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",{"children":694,"direction":23,"format":15,"indent":13,"type":24,"version":25,"fields":697,"id":701},[695],{"detail":13,"format":13,"mode":14,"style":15,"text":696,"type":17,"version":18},"智能斗篷配置指南",{"doc":698,"newTab":58,"linkType":59},{"label":699,"relationTo":29,"value":700},"智能斗篷配置指南：智能过审，增长无忧",21,"6a057bf2f25d9ed5b66917f9",{"children":703,"direction":23,"format":15,"indent":13,"type":78,"version":18,"value":83},[704,706,707],{"detail":13,"format":18,"mode":14,"style":15,"text":705,"type":17,"version":18},"想理解回流链接的整体功能",{"detail":13,"format":13,"mode":14,"style":15,"text":692,"type":17,"version":18},{"children":708,"direction":23,"format":15,"indent":13,"type":24,"version":25,"fields":711,"id":714},[709],{"detail":13,"format":13,"mode":14,"style":15,"text":710,"type":17,"version":18},"回流落地页功能介绍",{"doc":712,"newTab":58,"linkType":59},{"relationTo":29,"value":713},25,"6a057a7d33351200c8656c6b",{"children":716,"direction":23,"format":15,"indent":13,"type":78,"version":18,"value":25},[717,719],{"detail":13,"format":18,"mode":14,"style":15,"text":718,"type":17,"version":18},"需要开通账号或答疑",{"detail":13,"format":13,"mode":14,"style":15,"text":720,"type":17,"version":18}," → 联系 DeepClick 商务团队","root",200,{"title":5,"description":6,"image":722},"published","complaint-redirection-overview","2026-05-07T12:00:00.000Z",false,"2026-05-14T09:37:13.940Z","2026-05-14T07:39:34.004Z","\u003Cdiv class=\"payload-richtext\">\u003Cblockquote>想直接看后台怎么配置？参考 \u003Ca href=\"#\" rel=\"noopener noreferrer\" target=\"_blank\">投诉回流配置指南\u003C/a>。\u003C/blockquote>\u003Cp>广告投放最大的隐形杀手不是没流量，是\u003Cstrong>公开投诉\u003C/strong>。\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >一条 Meta 投诉，足以让广告组进入审核黑名单\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >一条 Google Play 差评，能拖累整个 App 的安装率\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >用户在 TikTok 评论里 @ 官方账号一句"骗子"，可能立刻触发账号风控\u003C/li>\u003C/ul>\u003Cp>更糟的是，这类投诉的"原始动机"绝大多数本可以在你自己的客服流程里解决——比如想退款、找不到客服、对功能不满。但他们没找到入口，只能转身去公开渠道发声。\u003C/p>\u003Cp>DeepClick \u003Cstrong>投诉回流\u003C/strong>就是为了把这件事\u003Cstrong>翻转过来\u003C/strong>。\u003C/p>\u003Chr />\u003Ch2>一句话理解\u003C/h2>\u003Cblockquote>\u003Cstrong>对有投诉倾向的真实用户，在回流落地页主动展示一个自建投诉入口，把潜在的平台投诉和商店差评，留在你自己的渠道里。\u003C/strong>\u003C/blockquote>\u003Cp>效果实测：可让 \u003Cstrong>80% 的潜在投诉转移到自建通道\u003C/strong>。\u003C/p>\u003Chr />\u003Ch2>用户视角：他们到底看到了什么\u003C/h2>\u003Cp>一个普通的用户旅程：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 阶段 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户行为 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 系统反应 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>第一步\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 看到 Meta 广告，点击 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 进入一跳承接页 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>第二步\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 装了你的 App，发现有问题想找客服 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 系统记录一跳安装事件 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>第三步\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 再次点击你的广告 / 进入回流落地页 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 投诉回流引擎判断用户\u003Cstrong>已符合规则\u003C/strong> \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>第四步\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户在回流落地页上看到\u003Cstrong>投诉入口\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 入口位置由系统自动决定 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>第五步\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 点击入口 → 填写投诉表单 → 提交 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 进入你\u003Cstrong>自建的客服流程\u003C/strong>，不再奔向平台或商店 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>整个过程：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >用户\u003Cstrong>不需要意识到这是个"特殊入口"\u003C/strong>——它和正常的反馈按钮看起来没区别\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >你只需要\u003Cstrong>事先在回流链接里配好规则\u003C/strong>，剩下的展示、记录、收集由 DeepClick 自动完成\u003C/li>\u003C/ul>\u003Chr />\u003Ch2>为什么是 80%\u003C/h2>\u003Cp>「80%」不是 marketing 话术，是工程意义上的\u003Cstrong>人群覆盖率\u003C/strong>：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>DeepClick 已经在用户首次接触广告时记录了行为标签\u003C/strong>——一跳安装、回流点击、回流安装等等都被准确归因到具体用户\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>二次访问时识别已经命中规则的用户\u003C/strong>——这些用户大概率就是会公开投诉的那批人\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>入口主动呈现\u003C/strong>——不需要用户主动去找"客服在哪里"，看到入口的概率远高于自己摸索\u003C/li>\u003C/ul>\u003Cp>可以理解为：DeepClick 帮你\u003Cstrong>在用户走向投诉路口的前一秒，递了张你的客服名片过去\u003C/strong>。\u003C/p>\u003Chr />\u003Ch2>五大触发事件，覆盖完整投放链路\u003C/h2>\u003Cp>不同投放阶段的用户有不同的投诉触发模式。DeepClick 把整条链路拆成 5 个事件，\u003Cstrong>让你按自己的业务节奏挑选\u003C/strong>：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 事件 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 命中人群 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 典型场景 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>一跳安装\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 从一跳承接页装了你 App 的用户 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 最常发起商店差评的人群 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>链接访问\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 累计访问回流链接 N 次 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 反复点广告但没转化，可能有疑问 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流展示\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 回流落地页累计展示 N 次 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 见到过你二次承接内容的人 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流点击\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 回流落地页上累计点击 N 次 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 在落地页上反复操作但未成功 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流安装\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 通过回流落地页装了你 App \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 深度转化用户，问题诉求更具体 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>每条回流链接最多配 \u003Cstrong>2 条规则\u003C/strong>，两条之间可以用「\u003Cstrong>或者 / 并且\u003C/strong>」自由组合——任一满足触发还是必须同时满足触发，由你决定。\u003C/p>\u003Chr />\u003Ch2>投诉回流 vs 其他方案\u003C/h2>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 方案 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 拦截能力 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 局限 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>App 内嵌客服\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 高 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户需要打开 App，没装的没机会 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>落地页固定客服联系方式\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 中 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 入口全员可见，对没问题的用户也展示，可能反向引导投诉 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>DeepClick 投诉回流\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>高\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>只对命中规则的用户展示\u003C/strong>，精准、不打扰其他流量 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>最大差异是\u003Cstrong>人群精准度\u003C/strong>——只有"看上去会投诉的用户"才会被投诉入口拦下。\u003C/p>\u003Chr />\u003Ch2>哪些团队最需要\u003C/h2>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        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",{"children":2869,"direction":23,"format":15,"indent":13,"type":150,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[2870],{"children":2871,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[2872],{"detail":13,"format":13,"mode":14,"style":15,"text":2873,"type":17,"version":18}," 访问时间、IP、地区等 ",{"children":2875,"direction":23,"format":15,"indent":13,"type":163,"version":18},[2876,2882],{"children":2877,"direction":23,"format":15,"indent":13,"type":150,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[2878],{"children":2879,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[2880],{"detail":13,"format":13,"mode":14,"style":15,"text":2881,"type":17,"version":18}," 网络状态 ",{"children":2883,"direction":23,"format":15,"indent":13,"type":150,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[2884],{"children":2885,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[2886],{"detail":13,"format":13,"mode":14,"style":15,"text":2887,"type":17,"version":18}," 网络类型 / 是否为代理 ",{"children":2889,"direction":23,"format":15,"indent":13,"type":163,"version":18},[2890,2896],{"children":2891,"direction":23,"format":15,"indent":13,"type":150,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[2892],{"children":2893,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[2894],{"detail":13,"format":13,"mode":14,"style":15,"text":2895,"type":17,"version":18}," 去向 ",{"children":2897,"direction":23,"format":15,"indent":13,"type":150,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[2898],{"children":2899,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[2900],{"detail":13,"format":13,"mode":14,"style":15,"text":2901,"type":17,"version":18}," 这条访问最终被分到了真实链接还是审核链接 ",{"children":2903,"direction":23,"format":15,"indent":13,"type":163,"version":18},[2904,2910],{"children":2905,"direction":23,"format":15,"indent":13,"type":150,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[2906],{"children":2907,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[2908],{"detail":13,"format":13,"mode":14,"style":15,"text":2909,"type":17,"version":18}," 设备信息 ",{"children":2911,"direction":23,"format":15,"indent":13,"type":150,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[2912],{"children":2913,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[2914],{"detail":13,"format":13,"mode":14,"style":15,"text":2915,"type":17,"version":18}," 设备类型、浏览器、语言等 ",[287,287],{"children":2918,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[2919],{"detail":13,"format":13,"mode":14,"style":15,"text":2920,"type":17,"version":18},"按\"去向\"筛选能快速看分流比例；按\"网络状态\"筛选能排查代理流量；按\"选择斗篷\"筛选能单独看某条斗篷的表现。",{"type":107,"version":18},{"children":2923,"direction":23,"format":15,"indent":13,"type":112,"version":18,"tag":113},[2924],{"detail":13,"format":13,"mode":14,"style":15,"text":2925,"type":17,"version":18},"第三部分：进阶——复制创建",{"children":2927,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[2928],{"detail":13,"format":13,"mode":14,"style":15,"text":2929,"type":17,"version":18},"已经有一条配好的斗篷，想再开一条相似配置的（比如换个域名、换个真实链接），不用从头填一遍——用「复制创建」。",{"children":2931,"direction":23,"format":15,"indent":13,"type":112,"version":18,"tag":926},[2932],{"detail":13,"format":13,"mode":14,"style":15,"text":2933,"type":17,"version":18},"步骤 10：一键克隆配置",{"children":2935,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[2936,2938,2940],{"detail":13,"format":13,"mode":14,"style":15,"text":2937,"type":17,"version":18},"在斗篷列表的操作列里，每行都有「",{"detail":13,"format":18,"mode":14,"style":15,"text":2939,"type":17,"version":18},"复制创建",{"detail":13,"format":13,"mode":14,"style":15,"text":2941,"type":17,"version":18},"」按钮。点一下打开新建面板，所有配置（链接、域名、路由模式、规则、基础信息）已经从源斗篷照搬过来，只需要修改差异化的字段（比如名称、域名、特定规则），然后提交即可。",{"children":2943,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[2944],{"detail":13,"format":13,"mode":14,"style":15,"text":2945,"type":17,"version":18},"适合的场景：",{"children":2947,"direction":23,"format":15,"indent":13,"type":88,"version":18,"listType":89,"start":18,"tag":90},[2948,2952,2956],{"children":2949,"direction":23,"format":15,"indent":13,"type":78,"version":18,"value":18},[2950],{"detail":13,"format":13,"mode":14,"style":15,"text":2951,"type":17,"version":18},"同一套规则要为不同投放计划分别建斗篷链接，便于在访问日志里按斗篷维度看数据",{"children":2953,"direction":23,"format":15,"indent":13,"type":78,"version":18,"value":83},[2954],{"detail":13,"format":13,"mode":14,"style":15,"text":2955,"type":17,"version":18},"主斗篷验证稳定后，复制几条作为备用",{"children":2957,"direction":23,"format":15,"indent":13,"type":78,"version":18,"value":25},[2958],{"detail":13,"format":13,"mode":14,"style":15,"text":2959,"type":17,"version":18},"测试不同审核链接预设品类的效果",{"type":107,"version":18},{"children":2962,"direction":23,"format":15,"indent":13,"type":112,"version":18,"tag":113},[2963],{"detail":13,"format":13,"mode":14,"style":15,"text":2964,"type":17,"version":18},"配置完成",{"children":2966,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[2967],{"detail":13,"format":13,"mode":14,"style":15,"text":2968,"type":17,"version":18},"按上述 7 步配置后，斗篷链接立即生效，按规则自动分流。