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",[298,298],{"children":667,"direction":27,"format":15,"indent":13,"type":28,"version":18,"textFormat":18,"textStyle":15},[668,670],{"detail":13,"format":18,"mode":14,"style":15,"text":669,"type":17,"version":18},"② 选择次数",{"detail":13,"format":13,"mode":14,"style":15,"text":671,"type":17,"version":18},"（下拉，1-10 次）",{"children":673,"direction":27,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[674],{"detail":13,"format":13,"mode":14,"style":15,"text":675,"type":17,"version":18},"阈值越大触发条件越严，老客质量越高、流量越少。",{"children":677,"direction":27,"format":15,"indent":13,"type":28,"version":18,"textFormat":18,"textStyle":15},[678,680],{"detail":13,"format":18,"mode":14,"style":15,"text":679,"type":17,"version":18},"③ 选择落地页",{"detail":13,"format":13,"mode":14,"style":15,"text":681,"type":17,"version":18},"（下拉，从已创建的老客落地页里选）",{"children":683,"direction":27,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[684,686,688],{"detail":13,"format":13,"mode":14,"style":15,"text":685,"type":17,"version":18},"下拉里列出这个客户名下所有已发布的老客落地页，每条带预览缩略图、名称、页面 ID、转化目标类型（移动应用 / 自定义 URL）。如果还没有可选的，下拉底部有一个 「",{"detail":13,"format":18,"mode":14,"style":15,"text":687,"type":17,"version":18},"新建老客落地页",{"detail":13,"format":13,"mode":14,"style":15,"text":689,"type":17,"version":18},"」 ，点击会跳到老客落地页创建页（即 Part 1 步骤 3）。",{"children":691,"direction":27,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[692,694,695,697,699,701,703],{"detail":13,"format":13,"mode":14,"style":15,"text":693,"type":17,"version":18},"回流链接编辑器右下角的「",{"detail":13,"format":18,"mode":14,"style":15,"text":456,"type":17,"version":18},{"detail":13,"format":13,"mode":14,"style":15,"text":696,"type":17,"version":18},"」（或对已发布的链接是「",{"detail":13,"format":18,"mode":14,"style":15,"text":698,"type":17,"version":18},"保存",{"detail":13,"format":13,"mode":14,"style":15,"text":700,"type":17,"version":18},"」）按钮提交。提交后规则",{"detail":13,"format":18,"mode":14,"style":15,"text":702,"type":17,"version":18},"立即生效",{"detail":13,"format":13,"mode":14,"style":15,"text":704,"type":17,"version":18},"——下一次满足规则的老客回流时，他看到的就是你刚挂的老客落地页，而不是回流落地页了。",{"type":130,"version":18},{"children":707,"direction":27,"format":15,"indent":13,"type":135,"version":18,"tag":136},[708],{"detail":13,"format":13,"mode":14,"style":15,"text":709,"type":17,"version":18},"配置完成",{"children":711,"direction":27,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[712],{"detail":13,"format":13,"mode":14,"style":15,"text":713,"type":17,"version":18},"走完这 9 步，老客落地页的全链路就跑通了。下一次满足规则的老客回流到这条链接时，DeepClick 会自动用老客落地页替换回流落地页给他看。",{"children":715,"direction":27,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[716],{"detail":13,"format":13,"mode":14,"style":15,"text":717,"type":17,"version":18},"回到「老客落地页」列表，每条落地页的「统计」列开始累积：回流访问、回流点击、老客点击率（Existing CTR）。运营层面接下来要做的，就是观察这些数据决定要不要调阈值、换素材、加新落地页。",{"children":719,"direction":27,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[720],{"detail":13,"format":13,"mode":14,"style":15,"text":721,"type":17,"version":18},"如有问题，可以联系你的专属客户成功经理，或者通过 DeepClick 平台上的客服支持入口反馈。",{"type":130,"version":18},{"children":724,"direction":27,"format":15,"indent":13,"type":37,"version":18},[725,727,733],{"detail":13,"format":13,"mode":14,"style":15,"text":726,"type":17,"version":18},"还在了解老客落地页的能力？