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给用户一次新内容",{"children":623,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[624],{"detail":13,"format":13,"mode":14,"style":15,"text":625,"type":17,"version":18},"人对重复内容的注意力会快速衰减。如果用户回流时看到的还是一跳页，相当于给他第二次展示同一个页面——大概率被忽略。回流落地页保证用户每次回来都看到新东西，注意力被重新激活。",{"children":627,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":18,"textStyle":15},[628],{"detail":13,"format":18,"mode":14,"style":15,"text":629,"type":17,"version":18},"② 解锁了素材自由度",{"children":631,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[632],{"detail":13,"format":13,"mode":14,"style":15,"text":633,"type":17,"version":18},"一跳页要过广告平台的合规审核——文案不能太激进、按钮不能太夸张。回流落地页发生在用户已经离开广告平台之后，素材不会再经过平台二次审核。这个素材自由度本身就是转化率提升的来源。",{"children":635,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":18,"textStyle":15},[636],{"detail":13,"format":18,"mode":14,"style":15,"text":637,"type":17,"version":18},"③ 整页可点击降低了门槛",{"children":639,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[640],{"detail":13,"format":13,"mode":14,"style":15,"text":641,"type":17,"version":18},"回流落地页\"点哪都跳\"，把转化门槛降到了最低。",{"type":173,"version":18},{"children":644,"direction":23,"format":15,"indent":13,"type":178,"version":18,"tag":179},[645],{"detail":13,"format":13,"mode":14,"style":15,"text":646,"type":17,"version":18},"六、智能排序：系统自动学习什么样的页面最好用",{"children":648,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[649,651,653],{"detail":13,"format":13,"mode":14,"style":15,"text":650,"type":17,"version":18},"DeepClick 在回流落地页里内置了 ",{"detail":13,"format":18,"mode":14,"style":15,"text":652,"type":17,"version":18},"智能排序",{"detail":13,"format":13,"mode":14,"style":15,"text":654,"type":17,"version":18}," 机制（默认开启）：",{"children":656,"direction":23,"format":15,"indent":13,"type":671,"version":18,"listType":672,"start":18,"tag":673},[657,664],{"children":658,"direction":23,"format":15,"indent":13,"type":663,"version":18,"value":18},[659,661],{"detail":13,"format":13,"mode":14,"style":15,"text":660,"type":17,"version":18},"系统会基于真实投放数据，",{"detail":13,"format":18,"mode":14,"style":15,"text":662,"type":17,"version":18},"自动调整每一页素材的展示顺序","listitem",{"children":665,"direction":23,"format":15,"indent":13,"type":663,"version":18,"value":670},[666,668],{"detail":13,"format":13,"mode":14,"style":15,"text":667,"type":17,"version":18},"哪个素材点击率高、哪个素材让用户多看几眼，系统会把它",{"detail":13,"format":18,"mode":14,"style":15,"text":669,"type":17,"version":18},"排到更靠前",2,"list","bullet","ul",{"children":675,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[676,678,680],{"detail":13,"format":13,"mode":14,"style":15,"text":677,"type":17,"version":18},"你不需要手动 A/B Test，",{"detail":13,"format":18,"mode":14,"style":15,"text":679,"type":17,"version":18},"配置完发布即可",{"detail":13,"format":13,"mode":14,"style":15,"text":681,"type":17,"version":18},"，剩下的交给系统。",{"type":173,"version":18},{"children":684,"direction":23,"format":15,"indent":13,"type":178,"version":18,"tag":179},[685],{"detail":13,"format":13,"mode":14,"style":15,"text":686,"type":17,"version":18},"七、进阶玩法：多页结构 + 不同跳转目标",{"children":688,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[689,691,693],{"detail":13,"format":13,"mode":14,"style":15,"text":690,"type":17,"version":18},"回流落地页支持 ",{"detail":13,"format":18,"mode":14,"style":15,"text":692,"type":17,"version":18},"多页结构",{"detail":13,"format":13,"mode":14,"style":15,"text":694,"type":17,"version":18},"——你可以在一张回流落地页里放置多个素材\"页\"，每一页配置不同的图片素材和不同的跳转目标。",{"children":696,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[697],{"detail":13,"format":13,"mode":14,"style":15,"text":698,"type":17,"version":18},"实际应用场景：",{"children":700,"direction":23,"format":15,"indent":13,"type":671,"version":18,"textFormat":18,"listType":672,"start":18,"tag":673},[701,707],{"children":702,"direction":23,"format":15,"indent":13,"type":663,"version":18,"value":18},[703,705],{"detail":13,"format":18,"mode":14,"style":15,"text":704,"type":17,"version":18},"多产品矩阵",{"detail":13,"format":13,"mode":14,"style":15,"text":706,"type":17,"version":18},"：你同时投了 5 个 App，可以做一张回流落地页，把 5 个 App 的素材都放进去——用户回流时随便点一个，跳到对应的产品。一条链接，承载五条产品的二次转化。",{"children":708,"direction":23,"format":15,"indent":13,"type":663,"version":18,"value":670},[709,711],{"detail":13,"format":18,"mode":14,"style":15,"text":710,"type":17,"version":18},"多素材 A/B",{"detail":13,"format":13,"mode":14,"style":15,"text":712,"type":17,"version":18},"：同一个产品做 5 张不同风格的素材，让系统自动跑出最有效的那一张。",{"type":352,"version":67,"format":15,"id":714,"fields":715,"relationTo":353,"value":716},"69fc58808f0718079eccff9c",{},141,{"type":173,"version":18},{"children":719,"direction":23,"format":15,"indent":13,"type":178,"version":18,"tag":179},[720],{"detail":13,"format":13,"mode":14,"style":15,"text":721,"type":17,"version":18},"八、想为你的回流链接配置一张回流落地页？",{"children":723,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[724],{"detail":13,"format":13,"mode":14,"style":15,"text":725,"type":17,"version":18},"回流落地页的配置只需两步：在「回流落地页」模块创建一张页面，再到「回流链接」里把它挂载上去。