访问日志和复制创建是日常运营的两个常用工具——前者用于验证和排查，后者用于扩展和备份。",{"children":2970,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[2971],{"detail":13,"format":13,"mode":14,"style":15,"text":2972,"type":17,"version":18},"如有疑问，在 DeepClick 平台通过商务联系入口咨询商务经理。",{"type":107,"version":18},{"children":2975,"direction":23,"format":15,"indent":13,"type":63,"version":18},[2976,2978,2984],{"detail":13,"format":13,"mode":14,"style":15,"text":2977,"type":17,"version":18},"还在了解智能斗篷的能力？参考 ",{"children":2979,"direction":23,"format":15,"indent":13,"type":24,"version":25,"fields":2981,"id":2983},[2980],{"detail":13,"format":13,"mode":14,"style":15,"text":2262,"type":17,"version":18},{"doc":2982,"newTab":58,"linkType":59},{"label":2262,"relationTo":29,"value":2265},"69fd965772d2dd00c87d3efa",{"detail":13,"format":13,"mode":14,"style":15,"text":62,"type":17,"version":18},146,{"title":699,"description":2239,"image":2985},"smart-cloak-setup-guide","2026-05-11T12:00:00.000Z","2026-05-11T09:10:17.015Z","2026-04-29T07:08:57.492Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>智能斗篷是 DeepClick 平台的流量分流方案——同一条斗篷链接，审核员走审核链接，真实用户走真实链接。\u003C/p>\u003Cp>本指南带你在后台从零建好一条斗篷链接：选模式、填链接、配规则、提交生效，再用访问日志验证分流。\u003C/p>\u003Cblockquote>⚡ 简而言之：DeepClick 平台 10 步走通——7 步从零创建斗篷 + 2 步分析日志 + 1 步复制克隆。\u003C/blockquote>\u003Cblockquote>还不了解智能斗篷能做什么？参考 \u003Ca href=\"#\" rel=\"noopener noreferrer\" target=\"_blank\">智能斗篷功能介绍（Ad Cloaking Services）：扛审核，稳增长\u003C/a>。\u003C/blockquote>\u003Chr />\u003Ch2>第一部分：从零创建一条斗篷链接\u003C/h2>\u003Ch3>步骤 1：进入智能斗篷模块\u003C/h3>\u003Cp>登录 DeepClick 平台，左侧导航在「回流功能」分组下找到「\u003Cstrong>智能斗篷\u003C/strong>」入口。\u003C/p>\u003Ch3>步骤 2：浏览斗篷列表\u003C/h3>\u003Cp>进入后默认是「\u003Cstrong>斗篷列表\u003C/strong>」Tab，顶部有 3 个操作位：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >左：「\u003Cstrong>+ 新建斗篷\u003C/strong>」按钮\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >中：搜索框「搜索斗篷名称、域名或备注」\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >右：「访问数据」日期范围筛选\u003C/li>\u003C/ul>\u003Cp>列表表格 5 列：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 列名 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 含义 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>基础信息\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 斗篷名称 + 备注 + 域名 + 斗篷ID + 复制链接按钮 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>跳转链接\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 真实链接（绿色 chip）+ 审核链接（橙色 chip），分别带 URL \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>路由模式\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 标签：审核模式 / 全审核 / 全开放 / 绿色模式 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>访问数据 (UTC+8)\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 真实链接 N + 审核链接 N，按选定日期范围统计的访问量 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>操作\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 编辑 / 复制创建 / 访问日志 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Ch3>步骤 3：填链接配置\u003C/h3>\u003Cp>点右上角「\u003Cstrong>+ 新建斗篷\u003C/strong>」按钮，弹出新建面板。面板左侧导航分三个分区：\u003Cstrong>链接配置 / 规则配置 / 基础信息\u003C/strong>——按这个顺序往下填。\u003C/p>\u003Cp>链接配置区有三个必填项：\u003C/p>\u003Cp>\u003Cstrong>真实链接\u003C/strong>：真实用户最终看到的目标 URL。可以填普通投放页，也可以填\u003Cstrong>回流链接\u003C/strong> URL——这样路径就变成「斗篷链接 → 真实链接（即回流链接）→ 回流落地页」，扛审核和回流转化两个能力一起用。\u003C/p>\u003Cp>\u003Cstrong>审核链接\u003C/strong>：审核员看到的合规页面 URL。输入框前面有一个品类下拉，提供 11 个常用预设：默认 / 游戏站 / 商城 / 企业 / 摄影 / 小游戏 / 金融 / 工具 / CF BLOCK / 活动营销 / 自定义。\u003C/p>\u003Cp>选一个品类自动填对应的标准审核页 URL（比如选「商城」自动填 \u003Ccode>https://www.shopify.com/\u003C/code>），不用自己去找"看起来像合规品类"的页。如果想用自己的页面，选「自定义」自己填即可。\u003C/p>\u003Cp>\u003Cstrong>域名选择\u003C/strong>：从下拉里选一个可用的斗篷域名。生成的斗篷链接就在这个域名下。\u003C/p>\u003Ch3>步骤 4：选路由模式\u003C/h3>\u003Cp>切到「规则配置」分区，看到 4 个路由模式卡片，选其中一个。\u003C/p>\u003Cp>参考下表选一个：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 路由模式 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 全部用户去向 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 适用场景 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>全审核\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 全去审核链接 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 投放冷启动、临时下架真实页时 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>审核模式\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 按规则分流 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 主投区域明确、按国家分流 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>全开放\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 全去真实链接 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 已稳定运营、不需要分流 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>绿色模式\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 按规则分流（国家逻辑反过来） \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 主投区域之外的国家要屏蔽 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>选\u003Cstrong>全审核\u003C/strong>或\u003Cstrong>全开放\u003C/strong>——直接跳到步骤 6 填基础信息，不需要配规则。\u003C/p>\u003Cp>选\u003Cstrong>审核模式\u003C/strong>或\u003Cstrong>绿色模式\u003C/strong>——继续步骤 5 配规则。\u003C/p>\u003Ch3>步骤 5：配置过滤规则（仅审核模式 / 绿色模式）\u003C/h3>\u003Cp>选了「审核模式」或「绿色模式」之后，下方展开完整规则字段。逐项配置：\u003C/p>\u003Ch4>投放国家\u003C/h4>\u003Cp>多选下拉。提示文案随路由模式不同：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >审核模式：「\u003Cstrong>配置的地区访问真实链接，未配置的地区访问审核链接。\u003C/strong>」客户主投的国家放真实链接。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >绿色模式：「\u003Cstrong>配置的地区访问审核链接，未配置的地区访问真实链接。\u003C/strong>」客户主投之外的国家放审核链接。\u003C/li>\u003C/ul>\u003Cp>绿色模式默认预填了一组 11 个高审核风险国家（中国、中国香港、新加坡、美国、爱尔兰等），可以直接用或按需调整。\u003C/p>\u003Ch4>环境过滤规则\u003C/h4>\u003Cp>整个分组的提示文案是「\u003Cstrong>勾选进入审核链接，未勾选进入真实链接\u003C/strong>」。包含两组：\u003C/p>\u003Cp>\u003Cstrong>浏览器语言\u003C/strong>：多选下拉。把审核员可能使用的语言勾上，让它们走审核链接。\u003C/p>\u003Cp>\u003Cstrong>设备\u003C/strong>：桌面端 / 移动端 / 平板，3 个 checkbox。把不在投放范围内的设备勾上，让它们走审核链接。\u003C/p>\u003Ch4>IP 黑名单\u003C/h4>\u003Cp>填具体的 IP 或 IP 段，每行一个。已知的审核员办公网段或爬虫 IP 段加进来走审核链接。\u003C/p>\u003Ch4>ISP 黑名单\u003C/h4>\u003Cp>下拉选要屏蔽的运营商。数据中心类 ISP 主要承载爬虫和扫描流量，整体加入走审核链接。\u003C/p>\u003Ch4>屏蔽代理\u003C/h4>\u003Cp>开关。开启后识别为代理的访问全部走审核链接。\u003C/p>\u003Ch4>屏蔽空语言\u003C/h4>\u003Cp>开关。开启后 HTTP 请求中没有 Accept-Language 信息（即"空语言"）的访问全部走审核链接——常规浏览器都会带语言信息。\u003C/p>\u003Ch3>步骤 6：填基础信息\u003C/h3>\u003Cp>切到「基础信息」分区，填两项：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>名称\u003C/strong>（必填，30 字以内）：斗篷的名字。后续在列表、访问日志里都用这个名字识别\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>备注\u003C/strong>（选填，30 字以内）：方便给同事或自己留备注\u003C/li>\u003C/ul>\u003Ch3>步骤 7：提交生效\u003C/h3>\u003Cp>确认填完后，点面板\u003Cstrong>右下角\u003C/strong>蓝色的「\u003Cstrong>提交\u003C/strong>」按钮（左下角是「取消」）。\u003C/p>\u003Cp>提交成功后斗篷立即生效。回到列表页能看到这条新建的斗篷，每行的「基础信息」列里有一个\u003Cstrong>复制链接\u003C/strong>按钮——点一下把斗篷链接复制到剪贴板，直接拿去投广告。\u003C/p>\u003Chr />\u003Ch2>第二部分：分析访问日志\u003C/h2>\u003Cp>斗篷投出去之后，靠访问日志验证分流准不准、排查异常。\u003C/p>\u003Ch3>步骤 8：进入访问日志\u003C/h3>\u003Cp>两个入口可选：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>看全量\u003C/strong>：在斗篷列表顶部把 Tab 切到「\u003Cstrong>访问日志\u003C/strong>」\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>看单条斗篷\u003C/strong>：在某条斗篷的操作列点「访问日志」\u003C/li>\u003C/ul>\u003Ch3>步骤 9：按需筛选并解读\u003C/h3>\u003Cp>访问日志页顶部 4 个筛选维度：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>网络状态\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>去向\u003C/strong>（审核链接 / 真实链接）\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>选择斗篷\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>日期范围\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>下面表格 5 列：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 列名 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 含义 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 基础信息 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 这条访问对应哪条斗篷 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 访问信息 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 访问时间、IP、地区等 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 网络状态 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 网络类型 / 是否为代理 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 去向 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 这条访问最终被分到了真实链接还是审核链接 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 设备信息 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 设备类型、浏览器、语言等 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>按"去向"筛选能快速看分流比例；按"网络状态"筛选能排查代理流量；按"选择斗篷"筛选能单独看某条斗篷的表现。\u003C/p>\u003Chr />\u003Ch2>第三部分：进阶——复制创建\u003C/h2>\u003Cp>已经有一条配好的斗篷，想再开一条相似配置的（比如换个域名、换个真实链接），不用从头填一遍——用「复制创建」。\u003C/p>\u003Ch3>步骤 10：一键克隆配置\u003C/h3>\u003Cp>在斗篷列表的操作列里，每行都有「\u003Cstrong>复制创建\u003C/strong>」按钮。点一下打开新建面板，所有配置（链接、域名、路由模式、规则、基础信息）已经从源斗篷照搬过来，只需要修改差异化的字段（比如名称、域名、特定规则），然后提交即可。\u003C/p>\u003Cp>适合的场景：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >同一套规则要为不同投放计划分别建斗篷链接，便于在访问日志里按斗篷维度看数据\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >主斗篷验证稳定后，复制几条作为备用\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >测试不同审核链接预设品类的效果\u003C/li>\u003C/ul>\u003Chr />\u003Ch2>配置完成\u003C/h2>\u003Cp>按上述 7 步配置后，斗篷链接立即生效，按规则自动分流。访问日志和复制创建是日常运营的两个常用工具——前者用于验证和排查，后者用于扩展和备份。\u003C/p>\u003Cp>如有疑问，在 DeepClick 平台通过商务联系入口咨询商务经理。\u003C/p>\u003Chr />\u003Cblockquote>还在了解智能斗篷的能力？参考 \u003Ca href=\"#\" rel=\"noopener noreferrer\" target=\"_blank\">智能斗篷功能介绍（Ad Cloaking Services）：扛审核，稳增长\u003C/a>。\u003C/blockquote>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/smart-cloak-setup-guide","6a057d99767c8100c8665ab3",{"children":2995,"direction":23,"format":15,"indent":13,"type":78,"version":18,"value":25},[2996,2997],{"detail":13,"format":18,"mode":14,"style":15,"text":718,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":720,"type":17,"version":18},{"id":2999,"alt":3000,"updatedAt":3001,"createdAt":3001,"url":3002,"thumbnailURL":23,"filename":3003,"mimeType":984,"filesize":3004,"width":3005,"height":3006},202,"eepClick 投诉回流配置指南封面：DeepClick 平台投诉回流设置界面，含开关、事件下拉、次数下拉、或者并且逻辑切换的真实 UI 还原","2026-05-14T07:48:07.215Z","https://cms-r2.deepclick.com/image-b40640b65a68.png","image-b40640b65a68.png",2927045,3840,2160,{"title":28,"description":32,"image":3008},{"id":2999,"alt":3000,"updatedAt":3001,"createdAt":3001,"url":3002,"thumbnailURL":23,"filename":3003,"mimeType":984,"filesize":3004,"width":3005,"height":3006},"complaint-redirection-guide",{"id":83,"name":3011,"avatar":713,"updatedAt":3012,"createdAt":3013},"DeepClick","2026-04-22T08:09:35.299Z","2026-04-22T06:42:49.116Z",{"id":83,"titleZh":3015,"titleEn":3016,"slug":3017,"order":25,"updatedAt":3018,"createdAt":3019},"产品教程","Product Tutorial","product-tutorial","2026-04-27T08:36:57.194Z","2026-04-22T03:32:28.956Z","2026-05-14T09:37:28.055Z","2026-05-14T08:25:45.004Z","\u003Cdiv class=\"payload-richtext\">\u003Cblockquote>想先了解投诉回流的产品逻辑和适用场景？参考 \u003Ca href=\"/zh-CN/resources/blog/complaint-redirection-overview\" rel=\"noopener noreferrer\" target=\"_blank\">投诉回流功能介绍\u003C/a>。\u003C/blockquote>\u003Cp>要让投诉回流在你的回流落地页上跑起来，第一件事是搞清楚\u003Cstrong>配置在哪个位置\u003C/strong>——这是 80% 的客户上手时第一个卡住的地方。\u003C/p>\u003Cp>DeepClick 后台里有两个跟"投诉回流"挂钩的入口，但只有一个负责配置：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 后台位置 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用途 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流链接 → 投诉回流设置\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 真正的配置入口——开开关、设事件规则、决定哪些用户能看到投诉入口 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>左侧栏「投诉回流」模块\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 数据看板——集中查看用户提交的投诉，\u003Cstrong>不在这里做配置\u003C/strong> \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>顺序很简单：\u003Cstrong>先去回流链接里把规则配好 → 再回投诉回流模块看后续的投诉数据\u003C/strong>。\u003C/p>\u003Cp>本文按这个顺序走完整 4 步，全部跑完 5 分钟以内。\u003C/p>\u003Chr />\u003Ch2>开始之前，请先准备好这些信息\u003C/h2>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 准备项 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 说明 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 在哪里准备 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> DeepClick 账号 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 一个可登录 Console 的账号即可，无需额外开通权限 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> deepclick.com \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 一条已发布的回流链接 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 投诉回流设置挂在具体的回流链接上才能生效 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> DeepClick 平台 → 推广管理 → 回流链接 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 一张已挂载的回流落地页 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 投诉入口在回流落地页上展示，没挂载就没承载位 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> DeepClick 平台 → 推广管理 → 回流落地页 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 触发人群的预期阈值 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 想清楚什么样的用户行为下应该看到投诉入口 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 由你的运营策略决定 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Chr />\u003Ch2>第一部分：在回流链接里配置触发规则\u003C/h2>\u003Ch3>步骤 1：进入回流链接编辑页\u003C/h3>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >登录 DeepClick 平台\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >在左侧导航栏点击 \u003Cstrong>「推广管理 → 回流链接」\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >在列表中找到你想配置投诉回流的那条链接，点击行末的 \u003Cstrong>「编辑」\u003C/strong> 按钮\u003C/li>\u003C/ol>\u003Cp>进入编辑页后，左侧导航有 5 个 Tab：\u003C/p>\u003Cp>```\u003Cbr />投放设置\u003Cbr />老客落地页设置\u003Cbr />回流落地页配置\u003Cbr />投诉回流设置  ← 我们要去的地方\u003Cbr />基础信息\u003Cbr />```\u003C/p>\n        \u003Cimg\n          alt=\"回流链接中找到投诉回流进行规则配置\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-974be6864321.png\"\n          width=\"2940\"\n        />\n      \u003Chr />\u003Ch3>步骤 2：开启投诉回流开关\u003C/h3>\u003Cp>点击进入「\u003Cstrong>投诉回流设置\u003C/strong>」分组。