参考 ",{"children":728,"direction":27,"format":15,"indent":13,"type":46,"version":47,"fields":730,"id":732},[729],{"detail":13,"format":13,"mode":14,"style":15,"text":45,"type":17,"version":18},{"doc":731,"newTab":124,"linkType":125},{"label":45,"relationTo":50,"value":52},"6a018d7b63b56d00c8a183a8",{"detail":13,"format":13,"mode":14,"style":15,"text":128,"type":17,"version":18},"root",191,{"title":5,"description":6,"image":735},"published","exclusive-page-setup-guide","2026-05-08T12:00:00.000Z",false,"2026-05-11T10:06:17.259Z","2026-05-11T08:42:55.484Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>老客落地页是 DeepClick 平台在「回流落地页」之上多开的一层——通过规则识别老客，给他们看跟新客不一样的页面。配置流程分两段：\u003Cstrong>先创建一张老客落地页\u003C/strong>，\u003Cstrong>再到回流链接编辑器里挂载并配规则\u003C/strong>。两步加起来 9 步走通。\u003C/p>\u003Cblockquote>⚡ \u003Cstrong>简而言之\u003C/strong>：5 步创建一张老客落地页 + 4 步在回流链接里配规则。规则定下来后，符合条件的老客回流时不再走回流落地页，而是直接进入这张专属页。\u003C/blockquote>\u003Cblockquote>还不了解老客落地页是做什么用的？参考 \u003Ca href=\"#\" rel=\"noopener noreferrer\" target=\"_blank\">老客落地页功能介绍：让老用户直达专属落地页\u003C/a>。\u003C/blockquote>\u003Chr />\u003Ch2>Part 1：创建一张老客落地页\u003C/h2>\u003Ch3>步骤 1：进入「老客落地页」模块\u003C/h3>\u003Cp>登录 DeepClick 平台后，左侧导航的「\u003Cstrong>回流功能\u003C/strong>」分组下找到「\u003Cstrong>老客落地页\u003C/strong>」并点击进入。\u003C/p>\u003Cp>进入后默认是老客落地页\u003Cstrong>列表页\u003C/strong>，这条客户下已经创建过的老客落地页都在这里。\u003C/p>\u003Ch3>步骤 2：浏览列表，理解关键字段\u003C/h3>\u003Cp>列表页顶部有两个统计卡片：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>老客访问数\u003C/strong>：这个客户名下所有老客落地页的累计访问总和\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>老客点击次数\u003C/strong>：累计老客落地页的点击总和\u003C/li>\u003C/ul>\u003Cp>下方表格 5 列：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 列 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 内容 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>预览图（Preview Image）\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 落地页背景图缩略图 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>落地页信息（Landing page information）\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 落地页名称 + 页面 ID + 创建时间 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>转化目标（Conversion Goal）\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 当前老客落地页的跳转类型：「移动应用」（产品库）或「自定义 URL」\u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>统计（Statistics）\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 单条落地页的「访问数 / 点击次数 /点击率（Existing CTR）」\u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>操作（Action）\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 编辑（Edit）/ 预览（Preview）\u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Ch3>步骤 3：新建老客落地页 → 填创意内容\u003C/h3>\u003Cp>点击列表页左上角的「\u003Cstrong>+ 新增老客落地页\u003C/strong>」，进入「\u003Cstrong>老客落地页设置\u003C/strong>」编辑器。编辑器分两栏：左侧实时预览，右侧填创意内容。\u003C/p>\u003Cp>右侧表单从上到下三块：\u003C/p>\u003Cp>\u003Cstrong>① 落地页名称（必填）\u003C/strong>\u003C/p>\u003Cp>后台标识用，不会展示给 C 端用户。建议按「客群 + 用途」命名，比如「老客 - 复购优惠」「Tier 1 - 大额抽奖」。\u003C/p>\u003Cp>\u003Cstrong>② 落地页背景图（必填）\u003C/strong>\u003C/p>\u003Cp>支持 jpg / jpeg / png / gif / apng / webp 格式。系统提示：「请勿上传分辨率宽度小于 375 的图片」——为了在移动端不糊，宽度至少要 750+。\u003C/p>\u003Cp>\u003Cstrong>③ 悬浮按钮（可选开关）\u003C/strong>\u003C/p>\u003Cp>默认关闭。