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已经从口号变成了经营节奏。",{"children":295,"direction":19,"format":15,"indent":13,"type":20,"version":18,"tag":21},[296],{"detail":13,"format":13,"mode":14,"style":15,"text":297,"type":17,"version":18},"看起来像媒介问题、其实是策略问题的错误",{"children":299,"direction":19,"format":15,"indent":13,"type":88,"version":18,"listType":89,"start":18,"tag":90},[300,304,308,312,316,321,326],{"children":301,"direction":19,"format":15,"indent":13,"type":73,"version":18,"value":18},[302],{"detail":13,"format":13,"mode":14,"style":15,"text":303,"type":17,"version":18},"优化混合 ROAS，同时新客 CPA 在变差。",{"children":305,"direction":19,"format":15,"indent":13,"type":73,"version":18,"value":78},[306],{"detail":13,"format":13,"mode":14,"style":15,"text":307,"type":17,"version":18},"目录和落地页还没准备好，就打开所有渠道。",{"children":309,"direction":19,"format":15,"indent":13,"type":73,"version":18,"value":42},[310],{"detail":13,"format":13,"mode":14,"style":15,"text":311,"type":17,"version":18},"因为报表好看，就让再营销和品牌搜索吃掉预算。",{"children":313,"direction":19,"format":15,"indent":13,"type":73,"version":18,"value":87},[314],{"detail":13,"format":13,"mode":14,"style":15,"text":315,"type":17,"version":18},"去推那些即使转化率不错也无法回收的商品。",{"children":317,"direction":19,"format":15,"indent":13,"type":73,"version":18,"value":320},[318],{"detail":13,"format":13,"mode":14,"style":15,"text":319,"type":17,"version":18},"同一周改素材、优惠和受众，还称之为一次测试。",5,{"children":322,"direction":19,"format":15,"indent":13,"type":73,"version":18,"value":325},[323],{"detail":13,"format":13,"mode":14,"style":15,"text":324,"type":17,"version":18},"没有利润门禁就加预算。",6,{"children":327,"direction":19,"format":15,"indent":13,"type":73,"version":18,"value":330},[328],{"detail":13,"format":13,"mode":14,"style":15,"text":329,"type":17,"version":18},"在\"获胜\"的计划里忽略退货和运费。",7,{"children":332,"direction":19,"format":15,"indent":13,"type":20,"version":18,"tag":21},[333],{"detail":13,"format":13,"mode":14,"style":15,"text":334,"type":17,"version":18},"结语",{"children":336,"direction":19,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[337],{"detail":13,"format":13,"mode":14,"style":15,"text":338,"type":17,"version":18},"电商广告投放策略是一套有渠道顺序、有素材和 feed 引擎、并且尊重边际 CAC 的回收系统。先把这四块写下来，再把各个平台当作系统里的工具。那些看起来\"很会投广告\"的账户，通常只是对愿意付多少更严格，对该停的计划停得也更快。",{"children":340,"direction":19,"format":15,"indent":13,"type":20,"version":18,"tag":21},[341],{"detail":13,"format":13,"mode":14,"style":15,"text":342,"type":17,"version":18},"常见问题",{"children":344,"direction":19,"format":15,"indent":13,"type":20,"version":18,"tag":347},[345],{"detail":13,"format":13,"mode":14,"style":15,"text":346,"type":17,"version":18},"电商广告投放策略应该先定 ROAS 还是先定 CPA？","h3",{"children":349,"direction":19,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[350],{"detail":13,"format":13,"mode":14,"style":15,"text":351,"type":17,"version":18},"先从贡献利润定回收上限，再把它表达成 CPA 上限、ROAS 下限，或两者都要。