[{"data":1,"prerenderedAt":193},["ShallowReactive",2],{"blog-downloads-to-drop-2-3-year-over-year-in-2024-zh-CN":3},{"id":4,"title":5,"excerpt":6,"content":7,"coverImage":145,"meta":152,"site":153,"status":167,"slug":168,"author":169,"category":179,"publishDate":187,"featured":94,"updatedAt":188,"createdAt":189,"contentHtml":190,"previewUrl":191,"localeSlugs":192},348,"2024年App Store和Google Play应用下载量同比下降 2.3%","经济复苏后的增长和下降 12月19 日消息，应用情报公司 Appfigures 的最新数据显示，2024 年全球应用经济在经历了 2022 年的增速放缓后，消费支出方面持续复苏。 全球移动应用和游戏在苹果 App Store 和谷歌 Google Play 的总消费额达到 1270 亿美元，较上一年增长 15.7%。然而，这一增长主要由苹果 App 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的消费额则出现下滑。",{"children":32,"direction":19,"format":15,"indent":13,"type":20,"version":18,"tag":21},[33],{"detail":13,"format":13,"mode":14,"style":15,"text":34,"type":17,"version":18},"下载量的变化",{"children":36,"direction":19,"format":15,"indent":13,"type":26,"version":18,"textFormat":13,"textStyle":15},[37,39,41],{"detail":13,"format":13,"mode":14,"style":15,"text":38,"type":17,"version":18},"ROIBest注意到，尽管消费支出有所增长，但应用生态系统的整体健康状况仍存在令人担忧的迹象。",{"detail":13,"format":18,"mode":14,"style":15,"text":40,"type":17,"version":18},"2024 年，全球应用下载量同比下降 2.3%，约为 1100 亿次",{"detail":13,"format":13,"mode":14,"style":15,"text":42,"type":17,"version":18},"。数据显示，这一下滑趋势在两个应用商店均有体现。",{"children":44,"direction":19,"format":15,"indent":13,"type":26,"version":18,"textFormat":13,"textStyle":15},[45],{"detail":13,"format":13,"mode":14,"style":15,"text":46,"type":17,"version":18},"值得注意的是，去年全球仅有 5% 的应用提供订阅服务，但它们却贡献了两个应用商店 48% 的应用收入。此外，全球收入最高的 10 款应用贡献了所有消费者支出的 13.7%，较 2023 年的 12.5% 增长了 1.2%。",{"children":48,"direction":19,"format":15,"indent":13,"type":26,"version":18,"textFormat":13,"textStyle":15},[49],{"detail":13,"format":13,"mode":14,"style":15,"text":50,"type":17,"version":18},"在 2024 年总计 1100 亿次的下载量中，iOS 下载量为 283 亿次，同比下降 1.1%。Android 在 Google Play 上的应用下载量下降 2.6%，至 814 亿次。",{"type":52,"version":53,"format":15,"fields":54,"relationTo":55,"value":56,"id":66},"upload",3,{},"media",{"id":57,"alt":58,"updatedAt":59,"createdAt":59,"url":60,"thumbnailURL":19,"filename":61,"mimeType":62,"filesize":63,"width":64,"height":65},805,"Global App Downloads Decline by 2.3% in 2024 — inline image","2026-07-21T07:53:46.523Z","https://cms-r2.deepclick.com/20241224-103558-2a5ee409-69e538db6dba.png","20241224-103558-2a5ee409-69e538db6dba.png","image/png",174663,1200,628,"6a5f2595bd070900c89a192e",{"children":68,"direction":19,"format":15,"indent":13,"type":20,"version":18,"tag":21},[69],{"detail":13,"format":13,"mode":14,"style":15,"text":70,"type":17,"version":18},"下降原因",{"children":72,"direction":19,"format":15,"indent":13,"type":26,"version":18,"textFormat":13,"textStyle":15},[73],{"detail":13,"format":13,"mode":14,"style":15,"text":74,"type":17,"version":18},"下载量下降的部分原因也与苹果和谷歌在 2024 年管理其应用商店的方式有关。