp>提交后，备份任务出现在「任务列表」，这里能看到：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>任务名称\u003C/strong>（含任务ID）；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>人群信息\u003C/strong>：本任务回流的人群名称与描述；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>上报像素\u003C/strong>：回流到的目标像素（Pixel: ID）；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>状态\u003C/strong>：任务当前状态；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>操作\u003C/strong>：点「\u003Cstrong>详情\u003C/strong>」查看任务的完整配置（只读）。\u003C/li>\u003C/ul>\n        \u003Cimg\n          alt=\"备份任务详情页：只读展示备份人群、媒体、事件与像素配置\"\n          height=\"1126\"\n          src=\"https://cms-r2.deepclick.com/image-a651d4ee50d0.png\"\n          width=\"2450\"\n        />\n      \u003Chr />\u003Ch2>结尾：拿到像素凭证，开始备份\u003C/h2>\u003Cp>配置受众回流，关键是准备好目标像素的 \u003Cstrong>PixelCode（像素ID）\u003C/strong> 和 \u003Cstrong>AccessToken\u003C/strong>——这两项来自你在 Meta 商务管理平台的像素设置。拿到之后，按上面两步就能把人群备份并回流到新账户。\u003C/p>\u003Cp>如果在层级选择、事件对应、或像素凭证上拿不准，可以联系 DeepClick 商务一对一协助。\u003C/p>\u003Cp>还想先搞清楚受众回流的价值和原理？参考 \u003Ca href=\"/zh-CN/resources/blog/audience-reflow-overview\" rel=\"noopener noreferrer\" 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class=\"payload-richtext\">\u003Cp>新开一个广告账户，最难熬的就是冷启动——像素什么都不懂，得花钱、花时间重新学一遍"什么人会转化"。更糟的是账户一旦被封，之前跑出来的人群资产也跟着清零。受众回流就是来解决这两件事的：把跑出来的广告人群备份到云端，需要时再回流到新账户。\u003C/p>\u003Cblockquote>⚡ 简而言之：把验证过的转化人群备份到云端，需要时一键回流到新账户的像素，让新账户跳过冷启动。\u003C/blockquote>\u003Cblockquote>想知道怎么在后台配置？参考 \u003Ca href=\"/zh-CN/resources/blog/audience-reflow-setup-guide\" rel=\"noopener noreferrer\" target=\"_blank\">受众回流配置指南\u003C/a>。\u003C/blockquote>\u003Chr />\u003Ch2>一、什么是受众回流\u003C/h2>\u003Cp>受众回流是 DeepClick 平台的广告人群包云备份与恢复能力。\u003C/p>\n        \u003Cimg\n          alt=\"受众回流功能介绍流程图\"\n          height=\"1016\"\n          src=\"https://cms-r2.deepclick.com/image-4f59f7e5f337.png?w=1200&q=85\"\n          width=\"2198\"\n        />\n      \u003Cp>它做两件事：\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>备份\u003C/strong>——把你在投放中沉淀下来的真实转化人群，存进云端的「广告人群包云存储」；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>回流\u003C/strong>——当你启用新的广告账户、或原账户被封时，把这批人群按指定的转化事件回流到新账户的媒体像素。\u003C/li>\u003C/ol>\u003Cp>人群存在 DeepClick 云端，和广告账户解绑。所以账户换了、甚至被封了，人群都还在。\u003C/p>\u003Chr />\u003Ch2>二、它解决两个老问题\u003C/h2>\u003Cp>\u003Cstrong>问题一：新账户冷启动慢。\u003C/strong> 新像素是一张白纸，要靠真金白银喂数据，才能慢慢学会识别高价值人群，学习期短则几天、长则更久。\u003C/p>\u003Cp>\u003Cstrong>问题二：账户被封，人群清零。\u003C/strong> 广告账户被关，意味着账户里积累的自定义受众、转化历史全部带不走，等于从头再来。\u003C/p>\u003Cp>受众回流把人群从账户里"拎"出来存到云端，新账户直接继承，被封账户也能把人群救回来。\u003C/p>\u003Chr />\u003Ch2>三、人群包从哪里来：你自己的真实回流数据\u003C/h2>\u003Cp>受众回流里的「人群包」不是凭空生成的，而是从你在 DeepClick 上跑的真实回流数据里圈出来的。\u003C/p>\u003Cp>圈选时按三个维度组合：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>层级\u003C/strong>：从「产品 / 回流链接 / 回流落地页」三个层级里选一个，决定数据范围；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>用户行为\u003C/strong>：回流展示、回流点击、链接访问——也就是用户在回流链路上做过的动作；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>频次 + 时间范围\u003C/strong>：比如"最近一段时间里、回流点击大于 N 次"的用户。\u003C/li>\u003C/ul>\u003Cp>满足条件的真实用户被组装成一个人群包，平台会算出它的「覆盖人数」。这意味着备份出去的，都是真实发生过转化行为的人，而不是泛投人群。\u003C/p>\u003Chr />\u003Ch2>四、人群回流到哪里：媒体像素\u003C/h2>\u003Cp>圈好人群后，受众回流把它回流到媒体的像素上。\u003C/p>\u003Cp>目前支持回流到 \u003Cstrong>Facebook\u003C/strong> 像素。回流时你需要指定：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>目标像素\u003C/strong>（PixelCode / 像素ID）和它的 \u003Cstrong>AccessToken\u003C/strong>；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >这批人群以哪个\u003Cstrong>标准事件\u003C/strong>上报（如 Purchase、CompleteRegistration、AddToCart 等）。\u003C/li>\u003C/ul>\u003Cp>一个人群可以同时回流到多个像素——也就是说，一份验证过的人群资产，能被多个新账户、多条投放线复用。\u003C/p>\u003Chr />\u003Ch2>五、为什么能更快账户学习期、更优广告效果\u003C/h2>\u003Cp>核心就三点：\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>新账户直接继承验证人群\u003C/strong>：不用从零积累，像素一开始就有一批"已知会转化"的人作底子。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>用真实转化事件喂像素\u003C/strong>：回流的是带转化事件的真实人群，像素更快理解"什么样的人值得投"，学习期自然缩短。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>人群资产可复用\u003C/strong>：一份人群能回流到多个像素和账户，跑得好的成果不再锁死在某一个账户里。\u003C/li>\u003C/ol>\u003Cp>学习期更快，意味着新账户更早走出冷启动；人群更准，意味着同样的预算能带来更优的广告效果。\u003C/p>\u003Chr />\u003Ch2>六、含被关账户：被封的账户也能把人群救回来\u003C/h2>\u003Cp>这是受众回流很关键的一点：\u003Cstrong>含被关账户\u003C/strong>。\u003C/p>\u003Cp>因为人群备份在 DeepClick 云端、和广告账户是分开的，所以即使原账户已经被封，只要人群提前备份过，就能把它回流到新账户的像素上。被封账户里跑出来的优质人群，不至于跟着账户一起作废。\u003C/p>\u003Chr />\u003Ch2>七、想动手备份你的广告人群包？\u003C/h2>\u003Cp>了解了受众回流能做什么，下一步就是把你自己的人群备份起来。\u003C/p>\u003Cp>参考 \u003Ca href=\"/zh-CN/resources/blog/audience-reflow-setup-guide\" rel=\"noopener noreferrer\" target=\"_blank\">受众回流配置指南\u003C/a>，跟着步骤先圈一个人群包，再建一个备份任务把它回流到目标像素。\u003C/p>\u003C/div>",{"en":306,"zh-CN":306},1782197835856]