默认开关处于开启状态，标题旁边会有一个紫色标语「\u003Cstrong>有利于降低广告投诉风险\u003C/strong>」。\u003C/p>\u003Cp>下方有一行说明文字：\u003C/p>\u003Cblockquote>投诉入口将根据您的配置，在\u003Cstrong>回流落地页\u003C/strong>展示给特定的人群，人群标签\u003Cstrong>非即时生效\u003C/strong>\u003C/blockquote>\u003Cp>两点关键信息：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>入口位置\u003C/strong>：投诉入口出现在你的回流落地页上，C 端用户\u003Cstrong>符合规则时才看得到\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>非即时生效\u003C/strong>：配置完成后，系统计算用户是否符合人群标签需要时间，不会立刻对所有用户生效\u003C/li>\u003C/ul>\n        \u003Cimg\n          alt=\"投诉回流触发条件配置：当用户某事件超过指定次数后展示投诉入口\"\n          height=\"586\"\n          src=\"https://cms-r2.deepclick.com/image-36.png\"\n          width=\"1392\"\n        />\n      \u003Chr />\u003Ch3>步骤 3：配置触发条件\u003C/h3>\u003Cp>触发条件的语义只有一句话：\u003C/p>\u003Cblockquote>\u003Cstrong>当用户某个事件超过指定次数后，在回流落地页上展示投诉入口。\u003C/strong>\u003C/blockquote>\u003Cp>需要填两项：\u003C/p>\u003Ch4>① 事件类型（5 选 1）\u003C/h4>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 事件 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 含义 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>一跳安装\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户从一跳承接页跳转到应用商店并完成安装 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>链接访问\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户访问该回流链接的累计次数 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流展示\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 回流落地页对该用户的累计展示次数 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流点击\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户在回流落地页上的累计点击次数 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流安装\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户从回流落地页跳转到商店并完成安装 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Ch4>② 次数\u003C/h4>\u003Cp>下拉选择触发阈值。次数越高，触发投诉入口展示的门槛越严，命中的人群质量越高。\u003C/p>\u003Cblockquote>🔑 \u003Cstrong>5 种事件怎么选\u003C/strong>？给一个简单口径：\u003Cbr />>- \u003Cstrong>一跳安装 / 回流安装\u003C/strong> ——已经装了你 App 的用户，是最常发起应用商店差评的人群- \u003Cstrong>回流点击\u003C/strong> ——用户在回流落地页上点击过 N 次还没成功转化，可能正在遇到问题- \u003Cstrong>链接访问 / 回流展示\u003C/strong> ——粒度最浅，覆盖最广，但也容易把没问题的新流量圈进来\u003C/blockquote>\u003Cblockquote>✅ \u003Cstrong>新手起步建议\u003C/strong>：- 事件选 \u003Cstrong>「一跳安装」\u003C/strong>或\u003Cstrong>「回流安装」\u003C/strong>- 次数填 \u003Cstrong>「1 次」\u003C/strong>- 含义：所有装过你应用的用户，都会在回流落地页上看到投诉入口——是覆盖率最高、对降低商店差评最直接的组合。\u003C/blockquote>\u003Chr />\u003Ch3>步骤 4：添加第二条规则（可选）\u003C/h3>\u003Cp>一条规则可能不足以覆盖你想要的人群。点击规则右侧的 \u003Cstrong>「+」\u003C/strong> 按钮可以添加第二条规则——\u003Cstrong>最多支持两条规则，最少一条\u003C/strong>。\u003C/p>\u003Cp>添加第二条后，两条规则之间会出现一个 \u003Cstrong>「或者 / 并且」\u003C/strong> 逻辑下拉框：\u003C/p>\n        \u003Cimg\n          alt=\"投诉回流两条规则配置：通过「或者 / 并且」逻辑切换决定多规则是任一满足还是全部满足才触发投诉入口展示\"\n          height=\"324\"\n          src=\"https://cms-r2.deepclick.com/image-38.png\"\n          width=\"2280\"\n        />\n      \u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 逻辑 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 含义 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 适用场景 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>或者\u003C/strong>（默认） \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 满足\u003Cstrong>任意一条\u003C/strong>规则的用户都会看到投诉入口 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 想覆盖更多潜在投诉人群 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>并且\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>同时满足两条\u003C/strong>规则才会看到投诉入口 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 想精准定位高风险人群、控制入口展示频率 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>举例：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>或者\u003C/strong>：「一跳安装 超过 1 次」\u003Cstrong>或者\u003C/strong>「回流点击 超过 3 次」——装过 App \u003Cstrong>或\u003C/strong> 在回流落地页反复点击过的用户，都会看到入口\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>并且\u003C/strong>：「回流安装 超过 1 次」\u003Cstrong>并且\u003C/strong>「回流点击 超过 3 次」——同时装过 App \u003Cstrong>且\u003C/strong> 在回流页点击过 3 次以上的用户才看到，命中更精准\u003C/li>\u003C/ul>\u003Cblockquote>💡 \u003Cstrong>怎么选？\u003C/strong>- 目标是\u003Cstrong>最大化拦截潜在投诉\u003C/strong> → 用「\u003Cstrong>或者\u003C/strong>」- 担心\u003Cstrong>入口对过多用户展示反而引导主动投诉\u003C/strong> → 用「\u003Cstrong>并且\u003C/strong>」\u003C/blockquote>\u003Chr />\u003Ch3>步骤 5：保存配置\u003C/h3>\u003Cp>确认开关处于开启状态、规则配置无误后，\u003Cstrong>点击页面底部的「发布」按钮\u003C/strong>，整条回流链接的更新就生效了。\u003C/p>\u003Cp>注意：界面已经提示过——人群标签\u003Cstrong>非即时生效\u003C/strong>。发布后系统需要时间重新计算各用户的标签，刚发布完别急着以为没生效。\u003C/p>\u003Chr />\u003Ch2>第二部分：在「投诉回流」模块查看投诉数据\u003C/h2>\u003Cp>到这里，规则部分就配完了。接下来要看的是\u003Cstrong>用户提交的投诉数据落在哪里\u003C/strong>。\u003C/p>\u003Ch3>步骤 6：进入投诉回流模块\u003C/h3>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >在左侧导航栏找到 \u003Cstrong>「回流功能 → 投诉回流」\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >点击进入\u003C/li>\u003C/ol>\n        \u003Cimg\n          alt=\"DeepClick Console 侧边栏：在"回流功能"分组下定位投诉回流模块入口\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-39.png\"\n          width=\"2940\"\n        />\n      \u003Cp>进入后顶部有一张产品介绍 banner：「让 80% 投诉转到自建通道」，下面是三步流程示意（设置要转移投诉的人群 → 人群再次访问广告 → 进入自建投诉通道）。这是这个模块的功能定位提示。\u003C/p>\u003Cp>向下滚动到数据列表区。\u003C/p>\u003Chr />\u003Ch3>步骤 7：浏览投诉数据列表\u003C/h3>\n        \u003Cimg\n          alt=\"投诉回流数据列表页：举报邮箱、举报原因、回流链接、推广产品、挂载功能（回流落地页按钮跳转方式）五列字段\"\n          height=\"1032\"\n          src=\"https://cms-r2.deepclick.com/image-40.png\"\n          width=\"2450\"\n        />\n      \u003Cp>列表字段：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 字段 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 含义 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>举报邮箱\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 提交投诉的用户邮箱（用户主动填写） \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>举报原因\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户选择的投诉类型 + 描述（点击「查看」展开完整内容） \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流链接\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 该投诉来自哪条回流链接 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>推广产品\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 关联的推广产品名称 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>挂载功能\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 该回流链接的回流落地页\u003Cstrong>按钮跳转方式\u003C/strong>（链接 URL / 自定义地址 / 其他产品 三种之一） \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>顶部有筛选条件：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>链接名称 / ID\u003C/strong>：搜索特定回流链接的投诉\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>提交时间\u003C/strong>：圈定时间范围\u003C/li>\u003C/ul>\u003Chr />\u003Ch3>步骤 8：查看举报详情\u003C/h3>\u003Cp>点击举报原因列的 \u003Cstrong>「查看」\u003C/strong> 链接，可以展开用户提交的完整投诉内容。\u003C/p>\u003Chr />\u003Ch2>配置完成后\u003C/h2>\u003Cp>至此你完成了：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >✅ 在回流链接里开启了投诉回流开关\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >✅ 配好了事件 + 次数触发规则（可选叠加第二条规则与「或者/并且」逻辑）\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >✅ 在投诉回流模块能看到用户提交的投诉数据\u003C/li>\u003C/ul>\u003Cp>剩下要做的事，是把投诉回流模块的数据\u003Cstrong>定期同步给客服团队\u003C/strong>——具体怎么处理投诉、怎么联系用户、怎么闭环，由你的客服流程接管。\u003C/p>\u003Chr />\u003Ch2>常见问题\u003C/h2>\u003Ch3>Q1：发布配置后，C 端立刻能看到投诉入口吗？\u003C/h3>\u003Cp>\u003Cstrong>不是即时的\u003C/strong>。界面里已经标注「人群标签\u003Cstrong>非即时生效\u003C/strong>」。配置发布后系统会重新计算用户标签，需要一段时间。如果发布后短时间内没看到效果，是正常的，等一段时间再观察。\u003C/p>\u003Ch3>Q2：投诉入口具体出现在落地页哪个位置？\u003C/h3>\u003Cp>投诉入口由 DeepClick 系统在\u003Cstrong>回流落地页\u003C/strong>上自动呈现，\u003Cstrong>位置由系统决定\u003C/strong>，不需要你单独配置入口的位置或样式。你的回流落地页只要在该回流链接里配置好了即可。\u003C/p>\u003Ch3>Q3：我配的两条规则可以同时存在吗？\u003C/h3>\u003Cp>可以，\u003Cstrong>最多支持两条\u003C/strong>，\u003Cstrong>最少一条\u003C/strong>。两条规则之间通过下拉框选择「或者 / 并且」决定怎么组合——「或者」是任一满足，「并且」是同时满足。\u003C/p>\u003Ch3>Q4：我能选择哪些用户\u003Cstrong>不\u003C/strong>看到投诉入口吗？\u003C/h3>\u003Cp>目前规则是\u003Cstrong>正向命中\u003C/strong>——满足触发条件的用户\u003Cstrong>才会\u003C/strong>看到入口。没有"排除规则"。如果想精准缩小命中范围，把第二条规则切到「\u003Cstrong>并且\u003C/strong>」叠加更多条件即可。\u003C/p>\u003Chr />\u003Ch2>下一步\u003C/h2>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>想完整了解投诉回流的产品逻辑\u003C/strong> → 参考 \u003Ca href=\"/zh-CN/resources/blog/complaint-redirection-overview\" rel=\"noopener noreferrer\" target=\"_blank\">投诉回流功能介绍\u003C/a>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>想为不同投放阶段的链接配套防审核策略\u003C/strong> → 参考 \u003Ca href=\"/zh-CN/resources/blog/smart-cloak-setup-guide\" rel=\"noopener noreferrer\" target=\"_blank\">智能斗篷配置指南\u003C/a>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>需要开通账号或答疑\u003C/strong> → 联系 DeepClick 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/ 移动端 / 平板，三个 checkbox。App 拉新或纯移动转化场景里，桌面端访问主要是审核员或爬虫，可以勾上「桌面端」让它们走审核链接。",{"children":6274,"direction":23,"format":15,"indent":13,"type":112,"version":18,"tag":926},[6275],{"detail":13,"format":13,"mode":14,"style":15,"text":2679,"type":17,"version":18},{"children":6277,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[6278],{"detail":13,"format":13,"mode":14,"style":15,"text":6279,"type":17,"version":18},"填具体的 IP 或 IP 段。比国家颗粒度更细——已知的审核员办公网段或爬虫 IP 段加进来，让这些访问走审核链接。",{"children":6281,"direction":23,"format":15,"indent":13,"type":112,"version":18,"tag":926},[6282],{"detail":13,"format":13,"mode":14,"style":15,"text":2687,"type":17,"version":18},{"children":6284,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[6285],{"detail":13,"format":13,"mode":14,"style":15,"text":6286,"type":17,"version":18},"按运营商过滤。数据中心类 ISP 主要承载爬虫和扫描流量，整体加入黑名单可以避免遗漏。",{"children":6288,"direction":23,"format":15,"indent":13,"type":112,"version":18,"tag":926},[6289],{"detail":13,"format":13,"mode":14,"style":15,"text":2695,"type":17,"version":18},{"children":6291,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[6292],{"detail":13,"format":13,"mode":14,"style":15,"text":6293,"type":17,"version":18},"开关。开启后，识别为代理的访问全部走审核链接。审核员和爬虫为了绕过地区限制常用代理，这条规则一开就能挡掉一批。",{"children":6295,"direction":23,"format":15,"indent":13,"type":112,"version":18,"tag":926},[6296],{"detail":13,"format":13,"mode":14,"style":15,"text":2703,"type":17,"version":18},{"children":6298,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[6299],{"detail":13,"format":13,"mode":14,"style":15,"text":6300,"type":17,"version":18},"开关。开启后，HTTP 请求里没有 Accept-Language 信息（即\"空语言\"）的访问全部走审核链接。常规浏览器都会在请求中带语言信息，空语言大概率不是真人。",{"type":107,"version":18},{"children":6303,"direction":23,"format":15,"indent":13,"type":112,"version":18,"tag":113},[6304],{"detail":13,"format":13,"mode":14,"style":15,"text":6305,"type":17,"version":18},"四、访问日志：每条流量都能溯源",{"children":6307,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[6308],{"detail":13,"format":13,"mode":14,"style":15,"text":6309,"type":17,"version":18},"斗篷投出去之后，分流准不准、规则有没有生效、有没有异常流量混进来——靠访问日志看。",{"children":6311,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[6312],{"detail":13,"format":13,"mode":14,"style":15,"text":6313,"type":17,"version":18},"入口有两个：列表页顶部 Tab 切到「访问日志」看全量，或在某条斗篷的操作列点「访问日志」单独看这条斗篷的日志。",{"children":6315,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[6316],{"detail":13,"format":13,"mode":14,"style":15,"text":6317,"type":17,"version":18},"筛选维度：网络状态 / 去向 / 选择斗篷 / 日期范围。