特别是谷歌，在过去一年中严厉打击了垃圾应用和其他低质量应用，导致 Google Play 上新应用的发布量大幅减少了 60%，这可能是由于提高了开发者在应用测试和应用审核方面的要求。",{"children":76,"direction":19,"format":15,"indent":13,"type":26,"version":18,"textFormat":13,"textStyle":15},[77],{"detail":13,"format":13,"mode":14,"style":15,"text":78,"type":17,"version":18},"美国也助推了全球下载量下滑的趋势，美国 iOS 下载量下降 5.3%，至 61 亿次，美国 Google Play 应用下载量下降 0.7%，至 44 亿次。总体而言，美国应用下载量同比下降 3.4%，约为 106 亿次。",{"children":80,"direction":19,"format":15,"indent":13,"type":26,"version":18,"textFormat":13,"textStyle":15},[81],{"detail":13,"format":13,"mode":14,"style":15,"text":82,"type":17,"version":18},"Appfigures 的数据显示，Instagram 是 2024 年下载量最高的应用，接近 6.4 亿次安装，也是美国搜索次数最多的应用。与 Instagram 一起，包括 Snapchat、Facebook 和 TikTok 在内的其他顶级社交应用的搜索量也超过了 X（原 Twitter）。Temu 是美国下载量最高的应用，安装量为 4800 万次。",{"children":84,"direction":19,"format":15,"indent":13,"type":26,"version":18,"textFormat":13,"textStyle":15},[85,87,97],{"detail":13,"format":13,"mode":14,"style":15,"text":86,"type":17,"version":18},"在 2024 年全球 1270 亿美元的总消费支出中，916 亿美元来自 App Store，同比增长 24%。",{"children":88,"direction":19,"format":15,"indent":13,"type":91,"version":53,"fields":92,"id":96},[89],{"detail":13,"format":13,"mode":14,"style":15,"text":90,"type":17,"version":18},"Google 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2024 年的 132 亿美元。）",{"children":113,"direction":19,"format":15,"indent":13,"type":26,"version":18,"textFormat":18,"textStyle":15},[114,116],{"detail":13,"format":18,"mode":14,"style":15,"text":115,"type":17,"version":18},"按消费者支出计算，巴西是消费者支出增长最快的市场，同比增长 73%。按收益计算，全球排名第一的应用是 TikTok",{"detail":13,"format":13,"mode":14,"style":15,"text":117,"type":17,"version":18},"，在 iOS 和 Android 上的收入估计为 25 亿美元，不包括中国的应用商店。TikTok 也是美国排名第一的应用，收入近 13 亿美元。",{"children":119,"direction":19,"format":15,"indent":13,"type":20,"version":18,"tag":21},[120],{"detail":13,"format":13,"mode":14,"style":15,"text":121,"type":17,"version":18},"关于ROIBest",{"children":123,"direction":19,"format":15,"indent":13,"type":26,"version":18,"textFormat":13,"textStyle":15},[124,131],{"children":125,"direction":19,"format":15,"indent":13,"type":91,"version":53,"fields":128,"id":130},[126],{"detail":13,"format":18,"mode":14,"style":15,"text":127,"type":17,"version":18},"ROIBest",{"linkType":93,"newTab":94,"url":129},"https://mis.roibest.com/#/login?uuid=5644007337338913&link_id=&rl=&ad=1&promoter_id=T0SCB&tpl_id=1&channel_id=13&links_no=1521972975283","6a5f2595bd070900c89a1931",{"detail":13,"format":13,"mode":14,"style":15,"text":132,"type":17,"version":18},"总部位于新加坡，作为一家倡导创新与科技体验的公司，我们首创逐进式网络应用（PWA）技术，这是一种改变安卓应用程序营销和使用的领先解决方案，为应用开发者和营销人员解决了应用上架、平台抽佣和推广困难等一些列痛点。我们通过先进的创新技术与精准的受众分析，帮助企业在数字营销领域取得卓越成效。",{"type":52,"version":53,"format":15,"fields":134,"relationTo":55,"value":135,"id":143},{},{"id":136,"alt":137,"updatedAt":138,"createdAt":138,"url":139,"thumbnailURL":19,"filename":140,"mimeType":62,"filesize":141,"width":64,"height":142},357,"PWA在短剧行业的落地实践：加速加载与转化率提升 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class=\"payload-richtext\">\u003Ch2>经济复苏后的增长和下降\u003C/h2>\u003Cp>12月19 日消息，应用情报公司 Appfigures 的最新数据显示，2024 年全球应用经济在经历了 2022 年的增速放缓后，消费支出方面持续复苏。