打开后展开三组配置：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>按钮文字\u003C/strong>：按钮上显示的文案，比如「立即下载」「领取福利」「立即查看」\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>按钮填充\u003C/strong>：「纯色」或「渐变」二选一\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >纯色：直接选 hex 颜色 + 透明度\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >渐变：选「线性渐变」+ 起止色 + 角度\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>按钮跳转地址\u003C/strong>：跳哪里去，详见步骤 4\u003C/li>\u003C/ul>\u003Ch3>步骤 4：选择按钮跳转地址\u003C/h3>\u003Cp>跳转地址 2 选 1：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 类型 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 适用场景 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>自定义 URL\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 跳转任意外部链接（活动页、商详页、深度链接），灵活度最高 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>产品库\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 从已在产品库维护的产品中选一个，跳转到对应的标准转化路径（App 安装 / Web 页）\u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>选「自定义 URL」时显示「目标页 URL」输入框，填完整链接（含 https://）。\u003C/p>\u003Cp>选「产品库」时显示「选择产品」下拉，从下拉里挑一个已经在产品库里的产品。\u003C/p>\u003Ch3>步骤 5：发布\u003C/h3>\u003Cp>填完所有必填项后，点编辑器右下角的「\u003Cstrong>发布\u003C/strong>」按钮（左下角的「\u003Cstrong>退出\u003C/strong>」可以放弃创建）。\u003C/p>\u003Cp>发布后回到老客落地页列表，刚创建的落地页出现在列表顶部。这时这张落地页只是创建出来了——\u003Cstrong>还没生效\u003C/strong>，需要继续到回流链接里挂载它并配规则。\u003C/p>\u003Chr />\u003Ch2>Part 2：在回流链接里挂载 + 配规则\u003C/h2>\u003Cp>老客落地页的"规则触发"机制是在\u003Cstrong>回流链接编辑器\u003C/strong>里配的——这也是它跟回流落地页的关键差异：回流落地页是"挂载即生效"，老客落地页是"挂载 + 规则匹配 = 生效"。\u003C/p>\u003Ch3>步骤 6：进入回流链接编辑\u003C/h3>\u003Cp>回到「\u003Cstrong>推广管理 → 回流链接\u003C/strong>」，找到要挂载老客落地页的那条链接，点「\u003Cstrong>编辑\u003C/strong>」。\u003C/p>\u003Cp>如果还没有任何回流链接，先点「\u003Cstrong>创建新的回流链接\u003C/strong>」按钮，按引导走完创建流程，再回到这一步。\u003C/p>\u003Ch3>步骤 7：切到「老客落地页设置」Tab\u003C/h3>\u003Cp>进入回流链接编辑器后，左侧导航有 5 个 Tab：\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >推广设置\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>老客落地页设置\u003C/strong>（Exclusive Page Settings）← 在这里\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >回流落地页设置\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >投诉回流设置\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        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  style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 事件 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 何时计 1 次 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 链接\u003Cstrong>访问（ReFlowLink Visits）\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户每打开一次回流链接 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流展示（Reflow Display）\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户实际看到回流落地页 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流点击（Reflow Click）\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户在回流落地页上发生过点击 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>\u003Cstrong>② 选择次数\u003C/strong>（下拉，1-10 次）\u003C/p>\u003Cp>阈值越大触发条件越严，老客质量越高、流量越少。\u003C/p>\u003Cp>\u003Cstrong>③ 选择落地页\u003C/strong>（下拉，从已创建的老客落地页里选）\u003C/p>\u003Cp>下拉里列出这个客户名下所有已发布的老客落地页，每条带预览缩略图、名称、页面 ID、转化目标类型（移动应用 / 自定义 URL）。如果还没有可选的，下拉底部有一个 「\u003Cstrong>新建老客落地页\u003C/strong>」 ，点击会跳到老客落地页创建页（即 Part 1 步骤 3）。