用 ROAS 比较计划，用回收来决定这个顾客值不值得买。",{"children":353,"direction":19,"format":15,"indent":13,"type":20,"version":18,"tag":347},[354],{"detail":13,"format":13,"mode":14,"style":15,"text":355,"type":17,"version":18},"一个电商品牌应该同时跑多少个渠道？",{"children":357,"direction":19,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[358],{"detail":13,"format":13,"mode":14,"style":15,"text":359,"type":17,"version":18},"能测量、并且能提供合格落地页和素材的，有多少算多少。对多数团队，这意味着先把搜索或购物广告做好，再加一个获客渠道，然后给再营销设上限。渠道更多并不等于有策略。",{"children":361,"direction":19,"format":15,"indent":13,"type":20,"version":18,"tag":347},[362],{"detail":13,"format":13,"mode":14,"style":15,"text":363,"type":17,"version":18},"必须用 70/20/10 拆预算吗？",{"children":365,"direction":19,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[366],{"detail":13,"format":13,"mode":14,"style":15,"text":367,"type":17,"version":18},"不必。它只是一种简单方法，让大部分钱留在已验证计划上，同时仍给测试留预算。更小的目录可以用更紧的比例；真正的错误是把 100% 都花在\"已经有效的东西\"上、永远不测试，或把大部分预算花在读不懂的测试上。",{"children":369,"direction":19,"format":15,"indent":13,"type":20,"version":18,"tag":347},[370],{"detail":13,"format":13,"mode":14,"style":15,"text":371,"type":17,"version":18},"为什么 ROAS 很高，账上还是紧？",{"children":373,"direction":19,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[374],{"detail":13,"format":13,"mode":14,"style":15,"text":375,"type":17,"version":18},"常见原因包括回收偏慢、折扣过深、退货，以及末次点击把功劳给了品牌词或再营销，而真正贵的工作是获客在做。要看广告后贡献利润和新客 CPA，而不是只看报表 ROAS。",{"children":377,"direction":19,"format":15,"indent":13,"type":20,"version":18,"tag":347},[378],{"detail":13,"format":13,"mode":14,"style":15,"text":379,"type":17,"version":18},"是不是每个 SKU 都该买付费流量？",{"children":381,"direction":19,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[382],{"detail":13,"format":13,"mode":14,"style":15,"text":383,"type":17,"version":18},"不是。付费需求应留给有利润、有库存、优惠清楚的商品。其余目录可以靠站内陈列、邮件，或在赢家稳定后作为 feed 里的搭配来消化。","root",{"id":386,"alt":387,"updatedAt":388,"createdAt":388,"url":389,"thumbnailURL":19,"filename":390,"mimeType":391,"filesize":392,"width":393,"height":394},1292,"muvloom inspiration r26b-45","2026-10-20T10:06:31.788Z","https://cms-r2.deepclick.com/r26b-45-d42f966804ef.jpg","r26b-45-d42f966804ef.jpg","image/jpeg",675429,1312,1199,{"title":396,"description":397,"image":398},"电商广告投放策略：预算、素材与回收（2026）","2026 电商广告投放策略实操：用贡献利润定回收上限，先承接再创造需求，按周测试素材与优惠，并用边际 CAC 决定是否加预算。",{"id":386,"alt":387,"updatedAt":388,"createdAt":388,"url":389,"thumbnailURL":19,"filename":390,"mimeType":391,"filesize":392,"width":393,"height":394},{"id":18,"key":400,"name":401,"prodHost":402,"testHost":403,"blogPath":404,"docPath":405,"zhPrefix":406,"deployHookTest":407,"deployHookProd":408,"brandAuthor":409,"brandKit":413,"enabled":417,"updatedAt":418,"createdAt":419},"deepclick","DeepClick","https://deepclick.com","https://www-test-deepclick.qiliangjia.one","/resources/blog/{slug}","/docs/{slug}","/zh-CN","https://api.cloudflare.com/client/v4/pages/webhooks/deploy_hooks/60a9adef-153b-4c89-8d07-7118e91e9522","https://api.cloudflare.com/client/v4/pages/webhooks/deploy_hooks/05323321-f694-4ce8-a5af-173c507b8bae",{"id":78,"name":401,"avatar":410,"updatedAt":411,"createdAt":