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Watanabe",{"id":626,"alt":627,"updatedAt":628,"createdAt":628,"url":629,"thumbnailURL":19,"filename":630,"mimeType":594,"filesize":631,"width":19,"height":19},925,"Kenji Watanabe — PWA & mobile tech writer","2026-07-27T07:17:29.038Z","https://cms-r2.deepclick.com/gpt_1785136568500_0-0d300e3b401a.png","gpt_1785136568500_0-0d300e3b401a.png",2032193,"2026-07-27T07:17:30.604Z",{"id":253,"site":634,"titleZh":636,"titleEn":637,"slug":638,"order":87,"updatedAt":639,"createdAt":640},{"id":18,"key":601,"name":602,"prodHost":603,"testHost":604,"blogPath":605,"docPath":606,"zhPrefix":607,"deployHookTest":608,"deployHookProd":609,"brandAuthor":68,"brandKit":635,"enabled":618,"updatedAt":619,"createdAt":620},{"logoLight":19,"logoDark":19,"primaryColor":615,"accentColor":616,"tagline":617,"wechatName":19,"xhsHandle":19,"wechatQr":19},"技术导航","Tech Guides","tech-guides","2026-04-27T08:37:10.576Z","2026-04-23T02:59:13.436Z","2026-09-11T07:11:06.162Z","2026-09-11T07:11:06.919Z","2026-09-11T07:10:45.005Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>谷歌应用广告系列（Google App Campaigns）是 Google Ads 推广移动应用的自动化广告系列：你提供文字、图片、视频、预算和出价目标，系统自动组合素材，投放到搜索、Google Play、YouTube、Discover 和展示广告网络。常说的 UAC（通用应用广告系列）就是它的旧名。\u003C/p>\u003Cp>本文讲清三件事：应用广告系列怎么运作、怎么搭建，以及上线后真正起作用的优化手段——出价目标、预算与目标的比例、素材、转化跟踪和学习期。\u003C/p>\u003Ch2>应用广告系列是什么？为什么还有人叫它 UAC\u003C/h2>\u003Cp>应用广告系列和传统搜索广告的玩法不一样：你不选关键词、不逐条写广告、也不挑展示位置，而是把一组「原材料」交给 Google Ads，由模型决定给谁看、在哪看、用哪几个素材组合。\u003C/p>\u003Cp>按 Google Ads 帮助中心的说法，广告主提供几行文字、出价、一些素材以及语言和地区，系统会用你的文字创意、图片、视频，以及从应用商店详情页抓取的素材，测试不同的组合。\u003C/p>\u003Cp>\u003Cstrong>关于 UAC 这个名字\u003C/strong>：搜「Universal App Campaign 优化」会看到很多老文章，说的其实是同一个产品。Google 官方博客在 2019 年 2 月 20 日宣布，把「Universal App campaigns」简化更名为「App campaigns」，并明确说明更名不影响广告系列的功能。所以 UAC 教程讲的是同一种广告系列，但此后很多设置和门槛已经变了，照着老教程操作前，最好先对照当前的帮助中心页面。\u003C/p>\u003Ch2>广告会出现在哪里\u003C/h2>\u003Cp>Google Ads 帮助中心列出的应用广告系列覆盖范围包括：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Google 搜索\u003C/strong>（含搜索网络合作伙伴）\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Google Play\u003C/strong>：搜索结果，以及「猜你喜欢」这类推荐版块\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>YouTube\u003C/strong>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>Discover\u003C/strong>（Google 搜索里的发现信息流）\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>Google 展示广告网络\u003C/strong>：包括其他应用和移动网站；Google 的网络分布说明页还提到了 AdMob 以及其他承载应用广告的发布商\u003C/li>\u003C/ul>\u003Cp>应用广告系列不能像展示广告那样手动指定具体版位。广告投到哪里，取决于你的目标、素材，以及系统从转化数据里学到的信号——所以输入质量才是关键。