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挖掘受众共同兴趣。每一条都给出可直接操作的步骤截图与实战思路，帮广告主把每一块预算花到更有转化确定性的地方。",{"root":8},{"children":9,"direction":19,"format":15,"indent":13,"type":220,"version":18},[10,21,25,31,35,39,43,47,51,55,59,63,83,98,102,106,118,126,137,141,149,153,164,168,172,176,180,184,188,192,196,204,208,212,216],{"children":11,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[12],{"detail":13,"format":13,"mode":14,"style":15,"text":16,"type":17,"version":18},0,"normal","","根据最近的市场调研，尽管 TikTok 的广告投放逐渐走高，但超过 98% 的广告主依然选择在 Facebook 平台上投放广告。Facebook 的优势在于它对消费者行为和数据的深度掌握，以及平台为广告主提供的丰富广告选项和广泛的优化空间。这些优势使得广告主更容易通过投放广告获得利润。","text",1,null,"paragraph",{"children":22,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[23],{"detail":13,"format":13,"mode":14,"style":15,"text":24,"type":17,"version":18},"尽管 TikTok 在短视频内容和年轻人用户群体方面的增长势头强劲，但不得不说，由于消费者的购买习惯尚未完全形成，TikTok 的广告转化率依然无法与 Facebook 相提并论。为了帮助广告主更好地优化广告效果，接下来，我们将深入探讨 2025 年 Facebook 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广告优化过程中，地理位置的选择是一个重要因素。根据个人经验，投放的地理位置确实会直接影响广告的点击率和成本。",{"children":189,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[190],{"detail":13,"format":13,"mode":14,"style":15,"text":191,"type":17,"version":18},"以滑雪护目镜为例，你可以通过在 Google 上搜索\"最适合滑雪的地方\"来获取相关信息。通过搜索，你可能会发现像科罗拉多州、犹他州和佛蒙特州等地方是滑雪的热门地点。",{"children":193,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[194],{"detail":13,"format":13,"mode":14,"style":15,"text":195,"type":17,"version":18},"接下来，你可以将这些州添加到 Facebook 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不再提供婚姻状况和教育程度等数据，但你仍然可以通过这个工具获取有关地理位置、共同兴趣和年龄分层的信息。",{"children":213,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[214],{"detail":13,"format":13,"mode":14,"style":15,"text":215,"type":17,"version":18},"如果你是第一次使用 Facebook IQ，点击\"Go to Settings\"并绑定你的 Facebook Page 专题页。",{"children":217,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[218],{"detail":13,"format":13,"mode":14,"style":15,"text":219,"type":17,"version":18},"此外，目标位置可以作为广告投放地理位置的参考，而目标群体的兴趣页面则有助于了解他们的兴趣爱好。你可以将这些兴趣特征作为投放参数，也能灵活地融入广告创意中，往往能带来更好的效果。","root",{"id":222,"alt":223,"updatedAt":224,"createdAt":224,"url":225,"thumbnailURL":19,"filename":226,"mimeType":227,"filesize":228,"width":116,"height":229},42,"2025 Facebook 广告政策与优化技巧博客封面：六大方向提升投放 ROI","2026-04-23T03:01:26.092Z","https://cms-r2.deepclick.com/01-cover-8.jpg","01-cover-8.jpg","image/jpeg",32517,675,{"title":5,"description":6,"image":231},{"id":222,"alt":223,"updatedAt":224,"createdAt":224,"url":225,"thumbnailURL":19,"filename":226,"mimeType":227,"filesize":228,"width":116,"height":229},"published","facebook-ads-optimization-tips-2025",{"id":74,"name":235,"avatar":236,"updatedAt":243,"createdAt":244},"DeepClick",{"id":237,"alt":235,"updatedAt":238,"createdAt":238,"url":239,"thumbnailURL":19,"filename":240,"mimeType":94,"filesize":241,"width":242,"height":242},25,"2026-04-22T08:09:22.606Z","https://cms-r2.deepclick.com/头像-白.png","头像-白.png",26626,1024,"2026-04-22T08:09:35.299Z","2026-04-22T06:42:49.116Z",{"id":246,"titleZh":247,"titleEn":248,"slug":249,"order":79,"updatedAt":250,"createdAt":251},7,"技术导航","Tech Guides","tech-guides","2026-04-23T03:08:25.931Z","2026-04-23T02:59:13.436Z","2025-01-17T12:00:00.000Z",false,"2026-04-23T10:38:35.814Z","2026-04-23T03:05:23.301Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>根据最近的市场调研，尽管 TikTok 的广告投放逐渐走高，但超过 98% 的广告主依然选择在 Facebook 平台上投放广告。Facebook 的优势在于它对消费者行为和数据的深度掌握，以及平台为广告主提供的丰富广告选项和广泛的优化空间。这些优势使得广告主更容易通过投放广告获得利润。\u003C/p>\u003Cp>尽管 TikTok 在短视频内容和年轻人用户群体方面的增长势头强劲，但不得不说，由于消费者的购买习惯尚未完全形成，TikTok 的广告转化率依然无法与 Facebook 相提并论。