\u003C/p>\u003Cp>回流链接编辑器右下角的「\u003Cstrong>发布\u003C/strong>」（或对已发布的链接是「\u003Cstrong>保存\u003C/strong>」）按钮提交。提交后规则\u003Cstrong>立即生效\u003C/strong>——下一次满足规则的老客回流时，他看到的就是你刚挂的老客落地页，而不是回流落地页了。\u003C/p>\u003Chr />\u003Ch2>配置完成\u003C/h2>\u003Cp>走完这 9 步，老客落地页的全链路就跑通了。下一次满足规则的老客回流到这条链接时，DeepClick 会自动用老客落地页替换回流落地页给他看。\u003C/p>\u003Cp>回到「老客落地页」列表，每条落地页的「统计」列开始累积：回流访问、回流点击、老客点击率（Existing CTR）。运营层面接下来要做的，就是观察这些数据决定要不要调阈值、换素材、加新落地页。\u003C/p>\u003Cp>如有问题，可以联系你的专属客户成功经理，或者通过 DeepClick 平台上的客服支持入口反馈。\u003C/p>\u003Chr />\u003Cblockquote>还在了解老客落地页的能力？参考 \u003Ca href=\"#\" rel=\"noopener noreferrer\" 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class=\"payload-richtext\">\u003Cp>广告投放最容易被低估的资产是\u003Cstrong>老用户\u003C/strong>。第一次没转化的用户，再次进入页面时，给他看什么决定了二次转化的天花板。如果给的还是上次同一个页面，等于把他当新人重新洗一遍——大概率再次离开。\u003C/p>\u003Cp>DeepClick 在「回流落地页」之上又开了一层 —— \u003Cstrong>老客落地页\u003C/strong>。它不替代回流落地页，也不跟回流落地页抢流量，而是\u003Cstrong>只针对满足条件的老客触发\u003C/strong>：当一个用户的访问 / 回流展示 / 回流点击次数超过你设的阈值时，他下次回流时看到的是你为老客单独定制的页面。\u003C/p>\u003Cblockquote>⚡ \u003Cstrong>简而言之\u003C/strong>：回流落地页负责\u003Cstrong>所有回流流量\u003C/strong>。老客落地页只针对\u003Cstrong>满足规则的老客\u003C/strong>——同一条回流链接，不同的老客可以看到不同的内容。\u003C/blockquote>\u003Cblockquote>想知道怎么在 DeepClick 平台后台一步步配置？参考 \u003Ca href=\"/zh-CN/resources/blog/exclusive-page-setup-guide\" rel=\"noopener noreferrer\" target=\"_blank\">老客落地页配置指南：规则匹配，专属落地直达\u003C/a>。\u003C/blockquote>\u003Chr />\u003Ch2>一、什么是老客落地页\u003C/h2>\u003Cp>把它理解成\u003Cstrong>回流落地页之上的精细化分层\u003C/strong>：客户在 DeepClick 平台配好规则，系统就会判断每一次回流是不是来自"老客"——是的话进入老客落地页，不是的话走默认的回流落地页。\u003C/p>\u003Cp>完整的承接链路：\u003C/p>\u003Cp>```\u003Cbr />触发动作                    用户看到\u003Cbr />──────────────────         ──────────────────────\u003Cbr />首次点击广告           →   一跳承接页\u003C/p>\u003Cp>回流（不满足老客规则）   →   回流落地页\u003Cbr />                          （Fallback Page）\u003C/p>\u003Cp>回流（满足老客规则）     →   老客落地页\u003Cbr />                          （Exclusive Page）\u003Cbr />```\u003C/p>\u003Cp>跟回流落地页的关键差异：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 维度 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 回流落地页 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 老客落地页 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 触发条件 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户回流即触发 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户回流 \u003Cstrong>且满足规则\u003C/strong>（链接访问 / 回流展示 / 回流点击 超过指定次数）\u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 适用范围 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 所有回流流量 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 已经回流过 N 次的"老客" \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 内容形态 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 4 种模板（TT 风格 / 纯净视频流 / Meta 信息流 / 普通单页）\u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 单页背景图 + 悬浮按钮 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 转化目标 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 跳转链接 URL / 自定义地址 / 其他产品 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 自定义地址 / 其他产品 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 配置位置 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 回流链接编辑器 → 回流落地页设置 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 回流链接编辑器 → 老客落地页设置 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>两层叠加在一起，相当于回流流量先做一次「老客 / 非老客」分流：老客走 Exclusive Page，其他人走 Fallback Page。