\u003C/p>\u003Ch2>三种子类型\u003C/h2>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 子类型 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 面向人群 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 常见目标 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 应用安装广告系列 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 还没装你应用的人 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 安装量，或能完成关键应用内操作的新用户 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 应用互动广告系列 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 已经装过应用的人 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 把老用户拉回来完成特定操作 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 应用预注册广告系列 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 上线前的 Android 用户 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> Google Play 预注册 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>大多数广告主先做安装；等积累了一定的装机量，值得去激活老用户时，再上互动广告系列。\u003C/p>\u003Ch2>如何搭建一个谷歌应用广告系列\u003C/h2>\u003Cp>在 Google Ads 里的基本流程：\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>先把账户准备好\u003C/strong>：结算方式、时区、币种要提前定好，有些选项开户后改不了。可以先看我们的 \u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/google-ads-account-setup-guide/\">Google Ads 开户设置指南\u003C/a>。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>配置转化跟踪\u003C/strong>：关联 Google Play、Firebase（Google Analytics）或第三方应用归因合作伙伴，让 Google Ads 能看到安装和应用内事件。要在上线前做，别等跑起来再补。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>创建广告系列\u003C/strong>：营销目标选「应用推广」，选择子类型和你的应用，设置地区和语言。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>选择优化目标并出价\u003C/strong>：安装量、应用内操作，或应用内操作价值（下文详细讲）。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>设置每日预算\u003C/strong>：与出价目标保持合理比例。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"6\"\n        >\u003Cstrong>添加素材\u003C/strong>：标题、描述、图片、视频，适用时加 HTML5。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"7\"\n        >\u003Cstrong>上线后先别频繁动\u003C/strong>：给系统足够的学习时间。\u003C/li>\u003C/ol>\u003Ch2>应用广告系列优化：真正起作用的几个手段\u003C/h2>\u003Cp>应用广告系列把定向和版位都自动化了，所以优化的核心就是：给系统正确的目标、足够的预算、足够多样的素材，以及干净的转化数据。\u003C/p>\u003Cp>\u003Cstrong>选对出价目标。\u003C/strong> 根据 Google Ads 帮助中心「为应用广告系列选择出价策略」页面，主要选项如下：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 目标 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 出价策略 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 优化方向 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 安装量 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 目标每次安装费用（tCPI）或尽可能提高转化次数（安装） \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 在目标成本或预算内拿到尽量多的安装 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 应用内操作 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 目标每次操作费用（tCPA）或尽可能提高转化次数（应用内操作） \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 找更可能完成指定事件（如购买、注册）的用户 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 应用内操作价值 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 目标广告支出回报率（tROAS）或尽可能提高转化价值 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 按你回传的收入，找更可能产生高价值的用户 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>比较稳妥的节奏是先从简单目标起步，数据积累后再往深层目标走。