为了帮助广告主更好地优化广告效果，接下来，我们将深入探讨 2025 年 Facebook 广告投放的六大优化技巧，帮助提高广告转化率。\u003C/p>\u003Ch2>优化落地页内容\u003C/h2>\u003Cp>对于拥有自己网站的广告主而言，在投放 Facebook 广告之前，优化网站是提高广告 ROI 的关键步骤。优化可以从以下几个方面入手：\u003C/p>\u003Cp>\u003Cstrong>1. 着陆页的转化率\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>2. 网站加载速度\u003C/strong>\u003C/p>\u003Cp>在优化过程中，需要重点关注以下问题：\u003C/p>\u003Cp>① 有多少访客能浏览到页面底部？\u003C/p>\u003Cp>② 购买按钮应放置在哪个位置，才能在访客离开之前最大化完成转化？\u003C/p>\u003Ch2>创建 A/B 测试\u003C/h2>\u003Cp>A/B 测试是一种有效的广告创意测试方法，通过控制变量来优化广告表现。创建 A/B 测试的步骤如下：\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >进入 Facebook 广告 Manager，点击"Create"。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >选择广告类型，如 App installs。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >在下方找到"Create A/B Test"，点击开启。\u003C/li>\u003C/ol>\n        \u003Cimg\n          alt=\"Facebook 广告 Manager 创建 A/B 测试入口截图\"\n          height=\"815\"\n          src=\"https://cms-r2.deepclick.com/02-create-ab-test.png?w=1200&q=85\"\n          width=\"688\"\n        />\n      \u003Cp>在创建完广告活动后，Facebook 会自动克隆一个相同的广告活动，并提供修改和对比数据。启动 A/B 测试时，弹出的测试窗口中，点击"Get Started"。\u003C/p>\u003Cp>选择启动方式，点击"Make a copy of this ad"。\u003C/p>\n        \u003Cimg\n          alt=\"Facebook A/B Test 启动向导设置页面截图\"\n          height=\"720\"\n          src=\"https://cms-r2.deepclick.com/03-ab-test-setup.png?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Cp>最后是\u003Cstrong>选择测试的变量类型\u003C/strong>，你可以选择 Creative、Audience、Placement 或者是纯手动。\u003C/p>\n        \u003Cimg\n          alt=\"Facebook A/B Test 选择测试变量类型界面截图：Creative Audience Placement\"\n          height=\"716\"\n          src=\"https://cms-r2.deepclick.com/04-choose-variable.png?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Ch2>启用动态创意功能\u003C/h2>\u003Cp>Facebook 的\u003Cstrong>动态创意\u003C/strong>功能可以帮助广告主自动生成多个创意组合。通过设置不同的标题和主题，系统会自动为你创建多个广告版本，广告主可以根据每个创意的表现来评估 ROI，并暂停表现不佳的广告，仅保留效果最好的版本。\u003C/p>\u003Cp>启用动态创意模式非常简单，只需在广告活动创建时开启该选项即可。\u003C/p>\n        \u003Cimg\n          alt=\"Facebook 广告动态创意 Dynamic Creative 开关设置截图\"\n          height=\"355\"\n          src=\"https://cms-r2.deepclick.com/05-dynamic-creative.png?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Ch2>进行广告投放人群优化\u003C/h2>\u003Cp>在进行 Facebook 广告投放时，优化广告目标人群是一个持续的过程。但并非所有产品都有明确的人群定位，也不是每个卖家都能清楚知道哪些人群会带来最高的转化率。\u003C/p>\u003Cp>因此，首先可以通过头脑风暴来激发灵感。例如，假设你销售护目镜，首先可以在 Google Images 中搜索"Goggle Ads"（注意是"Goggle"，不是"Google Ads"）。这样，你可以找到许多同行的广告素材，从中获取创意，帮助你设定潜在目标人群。\u003C/p>\u003Cp>从搜索结果中，你可能会发现一些人群特征：例如，喜欢滑雪或登山的人，年龄大约在 25-35 岁之间，偏爱蓝色、绿色、橙色和白色（虽然 Facebook 2022 年已移除颜色选项）。此外，性别不分，可能对滑板、帽子和风衣等配件感兴趣。基于这些假设，你可以在 Facebook 广告的人群设置中进行相应的调整。\u003C/p>\u003Ch2>正确控制投放地理位置\u003C/h2>\u003Cp>在 Facebook 广告优化过程中，地理位置的选择是一个重要因素。根据个人经验，投放的地理位置确实会直接影响广告的点击率和成本。\u003C/p>\u003Cp>以滑雪护目镜为例，你可以通过在 Google 上搜索"最适合滑雪的地方"来获取相关信息。通过搜索，你可能会发现像科罗拉多州、犹他州和佛蒙特州等地方是滑雪的热门地点。\u003C/p>\u003Cp>接下来，你可以将这些州添加到 Facebook 广告的地理位置设置中。在地理位置选项中，你可以选择不同的层级，包括国家和州等。\u003C/p>\u003Cp>但是，有两个关键因素需要特别注意：\u003Cstrong>时间和气候\u003C/strong>。许多产品，如护目镜，属于季节性商品，因此在广告投放时，应该根据季节和气候变化来调整投放的地理位置和时间安排。\u003C/p>\u003Ch2>使用 Facebook 自己的 Audience Insight\u003C/h2>\u003Cp>Facebook 的广告受众洞察工具可以帮助你分析潜在广告受众的数据，发现他们的共同兴趣、所在城市及市场规模。虽然在 2022 年 Facebook IQ 不再提供婚姻状况和教育程度等数据，但你仍然可以通过这个工具获取有关地理位置、共同兴趣和年龄分层的信息。\u003C/p>\u003Cp>如果你是第一次使用 Facebook IQ，点击"Go to Settings"并绑定你的 Facebook Page 专题页。\u003C/p>\u003Cp>此外，目标位置可以作为广告投放地理位置的参考，而目标群体的兴趣页面则有助于了解他们的兴趣爱好。你可以将这些兴趣特征作为投放参数，也能灵活地融入广告创意中，往往能带来更好的效果。\u003C/p>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/facebook-ads-optimization-tips-2025",{"zh-CN":233},1777018132295]