\u003C/p>\u003Chr />\u003Ch2>二、什么时候用户会看到老客落地页\u003C/h2>\u003Cp>老客落地页\u003Cstrong>只对反复回流过的用户触发\u003C/strong>，第一次接触广告的用户不会看到。完整的判断逻辑：\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >用户首次点击广告 → 浏览器跳转到一跳承接页\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >系统从这一刻开始，记录这个用户在这条回流链接上的每一次行为：访问次数、回流展示次数、回流点击次数\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >当某个指标超过你设的阈值（比如「链接访问超过 3 次」），这个用户被识别为"老客"\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >老客的下一次回流（返回 / 再回）触发时，DeepClick \u003Cstrong>不再展示回流落地页，而是替换为老客落地页\u003C/strong>\u003C/li>\u003C/ol>\u003Cp>也就是说，\u003Cstrong>第一次到第 N 次的回流走 Fallback Page\u003C/strong>，第 N+1 次开始走 Exclusive Page，规则由你在后台设。\u003C/p>\n        \u003Cimg\n          alt=\"老客落地页触发流程示意图：场景①返回 + 场景②再回，规则匹配后替换为老客落地页\"\n          height=\"1620\"\n          src=\"https://cms-r2.deepclick.com/image-69f3ba5fb90d.png\"\n          width=\"2400\"\n        />\n      \u003Chr />\u003Ch2>三、规则的三个维度\u003C/h2>\u003Cp>老客落地页的规则配置是一句完整的句子：\u003C/p>\u003Cblockquote>\u003Cstrong>当用户的 [事件] 超过 [次数] 时，直接进入 [指定的老客落地页]\u003C/strong>\u003C/blockquote>\u003Cp>三个空你来填。\u003C/p>\u003Ch3>事件（3 种）\u003C/h3>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 事件 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 含义 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 链接\u003Cstrong>访问（Visits）\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户每打开一次回流链接计 1 次，最广义的"老客"判定 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流展示（Reflow Display）\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户实际看到回流落地页（即触发了回流）才计 1 次，比"访问"更精准 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流点击（Reflow Click）\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户在回流落地页上发生过点击行为才计 1 次，最严格的老客判定（已表现出转化倾向）\u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>3 个事件由松到紧，覆盖从"重复来过"到"已经感兴趣"的不同老客质量。\u003C/p>\u003Ch3>次数（1-10）\u003C/h3>\u003Cp>阈值从 1 次到 10 次。次数设得越大，触发条件越严格，命中的老客质量越高，但流量也越少。\u003C/p>\u003Ch3>指定的老客落地页\u003C/h3>\u003Cp>从你已经创建好的老客落地页列表中选一张。规则匹配后这张页面就替换原本的回流落地页。\u003C/p>\u003Chr />\u003Ch2>四、老客落地页长什么样\u003C/h2>\u003Cp>老客落地页跟回流落地页的"4 模板"系统不同——它的形态更简单：\u003Cstrong>一张完整的背景图 + 一个可选的悬浮按钮\u003C/strong>。\u003C/p>\u003Cp>\u003Cstrong>落地页背景图\u003C/strong>\u003C/p>\u003Cp>整页的视觉由你完全自定义——可以是产品大图、活动海报、转盘抽奖画面、新人福利页，任何能用一张图传达完整信息的素材都行。支持 jpg / jpeg / png / gif / apng / webp 格式。\u003C/p>\u003Cp>\u003Cstrong>悬浮按钮（可选）\u003C/strong>\u003C/p>\u003Cp>打开开关后会在背景图上叠加一个悬浮按钮，可以单独配置：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>按钮文字\u003C/strong>：自由填\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>按钮填充\u003C/strong>：可配置按钮颜色\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>按钮跳转地址\u003C/strong>：从「自定义 URL」或「产品库」中选其一\u003C/li>\u003C/ul>\u003Cblockquote>💡 没有模板约束——意味着你可以完全按这批老客的特征做素材：常活动、限时福利、复购优惠、专属推荐，怎么打动这群人就怎么设计。\u003C/blockquote>\u003Chr />\u003Ch2>五、跳转目标的两种类型\u003C/h2>\u003Cp>点击老客落地页（点击悬浮按钮，或点击页面任意位置）时，可以跳转到两类目标：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 类型 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 含义 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>自定义 URL\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 跳转到任意外部链接，灵活度最高，比如活动页、商详页、深度链接 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>产品库\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 从已经在 DeepClick 产品库里维护的产品中选一个，跳转到该产品的标准转化路径（移动应用安装页 / Web 页等）\u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>跳产品库的好处是不用每次都重新填 URL 和安装信息——你的 App 已经在产品库里，老客落地页直接挂上去就行。