两步走完，回流流量就开始进入专属承接页。",{"children":727,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[728],{"detail":13,"format":13,"mode":14,"style":15,"text":729,"type":17,"version":18},"详细的步骤图解、模板选择建议、跳转地址配置、智能排序开关位置，请参考：",{"children":731,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[732,734],{"detail":13,"format":13,"mode":14,"style":15,"text":733,"type":17,"version":18},"👉 ",{"children":735,"direction":23,"format":15,"indent":13,"type":66,"version":67,"fields":737,"id":739},[736],{"detail":13,"format":18,"mode":14,"style":15,"text":65,"type":17,"version":18},{"doc":738,"newTab":167,"linkType":168},{"label":73,"relationTo":70,"value":72},"69fc4e9db0801900c8cc5005",{"children":741,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[742],{"detail":13,"format":13,"mode":14,"style":15,"text":743,"type":17,"version":18},"如果还有其他问题或需要 1 对 1 投放策略指导，可以联系你的专属客户成功负责人，或在 DeepClick 平台通过商务联系入口与我们直接对话。","root",136,{"title":5,"description":6,"image":745},"published","fallback-landing-page-overview","2026-05-06T12:00:00.000Z",false,"2026-05-14T09:31:11.232Z","2026-05-07T09:17:11.833Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>广告投放最大的浪费，不是花了多少钱，而是\u003Cstrong>用户已经点进来了，却只看了一眼就走\u003C/strong>。\u003C/p>\u003Cp>一跳承接页能转化的流量，往往只是用户旅程中\u003Cstrong>最容易转化\u003C/strong>的那一波。剩下那些"看了一眼就退出"、"装到一半放弃"、"打开了又关掉"的用户，绝大多数广告链接拿他们没办法——一旦用户离开页面，这次曝光就彻底浪费了。\u003C/p>\u003Cp>\u003Cstrong>回流落地页\u003C/strong>就是为这部分流量准备的"二次拦截网"：当用户从一跳页退出离开、或在其他网页切换再次进来，DeepClick 会在这一刻把用户\u003Cstrong>留在一张专属的回流落地页\u003C/strong>——内容更新鲜、设计更自由、整页都能点。\u003Cstrong>额外 10%-20% 的点击，就是这个机制带回来的增量。\u003C/strong>\u003C/p>\u003Cblockquote>⚡ \u003Cstrong>简而言之\u003C/strong>：用户第一次访问看到的是合规一跳页；\u003Cstrong>回流时\u003C/strong>看到的是为转化定制的回流落地页。两次曝光，两套策略，两次转化机会。\u003C/blockquote>\u003Cblockquote>想直接动手配置一张回流落地页？请参考：\u003Ca href=\"#\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>《回流落地页配置指南：素材不受平台二次审核》\u003C/strong>\u003C/a>。本文专注 C 端用户视角与功能价值。\u003C/blockquote>\u003Chr />\u003Ch2>一、什么是回流落地页\u003C/h2>\u003Cp>回流落地页是 DeepClick \u003Cstrong>回流链接\u003C/strong>上的一个独立承接层。它不替代你的一跳承接页，而是\u003Cstrong>只在用户回流的瞬间介入\u003C/strong>，给用户呈现一张和一跳页完全不同的内容。\u003C/p>\u003Cp>可以这样理解整个链路：\u003C/p>\u003Cp>```\u003Cbr />触发动作                       用户看到的页面\u003Cbr />─────────────────             ─────────────────────\u003Cbr />首次点击广告              →    一跳承接页\u003Cbr />                                （合规、过审专用）\u003C/p>\u003Cp>返回 / 再回               →    回流落地页\u003Cbr />（按返回键 / 切走又切回）        （转化高、整页可点）\u003Cbr />```\u003C/p>\u003Cp>\u003Cstrong>关键差异点\u003C/strong>：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 维度 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 一跳承接页 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 回流落地页 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 触发时机 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户首次点击广告 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户回流时（返回 / 再回）\u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 设计目标 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 通过广告平台审核 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 最大化点击与转化 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 内容自由度 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 受广告平台政策约束 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 完全由你掌控 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 转化压力 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 必须兼顾合规与转化 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 专注转化即可 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Chr />\u003Ch2>二、C 端用户是在什么时候看到回流落地页的\u003C/h2>\u003Cp>回流落地页\u003Cstrong>只对已经看过一跳页的用户展示\u003C/strong>。整个触发链路如下：用户先点击广告进入一跳承接页；用户若返回退出或切换至其他页面再回到该页面时——这一刻 DeepClick 会\u003Cstrong>秒级切换成回流落地页\u003C/strong>推到用户面前。\u003C/p>\u003Cp>典型的触发动作有两种：\u003C/p>\u003Cp>\u003Cstrong>① 返回\u003C/strong>\u003C/p>\u003Cp>C 端用户点击广告，浏览器跳转到你的一跳承接页（应用商店落地页 / 网站页面等）。用户看了一眼觉得不感兴趣，\u003Cstrong>退出返回\u003C/strong>——这一刻 DeepClick \u003Cstrong>秒切回流落地页\u003C/strong>，把用户留在了回流落地页上。\u003C/p>\u003Cp>这是最高频的回流场景。本质上是把用户"想离开"的动作，截胡成"再看一眼新内容"。\u003C/p>\u003Cp>\u003Cstrong>② 再回\u003C/strong>\u003C/p>\u003Cp>C 端用户点击 Facebook 广告进入一跳承接页。用户\u003Cstrong>没有关闭这个页面\u003C/strong>，而是去浏览了其他网页（点了链接、切了 Tab、回了消息），过了一会\u003Cstrong>重新回到这个页面\u003C/strong>——本来应该看到原来的一跳页，但页面已经被替换成了回流落地页。\u003C/p>\u003Cp>这种场景下用户是带着"我想看看这个页面"的注意力切回来的，所以转化意愿比"返回"场景下还要更集中。\u003C/p>\u003Cblockquote>💡 \u003Cstrong>要点\u003C/strong>：用户第一次看到一跳页时，看到的永远是一跳承接页本身。\u003Cstrong>回流落地页只在第二次（含）以后出现\u003C/strong>——这也是它叫"回流"的原因。\u003C/blockquote>\u003Chr />\u003Ch2>三、用户实际看到的回流落地页长什么样\u003C/h2>\u003Cp>回流落地页有 \u003Cstrong>4 种模板风格\u003C/strong>，每种风格的视觉语言完全不同，覆盖不同投放品类和用户偏好。\u003C/p>\u003Ch3>TT 风格信息流\u003C/h3>\u003Cp>模仿 TikTok 竖屏视频的视觉样式：\u003Cstrong>背景铺满整屏\u003C/strong>（配置背景视频或图片），右侧叠加点赞 / 评论 / 分享等互动图标，营造"短视频信息流"的视觉体感；底部固定一张 CTA 卡片，包含头像、昵称、描述文案和一个行动按钮。