412},25,"2026-04-22T08:09:35.299Z","2026-04-22T06:42:49.116Z",{"logoLight":19,"logoDark":19,"primaryColor":414,"accentColor":415,"tagline":416,"wechatName":19,"xhsHandle":19,"wechatQr":19},"#1a73e8","#ff6600","一次点击，多重价值",true,"2026-08-25T06:40:57.663Z","2026-07-14T06:26:38.962Z","published","ecommerce-advertising-strategy",{"id":78,"name":401,"avatar":423,"updatedAt":411,"createdAt":412},{"id":410,"alt":401,"updatedAt":424,"createdAt":424,"url":425,"thumbnailURL":19,"filename":426,"mimeType":427,"filesize":428,"width":429,"height":429},"2026-04-22T08:09:22.606Z","https://cms-r2.deepclick.com/头像-白.png","头像-白.png","image/png",26626,1024,{"id":42,"site":431,"titleZh":433,"titleEn":434,"slug":435,"order":78,"updatedAt":436,"createdAt":436},{"id":18,"key":400,"name":401,"prodHost":402,"testHost":403,"blogPath":404,"docPath":405,"zhPrefix":406,"deployHookTest":407,"deployHookProd":408,"brandAuthor":78,"brandKit":432,"enabled":417,"updatedAt":418,"createdAt":419},{"logoLight":19,"logoDark":19,"primaryColor":414,"accentColor":415,"tagline":416,"wechatName":19,"xhsHandle":19,"wechatQr":19},"行业信息","Industry Info","industry-info","2026-04-22T03:32:29.529Z","2026-11-12T02:45:18.823Z","2026-11-12T02:45:20.185Z","2026-11-12T02:45:04.929Z","\u003Cdiv class=\"payload-richtext\">\u003Ch2>电商广告投放策略到底是什么\u003C/h2>\u003Cp>\u003Cstrong>电商广告投放策略\u003C/strong>决定的是推哪些商品、用哪些渠道、获客最多能花多少、以及什么时候该停。它不是一堆平台技巧的集合。如果策略缺位，团队通常会继续加受众、加 SKU，然后奇怪为什么 ROAS 在动，但贡献利润没有动。把这套系统写成英文，就是一套完整的 ecommerce advertising strategy：先有回收上限和渠道顺序，再谈素材和出价。\u003C/p>\u003Cp>直接回答：一套能长期用的电商广告投放策略包含五部分。①用贡献利润定回收上限，而不是只看末次点击 ROAS。②按意向给渠道排序：先承接需求，再创造需求，再给再营销设上限。③建立一个可以按周测试的素材和优惠系统，商品 feed 也包括在内。④用明确的规则拆预算，例如把 70/20/10 分给已验证计划、测试和学习，只有当边际 CAC 仍在上限内时才加钱。⑤对那些容易拿走不属于自己的功劳的渠道，做增量测量。\u003C/p>\u003Cp>下面把这五部分变成可执行的节奏。预算算法见 \u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/ad-spend-budget-allocation/\">广告预算分配\u003C/a>。CAC 背后的闭环见 \u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/reduce-customer-acquisition-cost/\">如何降低获客成本\u003C/a>。\u003C/p>\u003Ch2>从单位经济出发，而不是从平台建议出发\u003C/h2>\u003Cp>还没打开广告后台之前，先写下策略必须守住的数字：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >平均客单价，以及扣除折扣、运费、支付手续费和变动运营成本后的贡献利润。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >预期复购，以及一个简单的回收窗口，例如 30 天或 60 天，按品类而定。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >一个天花板 CPA，或一个在退货之后仍有利润的地板 ROAS。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >哪些 SKU 真正值得付费流量——是赢家，而不是整个目录。\u003C/li>\u003C/ul>\u003Cp>如果一个商品在现实的转化率下也无法在窗口内回收，广告修不好它。先把它放回自然陈列，或先改优惠。硬把弱商品从付费社交里推出去，后面通常会变成 CAC 上升和乱七八糟的素材测试。\u003C/p>\u003Cp>ROAS 是有用的诊断，但不是唯一记分卡。要同时看广告后贡献利润、新客占比和回收周期。\u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/performance-marketing-kpis/\">效果广告 KPI\u003C/a> 可以把这些数字放在一张表里。\u003C/p>\u003Ch2>给渠道排序，而不是同一天全部打开\u003C/h2>\u003Cp>常见失败是同一天早上打开搜索、购物广告、付费社交和再营销，然后宣布这就是"全漏斗"策略。更好的做法是排序。\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>先承接需求。\u003C/strong> 搜索和购物广告（或其他平台上的商品列表广告）应覆盖你已经能履约的查询和商品。先把标题、feed、价格和落地页修好，再去放量社交。