\u003C/p>\u003Chr />\u003Ch2>六、什么场景适合开启老客落地页\u003C/h2>\u003Cp>不是所有产品都需要老客落地页。下面三类场景效果最明显：\u003C/p>\u003Cp>\u003Cstrong>1. 复购型产品\u003C/strong>：电商、订阅服务、消耗型 App。老客回流时给"复购优惠 / VIP 升级 / 专属福利"页面，转化路径比首次来访的"产品介绍"页更短。\u003C/p>\u003Cp>\u003Cstrong>2. 高决策成本产品\u003C/strong>：金融、教育、SaaS。新客可能犹豫，老客已经熟悉产品 → 老客落地页可以直接放"立即开户 / 现在升级"的承接页，跳过解释环节。\u003C/p>\u003Cp>\u003Cstrong>3. 多款产品矩阵\u003C/strong>：同一个推广链接背后有多个产品。老客落地页可以指向\u003Cstrong>跟一跳页不同的产品\u003C/strong>——首次曝光 A 产品，老客回流时推 B 产品做交叉销售。\u003C/p>\u003Chr />\u003Ch2>七、跳转配置指南\u003C/h2>\u003Cp>了解完老客落地页是什么、什么时候触发、规则怎么设，下一步就是动手在 DeepClick 平台后台把它配出来。\u003C/p>\u003Cp>参考 \u003Ca href=\"/zh-CN/resources/blog/exclusive-page-setup-guide\" rel=\"noopener noreferrer\" target=\"_blank\">老客落地页配置指南：规则匹配，专属落地直达\u003C/a>，按 9 步完成创建落地页 + 挂载到回流链接 + 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class=\"payload-richtext\">\u003Cp>老客落地页是 DeepClick 平台在「回流落地页」之上多开的一层——通过规则识别老客，给他们看跟新客不一样的页面。配置流程分两段：\u003Cstrong>先创建一张老客落地页\u003C/strong>，\u003Cstrong>再到回流链接编辑器里挂载并配规则\u003C/strong>。两步加起来 9 步走通。\u003C/p>\u003Cblockquote>⚡ \u003Cstrong>简而言之\u003C/strong>：5 步创建一张老客落地页 + 4 步在回流链接里配规则。规则定下来后，符合条件的老客回流时不再走回流落地页，而是直接进入这张专属页。\u003C/blockquote>\u003Cblockquote>还不了解老客落地页是做什么用的？参考 \u003Ca href=\"/zh-CN/resources/blog/exclusive-page-overview\" rel=\"noopener noreferrer\" target=\"_blank\">老客落地页功能介绍：让老用户直达专属落地页\u003C/a>。\u003C/blockquote>\u003Chr />\u003Ch2>Part 1：创建一张老客落地页\u003C/h2>\u003Ch3>步骤 1：进入「老客落地页」模块\u003C/h3>\u003Cp>登录 DeepClick 平台后，左侧导航的「\u003Cstrong>回流功能\u003C/strong>」分组下找到「\u003Cstrong>老客落地页\u003C/strong>」并点击进入。\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick Console 侧边栏：在"回流功能"分组下定位老客落地页模块入口\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-24.png?w=1200&q=85\"\n          width=\"2940\"\n        />\n      \u003Cp>进入后默认是老客落地页\u003Cstrong>列表页\u003C/strong>，这条客户下已经创建过的老客落地页都在这里。\u003C/p>\u003Ch3>步骤 2：浏览列表，理解关键字段\u003C/h3>\u003Cp>列表页顶部有两个统计卡片：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>老客访问数\u003C/strong>：这个客户名下所有老客落地页的累计访问总和\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>老客点击次数\u003C/strong>：累计老客落地页的点击总和\u003C/li>\u003C/ul>\u003Cp>下方表格 5 列：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 列 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 内容 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>预览图（Preview Image）\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 落地页背景图缩略图 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>落地页信息（Landing page information）\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 落地页名称 + 页面 ID + 创建时间 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>转化目标（Conversion Goal）\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 当前老客落地页的跳转类型：「移动应用」（产品库）或「自定义 URL」\u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>统计（Statistics）\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 单条落地页的「访问数 / 点击次数 /点击率（Existing