\u003C/p>\u003Cp>\u003Cstrong>客户可配置的元素\u003C/strong>：背景视频 / 图片、头像、昵称、描述文案、按钮文案。\u003C/p>\u003Cp>\u003Cstrong>适合品类\u003C/strong>：短视频内容驱动的应用、娱乐类产品、电商爆款单品。\u003C/p>\u003Cp>\u003Cstrong>用户感受\u003C/strong>：和用户日常刷 TikTok 的视觉一致，全屏内容抓住注意力，底部 CTA 转化路径清晰。\u003C/p>\u003Ch3>纯净视频流\u003C/h3>\u003Cp>整屏播放一段视频广告（\u003Cstrong>只允许上传视频，不支持静态图片\u003C/strong>），中央叠加圆形播放按钮，底部固定一条横向 CTA 条带文字。视觉非常干净——\u003Cstrong>没有边栏图标、互动数据、社交装饰\u003C/strong>，所有注意力都集中在视频本身和底部按钮上。\u003C/p>\u003Cp>\u003Cstrong>客户可配置的元素\u003C/strong>：广告视频、底部 CTA 文案。\u003C/p>\u003Cp>\u003Cstrong>适合品类\u003C/strong>：本身就有视频素材的品类（短剧、游戏、美妆 / 时尚短片、产品演示视频等），希望让视频本身去说服用户，不需要额外的"信息流体感"包装。\u003C/p>\u003Cp>\u003Cstrong>用户感受\u003C/strong>：聚焦感强，没有干扰元素，视频本身就是说服力。\u003C/p>\u003Ch3>Meta 信息流\u003C/h3>\u003Cp>还原 Facebook 信息流样式：主体是一张广告卡片——\u003Cstrong>发布页名称、Sponsored 标识、广告文案、主图、品牌信息卡片（品牌名 + 描述 + 网址 + 行动按钮），下方还有点赞数和观看数\u003C/strong>。视觉上和真实 Facebook 信息流难以分辨。\u003C/p>\u003Cp>\u003Cstrong>客户可配置的元素\u003C/strong>：发布页名称、广告文案、主图、品牌名、品牌描述、品牌网址、行动按钮文案。\u003C/p>\u003Cp>\u003Cstrong>适合品类\u003C/strong>：北美 / 欧洲 / 东南亚等 Facebook 高渗透市场、社交属性产品、品牌型电商。\u003C/p>\u003Cp>\u003Cstrong>用户感受\u003C/strong>：因为视觉和真实社交内容一致，用户对"这是广告"的警觉感最低，转化率通常优于明显是落地页的设计。\u003C/p>\u003Ch3>普通单页\u003C/h3>\u003Cp>不走信息流形式，是一张\u003Cstrong>完整的主视觉 + 一个底部行动按钮\u003C/strong>的简单结构。整张页面的视觉内容（背景、文案、装饰、活动元素如转盘等）由客户自由设计，按钮文案与样式也可配置。\u003C/p>\u003Cp>\u003Cstrong>典型用法\u003C/strong>：抽奖转盘、限时活动页、新人福利页、节日营销页——任何能用一张图说清的场景。\u003C/p>\u003Cp>\u003Cstrong>客户可配置的元素\u003C/strong>：整张主视觉（图片本身怎么设计完全自由）、底部按钮文案、按钮颜色 / 样式。\u003C/p>\u003Cp>\u003Cstrong>适合品类\u003C/strong>：活动型营销、福利发放、需要强视觉钩子的场景。\u003C/p>\u003Cp>\u003Cstrong>用户感受\u003C/strong>：明确的"福利感 / 活动感"，激活用户的领取动机。\u003C/p>\u003Chr />\u003Ch2>四、整页可点击：回流落地页的核心交互\u003C/h2>\u003Cp>不管选哪种模板，\u003Cstrong>回流落地页都遵循一个统一的点击规则\u003C/strong>：用户点击页面任意位置，都会跳转到你预先配置的目标地址。\u003C/p>\u003Cp>```\u003Cbr />用户在回流落地页上点击任何元素（视频、卡片、按钮、空白处）\u003Cbr />    ↓\u003Cbr />全部跳转到你配置的目标地址：\u003Cbr />    · 链接 URL：跳到外部网址\u003Cbr />    · 自定义地址：跳到你写好的任意 deeplink\u003Cbr />    · 其他产品：跳到你产品库里的另一个产品\u003Cbr />```\u003C/p>\u003Cp>这个设计的核心思路是：\u003Cstrong>不让用户思考"该点哪里"\u003C/strong>。任何一次主动点击都被当作正向信号，全部导向转化目标。这也是回流落地页比一跳页转化率高一截的原因之一——一跳页要把按钮藏好让审核看不出意图，回流落地页可以"全屏都是 CTA"。\u003C/p>\u003Chr />\u003Ch2>五、为什么能多带来 10%-20% 点击\u003C/h2>\u003Cp>回流落地页能稳定带来 10%-20% 的点击增量，本质上是因为它\u003Cstrong>改变了三件事\u003C/strong>：\u003C/p>\u003Cp>\u003Cstrong>① 给用户一次新内容\u003C/strong>\u003C/p>\u003Cp>人对重复内容的注意力会快速衰减。如果用户回流时看到的还是一跳页，相当于给他第二次展示同一个页面——大概率被忽略。回流落地页保证用户每次回来都看到新东西，注意力被重新激活。\u003C/p>\u003Cp>\u003Cstrong>② 解锁了素材自由度\u003C/strong>\u003C/p>\u003Cp>一跳页要过广告平台的合规审核——文案不能太激进、按钮不能太夸张。回流落地页发生在用户已经离开广告平台之后，素材不会再经过平台二次审核。这个素材自由度本身就是转化率提升的来源。\u003C/p>\u003Cp>\u003Cstrong>③ 整页可点击降低了门槛\u003C/strong>\u003C/p>\u003Cp>回流落地页"点哪都跳"，把转化门槛降到了最低。\u003C/p>\u003Chr />\u003Ch2>六、智能排序：系统自动学习什么样的页面最好用\u003C/h2>\u003Cp>DeepClick 在回流落地页里内置了 \u003Cstrong>智能排序\u003C/strong> 机制（默认开启）：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >系统会基于真实投放数据，\u003Cstrong>自动调整每一页素材的展示顺序\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >哪个素材点击率高、哪个素材让用户多看几眼，系统会把它\u003Cstrong>排到更靠前\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>你不需要手动 A/B Test，\u003Cstrong>配置完发布即可\u003C/strong>，剩下的交给系统。\u003C/p>\u003Chr />\u003Ch2>七、进阶玩法：多页结构 + 不同跳转目标\u003C/h2>\u003Cp>回流落地页支持 \u003Cstrong>多页结构\u003C/strong>——你可以在一张回流落地页里放置多个素材"页"，每一页配置不同的图片素材和不同的跳转目标。\u003C/p>\u003Cp>实际应用场景：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>多产品矩阵\u003C/strong>：你同时投了 5 个 App，可以做一张回流落地页，把 5 个 App 的素材都放进去——用户回流时随便点一个，跳到对应的产品。一条链接，承载五条产品的二次转化。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>多素材 A/B\u003C/strong>：同一个产品做 5 张不同风格的素材，让系统自动跑出最有效的那一张。\u003C/li>\u003C/ul>\u003Chr />\u003Ch2>八、想为你的回流链接配置一张回流落地页？\u003C/h2>\u003Cp>回流落地页的配置只需两步：在「回流落地页」模块创建一张页面，再到「回流链接」里把它挂载上去。两步走完，回流流量就开始进入专属承接页。\u003C/p>\u003Cp>详细的步骤图解、模板选择建议、跳转地址配置、智能排序开关位置，请参考：\u003C/p>\u003Cp>👉 \u003Ca href=\"#\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>《回流落地页配置指南：素材不受平台二次审核》\u003C/strong>\u003C/a>\u003C/p>\u003Cp>如果还有其他问题或需要 1 对 1 投放策略指导，可以联系你的专属客户成功负责人，或在 DeepClick 平台通过商务联系入口与我们直接对话。\u003C/p>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/fallback-landing-page-overview","69fc3fbd84730600c8935773",{"detail":13,"format":13,"mode":14,"style":15,"text":757,"type":17,"version":18},"。