表格列覆盖基础信息 / 访问信息 / 网络状态 / 去向 / 设备信息——每条访问当时的环境信息都留底。",{"children":6319,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[6320],{"detail":13,"format":13,"mode":14,"style":15,"text":6321,"type":17,"version":18},"什么时候用：",{"children":6323,"direction":23,"format":15,"indent":13,"type":88,"version":18,"textFormat":18,"listType":89,"start":18,"tag":90},[6324,6330,6336],{"children":6325,"direction":23,"format":15,"indent":13,"type":78,"version":18,"value":18},[6326,6328],{"detail":13,"format":18,"mode":14,"style":15,"text":6327,"type":17,"version":18},"配完想验证",{"detail":13,"format":13,"mode":14,"style":15,"text":6329,"type":17,"version":18},"：新建一条斗篷投出去，先看一段日志验证审核员和真实用户被分到了对的链接",{"children":6331,"direction":23,"format":15,"indent":13,"type":78,"version":18,"value":83},[6332,6334],{"detail":13,"format":18,"mode":14,"style":15,"text":6333,"type":17,"version":18},"排查反馈",{"detail":13,"format":13,"mode":14,"style":15,"text":6335,"type":17,"version":18},"：客户说\"我访问真实链接结果看到了审核页\"，拿这条访问的日志查\"去向\"，看是哪条规则命中",{"children":6337,"direction":23,"format":15,"indent":13,"type":78,"version":18,"value":25},[6338,6340],{"detail":13,"format":18,"mode":14,"style":15,"text":6339,"type":17,"version":18},"量级分析",{"detail":13,"format":13,"mode":14,"style":15,"text":6341,"type":17,"version":18},"：审核链接和真实链接的访问比例反映规则松紧——审核链接占比异常高说明规则可能过严，反过来则可能过松",{"type":107,"version":18},{"children":6344,"direction":23,"format":15,"indent":13,"type":112,"version":18,"tag":113},[6345],{"detail":13,"format":13,"mode":14,"style":15,"text":6346,"type":17,"version":18},"五、复制创建：一键克隆配置",{"children":6348,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[6349,6351,6352],{"detail":13,"format":13,"mode":14,"style":15,"text":6350,"type":17,"version":18},"每行操作里有「",{"detail":13,"format":18,"mode":14,"style":15,"text":2939,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":6353,"type":17,"version":18},"」按钮——点一下，新建一个斗篷把当前这条的所有配置（链接、域名、路由模式、规则）全部照搬过来，只需要改名字和差异化的细节就能再发一条。",{"children":6355,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[6356],{"detail":13,"format":13,"mode":14,"style":15,"text":6357,"type":17,"version":18},"适合批量管理场景：",{"children":6359,"direction":23,"format":15,"indent":13,"type":88,"version":18,"listType":89,"start":18,"tag":90},[6360,6364,6368],{"children":6361,"direction":23,"format":15,"indent":13,"type":78,"version":18,"value":18},[6362],{"detail":13,"format":13,"mode":14,"style":15,"text":6363,"type":17,"version":18},"同一个真实链接想测试不同审核链接预设品类",{"children":6365,"direction":23,"format":15,"indent":13,"type":78,"version":18,"value":83},[6366],{"detail":13,"format":13,"mode":14,"style":15,"text":6367,"type":17,"version":18},"同一套规则想为不同投放计划分别建斗篷链接，便于在访问日志里按斗篷维度看数据",{"children":6369,"direction":23,"format":15,"indent":13,"type":78,"version":18,"value":25},[6370],{"detail":13,"format":13,"mode":14,"style":15,"text":2955,"type":17,"version":18},{"type":107,"version":18},{"children":6373,"direction":23,"format":15,"indent":13,"type":112,"version":18,"tag":113},[6374],{"detail":13,"format":13,"mode":14,"style":15,"text":6375,"type":17,"version":18},"六、为什么选 DeepClick 智能斗篷",{"children":6377,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[6378],{"detail":13,"format":13,"mode":14,"style":15,"text":6379,"type":17,"version":18},"DeepClick 智能斗篷把 Ad Cloaking Services 应该有的几件事一次性给齐：",{"children":6381,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":18,"textStyle":15},[6382,6384],{"detail":13,"format":18,"mode":14,"style":15,"text":6383,"type":17,"version":18},"智能分流",{"detail":13,"format":13,"mode":14,"style":15,"text":6385,"type":17,"version":18},"——系统按规则自动判断访问者，不需要客户手动介入每一次访问。",{"children":6387,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":18,"textStyle":15},[6388,6390],{"detail":13,"format":18,"mode":14,"style":15,"text":6389,"type":17,"version":18},"四大路由",{"detail":13,"format":13,"mode":14,"style":15,"text":6391,"type":17,"version":18},"——全审核 / 审核模式 / 全开放 / 绿色模式覆盖冷启动、日常分流、稳定期、区域屏蔽四种典型场景。",{"children":6393,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":18,"textStyle":15},[6394,6396],{"detail":13,"format":18,"mode":14,"style":15,"text":6395,"type":17,"version":18},"全媒体覆盖",{"detail":13,"format":13,"mode":14,"style":15,"text":6397,"type":17,"version":18},"——Meta、Google、TikTok 等主流投放平台一套配置直接用，不用为不同媒体另写规则。",{"children":6399,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":18,"textStyle":15},[6400,6402],{"detail":13,"format":18,"mode":14,"style":15,"text":6401,"type":17,"version":18},"链路可视",{"detail":13,"format":13,"mode":14,"style":15,"text":6403,"type":17,"version":18},"——每一条访问的去向、网络环境、设备信息都在访问日志里可追溯，不是黑盒。",{"children":6405,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":18,"textStyle":15},[6406,6408],{"detail":13,"format":18,"mode":14,"style":15,"text":6407,"type":17,"version":18},"多维规则",{"detail":13,"format":13,"mode":14,"style":15,"text":6409,"type":17,"version":18},"——投放国家、浏览器语言、设备、IP、ISP、代理、空语言七个维度自由组合，覆盖大多数审核员识别需求。",{"type":107,"version":18},{"children":6412,"direction":23,"format":15,"indent":13,"type":112,"version":18,"tag":113},[6413],{"detail":13,"format":13,"mode":14,"style":15,"text":6414,"type":17,"version":18},"七、跳转配置指南",{"children":6416,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[6417],{"detail":13,"format":13,"mode":14,"style":15,"text":6418,"type":17,"version":18},"了解完智能斗篷能做什么，下一步就是动手在 DeepClick 平台后台把它配出来。",{"children":6420,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[6421,6423,6428],{"detail":13,"format":13,"mode":14,"style":15,"text":6422,"type":17,"version":18},"参考 ",{"children":6424,"direction":23,"format":15,"indent":13,"type":24,"version":25,"fields":6426,"id":6427},[6425],{"detail":13,"format":13,"mode":14,"style":15,"text":699,"type":17,"version":18},{"url":2987,"newTab":58,"linkType":5938},"69fd90f172d2dd00c87d3ef8",{"detail":13,"format":13,"mode":14,"style":15,"text":6429,"type":17,"version":18},"，按 N 步完成创建、生成斗篷链接、投放生效全流程。",144,{"title":2262,"description":5918,"image":6430},"smart-cloak-ad-cloaking-services","2026-05-11T09:09:53.740Z","2026-05-08T07:50:39.877Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>广告投放最头疼的事，是辛苦做的素材在平台审核环节被打回，或在运营中途被复审下架。智能斗篷（Ad Cloaking Services）是 DeepClick 平台的流量分流方案，把审核员和真实用户分到两条路上——审核员看到规规矩矩的审核链接，真实用户看到为转化定制的真实页面，两路都不打架。\u003C/p>\u003Cblockquote>⚡ 简而言之：智能斗篷给一条投放链接戴上"双面"分身，审核员走审核链接，真实用户走真实链接，两路都不打架。\u003C/blockquote>\u003Cblockquote>想知道怎么在 DeepClick 平台后台一步步配置智能斗篷？参考 \u003Ca href=\"smart-cloak-setup-guide\" rel=\"noopener noreferrer\" target=\"_blank\">智能斗篷配置指南：智能过审，增长无忧\u003C/a>。\u003C/blockquote>\u003Chr />\u003Ch2>一、什么是智能斗篷\u003C/h2>\u003Cp>把它理解成一台流量分流机：客户在 DeepClick 平台后台配好规则，系统就生成\u003Cstrong>一条斗篷链接\u003C/strong>用来投广告。当用户点击斗篷链接时：\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >先进入斗篷域名\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >系统按规则判断当前访问者是审核员还是真实用户\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >重定向到对应的页面——审核链接或真实链接\u003C/li>\u003C/ol>\u003Cp>\u003Cstrong>审核链接\u003C/strong>和\u003Cstrong>真实链接\u003C/strong>的角色分工：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 链接 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 给谁看 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 内容特点 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 审核链接 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 广告平台审核员、爬虫、风控复查 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 内容合规、品类标准（电商站、企业站、工具站等） \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 真实链接 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 真实用户 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 实际投放素材、转化主张、活动促销内容 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>审核链接 DeepClick 内置了 11 个常用品类预设——默认、游戏站、商城、企业、摄影、小游戏、金融、工具、CF BLOCK、活动营销、自定义。选「商城」就自动填一条像 Shopify 那样的标准电商页 URL，省得自己去找一条"看起来像该品类的合规页"。\u003C/p>\u003Cp>真实链接客户自己填。最常见的玩法是：把 DeepClick 回流链接 URL 填到真实链接里——这样路径就变成了 \u003Cstrong>斗篷链接 → 真实链接（即回流链接）→ 回流落地页\u003C/strong>，把扛审核和回流转化两个能力串起来一起用。\u003C/p>\u003Chr />\u003Ch2>二、四大路由模式\u003C/h2>\u003Cp>智能斗篷的核心是\u003Cstrong>路由模式\u003C/strong>——决定一条访问到底走审核链接还是走真实链接。DeepClick 平台提供 4 种路由模式，对应不同的投放阶段和场景。\u003C/p>\u003Ch3>全审核：所有用户访问审核链接\u003C/h3>\u003Cp>最严格的一种。\u003Cstrong>不区分用户\u003C/strong>，全部流量统一去审核链接。常用在：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >投放冷启动阶段，先让广告平台爬虫看一段时间稳定的审核页\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >临时下架真实页时的兜底（先全部切回审核链接，避免被风控连带处理）\u003C/li>\u003C/ul>\u003Cp>选了「全审核」之后\u003Cstrong>不需要配置任何规则\u003C/strong>——选完直接填名称提交即可。\u003C/p>\u003Ch3>审核模式：根据规则分流\u003C/h3>\u003Cp>最常用的一种。系统按客户配置的多维规则识别访问者，\u003Cstrong>符合规则的去审核链接\u003C/strong>，其他的去真实链接。这是日常投放的主力模式。\u003C/p>\u003Cp>投放国家配置规则：「配置的地区访问真实链接，未配置的地区访问审核链接。」翻译过来——客户主动指定的"投放目标地区"才能看到真实链接，剩下不在名单里的访问者一律走审核链接。\u003C/p>\u003Ch3>全开放：所有用户访问真实链接\u003C/h3>\u003Cp>最宽松的一种。\u003Cstrong>不区分用户\u003C/strong>，全部流量统一去真实链接。常用在：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >已经度过审核期、风控稳定的成熟投放\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >测试斗篷链接是否能正常解析时的临时切换\u003C/li>\u003C/ul>\u003Cp>跟全审核一样，\u003Cstrong>不需要配置规则\u003C/strong>。\u003C/p>\u003Ch3>绿色模式：指定国家访问审核链接\u003C/h3>\u003Cp>跟审核模式同样支持完整规则，但\u003Cstrong>国家逻辑反过来\u003C/strong>。投放国家配置规则：「配置的地区访问审核链接，未配置的地区访问真实链接。」也就是——主动指定的国家被"屏蔽"在审核链接，剩下的国家才能看真实链接。\u003C/p>\u003Cp>绿色模式默认预填了一组 11 个高审核风险国家（中国、中国香港、新加坡、美国、爱尔兰等），适合用在：投放区域明确不包括这些国家、但又担心审核员从这些地区抽查时——把它们配置进去走审核链接，其他真实投放区域畅通无阻。\u003C/p>\u003Ch3>怎么选\u003C/h3>\u003Cp>简单一张决策图：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 你的诉求 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 推荐模式 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 冷启动期、稳一稳 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 全审核 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 主投区域明确，按国家分流 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 审核模式 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 已稳定运营，不需要分流 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 全开放 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 主投区域之外的国家要屏蔽 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 绿色模式 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Chr />\u003Ch2>三、多维过滤规则：怎么判断访问者是谁\u003C/h2>\u003Cp>选了「审核模式」或「绿色模式」之后，规则配置区会展开一组过滤规则。这些规则就是斗篷判断"该走审核链接还是真实链接"的依据。\u003C/p>\u003Ch3>投放国家\u003C/h3>\u003Cp>按地理位置分流，已经在上一节讲过两种模式下的逻辑差异。绝大多数客户的第一道分流就是国家——主投区域走真实链接，其他区域走审核链接。\u003C/p>\u003Ch3>环境过滤规则\u003C/h3>\u003Cp>提示文案统一是「\u003Cstrong>勾选进入审核链接，未勾选进入真实链接\u003C/strong>」。包含两组维度：\u003C/p>\u003Cp>\u003Cstrong>浏览器语言\u003C/strong>：多选下拉。比如主投英语用户，可以把简中、日语、韩语等勾上让其走审核链接，剩下的语言留给真实链接。\u003C/p>\u003Cp>\u003Cstrong>设备\u003C/strong>：桌面端 / 移动端 / 平板，三个 checkbox。App 拉新或纯移动转化场景里，桌面端访问主要是审核员或爬虫，可以勾上「桌面端」让它们走审核链接。\u003C/p>\u003Ch3>IP 黑名单\u003C/h3>\u003Cp>填具体的 IP 或 IP 段。比国家颗粒度更细——已知的审核员办公网段或爬虫 IP 段加进来，让这些访问走审核链接。\u003C/p>\u003Ch3>ISP 黑名单\u003C/h3>\u003Cp>按运营商过滤。数据中心类 ISP 主要承载爬虫和扫描流量，整体加入黑名单可以避免遗漏。\u003C/p>\u003Ch3>屏蔽代理\u003C/h3>\u003Cp>开关。开启后，识别为代理的访问全部走审核链接。审核员和爬虫为了绕过地区限制常用代理，这条规则一开就能挡掉一批。\u003C/p>\u003Ch3>屏蔽空语言\u003C/h3>\u003Cp>开关。开启后，HTTP 请求里没有 Accept-Language 信息（即"空语言"）的访问全部走审核链接。常规浏览器都会在请求中带语言信息，空语言大概率不是真人。\u003C/p>\u003Chr />\u003Ch2>四、访问日志：每条流量都能溯源\u003C/h2>\u003Cp>斗篷投出去之后，分流准不准、规则有没有生效、有没有异常流量混进来——靠访问日志看。\u003C/p>\u003Cp>入口有两个：列表页顶部 Tab 切到「访问日志」看全量，或在某条斗篷的操作列点「访问日志」单独看这条斗篷的日志。\u003C/p>\u003Cp>筛选维度：网络状态 / 去向 / 选择斗篷 / 日期范围。表格列覆盖基础信息 / 访问信息 / 网络状态 / 去向 / 设备信息——每条访问当时的环境信息都留底。\u003C/p>\u003Cp>什么时候用：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>配完想验证\u003C/strong>：新建一条斗篷投出去，先看一段日志验证审核员和真实用户被分到了对的链接\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>排查反馈\u003C/strong>：客户说"我访问真实链接结果看到了审核页"，拿这条访问的日志查"去向"，看是哪条规则命中\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>量级分析\u003C/strong>：审核链接和真实链接的访问比例反映规则松紧——审核链接占比异常高说明规则可能过严，反过来则可能过松\u003C/li>\u003C/ul>\u003Chr />\u003Ch2>五、复制创建：一键克隆配置\u003C/h2>\u003Cp>每行操作里有「\u003Cstrong>复制创建\u003C/strong>」按钮——点一下，新建一个斗篷把当前这条的所有配置（链接、域名、路由模式、规则）全部照搬过来，只需要改名字和差异化的细节就能再发一条。\u003C/p>\u003Cp>适合批量管理场景：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >同一个真实链接想测试不同审核链接预设品类\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >同一套规则想为不同投放计划分别建斗篷链接，便于在访问日志里按斗篷维度看数据\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >主斗篷验证稳定后，复制几条作为备用\u003C/li>\u003C/ul>\u003Chr />\u003Ch2>六、为什么选 DeepClick 智能斗篷\u003C/h2>\u003Cp>DeepClick 智能斗篷把 Ad Cloaking Services 应该有的几件事一次性给齐：\u003C/p>\u003Cp>\u003Cstrong>智能分流\u003C/strong>——系统按规则自动判断访问者，不需要客户手动介入每一次访问。\u003C/p>\u003Cp>\u003Cstrong>四大路由\u003C/strong>——全审核 / 审核模式 / 全开放 / 绿色模式覆盖冷启动、日常分流、稳定期、区域屏蔽四种典型场景。\u003C/p>\u003Cp>\u003Cstrong>全媒体覆盖\u003C/strong>——Meta、Google、TikTok 等主流投放平台一套配置直接用，不用为不同媒体另写规则。\u003C/p>\u003Cp>\u003Cstrong>链路可视\u003C/strong>——每一条访问的去向、网络环境、设备信息都在访问日志里可追溯，不是黑盒。\u003C/p>\u003Cp>\u003Cstrong>多维规则\u003C/strong>——投放国家、浏览器语言、设备、IP、ISP、代理、空语言七个维度自由组合，覆盖大多数审核员识别需求。\u003C/p>\u003Chr />\u003Ch2>七、跳转配置指南\u003C/h2>\u003Cp>了解完智能斗篷能做什么，下一步就是动手在 DeepClick 平台后台把它配出来。\u003C/p>\u003Cp>参考 \u003Ca href=\"smart-cloak-setup-guide\" rel=\"noopener noreferrer\" target=\"_blank\">智能斗篷配置指南：智能过审，增长无忧\u003C/a>，按 N 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class=\"payload-richtext\">\u003Cp>智能斗篷是 DeepClick 平台的流量分流方案——同一条斗篷链接，审核员走审核链接，真实用户走真实链接。\u003C/p>\u003Cp>本指南带你在后台从零建好一条斗篷链接：选模式、填链接、配规则、提交生效，再用访问日志验证分流。\u003C/p>\u003Cblockquote>⚡ 简而言之：DeepClick 平台 10 步走通——7 步从零创建斗篷 + 2 步分析日志 + 1 步复制克隆。