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>再创造需求。\u003C/strong> 付费社交和视频面向还没在搜索的人。它们需要钩子、可信理由，以及和承诺一致的路径。这里也用得上 \u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/scaling-facebook-ads-profitably/\">如何盈利地放大 Facebook 广告\u003C/a>：只有先有利润门禁，才加预算。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>再营销是上限，不是增长引擎。\u003C/strong> 频次、排除和较短窗口，避免把已经会转化的顾客再高价买一遍。如果再营销是最好看的 ROAS，你可能低估了获客，或高估了末次点击的功劳。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>自有渠道把环合上。\u003C/strong> 邮件、在已同意前提下的短信，以及站内陈列，应消化你已经付过钱的顾客。它们属于广告策略的一部分，因为会改变你第一天能出的价格。\u003C/li>\u003C/ul>\u003Cp>只做应用或只做平台店铺的卖家，仍然可以用这套顺序，只是把店内搜索、赞助商品和站外需求创造映射到同样的角色上。\u003C/p>\u003Ch2>素材、目录和优惠是同一套系统\u003C/h2>\u003Cp>在电商里，商品 feed 就是素材的一部分。坏图、过期价格、缺失规格和弱标题，会同时拖累所有渠道。把 feed 健康当成每周广告任务，而不是每月才做一次的工程琐事。\u003C/p>\u003Cp>然后把要跑的测试分开：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>钩子和角度。\u003C/strong> 问题、优惠、社会证明、产品演示和季节性使用场景。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>优惠。\u003C/strong> 包邮门槛、组合装、首单激励或支付条件——要像测标题一样认真测，因为它们会改利润。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>落地和陈列。\u003C/strong> 广告应把人送到同一商品、同一价格、同一承诺的页面。把单品广告送到一个泛首页，这不是流量问题，是策略问题。\u003C/li>\u003C/ul>\u003Cp>每次测试只动一个变量，并给够能读出结果的预算。\u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/ab-testing-ad-campaigns/\">广告系列 A/B 测试\u003C/a> 讲的就是如何在不同时混进地域、优惠和素材的前提下，把杠杆隔离开。\u003C/p>\u003Ch2>让策略保持诚实的预算规则\u003C/h2>\u003Cp>当一条计划在赚钱时，最常见的诱惑是加预算加到它不再赚钱，然后砍掉重来。更清楚的规则会有帮助：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >把大部分花费放在已经达到回收上限的计划上。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >留一小块给有结构的测试（新素材、新 SKU、新受众）。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >再留更小一块给那些你还不会读的渠道或形态。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >只有当边际 CAC 仍在上限内时，才把预算移到下一档花费。\u003C/li>\u003C/ul>\u003Cp>这就是 \u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/ad-spend-budget-allocation/\">广告预算分配\u003C/a> 里 70/20/10 的实际用法。比例可以按公司体量调整，但原则不能变：测试要被有意识地供养，赢家不该为了养活一条弱渠道而被饿死。\u003C/p>\u003Cp>还要有日历规则。电商广告投放策略必须跟着库存和促销走。不要把一条赢家放大到即将缺货的一周，也不要用大促尾巴上的几天去判断一个全新优惠。\u003C/p>\u003Ch2>计量：末次点击不是策略本身\u003C/h2>\u003Cp>末次点击 ROAS 通常会奉承品牌搜索和再营销，并惩罚真正把需求做出来的获客。可以用它，但不要让它经营公司。\u003C/p>\u003Cp>至少要拆出新客 CPA、老客花费，以及把品牌词隔离后的结果。花费更大时，对最容易拿走不属于自己功劳的渠道做增量测试。\u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/incrementality-testing-for-ads/\">广告增量测试\u003C/a> 说明如何测量提升，而不要假装每一次末次点击都是那一次点击造成的。\u003C/p>\u003Cp>同时盯退货、折扣率和广告后贡献利润。一条计划可以在 ROAS 上"赢"，同时卖错了结构，或买来的全是只为一时折扣而来的人。\u003C/p>\u003Ch2>30 天运转节奏\u003C/h2>\u003Cp>\u003Cstrong>第 1–7 天。\u003C/strong> 重做记分卡：利润、回收上限、SKU 名单、feed 问题，以及当前各渠道的角色。先停掉明显浪费，例如导向缺货商品的广告，或没有排除规则的再营销。\u003C/p>\u003Cp>\u003Cstrong>第 8–16 天。\u003C/strong> 先修承接需求的渠道。清理 feed，对齐落地页，给主产品定一条基线 CPA。再用一个优惠和一小组钩子，启动一次获客测试。\u003C/p>\u003Cp>\u003Cstrong>第 17–24 天。\u003C/strong> 读测试结果。停掉弱角度，如果频次已经高就给再营销设上限，并把少量预算挪到任何已达到上限的新计划。不要在一天里重建整个账户。\u003C/p>\u003Cp>\u003Cstrong>第 25–30 天。\u003C/strong> 写下下个月的预算拆分、商品日历，以及你真正会跑的两三个测试。当这份文档因为证据而每周更新、而不是因为慌乱而每天改写时，电商广告投放策略才算在工作。也就是说，ecommerce advertising strategy 已经从口号变成了经营节奏。