本文专注后台配置流程。",{"type":173,"version":18},{"children":760,"direction":23,"format":15,"indent":13,"type":178,"version":18,"tag":179},[761],{"detail":13,"format":13,"mode":14,"style":15,"text":762,"type":17,"version":18},"开始之前需要准备的东西",{"children":764,"direction":23,"format":15,"indent":13,"type":332,"version":18,"colWidths":835},[765,779,793,807,821],{"children":766,"direction":23,"format":15,"indent":13,"type":251,"version":18},[767,773],{"children":768,"direction":23,"format":15,"indent":13,"type":238,"version":18,"backgroundColor":23,"colSpan":18,"headerState":18,"rowSpan":18},[769],{"children":770,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[771],{"detail":13,"format":13,"mode":14,"style":15,"text":772,"type":17,"version":18}," 准备项 ",{"children":774,"direction":23,"format":15,"indent":13,"type":238,"version":18,"backgroundColor":23,"colSpan":18,"headerState":18,"rowSpan":18},[775],{"children":776,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[777],{"detail":13,"format":13,"mode":14,"style":15,"text":778,"type":17,"version":18}," 说明 ",{"children":780,"direction":23,"format":15,"indent":13,"type":251,"version":18},[781,787],{"children":782,"direction":23,"format":15,"indent":13,"type":238,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[783],{"children":784,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[785],{"detail":13,"format":13,"mode":14,"style":15,"text":786,"type":17,"version":18}," DeepClick 账号 ",{"children":788,"direction":23,"format":15,"indent":13,"type":238,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[789],{"children":790,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[791],{"detail":13,"format":13,"mode":14,"style":15,"text":792,"type":17,"version":18}," 一个可登录的账号 ",{"children":794,"direction":23,"format":15,"indent":13,"type":251,"version":18},[795,801],{"children":796,"direction":23,"format":15,"indent":13,"type":238,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[797],{"children":798,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[799],{"detail":13,"format":13,"mode":14,"style":15,"text":800,"type":17,"version":18}," 落地页素材图 ",{"children":802,"direction":23,"format":15,"indent":13,"type":238,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[803],{"children":804,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[805],{"detail":13,"format":13,"mode":14,"style":15,"text":806,"type":17,"version":18}," 用于回流落地页每一页的主视觉图片 / 视频 ",{"children":808,"direction":23,"format":15,"indent":13,"type":251,"version":18},[809,815],{"children":810,"direction":23,"format":15,"indent":13,"type":238,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[811],{"children":812,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[813],{"detail":13,"format":13,"mode":14,"style":15,"text":814,"type":17,"version":18}," 跳转目标 ",{"children":816,"direction":23,"format":15,"indent":13,"type":238,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[817],{"children":818,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[819],{"detail":13,"format":13,"mode":14,"style":15,"text":820,"type":17,"version":18}," 用户点击页面后跳转到的位置：链接 URL、自定义地址、或产品库里的其他产品 ",{"children":822,"direction":23,"format":15,"indent":13,"type":251,"version":18},[823,829],{"children":824,"direction":23,"format":15,"indent":13,"type":238,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[825],{"children":826,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[827],{"detail":13,"format":13,"mode":14,"style":15,"text":828,"type":17,"version":18}," 一条回流链接 ",{"children":830,"direction":23,"format":15,"indent":13,"type":238,"version":18,"backgroundColor":23,"colSpan":18,"headerState":13,"rowSpan":18},[831],{"children":832,"direction":23,"format":15,"indent":13,"type":24,"version":18,"textFormat":13,"textStyle":15},[833],{"detail":13,"format":13,"mode":14,"style":15,"text":834,"type":17,"version":18}," 回流落地页只有挂载到具体的回流链接上才生效 ",[334,334],{"children":837,"direction":23,"format":15,"indent":13,"type":57,"version":18},[838,839,841,843,845],{"detail":13,"format":13,"mode":14,"style":15,"text":403,"type":17,"version":18},{"detail":13,"format":18,"mode":14,"style":15,"text":840,"type":17,"version":18},"提示",{"detail":13,"format":13,"mode":14,"style":15,"text":842,"type":17,"version":18},"：回流落地页",{"detail":13,"format":18,"mode":14,"style":15,"text":844,"type":17,"version":18},"整页都是可点击的",{"detail":13,"format":13,"mode":14,"style":15,"text":846,"type":17,"version":18},"——用户在页面任意位置点击都会跳到你设置的目标地址。所以素材图建议做成完整的视觉引导稿，让用户无论点哪都能转化。",{"type":173,"version":18},{"children":849,"direction":23,"format":15,"indent":13,"type":178,"version":18,"tag":179},[850],{"detail":13,"format":13,"mode":14,"style":15,"text":851,"type":17,"version":18},"第一部分：创建回流落地页",{"children":853,"direction":23,"format":15,"indent":13,"type":178,"version":18,"tag":429},[854],{"detail":13,"format":13,"mode":14,"style":15,"text":855,"type":17,"version":18},"步骤 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Tutorial","product-tutorial","2026-04-27T08:36:57.194Z","2026-04-22T03:32:28.956Z","2026-05-14T09:31:40.699Z","2026-05-06T11:00:24.638Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>广告投放最让人头疼的事，就是想做的素材做不出来——\u003Cstrong>平台审核越来越严，文案、视觉、按钮，能用的空间一步步被压缩\u003C/strong>。每一张一跳承接页都得在合规审核和真实转化率之间反复妥协，最后做出来的页面平淡无奇，转化率自然上不去。\u003C/p>\u003Cp>DeepClick 的\u003Cstrong>回流落地页\u003C/strong>给你一个完全自由的承接层。\u003Cstrong>它发生在用户已经离开广告平台之后\u003C/strong>——回流落地页的素材不会再过广告平台的二次审核，你可以放上任意内容。\u003C/p>\u003Cblockquote>🎯 \u003Cstrong>核心要点\u003C/strong>：一跳承接页要过审，\u003Cstrong>回流落地页只为转化服务\u003C/strong>。