\u003C/blockquote>\u003Cblockquote>还不了解智能斗篷能做什么？参考 \u003Ca href=\"/zh-CN/resources/blog/smart-cloak-ad-cloaking-services\" rel=\"noopener noreferrer\" target=\"_blank\">智能斗篷功能介绍（Ad Cloaking Services）：扛审核，稳增长\u003C/a>。\u003C/blockquote>\u003Chr />\u003Ch2>第一部分：从零创建一条斗篷链接\u003C/h2>\u003Ch3>步骤 1：进入智能斗篷模块\u003C/h3>\u003Cp>登录 DeepClick 平台，左侧导航在「回流功能」分组下找到「\u003Cstrong>智能斗篷\u003C/strong>」入口。\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick Console 侧边栏导航：在"回流功能"分组下定位智能斗篷模块入口\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-13.png\"\n          width=\"2940\"\n        />\n      \u003Ch3>步骤 2：浏览斗篷列表\u003C/h3>\u003Cp>进入后默认是「\u003Cstrong>斗篷列表\u003C/strong>」Tab，顶部有 3 个操作位：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >左：「\u003Cstrong>+ 新建斗篷\u003C/strong>」按钮\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >中：搜索框「搜索斗篷名称、域名或备注」\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >右：「访问数据」日期范围筛选\u003C/li>\u003C/ul>\u003Cp>列表表格 5 列：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 列名 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 含义 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>基础信息\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 斗篷名称 + 备注 + 域名 + 斗篷ID + 复制链接按钮 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>跳转链接\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 真实链接（绿色 chip）+ 审核链接（橙色 chip），分别带 URL \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>路由模式\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 标签：审核模式 / 全审核 / 全开放 / 绿色模式 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>访问数据 (UTC+8)\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 真实链接 N + 审核链接 N，按选定日期范围统计的访问量 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>操作\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 编辑 / 复制创建 / 访问日志 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\n        \u003Cimg\n          alt=\"智能斗篷列表页：展示斗篷名称、跳转链接、路由模式、访问数据计数与操作按钮的核心字段布局\"\n          height=\"1418\"\n          src=\"https://cms-r2.deepclick.com/image-14.png\"\n          width=\"2412\"\n        />\n      \u003Ch3>步骤 3：填链接配置\u003C/h3>\u003Cp>点右上角「\u003Cstrong>+ 新建斗篷\u003C/strong>」按钮，弹出新建面板。面板左侧导航分三个分区：\u003Cstrong>链接配置 / 规则配置 / 基础信息\u003C/strong>——按这个顺序往下填。\u003C/p>\u003Cp>链接配置区有三个必填项：\u003C/p>\u003Cp>\u003Cstrong>真实链接\u003C/strong>：真实用户最终看到的目标 URL。可以填普通投放页，也可以填\u003Cstrong>回流链接\u003C/strong> URL——这样路径就变成「斗篷链接 → 真实链接（即回流链接）→ 回流落地页」，扛审核和回流转化两个能力一起用。\u003C/p>\u003Cp>\u003Cstrong>审核链接\u003C/strong>：审核员看到的合规页面 URL。输入框前面有一个品类下拉，提供 11 个常用预设：默认 / 游戏站 / 商城 / 企业 / 摄影 / 小游戏 / 金融 / 工具 / CF BLOCK / 活动营销 / 自定义。\u003C/p>\u003Cp>选一个品类自动填对应的标准审核页 URL（比如选「商城」自动填 \u003Ccode>https://www.shopify.com/\u003C/code>），不用自己去找"看起来像合规品类"的页。如果想用自己的页面，选「自定义」自己填即可。\u003C/p>\u003Cp>\u003Cstrong>域名选择\u003C/strong>：从下拉里选一个可用的斗篷域名。生成的斗篷链接就在这个域名下。\u003C/p>\n        \u003Cimg\n          alt=\"新建斗篷弹窗的链接配置区：真实链接、审核链接、域名选择三个必填字段\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-15.png\"\n          width=\"2940\"\n        />\n      \u003Ch3>步骤 4：选路由模式\u003C/h3>\u003Cp>切到「规则配置」分区，看到 4 个路由模式卡片，选其中一个。\u003C/p>\n        \u003Cimg\n          alt=\"智能斗篷的 4 种路由模式：全审核、审核模式、全开放、绿色模式的功能对照\"\n          height=\"522\"\n          src=\"https://cms-r2.deepclick.com/image-17.png\"\n          width=\"1892\"\n        />\n      \u003Cp>参考下表选一个：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 路由模式 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 全部用户去向 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 适用场景 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>全审核\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 全去审核链接 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 投放冷启动、临时下架真实页时 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>审核模式\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 按规则分流 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 主投区域明确、按国家分流 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>全开放\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 全去真实链接 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 已稳定运营、不需要分流 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>绿色模式\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 按规则分流（国家逻辑反过来） \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 主投区域之外的国家要屏蔽 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>选\u003Cstrong>全审核\u003C/strong>或\u003Cstrong>全开放\u003C/strong>——直接跳到步骤 6 填基础信息，不需要配规则。\u003C/p>\u003Cp>选\u003Cstrong>审核模式\u003C/strong>或\u003Cstrong>绿色模式\u003C/strong>——继续步骤 5 配规则。\u003C/p>\u003Ch3>步骤 5：配置过滤规则（仅审核模式 / 绿色模式）\u003C/h3>\u003Cp>选了「审核模式」或「绿色模式」之后，下方展开完整规则字段。逐项配置：\u003C/p>\u003Ch4>投放国家\u003C/h4>\u003Cp>多选下拉。提示文案随路由模式不同：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >审核模式：「\u003Cstrong>配置的地区访问真实链接，未配置的地区访问审核链接。\u003C/strong>」客户主投的国家放真实链接。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >绿色模式：「\u003Cstrong>配置的地区访问审核链接，未配置的地区访问真实链接。\u003C/strong>」客户主投之外的国家放审核链接。\u003C/li>\u003C/ul>\u003Cp>绿色模式默认预填了一组 11 个高审核风险国家（中国、中国香港、新加坡、美国、爱尔兰等），可以直接用或按需调整。\u003C/p>\u003Ch4>环境过滤规则\u003C/h4>\u003Cp>整个分组的提示文案是「\u003Cstrong>勾选进入审核链接，未勾选进入真实链接\u003C/strong>」。包含两组：\u003C/p>\u003Cp>\u003Cstrong>浏览器语言\u003C/strong>：多选下拉。把审核员可能使用的语言勾上，让它们走审核链接。\u003C/p>\u003Cp>\u003Cstrong>设备\u003C/strong>：桌面端 / 移动端 / 平板，3 个 checkbox。把不在投放范围内的设备勾上，让它们走审核链接。\u003C/p>\u003Ch4>IP 黑名单\u003C/h4>\u003Cp>填具体的 IP 或 IP 段，每行一个。已知的审核员办公网段或爬虫 IP 段加进来走审核链接。\u003C/p>\u003Ch4>ISP 黑名单\u003C/h4>\u003Cp>下拉选要屏蔽的运营商。数据中心类 ISP 主要承载爬虫和扫描流量，整体加入走审核链接。\u003C/p>\u003Ch4>屏蔽代理\u003C/h4>\u003Cp>开关。开启后识别为代理的访问全部走审核链接。\u003C/p>\u003Ch4>屏蔽空语言\u003C/h4>\u003Cp>开关。开启后 HTTP 请求中没有 Accept-Language 信息（即"空语言"）的访问全部走审核链接——常规浏览器都会带语言信息。\u003C/p>\n        \u003Cimg\n          alt=\"审核模式下的规则配置上半段：浏览器语言、设备、操作系统、客户端、引擎多维环境过滤\"\n          height=\"982\"\n          src=\"https://cms-r2.deepclick.com/image-19.png\"\n          width=\"1866\"\n        />\n      \n        \u003Cimg\n          alt=\"审核模式下的规则配置下半段：蜘蛛白名单、IP 黑名单、ISP 黑名单、屏蔽代理、屏蔽空语言访问开关\"\n          height=\"706\"\n          src=\"https://cms-r2.deepclick.com/image-20.png\"\n          width=\"1864\"\n        />\n      \u003Ch3>步骤 6：填基础信息\u003C/h3>\u003Cp>切到「基础信息」分区，填两项：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>名称\u003C/strong>（必填，30 字以内）：斗篷的名字。后续在列表、访问日志里都用这个名字识别\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>备注\u003C/strong>（选填，30 字以内）：方便给同事或自己留备注\u003C/li>\u003C/ul>\n        \u003Cimg\n          alt=\"新建斗篷的基础信息填写区：斗篷名称、备注输入框与底部"取消 / 提交"按钮\"\n          height=\"400\"\n          src=\"https://cms-r2.deepclick.com/image-21.png\"\n          width=\"1872\"\n        />\n      \u003Ch3>步骤 7：提交生效\u003C/h3>\u003Cp>确认填完后，点面板\u003Cstrong>右下角\u003C/strong>蓝色的「\u003Cstrong>提交\u003C/strong>」按钮（左下角是「取消」）。\u003C/p>\u003Cp>提交成功后斗篷立即生效。回到列表页能看到这条新建的斗篷，每行的「基础信息」列里有一个\u003Cstrong>复制链接\u003C/strong>按钮——点一下把斗篷链接复制到剪贴板，直接拿去投广告。\u003C/p>\u003Chr />\u003Ch2>第二部分：分析访问日志\u003C/h2>\u003Cp>斗篷投出去之后，靠访问日志验证分流准不准、排查异常。\u003C/p>\u003Ch3>步骤 8：进入访问日志\u003C/h3>\u003Cp>两个入口可选：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>看全量\u003C/strong>：在斗篷列表顶部把 Tab 切到「\u003Cstrong>访问日志\u003C/strong>」\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>看单条斗篷\u003C/strong>：在某条斗篷的操作列点「访问日志」\u003C/li>\u003C/ul>\n        \u003Cimg\n          alt=\"智能斗篷访问日志页：每条访问记录的 IP、归属国家、ISP、网络状态、分流去向与设备信息\"\n          height=\"1004\"\n          src=\"https://cms-r2.deepclick.com/image-22.png\"\n          width=\"2502\"\n        />\n      \u003Ch3>步骤 9：按需筛选并解读\u003C/h3>\u003Cp>访问日志页顶部 4 个筛选维度：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>网络状态\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>去向\u003C/strong>（审核链接 / 真实链接）\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>选择斗篷\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>日期范围\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>下面表格 5 列：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 列名 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 含义 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 基础信息 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 这条访问对应哪条斗篷 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 访问信息 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 访问时间、IP、地区等 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 网络状态 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 网络类型 / 是否为代理 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 去向 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 这条访问最终被分到了真实链接还是审核链接 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 设备信息 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 设备类型、浏览器、语言等 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>按"去向"筛选能快速看分流比例；按"网络状态"筛选能排查代理流量；按"选择斗篷"筛选能单独看某条斗篷的表现。\u003C/p>\u003Chr />\u003Ch2>第三部分：进阶——复制创建\u003C/h2>\u003Cp>已经有一条配好的斗篷，想再开一条相似配置的（比如换个域名、换个真实链接），不用从头填一遍——用「复制创建」。\u003C/p>\u003Ch3>步骤 10：一键克隆配置\u003C/h3>\u003Cp>在斗篷列表的操作列里，每行都有「\u003Cstrong>复制创建\u003C/strong>」按钮。点一下打开新建面板，所有配置（链接、域名、路由模式、规则、基础信息）已经从源斗篷照搬过来，只需要修改差异化的字段（比如名称、域名、特定规则），然后提交即可。\u003C/p>\u003Cp>适合的场景：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >同一套规则要为不同投放计划分别建斗篷链接，便于在访问日志里按斗篷维度看数据\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >主斗篷验证稳定后，复制几条作为备用\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >测试不同审核链接预设品类的效果\u003C/li>\u003C/ul>\u003Chr />\u003Ch2>配置完成\u003C/h2>\u003Cp>按上述 7 步配置后，斗篷链接立即生效，按规则自动分流。访问日志和复制创建是日常运营的两个常用工具——前者用于验证和排查，后者用于扩展和备份。\u003C/p>\u003Cp>如有疑问，在 DeepClick 平台通过商务联系入口咨询商务经理。\u003C/p>\u003Chr />\u003Cblockquote>还在了解智能斗篷的能力？参考 \u003Ca href=\"/zh-CN/resources/blog/smart-cloak-ad-cloaking-services\" rel=\"noopener noreferrer\" target=\"_blank\">智能斗篷功能介绍（Ad Cloaking Services）：扛审核，稳增长\u003C/a>。\u003C/blockquote>\u003C/div>",{"children":7464,"direction":23,"format":15,"indent":13,"type":78,"version":18,"value":83},[7465,7466,7467],{"detail":13,"format":18,"mode":14,"style":15,"text":705,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":692,"type":17,"version":18},{"children":7468,"direction":23,"format":15,"indent":13,"type":24,"version":25,"fields":7470,"id":714},[7469],{"detail":13,"format":13,"mode":14,"style":15,"text":710,"type":17,"version":18},{"doc":7471,"newTab":58,"linkType":59},{"relationTo":29,"value":7472},{"id":713,"title":7473,"excerpt":7474,"content":7475,"coverImage":9431,"meta":9439,"status":724,"slug":9441,"author":9442,"category":9443,"publishDate":8277,"featured":727,"updatedAt":9444,"createdAt":9445,"contentHtml":9446,"previewUrl":9447},"回流落地页功能介绍：额外增加 10%-20% 点击","广告投放最大的浪费是用户点进来又离开。DeepClick 回流落地页在用户回流的瞬间切换到为转化定制的承接页——4 种模板自由选用、整页可点击、智能排序自动跑出最优组合。本文从 C 端用户视角讲清回流落地页的触发场景、4 种模板对应的视觉风格，以及为什么这套机制能稳定带来 10-20% 的点击增量。",{"root":7476},{"children":7477,"direction":23,"format":15,"indent":13,"type":721,"version":18},[7478,7485,7493,7504,7516,8285,8286,8290,8301,8305,8320,8329,8334,8437,8438,8442,8453,8464,8468,8472,8484,8488,8492,8504,8508,8519,8520,8524,8532,8535,8543,8549,8555,8561,8574,8577,8589,8594,8599,8604,8616,8619,8627,8632,8637,8642,8653,8656,8664,8670,8675,8680,8685,8697,8698,8702,8710,8733,8741,8742,8746,8753,8757,8761,8765,8769,8773,8777,8778,8782,8789,8803,8811,8812,8816,8824,8828,8842,8854,8855,8859,8863,8867,9427],{"children":7479,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[7480,7482,7484],{"detail":13,"format":13,"mode":14,"style":15,"text":7481,"type":17,"version":18},"广告投放最大的浪费，不是花了多少钱，而是",{"detail":13,"format":18,"mode":14,"style":15,"text":7483,"type":17,"version":18},"用户已经点进来了，却只看了一眼就走",{"detail":13,"format":13,"mode":14,"style":15,"text":62,"type":17,"version":18},{"children":7486,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[7487,7489,7491],{"detail":13,"format":13,"mode":14,"style":15,"text":7488,"type":17,"version":18},"一跳承接页能转化的流量，往往只是用户旅程中",{"detail":13,"format":18,"mode":14,"style":15,"text":7490,"type":17,"version":18},"最容易转化",{"detail":13,"format":13,"mode":14,"style":15,"text":7492,"type":17,"version":18},"的那一波。