CTR）」\u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>操作（Action）\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 编辑（Edit）/ 预览（Preview）\u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\n        \u003Cimg\n          alt=\"老客落地页列表页：顶部展示老客访问数与老客点击次数数据卡，下方为已创建落地页的预览图、名称、转化目标和操作按钮\"\n          height=\"1312\"\n          src=\"https://cms-r2.deepclick.com/image-25.png?w=1200&q=85\"\n          width=\"2428\"\n        />\n      \u003Ch3>步骤 3：新建老客落地页 → 填创意内容\u003C/h3>\u003Cp>点击列表页左上角的「\u003Cstrong>+ 新增老客落地页\u003C/strong>」，进入「\u003Cstrong>老客落地页设置\u003C/strong>」编辑器。编辑器分两栏：左侧实时预览，右侧填创意内容。\u003C/p>\u003Cp>右侧表单从上到下三块：\u003C/p>\u003Cp>\u003Cstrong>① 落地页名称（必填）\u003C/strong>\u003C/p>\u003Cp>后台标识用，不会展示给 C 端用户。建议按「客群 + 用途」命名，比如「老客 - 复购优惠」「Tier 1 - 大额抽奖」。\u003C/p>\u003Cp>\u003Cstrong>② 落地页背景图（必填）\u003C/strong>\u003C/p>\u003Cp>支持 jpg / jpeg / png / gif / apng / webp 格式。系统提示：「请勿上传分辨率宽度小于 375 的图片」——为了在移动端不糊，宽度至少要 750+。\u003C/p>\u003Cp>\u003Cstrong>③ 悬浮按钮（可选开关）\u003C/strong>\u003C/p>\u003Cp>默认关闭。打开后展开三组配置：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>按钮文字\u003C/strong>：按钮上显示的文案，比如「立即下载」「领取福利」「立即查看」\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>按钮填充\u003C/strong>：「纯色」或「渐变」二选一\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >纯色：直接选 hex 颜色 + 透明度\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >渐变：选「线性渐变」+ 起止色 + 角度\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>按钮跳转地址\u003C/strong>：跳哪里去，详见步骤 4\u003C/li>\u003C/ul>\n        \u003Cimg\n          alt=\"新建老客落地页全屏页面：左侧手机预览区、右侧设置创意内容配置区的初始空白态布局\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-26.png?w=1200&q=85\"\n          width=\"2940\"\n        />\n      \u003Ch3>步骤 4：选择按钮跳转地址\u003C/h3>\u003Cp>跳转地址 2 选 1：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 类型 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 适用场景 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>自定义 URL\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 跳转任意外部链接（活动页、商详页、深度链接），灵活度最高 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>产品库\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 从已在产品库维护的产品中选一个，跳转到对应的标准转化路径（App 安装 / Web 页）\u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>选「自定义 URL」时显示「目标页 URL」输入框，填完整链接（含 https://）。\u003C/p>\u003Cp>选「产品库」时显示「选择产品」下拉，从下拉里挑一个已经在产品库里的产品。\u003C/p>\n        \u003Cimg\n          alt=\"按钮跳转地址 - 自定义地址模式：直接填入任意外部 URL 作为跳转目标\"\n          height=\"328\"\n          src=\"https://cms-r2.deepclick.com/image-29.png?w=1200&q=85\"\n          width=\"1380\"\n        />\n      \u003Ch3>步骤 5：发布\u003C/h3>\u003Cp>填完所有必填项后，点编辑器右下角的「\u003Cstrong>发布\u003C/strong>」按钮（左下角的「\u003Cstrong>退出\u003C/strong>」可以放弃创建）。\u003C/p>\u003Cp>发布后回到老客落地页列表，刚创建的落地页出现在列表顶部。这时这张落地页只是创建出来了——\u003Cstrong>还没生效\u003C/strong>，需要继续到回流链接里挂载它并配规则。\u003C/p>\u003Chr />\u003Ch2>Part 2：在回流链接里挂载 + 配规则\u003C/h2>\u003Cp>老客落地页的"规则触发"机制是在\u003Cstrong>回流链接编辑器\u003C/strong>里配的——这也是它跟回流落地页的关键差异：回流落地页是"挂载即生效"，老客落地页是"挂载 + 规则匹配 = 生效"。\u003C/p>\u003Ch3>步骤 6：进入回流链接编辑\u003C/h3>\u003Cp>回到「\u003Cstrong>推广管理 → 回流链接\u003C/strong>」，找到要挂载老客落地页的那条链接，点「\u003Cstrong>编辑\u003C/strong>」。\u003C/p>\u003Cp>如果还没有任何回流链接，先点「\u003Cstrong>创建新的回流链接\u003C/strong>」按钮，按引导走完创建流程，再回到这一步。