Google Ads 帮助中心建议先跑目标 CPA 广告系列，摸清基准 ROAS 再设置 tROAS 目标；同时说明部分「尽可能提高转化」策略仍处于 Beta、访问受限；应用广告系列的 tROAS 需要依赖 Google Analytics for Firebase SDK 事件，或 Android 上的 Google Play 免代码转化，且事件要回传动态收入值。\u003C/p>\u003Cp>优化应用内操作时，要选发生足够频繁的事件。Google 的应用广告系列搭建最佳实践指南建议：所选应用内操作每天至少要有 10 个不同用户完成。挑一个太深、太稀少的事件，模型会因信号不足而学不起来。\u003C/p>\u003Cp>\u003Cstrong>预算要和出价目标成比例。\u003C/strong> 预算小、目标又苛刻，系统就没有足够机会去找转化。Google Ads 帮助中心「应用广告系列最佳实践」页面给出的比例是：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >安装广告系列用 tCPI，以及预注册广告系列：预算至少是出价的 50 倍\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >安装广告系列用 tCPA：预算至少是出价的 10 倍\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >互动广告系列用 tCPA：预算至少是出价的 15 倍\u003C/li>\u003C/ul>\u003Cp>帮助中心关于「尽可能提高转化」的页面还提到两点机制：单日花费最高可能达到平均每日预算的 2 倍，但月度扣费不会超出上限；另外，对「尽可能提高转化（应用内操作）」和「尽可能提高转化价值」来说，效果主要由预算决定，而不是目标与预算共同决定。\u003C/p>\u003Cp>\u003Cstrong>给系统喂足多样化素材。\u003C/strong> 广告由素材拼装而成，素材越丰富，系统能在各网络里测试的组合就越多。Google Ads 应用广告系列规格页列出：标题最多 5 条、每条不超过 30 个字符；描述最多 5 条、每条不超过 90 个字符。此外：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>图片\u003C/strong>：.jpg 或 .png，最大 5MB，横版（1.91:1）、竖版（4:5）、方形（1:1）三种比例\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>视频\u003C/strong>：需先上传到 YouTube，建议横版（16:9）、竖版（9:16）、方形（1:1）都准备，适配 YouTube、信息流和应用内版位\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>HTML5 素材\u003C/strong>：适用时使用，比如游戏的可试玩素材\u003C/li>\u003C/ul>\u003Cp>Google 搭建指南建议把广告组素材尽量填满（图片、视频每个广告组最多各 20 个），文字写成长短不一、可独立成立的短句，图片上不要叠加 logo。最佳实践页还要求广告效力至少达到「良好」。某个素材评级偏低时，Google 的技巧页建议多加素材，而不是删掉评级为「良好」或「低」的素材。\u003C/p>\u003Cp>\u003Cstrong>转化跟踪做对：Firebase 或 MMP。\u003C/strong> 出价只能朝它看得见的数据去优化。按 Google Ads 帮助中心的说法，应用转化可以来自：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Google Play\u003C/strong>：自动跟踪 Android 下载、应用内购买和预注册\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Firebase / Google Analytics\u003C/strong>：把 Firebase 项目或 Google Analytics 媒体资源关联到 Google Ads\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>第三方应用归因合作伙伴（AAP）\u003C/strong>：通过 SDK 或服务器对服务器方式对接 Google Ads\u003C/li>\u003C/ul>\u003Cp>如果你已经在用 \u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/mobile-measurement-partner-zh/\">MMP 移动归因合作伙伴\u003C/a>，直接把它关联进来，别同时维护两套口径，并想清楚哪些事件导入 Google Ads 用于出价。iOS 方面，帮助中心提示苹果的隐私政策会影响转化跟踪，Firebase SDK 已与 SKAdNetwork 集成。做 tROAS 时，最佳实践页建议转化窗口设在 30 天以内。\u003C/p>\u003Cp>\u003Cstrong>尊重学习期。\u003C/strong> 新上线或大幅调整过的广告系列都需要学习时间。Google Ads 帮助中心最佳实践页提醒：在累计前 100 次转化之前改动广告系列，可能打断学习，包括改转化设置、优化目标、地理定位、表现好的素材，以及反复调整出价。Google 技巧页还给了两条护栏：预算单次调整不要超过 20%，目标 CPI 单次调整也不要超过 20%。同时提到，上线头几天甚至几周，单次安装成本可能偏高，评估早期数据时要把这种延迟考虑进去。\u003C/p>\u003Ch2>应用互动广告系列：激活已安装用户\u003C/h2>\u003Cp>应用互动广告系列面向已经装过应用的人，比如想把流失用户拉回某个页面或某个操作。