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，同比 5 月（3.9 万款被下架）增长了 17%。",{"children":112,"direction":19,"format":15,"indent":13,"type":62,"version":18,"listType":63,"start":18,"tag":64},[113],{"children":114,"direction":19,"format":15,"indent":13,"type":61,"version":18,"value":18},[115],{"detail":13,"format":18,"mode":14,"style":15,"text":116,"type":17,"version":18},"8% 被下架的 App 通过广告变现",{"children":118,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[119],{"detail":13,"format":13,"mode":14,"style":15,"text":120,"type":17,"version":18},"根据报告指出，2025年 6 月份 App Store 下架的约 4.6 万款应用中，已接入广告的应用（包含 app-ads.txt 文件）约 3800 款，占比 8%。",{"children":122,"direction":19,"format":15,"indent":13,"type":62,"version":18,"listType":63,"start":18,"tag":64},[123],{"children":124,"direction":19,"format":15,"indent":13,"type":61,"version":18,"value":18},[125],{"detail":13,"format":18,"mode":14,"style":15,"text":126,"type":17,"version":18},"App Store 6 月份下架 App 下载量 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class=\"payload-richtext\">\u003Cp>2024 年上半年，Google Play 对 App 政策的高压整顿，让"下架封号"成为每个开发者最不愿听到却又无法避免的关键词，对于很多出海开发者来说是异常艰难的。从 2024 年下半年开始，形势似乎正在发生变化。\u003C/p>\u003Cp>谷歌商店的下架节奏就开始明显回落，从最疯狂的 2024 年 Q2（超 110 万款App），到 2025 年 Q2（16 万款 App），Google Play 被下架应用数量\u003Cstrong>同比下降 85.59%\u003C/strong>，这意味着整体政策环境出现了明显的缓和。\u003C/p>\u003Cp>虽然下架节奏回落，但根据全球数据安全平台 Pixalate 最新发布 App 下架研究报告，在 6 月份，Google Play 和 App Store 合计下架应用超 9 万款。值得注意的是，虽然应用被下架的原因各不相同，但最主要的依然是"违反平台政策"，尤其是涉及广告欺诈、恶意代码、权限滥用等违规行为。\u003C/p>\n        \u003Cimg\n          alt=\"Google Play 6月下架情况又添新状况 — inline image\"\n          height=\"645\"\n          src=\"https://cms-r2.deepclick.com/640-fbd890d4-b0cc31558eb7.jpg?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Ch2>Google Play 下架情况\u003C/h2>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Google Play 6 月下架 4.6 万款 App，环比 5 月下降 7%\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>据报告数据统计，2025 年 6 月 Google Play 下架超 4.6 万款应用 ，同比 5 月（5 万款被下架）下降了 7%。目前 App 下架量已实现两连降，谷歌的审查也趋于常态化。\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>28% 被下架的 App 通过广告变现\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>根据报告指出，2025年 6 月份 Google Play 下架的超 4.6 万款应用中，已接入广告的应用（包含 app-ads.txt 文件）约 1.3 万款，占比 28%。\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Google Play 6 月份下架 App 下载量 Top10\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>据报告显示，2025 年 6 月份被 Google Play 下架的应用主要以工具、游戏等类型为主。\u003C/p>\u003Ch2>\u003Ca href=\"http%3A%2F%2Fsection2\">App Store 下架情况\u003C/a>\u003C/h2>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>App Store 6 月下架 4.6 万款 App，环比 5 月下降 7%\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>据报告数据统计，2025 年 6 月 App Store 下架约 4.6 万款应用 ，同比 5 月（3.9 万款被下架）增长了 17%。\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>8% 被下架的 App 通过广告变现\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>根据报告指出，2025年 6 月份 App Store 下架的约 4.6 万款应用中，已接入广告的应用（包含 app-ads.txt 文件）约 3800 款，占比 8%。\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>App Store 6 月份下架 App 下载量 Top10\u003C/strong>\u003C/li>\u003C/ul>\u003Cp>据报告显示，2025 年 6 月份被 App Store 下架的应用主要以工具、游戏等类型为主。\u003C/p>\u003Ch2>为什么谷歌下架应用变少而我的应用依旧被封？\u003C/h2>\u003Cp>尽管近期 Google Play 的大规模下架潮有所缓解，不少开发者松了一口气，但现实是：个体应用被下架的风险依旧存在。我们的App近期依旧遭遇了无预警下架，原因难以申诉，恢复遥遥无期。这也再次提醒我们——把命运完全交给平台审核，始终是高风险选择。\u003C/p>\u003Cp>相比反复博弈原生审核，不如主动转向更稳妥的替代方案。ROIBest 提供的 安卓\u003Ca href=\"https://androidpwa.com/2025/08/01/roibest-covers-1-8-of-the-global-android-ecosystem/\">PWA（Progressive Web App）\u003C/a>，已帮助数千款应用绕过商店限制，实现"免下载、一键直达"的高转化体验。无需上架、无惧封禁、实时上线调整，是当前应对政策不确定性的高性价比解法。\u003C/p>\u003Ch2>关于ROIBest PWA\u003C/h2>\u003Cp>\u003Ca href=\"https://mis.roibest.com/#/login?uuid=5644007337338913&link_id=&rl=&ad=1&promoter_id=T0SCB&tpl_id=1&channel_id=13&links_no=1521972975283\">ROIBest\u003C/a>是安卓PWA永久包开创者，市占率和设备覆盖数长期行业第一。服务游戏、短剧、社交、工具等众多行业头部及上市公司，如：ShortMax、益世界等。\u003C/p>\u003Cp>PWA技术可以彻底解决安卓App上下架和支付抽佣问题，ROIBest独创的ROI增强功能，增加10%以上转化率同时，还大大降低广告账户误封情况，让业务更容易跑量。\u003C/p>\n        \u003Cimg\n          alt=\"PWA在短剧行业的落地实践：加速加载与转化率提升 — inline image\"\n          height=\"80\"\n          src=\"https://cms-r2.deepclick.com/img_v3_02hg_80864f88-e3ea-4a98-8853-4ef5d3f71f2g-1d5b07ad-typed-6305367667f9.png?w=1200&q=85\"\n          width=\"1200\"\n        />\n      \u003C/div>","https://www.roibest.com/zh-CN/resources/blog/google-play-june-removed-appsdatausepwa",{"zh-CN":209},1784706045237]