两层架构互相独立，让你既能跑通投放，又能在转化端放手做。\u003C/blockquote>\u003Cp>本文将带你完成两件事：\u003Cstrong>第一步\u003C/strong>，在「回流落地页」模块创建一张落地页；\u003Cstrong>第二步\u003C/strong>，回到「回流链接」里把它挂载上去。两步走完，回流流量就会自动进入这张专属承接页。\u003C/p>\u003Cblockquote>想了解 C 端用户实际看到的回流落地页长什么样、为什么能多带来 10-20% 点击？请先阅读：\u003Ca href=\"/zh-CN/resources/blog/fallback-landing-page-overview\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>《回流落地页功能介绍：额外增加 10%-20% 点击》\u003C/strong>\u003C/a>。本文专注后台配置流程。\u003C/blockquote>\u003Chr />\u003Ch2>开始之前需要准备的东西\u003C/h2>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 准备项 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 说明 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> DeepClick 账号 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 一个可登录的账号 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 落地页素材图 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用于回流落地页每一页的主视觉图片 / 视频 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 跳转目标 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户点击页面后跳转到的位置：链接 URL、自定义地址、或产品库里的其他产品 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 一条回流链接 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 回流落地页只有挂载到具体的回流链接上才生效 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cblockquote>💡 \u003Cstrong>提示\u003C/strong>：回流落地页\u003Cstrong>整页都是可点击的\u003C/strong>——用户在页面任意位置点击都会跳到你设置的目标地址。所以素材图建议做成完整的视觉引导稿，让用户无论点哪都能转化。\u003C/blockquote>\u003Chr />\u003Ch2>第一部分：创建回流落地页\u003C/h2>\u003Ch3>步骤 1：进入回流落地页模块\u003C/h3>\u003Cp>登录 DeepClick 平台，在左侧导航栏找到「\u003Cstrong>推广管理\u003C/strong>」分组，点击「\u003Cstrong>回流落地页\u003C/strong>」。\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick Console 侧边栏：在"回流功能"分组下定位回流落地页模块入口\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-42.png\"\n          width=\"2940\"\n        />\n      \u003Cp>进入后会看到回流落地页的列表页面，每行展示一张已创建的落地页及其核心数据。\u003C/p>\u003Ch3>步骤 2：浏览列表，了解关键字段\u003C/h3>\u003Cp>列表里每一行包含以下信息：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>预览图\u003C/strong>：落地页的视觉缩略图\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>回流落地页信息\u003C/strong>：名称、页面 ID、创建时间\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>排序方式\u003C/strong>：当前是「智能排序」还是「无需排序」\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>挂载功能\u003C/strong>：具体的跳转目标（链接 URL / 自定义地址 / 产品库其他产品）\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>统计\u003C/strong>：PV、UV、点击数\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"6\"\n        >\u003Cstrong>诊断\u003C/strong>：系统对该落地页的健康度标记\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"7\"\n        >\u003Cstrong>操作\u003C/strong>：编辑、预览\u003C/li>\u003C/ul>\n        \u003Cimg\n          alt=\"回流落地页列表页：预览图、回流落地页信息、排序方式、挂载功能、统计、诊断（每行始终展示「查看分析」按钮）、操作七列字段\"\n          height=\"1426\"\n          src=\"https://cms-r2.deepclick.com/image-43.png\"\n          width=\"2464\"\n        />\n      \u003Ch3>步骤 3：新建落地页 → 选模板 + 智能排序 + 命名\u003C/h3>\u003Cp>点击列表右上角的「\u003Cstrong>新建落地页\u003C/strong>」按钮，从右侧弹出\u003Cstrong>新建回流落地页\u003C/strong>面板。这一步要在同一个面板里完成 3 件事：\u003C/p>\u003Cp>\u003Cstrong>① 选模板\u003C/strong>\u003C/p>\u003Cp>系统提供 \u003Cstrong>4 种模板\u003C/strong>：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 模板 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 视觉特征 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>TT 风格信息流\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 模仿 TikTok 竖屏视频，背景铺满整屏 + 互动图标 + 底部 CTA 卡片 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>纯净视频流\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 整屏播放视频广告（\u003Cstrong>仅支持视频\u003C/strong>）+ 底部 CTA 条带 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>Meta 信息流\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 还原 Facebook 信息流赞助内容样式 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>普通单页\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 一张完整的主视觉 + 一个底部行动按钮 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>如果你不确定用哪种，可以创建多张测试，配合下面的智能排序自动跑出最有效的一张。\u003C/p>\u003Cp>\u003Cstrong>② 智能排序开关\u003C/strong>\u003C/p>\u003Cp>模板下方有一个「\u003Cstrong>智能排序\u003C/strong>」开关，\u003Cstrong>默认开启\u003C/strong>，并标注"强烈推荐"。系统在开关下方直接给出官方说明：\u003C/p>\u003Cblockquote>系统根据您添加的素材结合投放数据，进行自动组合和排序，开启后\u003Cstrong>回流效果 +6%\u003C/strong>\u003C/blockquote>\u003Cp>一般保持默认开启就行——除非你想自己手动控制每一页素材的展示顺序。\u003C/p>\u003Cp>\u003Cstrong>③ 填名称\u003C/strong>\u003C/p>\u003Cp>底部输入框填一个\u003Cstrong>回流落地页名称\u003C/strong>（仅后台识别用，不展示给 C 端用户）。\u003C/p>\u003Cp>填好后点击右下角「\u003Cstrong>下一步\u003C/strong>」进入编辑器。\u003C/p>\n        \u003Cimg\n          alt=\"新建回流落地页 - 选择模板抽屉：TT 风格信息流、纯净视频流、Meta 信息流、普通单页四种模板可选\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-44.png\"\n          width=\"2940\"\n        />\n      \u003Ch3>步骤 4：进入编辑器，配置每一页\u003C/h3>\u003Cp>选好模板后进入编辑器。整个编辑器分三栏——\u003Cstrong>左侧\u003C/strong>是页面列表（默认 1 页，可点「新增页面」追加多页），\u003Cstrong>中间\u003C/strong>是当前页的实时预览，\u003Cstrong>右侧\u003C/strong>是当前页的配置表单。