剩下那些\"看了一眼就退出\"、\"装到一半放弃\"、\"打开了又关掉\"的用户，绝大多数广告链接拿他们没办法——一旦用户离开页面，这次曝光就彻底浪费了。",{"children":7494,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":18,"textStyle":15},[7495,7496,7498,7500,7502],{"detail":13,"format":18,"mode":14,"style":15,"text":1014,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":7497,"type":17,"version":18},"就是为这部分流量准备的\"二次拦截网\"：当用户从一跳页退出离开、或在其他网页切换再次进来，DeepClick 会在这一刻把用户",{"detail":13,"format":18,"mode":14,"style":15,"text":7499,"type":17,"version":18},"留在一张专属的回流落地页",{"detail":13,"format":13,"mode":14,"style":15,"text":7501,"type":17,"version":18},"——内容更新鲜、设计更自由、整页都能点。",{"detail":13,"format":18,"mode":14,"style":15,"text":7503,"type":17,"version":18},"额外 10%-20% 的点击，就是这个机制带回来的增量。",{"children":7505,"direction":23,"format":15,"indent":13,"type":63,"version":18},[7506,7508,7510,7512,7514],{"detail":13,"format":13,"mode":14,"style":15,"text":7507,"type":17,"version":18},"⚡ ",{"detail":13,"format":18,"mode":14,"style":15,"text":7509,"type":17,"version":18},"简而言之",{"detail":13,"format":13,"mode":14,"style":15,"text":7511,"type":17,"version":18},"：用户第一次访问看到的是合规一跳页；",{"detail":13,"format":18,"mode":14,"style":15,"text":7513,"type":17,"version":18},"回流时",{"detail":13,"format":13,"mode":14,"style":15,"text":7515,"type":17,"version":18},"看到的是为转化定制的回流落地页。两次曝光，两套策略，两次转化机会。",{"children":7517,"direction":23,"format":15,"indent":13,"type":63,"version":18},[7518,7520,8283],{"detail":13,"format":13,"mode":14,"style":15,"text":7519,"type":17,"version":18},"想直接动手配置一张回流落地页？请参考：",{"children":7521,"direction":23,"format":15,"indent":13,"type":24,"version":25,"fields":7524,"id":8282},[7522],{"detail":13,"format":18,"mode":14,"style":15,"text":7523,"type":17,"version":18},"《回流落地页配置指南：素材不受平台二次审核》",{"doc":7525,"newTab":58,"linkType":59},{"relationTo":29,"value":7526},{"id":7527,"title":7528,"excerpt":7529,"content":7530,"coverImage":8274,"meta":8275,"status":724,"slug":8276,"author":83,"category":83,"publishDate":8277,"featured":727,"updatedAt":8278,"createdAt":8279,"contentHtml":8280,"previewUrl":8281},24,"回流落地页配置指南：素材不受平台二次审核","广告平台审核越来越严，素材改不动？DeepClick 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                         用户看到的页面",{"type":958,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":8186,"type":17,"version":18},"──────────────────             ──────────────────────",{"type":958,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":8189,"type":17,"version":18},"首次点击广告               →     一跳承接页",{"type":958,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":8192,"type":17,"version":18},"                                  （正常的过审页）",{"children":8194,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[8195,8197,8198,8200,8201,8203,8204,8206,8207,8209,8210],{"detail":13,"format":13,"mode":14,"style":15,"text":8196,"type":17,"version":18},"返回 / 再回                →     回流落地页",{"type":958,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":8199,"type":17,"version":18},"（按返回键 / 切走又切回）          （你刚才挂载的这张）",{"type":958,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":8202,"type":17,"version":18},"                                  ↓",{"type":958,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":8205,"type":17,"version":18},"                                  点击页面任意位置",{"type":958,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":8208,"type":17,"version":18},"                                  → 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",{"detail":13,"format":18,"mode":14,"style":15,"text":8219,"type":17,"version":18},"PV、UV、点击数",{"detail":13,"format":13,"mode":14,"style":15,"text":8221,"type":17,"version":18},"；「",{"detail":13,"format":18,"mode":14,"style":15,"text":7742,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":8224,"type":17,"version":18},"」列可点击\"查看分析\"入口，进入更详细的分析面板。",{"type":107,"version":18},{"children":8227,"direction":23,"format":15,"indent":13,"type":112,"version":18,"tag":113},[8228],{"detail":13,"format":13,"mode":14,"style":15,"text":8229,"type":17,"version":18},"关于 C 端用户实际体验",{"children":8231,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[8232],{"detail":13,"format":13,"mode":14,"style":15,"text":8233,"type":17,"version":18},"完成配置之后，建议自己用一台真实手机走一次完整的用户路径，看看回流落地页在真实设备上的呈现效果——视觉是否清晰、素材是否完整加载、跳转是否正确。",{"children":8235,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[8236],{"detail":13,"format":13,"mode":14,"style":15,"text":8237,"type":17,"version":18},"如果你想了解：",{"children":8239,"direction":23,"format":15,"indent":13,"type":88,"version":18,"listType":89,"start":18,"tag":90},[8240,8244,8248,8252,8256],{"children":8241,"direction":23,"format":15,"indent":13,"type":78,"version":18,"value":18},[8242],{"detail":13,"format":13,"mode":14,"style":15,"text":8243,"type":17,"version":18},"用户在哪些场景下会被触发回流（返回 / 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智能排序的进阶玩法",{"children":8261,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[8262,8264],{"detail":13,"format":13,"mode":14,"style":15,"text":8263,"type":17,"version":18},"请阅读：👉 ",{"children":8265,"direction":23,"format":15,"indent":13,"type":24,"version":25,"fields":8267,"id":8269},[8266],{"detail":13,"format":18,"mode":14,"style":15,"text":7581,"type":17,"version":18},{"doc":8268,"newTab":58,"linkType":59},{"relationTo":29,"value":713},"69fc3fbd84730600c8935774",{"children":8271,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[8272],{"detail":13,"format":13,"mode":14,"style":15,"text":8273,"type":17,"version":18},"如果在配置过程中遇到问题，可以联系你的专属客户成功负责人，或在 DeepClick 平台通过商务联系入口与我们直接对话。",124,{"title":7528,"description":7529,"image":8274},"fallback-landing-page-setup-guide","2026-05-06T12:00:00.000Z","2026-05-14T09:31:40.699Z","2026-05-06T11:00:24.638Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>广告投放最让人头疼的事，就是想做的素材做不出来——\u003Cstrong>平台审核越来越严，文案、视觉、按钮，能用的空间一步步被压缩\u003C/strong>。每一张一跳承接页都得在合规审核和真实转化率之间反复妥协，最后做出来的页面平淡无奇，转化率自然上不去。\u003C/p>\u003Cp>DeepClick 的\u003Cstrong>回流落地页\u003C/strong>给你一个完全自由的承接层。\u003Cstrong>它发生在用户已经离开广告平台之后\u003C/strong>——回流落地页的素材不会再过广告平台的二次审核，你可以放上任意内容。\u003C/p>\u003Cblockquote>🎯 \u003Cstrong>核心要点\u003C/strong>：一跳承接页要过审，\u003Cstrong>回流落地页只为转化服务\u003C/strong>。两层架构互相独立，让你既能跑通投放，又能在转化端放手做。\u003C/blockquote>\u003Cp>本文将带你完成两件事：\u003Cstrong>第一步\u003C/strong>，在「回流落地页」模块创建一张落地页；\u003Cstrong>第二步\u003C/strong>，回到「回流链接」里把它挂载上去。两步走完，回流流量就会自动进入这张专属承接页。\u003C/p>\u003Cblockquote>想了解 C 端用户实际看到的回流落地页长什么样、为什么能多带来 10-20% 点击？请先阅读：\u003Ca href=\"#\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>《回流落地页功能介绍：额外增加 10%-20% 点击》\u003C/strong>\u003C/a>。本文专注后台配置流程。\u003C/blockquote>\u003Chr />\u003Ch2>开始之前需要准备的东西\u003C/h2>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 准备项 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 说明 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> DeepClick 账号 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 一个可登录的账号 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 落地页素材图 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用于回流落地页每一页的主视觉图片 / 视频 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 跳转目标 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户点击页面后跳转到的位置：链接 URL、自定义地址、或产品库里的其他产品 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 一条回流链接 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 回流落地页只有挂载到具体的回流链接上才生效 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cblockquote>💡 \u003Cstrong>提示\u003C/strong>：回流落地页\u003Cstrong>整页都是可点击的\u003C/strong>——用户在页面任意位置点击都会跳到你设置的目标地址。所以素材图建议做成完整的视觉引导稿，让用户无论点哪都能转化。\u003C/blockquote>\u003Chr />\u003Ch2>第一部分：创建回流落地页\u003C/h2>\u003Ch3>步骤 1：进入回流落地页模块\u003C/h3>\u003Cp>登录 DeepClick 平台，在左侧导航栏找到「\u003Cstrong>推广管理\u003C/strong>」分组，点击「\u003Cstrong>回流落地页\u003C/strong>」。\u003C/p>\u003Cp>进入后会看到回流落地页的列表页面，每行展示一张已创建的落地页及其核心数据。\u003C/p>\u003Ch3>步骤 2：浏览列表，了解关键字段\u003C/h3>\u003Cp>列表里每一行包含以下信息：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>预览图\u003C/strong>：落地页的视觉缩略图\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>回流落地页信息\u003C/strong>：名称、页面 ID、创建时间\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>排序方式\u003C/strong>：当前是「智能排序」还是「无需排序」\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>挂载功能\u003C/strong>：具体的跳转目标（链接 URL / 自定义地址 / 产品库其他产品）\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>统计\u003C/strong>：PV、UV、点击数\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"6\"\n        >\u003Cstrong>诊断\u003C/strong>：系统对该落地页的健康度标记\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"7\"\n        >\u003Cstrong>操作\u003C/strong>：编辑、预览\u003C/li>\u003C/ul>\u003Ch3>步骤 3：新建落地页 → 选模板 + 智能排序 + 命名\u003C/h3>\u003Cp>点击列表右上角的「\u003Cstrong>新建落地页\u003C/strong>」按钮，从右侧弹出\u003Cstrong>新建回流落地页\u003C/strong>面板。这一步要在同一个面板里完成 3 件事：\u003C/p>\u003Cp>\u003Cstrong>① 选模板\u003C/strong>\u003C/p>\u003Cp>系统提供 \u003Cstrong>4 种模板\u003C/strong>：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 模板 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 视觉特征 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>TT 风格信息流\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 模仿 TikTok 竖屏视频，背景铺满整屏 + 互动图标 + 底部 CTA 卡片 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>纯净视频流\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 整屏播放视频广告（\u003Cstrong>仅支持视频\u003C/strong>）+ 底部 CTA 条带 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Meta 信息流\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 还原 Facebook 信息流赞助内容样式 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>普通单页\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 一张完整的主视觉 + 一个底部行动按钮 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>如果你不确定用哪种，可以创建多张测试，配合下面的智能排序自动跑出最有效的一张。\u003C/p>\u003Cp>\u003Cstrong>② 智能排序开关\u003C/strong>\u003C/p>\u003Cp>模板下方有一个「\u003Cstrong>智能排序\u003C/strong>」开关，\u003Cstrong>默认开启\u003C/strong>，并标注"强烈推荐"。系统在开关下方直接给出官方说明：\u003C/p>\u003Cblockquote>系统根据您添加的素材结合投放数据，进行自动组合和排序，开启后\u003Cstrong>回流效果 +6%\u003C/strong>\u003C/blockquote>\u003Cp>一般保持默认开启就行——除非你想自己手动控制每一页素材的展示顺序。\u003C/p>\u003Cp>\u003Cstrong>③ 填名称\u003C/strong>\u003C/p>\u003Cp>底部输入框填一个\u003Cstrong>回流落地页名称\u003C/strong>（仅后台识别用，不展示给 C 端用户）。\u003C/p>\u003Cp>填好后点击右下角「\u003Cstrong>下一步\u003C/strong>」进入编辑器。\u003C/p>\u003Ch3>步骤 4：进入编辑器，配置每一页\u003C/h3>\u003Cp>选好模板后进入编辑器。整个编辑器分三栏——\u003Cstrong>左侧\u003C/strong>是页面列表（默认 1 页，可点「新增页面」追加多页），\u003Cstrong>中间\u003C/strong>是当前页的实时预览，\u003Cstrong>右侧\u003C/strong>是当前页的配置表单。\u003C/p>\u003Cp>每一页的配置项（以 TT 风格信息流为例，其他模板字段会略有差异）：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>格式\u003C/strong>：视频广告 / 图片广告 二选一（注意：纯净视频流仅支持视频）\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>设置头像名称\u003C/strong>：选择一个发布者帐号——对应的头像和昵称会一起填充到 C 端展示\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>创意素材\u003C/strong>：本地上传或从素材库选择。系统在表单里直接给出提示——\u003Cstrong>该素材不会触发审核，可使用与平时不同的素材效果更好\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>设置广告文案\u003C/strong>：用户在 C 端看到的描述文案\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>设置行动文案\u003C/strong>：CTA 按钮上的文字\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"6\"\n        >\u003Cstrong>按钮跳转地址\u003C/strong>：链接 URL / 自定义地址 / 其他产品 三种方式（详见下表）\u003C/li>\u003C/ul>\u003Cp>按钮跳转地址支持 \u003Cstrong>3 种类型\u003C/strong>：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 跳转方式 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 适用场景 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>链接 URL\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 跳转至对应回流链接所配置的【目标页 URL】 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>自定义地址\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 跳到自定义的 deeplink 或带参数 URL \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>其他产品\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 跳到你产品库里的另一个产品。系统的提示语是：「\u003Cstrong>配置与一跳不同的产品和内容，转化效果更好\u003C/strong>」 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cblockquote>💡 \u003Cstrong>进阶玩法\u003C/strong>：把多个产品分别放在多页结构里——一张回流落地页同时挂载多个产品的素材，每一页跳到不同的产品，一条回流链接就能同时承载多个产品的二次转化。\u003C/blockquote>\u003Ch3>步骤 5：保存并发布\u003C/h3>\u003Cp>所有页面配置完成后，点击\u003Cstrong>右下角「发布」按钮\u003C/strong>（左侧还有一个「退出」按钮可以放弃本次编辑），落地页会回到列表中，可以挂载到回流链接上使用。\u003C/p>\u003Cp>到这里，回流落地页本体就创建完成了。下一步要把它挂到具体的回流链接上才能生效。\u003C/p>\u003Chr />\u003Ch2>第二部分：在回流链接里挂载回流落地页\u003C/h2>\u003Ch3>步骤 6：进入回流链接编辑\u003C/h3>\u003Cp>进入「\u003Cstrong>推广管理 → 回流链接\u003C/strong>」，点击「\u003Cstrong>新建回流链接\u003C/strong>」。\u003C/p>\u003Cblockquote>💡 \u003Cstrong>提示\u003C/strong>：如果你还没有任何回流链接，请先点击「新建回流链接」走一遍 4 步创建向导。本文后续步骤同样适用于新建流程的第 2 步。\u003C/blockquote>\u003Ch3>步骤 7：切换到「回流落地页配置」标签\u003C/h3>\u003Cp>进入链接编辑页后，左侧或顶部会有几个 Tab：投放设置 / 回流落地页配置 / 投诉回流设置 / 基础信息。点击「\u003Cstrong>回流落地页配置\u003C/strong>」。\u003C/p>\u003Ch3>步骤 8：选择要挂载的回流落地页\u003C/h3>\u003Cp>点击「\u003Cstrong>选择回流落地页\u003C/strong>」按钮，弹出选择面板。在面板里勾选你刚才创建的那张落地页。\u003C/p>\u003Cp>挂载成功后，所选落地页会显示在配置 Tab 中。\u003C/p>\u003Ch3>步骤 9：保存链接\u003C/h3>\u003Cp>点击右上角「\u003Cstrong>保存\u003C/strong>」按钮（如果是 4 步向导，则点击「\u003Cstrong>发布\u003C/strong>」）。配置即时生效——这条回流链接的回流流量从此刻起就会进入你刚才挂载的回流落地页。