\u003C/p>\u003Ch2>看起来像媒介问题、其实是策略问题的错误\u003C/h2>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >优化混合 ROAS，同时新客 CPA 在变差。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >目录和落地页还没准备好，就打开所有渠道。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >因为报表好看，就让再营销和品牌搜索吃掉预算。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >去推那些即使转化率不错也无法回收的商品。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >同一周改素材、优惠和受众，还称之为一次测试。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"6\"\n        >没有利润门禁就加预算。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"7\"\n        >在"获胜"的计划里忽略退货和运费。\u003C/li>\u003C/ul>\u003Ch2>结语\u003C/h2>\u003Cp>电商广告投放策略是一套有渠道顺序、有素材和 feed 引擎、并且尊重边际 CAC 的回收系统。先把这四块写下来，再把各个平台当作系统里的工具。那些看起来"很会投广告"的账户，通常只是对愿意付多少更严格，对该停的计划停得也更快。\u003C/p>\u003Ch2>常见问题\u003C/h2>\u003Ch3>电商广告投放策略应该先定 ROAS 还是先定 CPA？\u003C/h3>\u003Cp>先从贡献利润定回收上限，再把它表达成 CPA 上限、ROAS 下限，或两者都要。用 ROAS 比较计划，用回收来决定这个顾客值不值得买。\u003C/p>\u003Ch3>一个电商品牌应该同时跑多少个渠道？\u003C/h3>\u003Cp>能测量、并且能提供合格落地页和素材的，有多少算多少。对多数团队，这意味着先把搜索或购物广告做好，再加一个获客渠道，然后给再营销设上限。渠道更多并不等于有策略。\u003C/p>\u003Ch3>必须用 70/20/10 拆预算吗？\u003C/h3>\u003Cp>不必。它只是一种简单方法，让大部分钱留在已验证计划上，同时仍给测试留预算。更小的目录可以用更紧的比例；真正的错误是把 100% 都花在"已经有效的东西"上、永远不测试，或把大部分预算花在读不懂的测试上。\u003C/p>\u003Ch3>为什么 ROAS 很高，账上还是紧？\u003C/h3>\u003Cp>常见原因包括回收偏慢、折扣过深、退货，以及末次点击把功劳给了品牌词或再营销，而真正贵的工作是获客在做。要看广告后贡献利润和新客 CPA，而不是只看报表 ROAS。\u003C/p>\u003Ch3>是不是每个 SKU 都该买付费流量？\u003C/h3>\u003Cp>不是。付费需求应留给有利润、有库存、优惠清楚的商品。其余目录可以靠站内陈列、邮件，或在赢家稳定后作为 feed 里的搭配来消化。\u003C/p>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/ecommerce-advertising-strategy",{"en":421,"zh-CN":421},[444],{"id":42,"title":445,"site":446,"image":448,"mobileImage":457,"targetUrl":466,"enabled":417,"postDateFrom":467,"postDateTo":468,"updatedAt":469,"createdAt":470},"2026.10.20 Jakarta summit (deepclick)",{"id":18,"key":400,"name":401,"prodHost":402,"testHost":403,"blogPath":404,"docPath":405,"zhPrefix":406,"deployHookTest":407,"deployHookProd":408,"brandAuthor":78,"brandKit":447,"enabled":417,"updatedAt":418,"createdAt":419},{"logoLight":19,"logoDark":19,"primaryColor":414,"accentColor":415,"tagline":416,"wechatName":19,"xhsHandle":19,"wechatQr":19},{"id":449,"alt":450,"updatedAt":451,"createdAt":451,"url":452,"thumbnailURL":19,"filename":453,"mimeType":427,"filesize":454,"width":455,"height":456},1069,"TrafficTalking Jakarta summit 2026.10.20 (zh)","2026-09-04T10:44:19.548Z","https://cms-r2.deepclick.com/traffictalking-jakarta-banner-zh-aa032503f69b.png","traffictalking-jakarta-banner-zh-aa032503f69b.png",1128551,2000,377,{"id":458,"alt":459,"updatedAt":460,"createdAt":460,"url":461,"thumbnailURL":19,"filename":462,"mimeType":427,"filesize":463,"width":464,"height":465},1071,"TrafficTalking Jakarta summit 2026.10.20 (mobile-zh)","2026-09-04T10:44:29.391Z","https://cms-r2.deepclick.com/traffictalking-jakarta-banner-mobile-zh-372fe26c1a2d.png","traffictalking-jakarta-banner-mobile-zh-372fe26c1a2d.png",649961,1200,400,"https://luma.com/g4tnhetc","2026-09-03T00:00:00.000Z","2026-10-04T00:00:00.000Z","2026-09-22T01:42:15.402Z","2026-09-04T10:45:03.031Z",1794537856145]