\u003C/p>\n        \u003Cimg\n          alt=\"回流落地页编辑器全貌：左侧多页管理、中间手机预览、右侧每页详细配置\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-46.png\"\n          width=\"2940\"\n        />\n      \u003Cp>每一页的配置项（以 TT 风格信息流为例，其他模板字段会略有差异）：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>格式\u003C/strong>：视频广告 / 图片广告 二选一（注意：纯净视频流仅支持视频）\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>设置头像名称\u003C/strong>：选择一个发布者帐号——对应的头像和昵称会一起填充到 C 端展示\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>创意素材\u003C/strong>：本地上传或从素材库选择。系统在表单里直接给出提示——\u003Cstrong>该素材不会触发审核，可使用与平时不同的素材效果更好\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>设置广告文案\u003C/strong>：用户在 C 端看到的描述文案\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>设置行动文案\u003C/strong>：CTA 按钮上的文字\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"6\"\n        >\u003Cstrong>按钮跳转地址\u003C/strong>：链接 URL / 自定义地址 / 其他产品 三种方式（详见下表）\u003C/li>\u003C/ul>\n        \u003Cimg\n          alt=\"每页详细配置项：格式（视频/图片广告）、设置头像名称、创意素材（本地上传/素材库选择）、广告文案、行动文案、按钮跳转地址、创意信息\"\n          height=\"1276\"\n          src=\"https://cms-r2.deepclick.com/image-47.png\"\n          width=\"1570\"\n        />\n      \u003Cp>按钮跳转地址支持 \u003Cstrong>3 种类型\u003C/strong>：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 跳转方式 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 适用场景 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>链接 URL\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 跳转至对应回流链接所配置的【目标页 URL】 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>自定义地址\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 跳到自定义的 deeplink 或带参数 URL \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> \u003Cstrong>其他产品\u003C/strong> \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 跳到你产品库里的另一个产品。系统的提示语是：「\u003Cstrong>配置与一跳不同的产品和内容，转化效果更好\u003C/strong>」 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\n        \u003Cimg\n          alt=\"按钮跳转地址的 3 种类型：链接 URL、自定义地址、其他产品（提示"配置与一跳不同的产品和内容，转化效果更好"）\"\n          height=\"494\"\n          src=\"https://cms-r2.deepclick.com/image-51.png\"\n          width=\"1538\"\n        />\n      \u003Cblockquote>💡 \u003Cstrong>进阶玩法\u003C/strong>：把多个产品分别放在多页结构里——一张回流落地页同时挂载多个产品的素材，每一页跳到不同的产品，一条回流链接就能同时承载多个产品的二次转化。\u003C/blockquote>\u003Ch3>步骤 5：保存并发布\u003C/h3>\u003Cp>所有页面配置完成后，点击\u003Cstrong>右下角「发布」按钮\u003C/strong>（左侧还有一个「退出」按钮可以放弃本次编辑），落地页会回到列表中，可以挂载到回流链接上使用。\u003C/p>\u003Cp>到这里，回流落地页本体就创建完成了。下一步要把它挂到具体的回流链接上才能生效。\u003C/p>\u003Chr />\u003Ch2>第二部分：在回流链接里挂载回流落地页\u003C/h2>\u003Ch3>步骤 6：进入回流链接编辑\u003C/h3>\u003Cp>进入「\u003Cstrong>推广管理 → 回流链接\u003C/strong>」，点击「\u003Cstrong>新建回流链接\u003C/strong>」。\u003C/p>\u003Cblockquote>💡 \u003Cstrong>提示\u003C/strong>：如果你还没有任何回流链接，请先点击「新建回流链接」走一遍 4 步创建向导。本文后续步骤同样适用于新建流程的第 2 步。\u003C/blockquote>\u003Ch3>步骤 7：切换到「回流落地页配置」标签\u003C/h3>\u003Cp>进入链接编辑页后，左侧或顶部会有几个 Tab：投放设置 / 回流落地页配置 / 投诉回流设置 / 基础信息。点击「\u003Cstrong>回流落地页配置\u003C/strong>」。\u003C/p>\n        \u003Cimg\n          alt=\"新建回流链接 4 步向导第 2 步「回流落地页配置」：左侧 5 个 Tab 高亮投放设置、老客落地页设置、回流落地页配置、投诉回流设置、基础信息\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-48.png\"\n          width=\"2940\"\n        />\n      \u003Ch3>步骤 8：选择要挂载的回流落地页\u003C/h3>\u003Cp>点击「\u003Cstrong>选择回流落地页\u003C/strong>」按钮，弹出选择面板。在面板里勾选你刚才创建的那张落地页。\u003C/p>\n        \u003Cimg\n          alt=\"选择回流落地页区：默认回流落地页 chip、已挂载落地页卡片、新增挂载位\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-50.png\"\n          width=\"2940\"\n        />\n      \u003Cp>挂载成功后，所选落地页会显示在配置 Tab 中。\u003C/p>\n        \u003Cimg\n          alt=\"挂载成功后的展示状态：所选落地页在配置 Tab 中显示\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-52.png\"\n          width=\"2940\"\n        />\n      \u003Ch3>步骤 9：保存链接\u003C/h3>\u003Cp>点击右上角「\u003Cstrong>保存\u003C/strong>」按钮（如果是 4 步向导，则点击「\u003Cstrong>发布\u003C/strong>」）。配置即时生效——这条回流链接的回流流量从此刻起就会进入你刚才挂载的回流落地页。\u003C/p>\u003Chr />\u003Ch2>配置完成后会发生什么\u003C/h2>\u003Cp>完成挂载后，回流流量的分发逻辑变成这样：\u003C/p>\u003Cp>```\u003Cbr />触发动作                          用户看到的页面\u003Cbr />──────────────────             ──────────────────────\u003Cbr />首次点击广告               →     一跳承接页\u003Cbr />                                  （正常的过审页）\u003C/p>\u003Cp>返回 / 再回                →     回流落地页\u003Cbr />（按返回键 / 切走又切回）          （你刚才挂载的这张）\u003Cbr />                                  ↓\u003Cbr />                                  点击页面任意位置\u003Cbr />                                  → 跳转到你配置的目标\u003Cbr />```\u003C/p>\u003Cp>从此刻起，这条回流链接产生的二次访问与点击数据会开始累计。回到「回流落地页」列表，每一行的「\u003Cstrong>统计\u003C/strong>」列就能看到这张落地页的 \u003Cstrong>PV、UV、点击数\u003C/strong>；「\u003Cstrong>诊断\u003C/strong>」列可点击"查看分析"入口，进入更详细的分析面板。\u003C/p>\u003Chr />\u003Ch2>关于 C 端用户实际体验\u003C/h2>\u003Cp>完成配置之后，建议自己用一台真实手机走一次完整的用户路径，看看回流落地页在真实设备上的呈现效果——视觉是否清晰、素材是否完整加载、跳转是否正确。