\u003C/p>\u003Chr />\u003Ch2>配置完成后会发生什么\u003C/h2>\u003Cp>完成挂载后，回流流量的分发逻辑变成这样：\u003C/p>\u003Cp>```\u003Cbr />触发动作                          用户看到的页面\u003Cbr />──────────────────             ──────────────────────\u003Cbr />首次点击广告               →     一跳承接页\u003Cbr />                                  （正常的过审页）\u003C/p>\u003Cp>返回 / 再回                →     回流落地页\u003Cbr />（按返回键 / 切走又切回）          （你刚才挂载的这张）\u003Cbr />                                  ↓\u003Cbr />                                  点击页面任意位置\u003Cbr />                                  → 跳转到你配置的目标\u003Cbr />```\u003C/p>\u003Cp>从此刻起，这条回流链接产生的二次访问与点击数据会开始累计。回到「回流落地页」列表，每一行的「\u003Cstrong>统计\u003C/strong>」列就能看到这张落地页的 \u003Cstrong>PV、UV、点击数\u003C/strong>；「\u003Cstrong>诊断\u003C/strong>」列可点击"查看分析"入口，进入更详细的分析面板。\u003C/p>\u003Chr />\u003Ch2>关于 C 端用户实际体验\u003C/h2>\u003Cp>完成配置之后，建议自己用一台真实手机走一次完整的用户路径，看看回流落地页在真实设备上的呈现效果——视觉是否清晰、素材是否完整加载、跳转是否正确。\u003C/p>\u003Cp>如果你想了解：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >用户在哪些场景下会被触发回流（返回 / 再回）\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >每种模板对应的 C 端视觉效果\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >整页可点击的设计逻辑\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >为什么这套机制能稳定带来 10-20% 的点击增量\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >多页结构 + 智能排序的进阶玩法\u003C/li>\u003C/ul>\u003Cp>请阅读：👉 \u003Ca href=\"#\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>《回流落地页功能介绍：额外增加 10%-20% 点击》\u003C/strong>\u003C/a>\u003C/p>\u003Cp>如果在配置过程中遇到问题，可以联系你的专属客户成功负责人，或在 DeepClick 平台通过商务联系入口与我们直接对话。\u003C/p>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/fallback-landing-page-setup-guide","69fc4e9db0801900c8cc5004",{"detail":13,"format":13,"mode":14,"style":15,"text":8284,"type":17,"version":18},"。本文专注 C 端用户视角与功能价值。",{"type":107,"version":18},{"children":8287,"direction":23,"format":15,"indent":13,"type":112,"version":18,"tag":113},[8288],{"detail":13,"format":13,"mode":14,"style":15,"text":8289,"type":17,"version":18},"一、什么是回流落地页",{"children":8291,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[8292,8294,8295,8297,8299],{"detail":13,"format":13,"mode":14,"style":15,"text":8293,"type":17,"version":18},"回流落地页是 DeepClick ",{"detail":13,"format":18,"mode":14,"style":15,"text":1511,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":8296,"type":17,"version":18},"上的一个独立承接层。它不替代你的一跳承接页，而是",{"detail":13,"format":18,"mode":14,"style":15,"text":8298,"type":17,"version":18},"只在用户回流的瞬间介入",{"detail":13,"format":13,"mode":14,"style":15,"text":8300,"type":17,"version":18},"，给用户呈现一张和一跳页完全不同的内容。",{"children":8302,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[8303],{"detail":13,"format":13,"mode":14,"style":15,"text":8304,"type":17,"version":18},"可以这样理解整个链路：",{"children":8306,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[8307,8308,8309,8311,8312,8314,8315,8317,8318],{"detail":13,"format":13,"mode":14,"style":15,"text":956,"type":17,"version":18},{"type":958,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":8310,"type":17,"version":18},"触发动作                       用户看到的页面",{"type":958,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":8313,"type":17,"version":18},"─────────────────             ─────────────────────",{"type":958,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":8316,"type":17,"version":18},"首次点击广告              →    一跳承接页",{"type":958,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":8319,"type":17,"version":18},"                                （合规、过审专用）",{"children":8321,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[8322,8324,8325,8327,8328],{"detail":13,"format":13,"mode":14,"style":15,"text":8323,"type":17,"version":18},"返回 / 再回               →    回流落地页",{"type":958,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":8326,"type":17,"version":18},"（按返回键 / 切走又切回）        （转化高、整页可点）",{"type":958,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":956,"type":17,"version":18},{"children":8330,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":18,"textStyle":15},[8331,8333],{"detail":13,"format":18,"mode":14,"style":15,"text":8332,"type":17,"version":18},"关键差异点",{"detail":13,"format":13,"mode":14,"style":15,"text":322,"type":17,"version":18},{"children":8335,"direction":23,"format":15,"indent":13,"type":285,"version":18,"colWidths":8436},[8336,8356,8376,8396,8416],{"children":8337,"direction":23,"format":15,"indent":13,"type":163,"version":18},[8338,8344,8350],{"children":8339,"direction":23,"format":15,"indent":13,"type":150,"version":18,"backgroundColor":23,"colSpan":18,"headerState":18,"rowSpan":18},[8340],{"children":8341,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[8342],{"detail":13,"format":13,"mode":14,"style":15,"text":8343,"type":17,"version":18}," 维度 ",{"children":8345,"direction":23,"format":15,"indent":13,"type":150,"version":18,"backgroundColor":23,"colSpan":18,"headerState":18,"rowSpan":18},[8346],{"children":8347,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[8348],{"detail":13,"format":13,"mode":14,"style":15,"text":8349,"type":17,"version":18}," 一跳承接页 ",{"children":8351,"direction":23,"format":15,"indent":13,"type":150,"version":18,"backgroundColor":23,"colSpan":18,"headerState":18,"rowSpan":18},[8352],{"children":8353,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[8354],{"detail":13,"format":13,"mode":14,"style":15,"text":8355,"type":17,"version":18}," 回流落地页 ",{"children":8357,"direction":23,"format":15,"indent":13,"type":163,"version":18},[8358,8364,8370],{"children":8359,"direction":23,"format":15,"indent":13,"type":150,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[8360],{"children":8361,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[8362],{"detail":13,"format":13,"mode":14,"style":15,"text":8363,"type":17,"version":18}," 触发时机 ",{"children":8365,"direction":23,"format":15,"indent":13,"type":150,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[8366],{"children":8367,"direction":23,"format":15,"indent":13,"type":71,"version":18,"textFormat":13,"textStyle":15},[8368],{"detail":13,"format":13,"mode":14,"style":15,"text":8369,"type":17,"version":18}," 用户首次点击广告 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1 对 1 投放策略指导，可以联系你的专属客户成功负责人，或在 DeepClick 平台通过商务联系入口与我们直接对话。",{"id":9432,"alt":9433,"updatedAt":9434,"createdAt":9435,"url":9436,"thumbnailURL":23,"filename":9437,"mimeType":984,"filesize":9438,"width":7456,"height":7457},136,"回流落地页功能介绍封面：3 种模板（TT 风格 / Meta 信息流 / 普通单页转盘）的手机展示效果，标注\"+10-20% 额外点击增量\"","2026-05-07T09:24:55.526Z","2026-05-07T08:37:16.341Z","https://cms-r2.deepclick.com/image-59.png","image-59.png",1342190,{"title":7473,"description":7474,"image":9440},{"id":9432,"alt":9433,"updatedAt":9434,"createdAt":9435,"url":9436,"thumbnailURL":23,"filename":9437,"mimeType":984,"filesize":9438,"width":7456,"height":7457},"fallback-landing-page-overview",{"id":83,"name":3011,"avatar":713,"updatedAt":3012,"createdAt":3013},{"id":83,"titleZh":3015,"titleEn":3016,"slug":3017,"order":25,"updatedAt":3018,"createdAt":3019},"2026-05-14T09:31:11.232Z","2026-05-07T09:17:11.833Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>广告投放最大的浪费，不是花了多少钱，而是\u003Cstrong>用户已经点进来了，却只看了一眼就走\u003C/strong>。\u003C/p>\u003Cp>一跳承接页能转化的流量，往往只是用户旅程中\u003Cstrong>最容易转化\u003C/strong>的那一波。剩下那些"看了一眼就退出"、"装到一半放弃"、"打开了又关掉"的用户，绝大多数广告链接拿他们没办法——一旦用户离开页面，这次曝光就彻底浪费了。\u003C/p>\u003Cp>\u003Cstrong>回流落地页\u003C/strong>就是为这部分流量准备的"二次拦截网"：当用户从一跳页退出离开、或在其他网页切换再次进来，DeepClick 会在这一刻把用户\u003Cstrong>留在一张专属的回流落地页\u003C/strong>——内容更新鲜、设计更自由、整页都能点。\u003Cstrong>额外 10%-20% 的点击，就是这个机制带回来的增量。\u003C/strong>\u003C/p>\u003Cblockquote>⚡ \u003Cstrong>简而言之\u003C/strong>：用户第一次访问看到的是合规一跳页；\u003Cstrong>回流时\u003C/strong>看到的是为转化定制的回流落地页。两次曝光，两套策略，两次转化机会。\u003C/blockquote>\u003Cblockquote>想直接动手配置一张回流落地页？请参考：\u003Ca href=\"/zh-CN/resources/blog/fallback-landing-page-setup-guide\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>《回流落地页配置指南：素材不受平台二次审核》\u003C/strong>\u003C/a>。本文专注 C 端用户视角与功能价值。\u003C/blockquote>\u003Chr />\u003Ch2>一、什么是回流落地页\u003C/h2>\u003Cp>回流落地页是 DeepClick \u003Cstrong>回流链接\u003C/strong>上的一个独立承接层。它不替代你的一跳承接页，而是\u003Cstrong>只在用户回流的瞬间介入\u003C/strong>，给用户呈现一张和一跳页完全不同的内容。\u003C/p>\u003Cp>可以这样理解整个链路：\u003C/p>\u003Cp>```\u003Cbr />触发动作                       用户看到的页面\u003Cbr />─────────────────             ─────────────────────\u003Cbr />首次点击广告              →    一跳承接页\u003Cbr />                                （合规、过审专用）\u003C/p>\u003Cp>返回 / 再回               →    回流落地页\u003Cbr />（按返回键 / 切走又切回）        （转化高、整页可点）\u003Cbr />```\u003C/p>\u003Cp>\u003Cstrong>关键差异点\u003C/strong>：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 维度 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 一跳承接页 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 回流落地页 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 触发时机 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户首次点击广告 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户回流时（返回 / 再回）\u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 设计目标 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 通过广告平台审核 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 最大化点击与转化 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 内容自由度 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 受广告平台政策约束 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 完全由你掌控 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 转化压力 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 必须兼顾合规与转化 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 专注转化即可 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Chr />\u003Ch2>二、C 端用户是在什么时候看到回流落地页的\u003C/h2>\u003Cp>回流落地页\u003Cstrong>只对已经看过一跳页的用户展示\u003C/strong>。整个触发链路如下：用户先点击广告进入一跳承接页；用户若返回退出或切换至其他页面再回到该页面时——这一刻 DeepClick 会\u003Cstrong>秒级切换成回流落地页\u003C/strong>推到用户面前。\u003C/p>\n        \u003Cimg\n          alt=\"C端用户什么时候可以看到回流落地页？返回与再回展示回流落地页示意图\"\n          height=\"1410\"\n          src=\"https://cms-r2.deepclick.com/image-53.png\"\n          width=\"2400\"\n        />\n      \u003Cp>典型的触发动作有两种：\u003C/p>\u003Cp>\u003Cstrong>① 返回\u003C/strong>\u003C/p>\u003Cp>C 端用户点击广告，浏览器跳转到你的一跳承接页（应用商店落地页 / 网站页面等）。用户看了一眼觉得不感兴趣，\u003Cstrong>退出返回\u003C/strong>——这一刻 DeepClick \u003Cstrong>秒切回流落地页\u003C/strong>，把用户留在了回流落地页上。\u003C/p>\u003Cp>这是最高频的回流场景。本质上是把用户"想离开"的动作，截胡成"再看一眼新内容"。\u003C/p>\u003Cp>\u003Cstrong>② 再回\u003C/strong>\u003C/p>\u003Cp>C 端用户点击 Facebook 广告进入一跳承接页。用户\u003Cstrong>没有关闭这个页面\u003C/strong>，而是去浏览了其他网页（点了链接、切了 Tab、回了消息），过了一会\u003Cstrong>重新回到这个页面\u003C/strong>——本来应该看到原来的一跳页，但页面已经被替换成了回流落地页。\u003C/p>\u003Cp>这种场景下用户是带着"我想看看这个页面"的注意力切回来的，所以转化意愿比"返回"场景下还要更集中。\u003C/p>\u003Cblockquote>💡 \u003Cstrong>要点\u003C/strong>：用户第一次看到一跳页时，看到的永远是一跳承接页本身。\u003Cstrong>回流落地页只在第二次（含）以后出现\u003C/strong>——这也是它叫"回流"的原因。\u003C/blockquote>\u003Chr />\u003Ch2>三、用户实际看到的回流落地页长什么样\u003C/h2>\u003Cp>回流落地页有 \u003Cstrong>4 种模板风格\u003C/strong>，每种风格的视觉语言完全不同，覆盖不同投放品类和用户偏好。\u003C/p>\u003Ch3>TT 风格信息流\u003C/h3>\u003Cp>模仿 TikTok 竖屏视频的视觉样式：\u003Cstrong>背景铺满整屏\u003C/strong>（配置背景视频或图片），右侧叠加点赞 / 评论 / 分享等互动图标，营造"短视频信息流"的视觉体感；底部固定一张 CTA 卡片，包含头像、昵称、描述文案和一个行动按钮。\u003C/p>\u003Cp>\u003Cstrong>客户可配置的元素\u003C/strong>：背景视频 / 图片、头像、昵称、描述文案、按钮文案。\u003C/p>\u003Cp>\u003Cstrong>适合品类\u003C/strong>：短视频内容驱动的应用、娱乐类产品、电商爆款单品。\u003C/p>\u003Cp>\u003Cstrong>用户感受\u003C/strong>：和用户日常刷 TikTok 的视觉一致，全屏内容抓住注意力，底部 CTA 转化路径清晰。\u003C/p>\n        \u003Cimg\n          alt=\"TT 风格信息流 · C 端真机展示：模仿 TikTok 竖屏视频样式，背景铺满整屏，右侧叠加点赞 / 评论 / 分享互动图标，底部固定 CTA 卡片含头像、昵称、描述文案和行动按钮\"\n          height=\"1218\"\n          src=\"https://cms-r2.deepclick.com/播放页_出现广告.png\"\n          width=\"563\"\n        />\n      \u003Ch3>纯净视频流\u003C/h3>\u003Cp>整屏播放一段视频广告（\u003Cstrong>只允许上传视频，不支持静态图片\u003C/strong>），中央叠加圆形播放按钮，底部固定一条横向 CTA 条带文字。视觉非常干净——\u003Cstrong>没有边栏图标、互动数据、社交装饰\u003C/strong>，所有注意力都集中在视频本身和底部按钮上。\u003C/p>\u003Cp>\u003Cstrong>客户可配置的元素\u003C/strong>：广告视频、底部 CTA 文案。\u003C/p>\u003Cp>\u003Cstrong>适合品类\u003C/strong>：本身就有视频素材的品类（短剧、游戏、美妆 / 时尚短片、产品演示视频等），希望让视频本身去说服用户，不需要额外的"信息流体感"包装。\u003C/p>\u003Cp>\u003Cstrong>用户感受\u003C/strong>：聚焦感强，没有干扰元素，视频本身就是说服力。\u003C/p>\n        \u003Cimg\n          alt=\"纯净视频流 · C 端真机展示：整屏播放一段视频广告（仅支持视频，不支持静态图片），中央叠加圆形播放按钮，底部固定一条横向 CTA 条带文字，无边栏图标和社交装饰\"\n          height=\"1432\"\n          src=\"https://cms-r2.deepclick.com/image-56.png\"\n          width=\"750\"\n        />\n      \u003Ch3>Meta 信息流\u003C/h3>\u003Cp>还原 Facebook 信息流样式：主体是一张广告卡片——\u003Cstrong>发布页名称、Sponsored 标识、广告文案、主图、品牌信息卡片（品牌名 + 描述 + 网址 + 行动按钮），下方还有点赞数和观看数\u003C/strong>。视觉上和真实 Facebook 信息流难以分辨。\u003C/p>\u003Cp>\u003Cstrong>客户可配置的元素\u003C/strong>：发布页名称、广告文案、主图、品牌名、品牌描述、品牌网址、行动按钮文案。\u003C/p>\u003Cp>\u003Cstrong>适合品类\u003C/strong>：北美 / 欧洲 / 东南亚等 Facebook 高渗透市场、社交属性产品、品牌型电商。