\u003C/p>\u003Cp>全球移动应用和游戏在苹果 App Store 和谷歌 Google Play 的总消费额达到 1270 亿美元，较上一年增长 15.7%。然而，这一增长主要由苹果 App Store 推动，Google Play 的消费额则出现下滑。\u003C/p>\u003Ch2>下载量的变化\u003C/h2>\u003Cp>ROIBest注意到，尽管消费支出有所增长，但应用生态系统的整体健康状况仍存在令人担忧的迹象。\u003Cstrong>2024 年，全球应用下载量同比下降 2.3%，约为 1100 亿次\u003C/strong>。数据显示，这一下滑趋势在两个应用商店均有体现。\u003C/p>\u003Cp>值得注意的是，去年全球仅有 5% 的应用提供订阅服务，但它们却贡献了两个应用商店 48% 的应用收入。此外，全球收入最高的 10 款应用贡献了所有消费者支出的 13.7%，较 2023 年的 12.5% 增长了 1.2%。\u003C/p>\u003Cp>在 2024 年总计 1100 亿次的下载量中，iOS 下载量为 283 亿次，同比下降 1.1%。Android 在 Google Play 上的应用下载量下降 2.6%，至 814 亿次。\u003C/p>\n        \u003Cimg\n          alt=\"Global App Downloads Decline by 2.3% in 2024 — inline image\"\n          height=\"628\"\n          src=\"https://cms-r2.deepclick.com/20241224-103558-2a5ee409-69e538db6dba.png?w=1200&q=85\"\n          width=\"1200\"\n        />\n      \u003Ch2>下降原因\u003C/h2>\u003Cp>下载量下降的部分原因也与苹果和谷歌在 2024 年管理其应用商店的方式有关。特别是谷歌，在过去一年中严厉打击了垃圾应用和其他低质量应用，导致 Google Play 上新应用的发布量大幅减少了 60%，这可能是由于提高了开发者在应用测试和应用审核方面的要求。\u003C/p>\u003Cp>美国也助推了全球下载量下滑的趋势，美国 iOS 下载量下降 5.3%，至 61 亿次，美国 Google Play 应用下载量下降 0.7%，至 44 亿次。总体而言，美国应用下载量同比下降 3.4%，约为 106 亿次。\u003C/p>\u003Cp>Appfigures 的数据显示，Instagram 是 2024 年下载量最高的应用，接近 6.4 亿次安装，也是美国搜索次数最多的应用。与 Instagram 一起，包括 Snapchat、Facebook 和 TikTok 在内的其他顶级社交应用的搜索量也超过了 X（原 Twitter）。Temu 是美国下载量最高的应用，安装量为 4800 万次。\u003C/p>\u003Cp>在 2024 年全球 1270 亿美元的总消费支出中，916 亿美元来自 App Store，同比增长 24%。\u003Ca href=\"/zh-CN/resources/blog/removed-236000-apps-roibest-helped\">Google Play\u003C/a> 的消费者支出同比下降 1.5%，至全球 357 亿美元。\u003C/p>\n        \u003Cimg\n          alt=\"Global App Downloads Decline by 2.3% in 2024 — inline image\"\n          height=\"628\"\n          src=\"https://cms-r2.deepclick.com/20241224-103604-45e3fa72-98ed07c0b0af.png?w=1200&q=85\"\n          width=\"1200\"\n        />\n      \u003Cp>美国占据了这块蛋糕的很大一部分，美国用户的消费支出为 476 亿美元，同比增长 11%。（其中，苹果 App Store 在美国的收入为 344 亿美元，同比增长 18.4%，而 Google Play 在美国的收入下降 4.7%，至 2024 年的 132 亿美元。）\u003C/p>\u003Cp>\u003Cstrong>按消费者支出计算，巴西是消费者支出增长最快的市场，同比增长 73%。按收益计算，全球排名第一的应用是 TikTok\u003C/strong>，在 iOS 和 Android 上的收入估计为 25 亿美元，不包括中国的应用商店。TikTok 也是美国排名第一的应用，收入近 13 亿美元。\u003C/p>\u003Ch2>关于ROIBest\u003C/h2>\u003Cp>\u003Ca href=\"https://mis.roibest.com/#/login?uuid=5644007337338913&link_id=&rl=&ad=1&promoter_id=T0SCB&tpl_id=1&channel_id=13&links_no=1521972975283\">\u003Cstrong>ROIBest\u003C/strong>\u003C/a>总部位于新加坡，作为一家倡导创新与科技体验的公司，我们首创逐进式网络应用（PWA）技术，这是一种改变安卓应用程序营销和使用的领先解决方案，为应用开发者和营销人员解决了应用上架、平台抽佣和推广困难等一些列痛点。我们通过先进的创新技术与精准的受众分析，帮助企业在数字营销领域取得卓越成效。\u003C/p>\n        \u003Cimg\n          alt=\"PWA在短剧行业的落地实践：加速加载与转化率提升 — inline image\"\n          height=\"80\"\n          src=\"https://cms-r2.deepclick.com/img_v3_02hg_80864f88-e3ea-4a98-8853-4ef5d3f71f2g-1d5b07ad-typed-6305367667f9.png?w=1200&q=85\"\n          width=\"1200\"\n        />\n      \u003C/div>","https://www.roibest.com/zh-CN/resources/blog/downloads-to-drop-2-3-year-over-year-in-2024",{"zh-CN":168},1784706017766]