按 Google Ads 帮助中心的要求：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >应用装机量至少 50,000\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >通过 Firebase 或支持的应用归因合作伙伴完成移动应用转化跟踪\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >使用应用用户受众列表，比如客户匹配或 Firebase 列表\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >具备通用链接（iOS）、应用链接（Android）或自定义 scheme\u003C/li>\u003C/ul>\u003Cp>这里深度链接很重要，广告点开后应该直达应用内的相关位置，而不是首页。2021 年下半年，Google 增加了一个仅限 Android 的选项：不配置深度链接也能跑互动广告系列，用户会被带到应用首页。链接在已安装、未安装两种情况下分别怎么跳，可以看 \u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/mobile-deep-linking-guide-zh/\">移动深度链接实战指南\u003C/a>。\u003C/p>\u003Cp>出价时选一个能代表「回流」的应用内操作，并按这个操作对业务的价值设定目标；别忘了上面提到的互动广告系列预算比例。\u003C/p>\u003Ch2>常见误区\u003C/h2>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>没配好跟踪就上线\u003C/strong>：系统没有可靠数据可学\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>优化目标选了很少发生的事件\u003C/strong>：先从安装或高频的浅层事件起步，再往深走\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>预算卡得太紧\u003C/strong>：预算相对目标过小，会限制投放\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>频繁大幅改动\u003C/strong>：不断重置学习期\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>素材太单薄\u003C/strong>：只有一张图、一个视频，能展示的位置和形式都受限\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"6\"\n        >\u003Cstrong>把老 UAC 教程当现状\u003C/strong>：名字改了，很多门槛也改了，操作前先核对当前帮助中心\u003C/li>\u003C/ul>\u003Cp>对从业者来说，Google 在 Skillshop 上提供 Google Ads 应用认证，内容覆盖应用广告系列的基础知识。\u003C/p>\u003Ch2>常见问题\u003C/h2>\u003Ch3>Universal App Campaigns 和谷歌应用广告系列是一回事吗？\u003C/h3>\u003Cp>是。Google 在 2019 年 2 月把 Universal App campaigns 更名为 App campaigns，并说明功能不受影响，UAC 就是同一种广告系列的旧名。\u003C/p>\u003Ch3>应用广告系列能自己选择投放版位吗？\u003C/h3>\u003Cp>不能精确到版位。系统会根据你的目标、素材和转化数据，把广告分发到搜索、Google Play、YouTube、Discover 和展示广告网络。\u003C/p>\u003Ch3>广告系列上线后多久才能调整？\u003C/h3>\u003Cp>Google Ads 帮助中心建议在累计前 100 次转化之前尽量不要改动，并且预算或目标 CPI 单次调整不要超过 20%。\u003C/p>\u003Ch3>跑应用广告系列一定要接 Firebase 吗？\u003C/h3>\u003Cp>不一定。转化可以来自 Google Play、Firebase 或受支持的第三方归因合作伙伴；但帮助中心把 Firebase SDK（或 Android 上的 Google Play 免代码转化）列为 tROAS 事件的来源。\u003C/p>\u003Cp>DeepClick 关注点击之后的环节，包括深度链接和面向应用用户的回流流程，可以与这类广告系列配合使用。\u003C/p>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/google-app-campaigns-guide",{"zh-CN":622,"en":622},[648],{"id":73,"title":649,"site":650,"image":652,"mobileImage":662,"targetUrl":671,"enabled":618,"postDateFrom":672,"postDateTo":673,"updatedAt":674,"createdAt":675},"2026.10.20 Jakarta summit (deepclick)",{"id":18,"key":601,"name":602,"prodHost":603,"testHost":604,"blogPath":605,"docPath":606,"zhPrefix":607,"deployHookTest":608,"deployHookProd":609,"brandAuthor":68,"brandKit":651,"enabled":618,"updatedAt":619,"createdAt":620},{"logoLight":19,"logoDark":19,"primaryColor":615,"accentColor":616,"tagline":617,"wechatName":19,"xhsHandle":19,"wechatQr":19},{"id":653,"alt":654,"updatedAt":655,"createdAt":655,"url":656,"thumbnailURL":19,"filename":657,"mimeType":658,"filesize":659,"width":660,"height":661},1069,"TrafficTalking Jakarta summit 2026.10.20 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