\u003C/p>\u003Cp>如果你想了解：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >用户在哪些场景下会被触发回流（返回 / 再回）\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >每种模板对应的 C 端视觉效果\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >整页可点击的设计逻辑\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >为什么这套机制能稳定带来 10-20% 的点击增量\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >多页结构 + 智能排序的进阶玩法\u003C/li>\u003C/ul>\u003Cp>请阅读：👉 \u003Ca href=\"/zh-CN/resources/blog/fallback-landing-page-overview\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>《回流落地页功能介绍：额外增加 10%-20% 点击》\u003C/strong>\u003C/a>\u003C/p>\u003Cp>如果在配置过程中遇到问题，可以联系你的专属客户成功负责人，或在 DeepClick 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class=\"payload-richtext\">\u003Cp>广告投放最大的浪费，不是花了多少钱，而是\u003Cstrong>用户已经点进来了，却只看了一眼就走\u003C/strong>。\u003C/p>\u003Cp>一跳承接页能转化的流量，往往只是用户旅程中\u003Cstrong>最容易转化\u003C/strong>的那一波。剩下那些"看了一眼就退出"、"装到一半放弃"、"打开了又关掉"的用户，绝大多数广告链接拿他们没办法——一旦用户离开页面，这次曝光就彻底浪费了。\u003C/p>\u003Cp>\u003Cstrong>回流落地页\u003C/strong>就是为这部分流量准备的"二次拦截网"：当用户从一跳页退出离开、或在其他网页切换再次进来，DeepClick 会在这一刻把用户\u003Cstrong>留在一张专属的回流落地页\u003C/strong>——内容更新鲜、设计更自由、整页都能点。\u003Cstrong>额外 10%-20% 的点击，就是这个机制带回来的增量。\u003C/strong>\u003C/p>\u003Cblockquote>⚡ \u003Cstrong>简而言之\u003C/strong>：用户第一次访问看到的是合规一跳页；\u003Cstrong>回流时\u003C/strong>看到的是为转化定制的回流落地页。两次曝光，两套策略，两次转化机会。\u003C/blockquote>\u003Cblockquote>想直接动手配置一张回流落地页？请参考：\u003Ca href=\"/zh-CN/resources/blog/fallback-landing-page-setup-guide\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>《回流落地页配置指南：素材不受平台二次审核》\u003C/strong>\u003C/a>。本文专注 C 端用户视角与功能价值。\u003C/blockquote>\u003Chr />\u003Ch2>一、什么是回流落地页\u003C/h2>\u003Cp>回流落地页是 DeepClick \u003Cstrong>回流链接\u003C/strong>上的一个独立承接层。它不替代你的一跳承接页，而是\u003Cstrong>只在用户回流的瞬间介入\u003C/strong>，给用户呈现一张和一跳页完全不同的内容。\u003C/p>\u003Cp>可以这样理解整个链路：\u003C/p>\u003Cp>```\u003Cbr />触发动作                       用户看到的页面\u003Cbr />─────────────────             ─────────────────────\u003Cbr />首次点击广告              →    一跳承接页\u003Cbr />                                （合规、过审专用）\u003C/p>\u003Cp>返回 / 再回               →    回流落地页\u003Cbr />（按返回键 / 切走又切回）        （转化高、整页可点）\u003Cbr />```\u003C/p>\u003Cp>\u003Cstrong>关键差异点\u003C/strong>：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 维度 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 一跳承接页 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 回流落地页 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 触发时机 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户首次点击广告 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 用户回流时（返回 / 再回）\u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 设计目标 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 通过广告平台审核 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 最大化点击与转化 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 内容自由度 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 受广告平台政策约束 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 完全由你掌控 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 转化压力 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 必须兼顾合规与转化 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 专注转化即可 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Chr />\u003Ch2>二、C 端用户是在什么时候看到回流落地页的\u003C/h2>\u003Cp>回流落地页\u003Cstrong>只对已经看过一跳页的用户展示\u003C/strong>。整个触发链路如下：用户先点击广告进入一跳承接页；用户若返回退出或切换至其他页面再回到该页面时——这一刻 DeepClick 会\u003Cstrong>秒级切换成回流落地页\u003C/strong>推到用户面前。\u003C/p>\n        \u003Cimg\n          alt=\"C端用户什么时候可以看到回流落地页？返回与再回展示回流落地页示意图\"\n          height=\"1410\"\n          src=\"https://cms-r2.deepclick.com/image-53.png?w=1200&q=85\"\n          width=\"2400\"\n        />\n      \u003Cp>典型的触发动作有两种：\u003C/p>\u003Cp>\u003Cstrong>① 返回\u003C/strong>\u003C/p>\u003Cp>C 端用户点击广告，浏览器跳转到你的一跳承接页（应用商店落地页 / 网站页面等）。用户看了一眼觉得不感兴趣，\u003Cstrong>退出返回\u003C/strong>——这一刻 DeepClick \u003Cstrong>秒切回流落地页\u003C/strong>，把用户留在了回流落地页上。\u003C/p>\u003Cp>这是最高频的回流场景。本质上是把用户"想离开"的动作，截胡成"再看一眼新内容"。\u003C/p>\u003Cp>\u003Cstrong>② 再回\u003C/strong>\u003C/p>\u003Cp>C 端用户点击 Facebook 广告进入一跳承接页。用户\u003Cstrong>没有关闭这个页面\u003C/strong>，而是去浏览了其他网页（点了链接、切了 Tab、回了消息），过了一会\u003Cstrong>重新回到这个页面\u003C/strong>——本来应该看到原来的一跳页，但页面已经被替换成了回流落地页。\u003C/p>\u003Cp>这种场景下用户是带着"我想看看这个页面"的注意力切回来的，所以转化意愿比"返回"场景下还要更集中。\u003C/p>\u003Cblockquote>💡 \u003Cstrong>要点\u003C/strong>：用户第一次看到一跳页时，看到的永远是一跳承接页本身。\u003Cstrong>回流落地页只在第二次（含）以后出现\u003C/strong>——这也是它叫"回流"的原因。\u003C/blockquote>\u003Chr />\u003Ch2>三、用户实际看到的回流落地页长什么样\u003C/h2>\u003Cp>回流落地页有 \u003Cstrong>4 种模板风格\u003C/strong>，每种风格的视觉语言完全不同，覆盖不同投放品类和用户偏好。\u003C/p>\u003Ch3>TT 风格信息流\u003C/h3>\u003Cp>模仿 TikTok 竖屏视频的视觉样式：\u003Cstrong>背景铺满整屏\u003C/strong>（配置背景视频或图片），右侧叠加点赞 / 评论 / 分享等互动图标，营造"短视频信息流"的视觉体感；底部固定一张 CTA 卡片，包含头像、昵称、描述文案和一个行动按钮。\u003C/p>\u003Cp>\u003Cstrong>客户可配置的元素\u003C/strong>：背景视频 / 图片、头像、昵称、描述文案、按钮文案。\u003C/p>\u003Cp>\u003Cstrong>适合品类\u003C/strong>：短视频内容驱动的应用、娱乐类产品、电商爆款单品。\u003C/p>\u003Cp>\u003Cstrong>用户感受\u003C/strong>：和用户日常刷 TikTok 的视觉一致，全屏内容抓住注意力，底部 CTA 转化路径清晰。\u003C/p>\n        \u003Cimg\n          alt=\"TT 风格信息流 · C 端真机展示：模仿 TikTok 竖屏视频样式，背景铺满整屏，右侧叠加点赞 / 评论 / 分享互动图标，底部固定 CTA 卡片含头像、昵称、描述文案和行动按钮\"\n          height=\"1218\"\n          src=\"https://cms-r2.deepclick.com/播放页_出现广告.png?w=1200&q=85\"\n          width=\"563\"\n        />\n      \u003Ch3>纯净视频流\u003C/h3>\u003Cp>整屏播放一段视频广告（\u003Cstrong>只允许上传视频，不支持静态图片\u003C/strong>），中央叠加圆形播放按钮，底部固定一条横向 CTA 条带文字。