\u003C/p>\u003Cp>\u003Cstrong>用户感受\u003C/strong>：因为视觉和真实社交内容一致，用户对"这是广告"的警觉感最低，转化率通常优于明显是落地页的设计。\u003C/p>\n        \u003Cimg\n          alt=\"Meta 信息流 · C 端真机展示：还原 Facebook 赞助内容样式，含 FB 风格顶部导航、发布页名称、广告文案、主图、品牌信息卡片（品牌名 + 描述 + 网址 + 行动按钮）、底部点赞数与观看数\"\n          height=\"905\"\n          src=\"https://cms-r2.deepclick.com/Group 14.png\"\n          width=\"563\"\n        />\n      \u003Ch3>普通单页\u003C/h3>\u003Cp>不走信息流形式，是一张\u003Cstrong>完整的主视觉 + 一个底部行动按钮\u003C/strong>的简单结构。整张页面的视觉内容（背景、文案、装饰、活动元素如转盘等）由客户自由设计，按钮文案与样式也可配置。\u003C/p>\u003Cp>\u003Cstrong>典型用法\u003C/strong>：抽奖转盘、限时活动页、新人福利页、节日营销页——任何能用一张图说清的场景。\u003C/p>\u003Cp>\u003Cstrong>客户可配置的元素\u003C/strong>：整张主视觉（图片本身怎么设计完全自由）、底部按钮文案、按钮颜色 / 样式。\u003C/p>\u003Cp>\u003Cstrong>适合品类\u003C/strong>：活动型营销、福利发放、需要强视觉钩子的场景。\u003C/p>\u003Cp>\u003Cstrong>用户感受\u003C/strong>：明确的"福利感 / 活动感"，激活用户的领取动机。\u003C/p>\n        \u003Cimg\n          alt=\"普通单页 · C 端真机展示：一张完整的主视觉 + 一个底部行动按钮的简单结构，整张页面视觉内容由客户自由设计\"\n          height=\"1194\"\n          src=\"https://cms-r2.deepclick.com/image-57.png\"\n          width=\"684\"\n        />\n      \u003Chr />\u003Ch2>四、整页可点击：回流落地页的核心交互\u003C/h2>\u003Cp>不管选哪种模板，\u003Cstrong>回流落地页都遵循一个统一的点击规则\u003C/strong>：用户点击页面任意位置，都会跳转到你预先配置的目标地址。\u003C/p>\u003Cp>```\u003Cbr />用户在回流落地页上点击任何元素（视频、卡片、按钮、空白处）\u003Cbr />    ↓\u003Cbr />全部跳转到你配置的目标地址：\u003Cbr />    · 链接 URL：跳到外部网址\u003Cbr />    · 自定义地址：跳到你写好的任意 deeplink\u003Cbr />    · 其他产品：跳到你产品库里的另一个产品\u003Cbr />```\u003C/p>\u003Cp>这个设计的核心思路是：\u003Cstrong>不让用户思考"该点哪里"\u003C/strong>。任何一次主动点击都被当作正向信号，全部导向转化目标。这也是回流落地页比一跳页转化率高一截的原因之一——一跳页要把按钮藏好让审核看不出意图，回流落地页可以"全屏都是 CTA"。\u003C/p>\u003Chr />\u003Ch2>五、为什么能多带来 10%-20% 点击\u003C/h2>\u003Cp>回流落地页能稳定带来 10%-20% 的点击增量，本质上是因为它\u003Cstrong>改变了三件事\u003C/strong>：\u003C/p>\u003Cp>\u003Cstrong>① 给用户一次新内容\u003C/strong>\u003C/p>\u003Cp>人对重复内容的注意力会快速衰减。如果用户回流时看到的还是一跳页，相当于给他第二次展示同一个页面——大概率被忽略。回流落地页保证用户每次回来都看到新东西，注意力被重新激活。\u003C/p>\u003Cp>\u003Cstrong>② 解锁了素材自由度\u003C/strong>\u003C/p>\u003Cp>一跳页要过广告平台的合规审核——文案不能太激进、按钮不能太夸张。回流落地页发生在用户已经离开广告平台之后，素材不会再经过平台二次审核。这个素材自由度本身就是转化率提升的来源。\u003C/p>\u003Cp>\u003Cstrong>③ 整页可点击降低了门槛\u003C/strong>\u003C/p>\u003Cp>回流落地页"点哪都跳"，把转化门槛降到了最低。\u003C/p>\u003Chr />\u003Ch2>六、智能排序：系统自动学习什么样的页面最好用\u003C/h2>\u003Cp>DeepClick 在回流落地页里内置了 \u003Cstrong>智能排序\u003C/strong> 机制（默认开启）：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >系统会基于真实投放数据，\u003Cstrong>自动调整每一页素材的展示顺序\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >哪个素材点击率高、哪个素材让用户多看几眼，系统会把它\u003Cstrong>排到更靠前\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>你不需要手动 A/B Test，\u003Cstrong>配置完发布即可\u003C/strong>，剩下的交给系统。\u003C/p>\u003Chr />\u003Ch2>七、进阶玩法：多页结构 + 不同跳转目标\u003C/h2>\u003Cp>回流落地页支持 \u003Cstrong>多页结构\u003C/strong>——你可以在一张回流落地页里放置多个素材"页"，每一页配置不同的图片素材和不同的跳转目标。\u003C/p>\u003Cp>实际应用场景：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>多产品矩阵\u003C/strong>：你同时投了 5 个 App，可以做一张回流落地页，把 5 个 App 的素材都放进去——用户回流时随便点一个，跳到对应的产品。一条链接，承载五条产品的二次转化。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>多素材 A/B\u003C/strong>：同一个产品做 5 张不同风格的素材，让系统自动跑出最有效的那一张。\u003C/li>\u003C/ul>\n        \u003Cimg\n          alt=\"多页结构示意：同一张回流落地页里放置多个素材"页"，每页可独立配置图片素材与跳转目标\"\n          height=\"1843\"\n          src=\"https://cms-r2.deepclick.com/image-58.png\"\n          width=\"375\"\n        />\n      \u003Chr />\u003Ch2>八、想为你的回流链接配置一张回流落地页？\u003C/h2>\u003Cp>回流落地页的配置只需两步：在「回流落地页」模块创建一张页面，再到「回流链接」里把它挂载上去。两步走完，回流流量就开始进入专属承接页。\u003C/p>\u003Cp>详细的步骤图解、模板选择建议、跳转地址配置、智能排序开关位置，请参考：\u003C/p>\u003Cp>👉 \u003Ca href=\"/zh-CN/resources/blog/fallback-landing-page-setup-guide\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>《回流落地页配置指南：素材不受平台二次审核》\u003C/strong>\u003C/a>\u003C/p>\u003Cp>如果还有其他问题或需要 1 对 1 投放策略指导，可以联系你的专属客户成功负责人，或在 DeepClick 平台通过商务联系入口与我们直接对话。\u003C/p>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/fallback-landing-page-overview",{"children":9449,"direction":23,"format":15,"indent":13,"type":78,"version":18,"value":25},[9450,9451],{"detail":13,"format":18,"mode":14,"style":15,"text":718,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":720,"type":17,"version":18},{"id":722,"alt":9453,"updatedAt":9454,"createdAt":9455,"url":9456,"thumbnailURL":23,"filename":9457,"mimeType":984,"filesize":9458,"width":3005,"height":3006},"DeepClick 投诉回流功能介绍封面：投诉回流引擎把潜在投诉从平台和商店转移到自建通道，配置后为推荐路径","2026-05-14T07:34:16.522Z","2026-05-14T07:33:54.904Z","https://cms-r2.deepclick.com/image-eac95316cf0f.png","image-eac95316cf0f.png",2733485,{"title":5,"description":6,"image":9460},{"id":722,"alt":9453,"updatedAt":9454,"createdAt":9455,"url":9456,"thumbnailURL":23,"filename":9457,"mimeType":984,"filesize":9458,"width":3005,"height":3006},{"id":83,"name":3011,"avatar":9462,"updatedAt":3012,"createdAt":3013},{"id":713,"alt":3011,"updatedAt":9463,"createdAt":9463,"url":9464,"thumbnailURL":23,"filename":9465,"mimeType":984,"filesize":9466,"width":9467,"height":9467},"2026-04-22T08:09:22.606Z","https://cms-r2.deepclick.com/头像-白.png","头像-白.png",26626,1024,{"id":83,"titleZh":3015,"titleEn":3016,"slug":3017,"order":25,"updatedAt":3018,"createdAt":3019},"\u003Cdiv class=\"payload-richtext\">\u003Cblockquote>想直接看后台怎么配置？参考 \u003Ca href=\"/zh-CN/resources/blog/complaint-redirection-guide\" rel=\"noopener noreferrer\" target=\"_blank\">投诉回流配置指南\u003C/a>。\u003C/blockquote>\u003Cp>广告投放最大的隐形杀手不是没流量，是\u003Cstrong>公开投诉\u003C/strong>。\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >一条 Meta 投诉，足以让广告组进入审核黑名单\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >一条 Google Play 差评，能拖累整个 App 的安装率\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >用户在 TikTok 评论里 @ 官方账号一句"骗子"，可能立刻触发账号风控\u003C/li>\u003C/ul>\u003Cp>更糟的是，这类投诉的"原始动机"绝大多数本可以在你自己的客服流程里解决——比如想退款、找不到客服、对功能不满。但他们没找到入口，只能转身去公开渠道发声。\u003C/p>\u003Cp>DeepClick \u003Cstrong>投诉回流\u003C/strong>就是为了把这件事\u003Cstrong>翻转过来\u003C/strong>。\u003C/p>\u003Chr />\u003Ch2>一句话理解\u003C/h2>\u003Cblockquote>\u003Cstrong>对有投诉倾向的真实用户，在回流落地页主动展示一个自建投诉入口，把潜在的平台投诉和商店差评，留在你自己的渠道里。\u003C/strong>\u003C/blockquote>\u003Cp>效果实测：可让 \u003Cstrong>80% 的潜在投诉转移到自建通道\u003C/strong>。\u003C/p>\u003Chr />\u003Ch2>用户视角：他们到底看到了什么\u003C/h2>\n        \u003Cimg\n          alt=\"投诉回流功能C端用户视角流程示意图\"\n          height=\"1800\"\n          src=\"https://cms-r2.deepclick.com/image-c28336bc0db5.png?w=1200&q=85\"\n          width=\"3200\"\n        />\n      \u003Cp>一个普通的用户旅程：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 阶段 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户行为 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 系统反应 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>第一步\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 看到 Meta 广告，点击 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 进入一跳承接页 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>第二步\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 装了你的 App，发现有问题想找客服 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 系统记录一跳安装事件 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>第三步\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 再次点击你的广告 / 进入回流落地页 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 投诉回流引擎判断用户\u003Cstrong>已符合规则\u003C/strong> \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>第四步\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户在回流落地页上看到\u003Cstrong>投诉入口\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 入口位置由系统自动决定 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>第五步\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 点击入口 → 填写投诉表单 → 提交 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 进入你\u003Cstrong>自建的客服流程\u003C/strong>，不再奔向平台或商店 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>整个过程：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >用户\u003Cstrong>不需要意识到这是个"特殊入口"\u003C/strong>——它和正常的反馈按钮看起来没区别\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >你只需要\u003Cstrong>事先在回流链接里配好规则\u003C/strong>，剩下的展示、记录、收集由 DeepClick 自动完成\u003C/li>\u003C/ul>\u003Chr />\u003Ch2>为什么是 80%\u003C/h2>\u003Cp>「80%」不是 marketing 话术，是工程意义上的\u003Cstrong>人群覆盖率\u003C/strong>：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>DeepClick 已经在用户首次接触广告时记录了行为标签\u003C/strong>——一跳安装、回流点击、回流安装等等都被准确归因到具体用户\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>二次访问时识别已经命中规则的用户\u003C/strong>——这些用户大概率就是会公开投诉的那批人\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>入口主动呈现\u003C/strong>——不需要用户主动去找"客服在哪里"，看到入口的概率远高于自己摸索\u003C/li>\u003C/ul>\u003Cp>可以理解为：DeepClick 帮你\u003Cstrong>在用户走向投诉路口的前一秒，递了张你的客服名片过去\u003C/strong>。\u003C/p>\u003Chr />\u003Ch2>五大触发事件，覆盖完整投放链路\u003C/h2>\u003Cp>不同投放阶段的用户有不同的投诉触发模式。DeepClick 把整条链路拆成 5 个事件，\u003Cstrong>让你按自己的业务节奏挑选\u003C/strong>：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 事件 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 命中人群 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 典型场景 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>一跳安装\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 从一跳承接页装了你 App 的用户 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 最常发起商店差评的人群 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>链接访问\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 累计访问回流链接 N 次 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 反复点广告但没转化，可能有疑问 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流展示\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 回流落地页累计展示 N 次 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 见到过你二次承接内容的人 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流点击\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 回流落地页上累计点击 N 次 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 在落地页上反复操作但未成功 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流安装\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 通过回流落地页装了你 App \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 深度转化用户，问题诉求更具体 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>每条回流链接最多配 \u003Cstrong>2 条规则\u003C/strong>，两条之间可以用「\u003Cstrong>或者 / 并且\u003C/strong>」自由组合——任一满足触发还是必须同时满足触发，由你决定。\u003C/p>\u003Chr />\u003Ch2>投诉回流 vs 其他方案\u003C/h2>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 方案 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 拦截能力 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 局限 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>App 内嵌客服\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 高 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户需要打开 App，没装的没机会 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>落地页固定客服联系方式\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 中 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 入口全员可见，对没问题的用户也展示，可能反向引导投诉 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>DeepClick 投诉回流\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>高\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>只对命中规则的用户展示\u003C/strong>，精准、不打扰其他流量 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>最大差异是\u003Cstrong>人群精准度\u003C/strong>——只有"看上去会投诉的用户"才会被投诉入口拦下。\u003C/p>\u003Chr />\u003Ch2>哪些团队最需要\u003C/h2>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>广告账号频繁被限的投放团队\u003C/strong>——每一次平台投诉都意味着账号生命周期缩短\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>App 商店评分敏感的 App 业务\u003C/strong>——一条 1 星差评 + 几十个 5 星都拉不回评分\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>客服成本可控但反应不够快的电商\u003C/strong>——把投诉转到自有客服比让平台先到达便宜得多\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>同时在做回流投放的所有客户\u003C/strong>——既然落地页已经做了，多挂这一层几乎零成本\u003C/li>\u003C/ul>\u003Chr />\u003Ch2>准备好开始了\u003C/h2>\u003Cp>投诉回流模块本身是一个\u003Cstrong>数据看板\u003C/strong>，用来集中查看用户提交的投诉。\u003C/p>\u003Cp>\u003Cstrong>真正的人群规则配置在「回流链接」里\u003C/strong>——在每条回流链接的"投诉回流设置"页签开启开关、配好事件 + 次数规则，符合规则的用户在访问你回流落地页时就会自动看到投诉入口。\u003C/p>\u003Cp>配置只要 4 步、5 分钟搞定：\u003C/p>\u003Cp>→ \u003Ca href=\"/zh-CN/resources/blog/complaint-redirection-guide\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>查看投诉回流配置指南\u003C/strong>\u003C/a>\u003C/p>\u003Chr />\u003Ch2>延伸阅读\u003C/h2>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>想为不同投放阶段的链接配套防审核策略\u003C/strong> → \u003Ca href=\"/zh-CN/resources/blog/smart-cloak-setup-guide\" rel=\"noopener noreferrer\" target=\"_blank\">智能斗篷配置指南\u003C/a>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>想理解回流链接的整体功能\u003C/strong> → \u003Ca href=\"/zh-CN/resources/blog/fallback-landing-page-overview\" rel=\"noopener noreferrer\" target=\"_blank\">回流落地页功能介绍\u003C/a>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>需要开通账号或答疑\u003C/strong> → 联系 DeepClick 商务团队\u003C/li>\u003C/ul>\u003C/div>",{"en":725,"zh-CN":725},1778751552590]