\u003C/p>\u003Ch3>步骤 7：切到「老客落地页设置」Tab\u003C/h3>\u003Cp>进入回流链接编辑器后，左侧导航有 5 个 Tab：\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >推广设置\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>老客落地页设置\u003C/strong>（Exclusive Page Settings）← 在这里\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >回流落地页设置\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >投诉回流设置\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >基础信息\u003C/li>\u003C/ol>\u003Cp>点击「\u003Cstrong>老客落地页设置\u003C/strong>」切换。\u003C/p>\u003Cblockquote>💡 \u003Cstrong>没看到「老客落地页设置」Tab 怎么办？\u003C/strong>这个 Tab 只有当链接已经填完「投放设置」（产品类型 / 产品 / 媒体 / 域名 / 投放地区）后才会出现。如果是新建链接，先把第 1 个 Tab 「投放设置」填完，「老客落地页设置」就会出现在第 2 个位置。\u003C/blockquote>\n        \u003Cimg\n          alt=\"回流链接编辑页左侧 5 个 Tab：投放设置、老客落地页设置（选中）、回流落地页配置、投诉回流设置、基础信息\"\n          height=\"522\"\n          src=\"https://cms-r2.deepclick.com/image-31.png?w=1200&q=85\"\n          width=\"1540\"\n        />\n      \u003Ch3>步骤 8：开启开关，看老客流量分级\u003C/h3>\u003Cp>老客落地页设置区域顶部有一个\u003Cstrong>总开关\u003C/strong>，副标语写着「\u003Cstrong>为老客设置专属页面，有效提升转化\u003C/strong>」。打开开关后下方的规则配置区才会展开。\u003C/p>\n        \u003Cimg\n          alt=\"老客落地页触发条件配置：当用户某项指标超过指定次数后直接进入选定的老客落地页\"\n          height=\"418\"\n          src=\"https://cms-r2.deepclick.com/image-32.png?w=1200&q=85\"\n          width=\"2108\"\n        />\n      \u003Ch3>步骤 9：填规则——事件 + 次数 + 落地页\u003C/h3>\u003Cp>打开开关后规则区展开，是一句完整的句子：\u003C/p>\u003Cblockquote>\u003Cstrong>当用户 [选择事件] 超过 [选择次数] 时，直接进入 [选择落地页]\u003C/strong>\u003C/blockquote>\u003Cp>三个空依次填：\u003C/p>\u003Cp>\u003Cstrong>① 选择事件\u003C/strong>（下拉，3 选 1）\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 事件 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 何时计 1 次 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 链接\u003Cstrong>访问（ReFlowLink Visits）\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户每打开一次回流链接 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流展示（Reflow Display）\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户实际看到回流落地页 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>回流点击（Reflow Click）\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户在回流落地页上发生过点击 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>\u003Cstrong>② 选择次数\u003C/strong>（下拉，1-10 次）\u003C/p>\u003Cp>阈值越大触发条件越严，老客质量越高、流量越少。\u003C/p>\u003Cp>\u003Cstrong>③ 选择落地页\u003C/strong>（下拉，从已创建的老客落地页里选）\u003C/p>\u003Cp>下拉里列出这个客户名下所有已发布的老客落地页，每条带预览缩略图、名称、页面 ID、转化目标类型（移动应用 / 自定义 URL）。如果还没有可选的，下拉底部有一个 「\u003Cstrong>新建老客落地页\u003C/strong>」 ，点击会跳到老客落地页创建页（即 Part 1 步骤 3）。\u003C/p>\u003Cp>回流链接编辑器右下角的「\u003Cstrong>发布\u003C/strong>」（或对已发布的链接是「\u003Cstrong>保存\u003C/strong>」）按钮提交。提交后规则\u003Cstrong>立即生效\u003C/strong>——下一次满足规则的老客回流时，他看到的就是你刚挂的老客落地页，而不是回流落地页了。\u003C/p>\u003Chr />\u003Ch2>配置完成\u003C/h2>\u003Cp>走完这 9 步，老客落地页的全链路就跑通了。下一次满足规则的老客回流到这条链接时，DeepClick 会自动用老客落地页替换回流落地页给他看。\u003C/p>\u003Cp>回到「老客落地页」列表，每条落地页的「统计」列开始累积：回流访问、回流点击、老客点击率（Existing CTR）。运营层面接下来要做的，就是观察这些数据决定要不要调阈值、换素材、加新落地页。\u003C/p>\u003Cp>如有问题，可以联系你的专属客户成功经理，或者通过 DeepClick 平台上的客服支持入口反馈。\u003C/p>\u003Chr />\u003Cblockquote>还在了解老客落地页的能力？参考 \u003Ca href=\"/zh-CN/resources/blog/exclusive-page-overview\" rel=\"noopener noreferrer\" target=\"_blank\">老客落地页功能介绍：让老用户直达专属落地页\u003C/a>。\u003C/blockquote>\u003C/div>",{"en":738,"zh-CN":738},1778751552660]