视觉非常干净——\u003Cstrong>没有边栏图标、互动数据、社交装饰\u003C/strong>，所有注意力都集中在视频本身和底部按钮上。\u003C/p>\u003Cp>\u003Cstrong>客户可配置的元素\u003C/strong>：广告视频、底部 CTA 文案。\u003C/p>\u003Cp>\u003Cstrong>适合品类\u003C/strong>：本身就有视频素材的品类（短剧、游戏、美妆 / 时尚短片、产品演示视频等），希望让视频本身去说服用户，不需要额外的"信息流体感"包装。\u003C/p>\u003Cp>\u003Cstrong>用户感受\u003C/strong>：聚焦感强，没有干扰元素，视频本身就是说服力。\u003C/p>\n        \u003Cimg\n          alt=\"纯净视频流 · C 端真机展示：整屏播放一段视频广告（仅支持视频，不支持静态图片），中央叠加圆形播放按钮，底部固定一条横向 CTA 条带文字，无边栏图标和社交装饰\"\n          height=\"1432\"\n          src=\"https://cms-r2.deepclick.com/image-56.png?w=1200&q=85\"\n          width=\"750\"\n        />\n      \u003Ch3>Meta 信息流\u003C/h3>\u003Cp>还原 Facebook 信息流样式：主体是一张广告卡片——\u003Cstrong>发布页名称、Sponsored 标识、广告文案、主图、品牌信息卡片（品牌名 + 描述 + 网址 + 行动按钮），下方还有点赞数和观看数\u003C/strong>。视觉上和真实 Facebook 信息流难以分辨。\u003C/p>\u003Cp>\u003Cstrong>客户可配置的元素\u003C/strong>：发布页名称、广告文案、主图、品牌名、品牌描述、品牌网址、行动按钮文案。\u003C/p>\u003Cp>\u003Cstrong>适合品类\u003C/strong>：北美 / 欧洲 / 东南亚等 Facebook 高渗透市场、社交属性产品、品牌型电商。\u003C/p>\u003Cp>\u003Cstrong>用户感受\u003C/strong>：因为视觉和真实社交内容一致，用户对"这是广告"的警觉感最低，转化率通常优于明显是落地页的设计。\u003C/p>\n        \u003Cimg\n          alt=\"Meta 信息流 · C 端真机展示：还原 Facebook 赞助内容样式，含 FB 风格顶部导航、发布页名称、广告文案、主图、品牌信息卡片（品牌名 + 描述 + 网址 + 行动按钮）、底部点赞数与观看数\"\n          height=\"905\"\n          src=\"https://cms-r2.deepclick.com/Group 14.png?w=1200&q=85\"\n          width=\"563\"\n        />\n      \u003Ch3>普通单页\u003C/h3>\u003Cp>不走信息流形式，是一张\u003Cstrong>完整的主视觉 + 一个底部行动按钮\u003C/strong>的简单结构。整张页面的视觉内容（背景、文案、装饰、活动元素如转盘等）由客户自由设计，按钮文案与样式也可配置。\u003C/p>\u003Cp>\u003Cstrong>典型用法\u003C/strong>：抽奖转盘、限时活动页、新人福利页、节日营销页——任何能用一张图说清的场景。\u003C/p>\u003Cp>\u003Cstrong>客户可配置的元素\u003C/strong>：整张主视觉（图片本身怎么设计完全自由）、底部按钮文案、按钮颜色 / 样式。\u003C/p>\u003Cp>\u003Cstrong>适合品类\u003C/strong>：活动型营销、福利发放、需要强视觉钩子的场景。\u003C/p>\u003Cp>\u003Cstrong>用户感受\u003C/strong>：明确的"福利感 / 活动感"，激活用户的领取动机。\u003C/p>\n        \u003Cimg\n          alt=\"普通单页 · C 端真机展示：一张完整的主视觉 + 一个底部行动按钮的简单结构，整张页面视觉内容由客户自由设计\"\n          height=\"1194\"\n          src=\"https://cms-r2.deepclick.com/image-57.png?w=1200&q=85\"\n          width=\"684\"\n        />\n      \u003Chr />\u003Ch2>四、整页可点击：回流落地页的核心交互\u003C/h2>\u003Cp>不管选哪种模板，\u003Cstrong>回流落地页都遵循一个统一的点击规则\u003C/strong>：用户点击页面任意位置，都会跳转到你预先配置的目标地址。\u003C/p>\u003Cp>```\u003Cbr />用户在回流落地页上点击任何元素（视频、卡片、按钮、空白处）\u003Cbr />    ↓\u003Cbr />全部跳转到你配置的目标地址：\u003Cbr />    · 链接 URL：跳到外部网址\u003Cbr />    · 自定义地址：跳到你写好的任意 deeplink\u003Cbr />    · 其他产品：跳到你产品库里的另一个产品\u003Cbr />```\u003C/p>\u003Cp>这个设计的核心思路是：\u003Cstrong>不让用户思考"该点哪里"\u003C/strong>。任何一次主动点击都被当作正向信号，全部导向转化目标。这也是回流落地页比一跳页转化率高一截的原因之一——一跳页要把按钮藏好让审核看不出意图，回流落地页可以"全屏都是 CTA"。\u003C/p>\u003Chr />\u003Ch2>五、为什么能多带来 10%-20% 点击\u003C/h2>\u003Cp>回流落地页能稳定带来 10%-20% 的点击增量，本质上是因为它\u003Cstrong>改变了三件事\u003C/strong>：\u003C/p>\u003Cp>\u003Cstrong>① 给用户一次新内容\u003C/strong>\u003C/p>\u003Cp>人对重复内容的注意力会快速衰减。如果用户回流时看到的还是一跳页，相当于给他第二次展示同一个页面——大概率被忽略。回流落地页保证用户每次回来都看到新东西，注意力被重新激活。\u003C/p>\u003Cp>\u003Cstrong>② 解锁了素材自由度\u003C/strong>\u003C/p>\u003Cp>一跳页要过广告平台的合规审核——文案不能太激进、按钮不能太夸张。回流落地页发生在用户已经离开广告平台之后，素材不会再经过平台二次审核。这个素材自由度本身就是转化率提升的来源。\u003C/p>\u003Cp>\u003Cstrong>③ 整页可点击降低了门槛\u003C/strong>\u003C/p>\u003Cp>回流落地页"点哪都跳"，把转化门槛降到了最低。\u003C/p>\u003Chr />\u003Ch2>六、智能排序：系统自动学习什么样的页面最好用\u003C/h2>\u003Cp>DeepClick 在回流落地页里内置了 \u003Cstrong>智能排序\u003C/strong> 机制（默认开启）：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >系统会基于真实投放数据，\u003Cstrong>自动调整每一页素材的展示顺序\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >哪个素材点击率高、哪个素材让用户多看几眼，系统会把它\u003Cstrong>排到更靠前\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>你不需要手动 A/B Test，\u003Cstrong>配置完发布即可\u003C/strong>，剩下的交给系统。\u003C/p>\u003Chr />\u003Ch2>七、进阶玩法：多页结构 + 不同跳转目标\u003C/h2>\u003Cp>回流落地页支持 \u003Cstrong>多页结构\u003C/strong>——你可以在一张回流落地页里放置多个素材"页"，每一页配置不同的图片素材和不同的跳转目标。\u003C/p>\u003Cp>实际应用场景：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>多产品矩阵\u003C/strong>：你同时投了 5 个 App，可以做一张回流落地页，把 5 个 App 的素材都放进去——用户回流时随便点一个，跳到对应的产品。一条链接，承载五条产品的二次转化。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>多素材 A/B\u003C/strong>：同一个产品做 5 张不同风格的素材，让系统自动跑出最有效的那一张。\u003C/li>\u003C/ul>\n        \u003Cimg\n          alt=\"多页结构示意：同一张回流落地页里放置多个素材"页"，每页可独立配置图片素材与跳转目标\"\n          height=\"1843\"\n          src=\"https://cms-r2.deepclick.com/image-58.png?w=1200&q=85\"\n          width=\"375\"\n        />\n      \u003Chr />\u003Ch2>八、想为你的回流链接配置一张回流落地页？\u003C/h2>\u003Cp>回流落地页的配置只需两步：在「回流落地页」模块创建一张页面，再到「回流链接」里把它挂载上去。两步走完，回流流量就开始进入专属承接页。\u003C/p>\u003Cp>详细的步骤图解、模板选择建议、跳转地址配置、智能排序开关位置，请参考：\u003C/p>\u003Cp>👉 \u003Ca href=\"/zh-CN/resources/blog/fallback-landing-page-setup-guide\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>《回流落地页配置指南：素材不受平台二次审核》\u003C/strong>\u003C/a>\u003C/p>\u003Cp>如果还有其他问题或需要 1 对 1 投放策略指导，可以联系你的专属客户成功负责人，或在 DeepClick 平台通过商务联系入口与我们直接对话。\u003C/p>\u003C/div>",{"en":748,"zh-CN":748},1778751554812]