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把第二个国家当成新计划打开，而不是在第一个计划上新加一个地域。用回收和留存对比两国，而不是看谁的安装更便宜。",{"children":240,"direction":19,"format":15,"indent":13,"type":20,"version":18,"tag":21},[241],{"detail":13,"format":13,"mode":14,"style":15,"text":242,"type":17,"version":18},"会让日韩市场买量看起来更差的错误",{"children":244,"direction":19,"format":15,"indent":13,"type":112,"version":18,"listType":113,"start":18,"tag":114},[245,249,253,257,261,266,271],{"children":246,"direction":19,"format":15,"indent":13,"type":98,"version":18,"value":18},[247],{"detail":13,"format":13,"mode":14,"style":15,"text":248,"type":17,"version":18},"一条广告系列、两个国家，日文和韩文素材混用。",{"children":250,"direction":19,"format":15,"indent":13,"type":98,"version":18,"value":105},[251],{"detail":13,"format":13,"mode":14,"style":15,"text":252,"type":17,"version":18},"用英语当两国的\"中性语言\"。",{"children":254,"direction":19,"format":15,"indent":13,"type":98,"version":18,"value":42},[255],{"detail":13,"format":13,"mode":14,"style":15,"text":256,"type":17,"version":18},"把日本的出价上限原样搬到韩国，或反过来，却不改优惠。",{"children":258,"direction":19,"format":15,"indent":13,"type":98,"version":18,"value":206},[259],{"detail":13,"format":13,"mode":14,"style":15,"text":260,"type":17,"version":18},"因为同属一个区域标签，就把日本和韩国并进东南亚预算。",{"children":262,"direction":19,"format":15,"indent":13,"type":98,"version":18,"value":265},[263],{"detail":13,"format":13,"mode":14,"style":15,"text":264,"type":17,"version":18},"用混合 CPI 而不是分国家回收来判断测试。",5,{"children":267,"direction":19,"format":15,"indent":13,"type":98,"version":18,"value":270},[268],{"detail":13,"format":13,"mode":14,"style":15,"text":269,"type":17,"version":18},"把日本视频翻译成韩语，就称为已经本地化。",6,{"children":272,"direction":19,"format":15,"indent":13,"type":98,"version":18,"value":275},[273],{"detail":13,"format":13,"mode":14,"style":15,"text":274,"type":17,"version":18},"让共用自动预算把较慢的那个市场饿死。",7,{"children":277,"direction":19,"format":15,"indent":13,"type":20,"version":18,"tag":21},[278],{"detail":13,"format":13,"mode":14,"style":15,"text":279,"type":17,"version":18},"结语",{"children":281,"direction":19,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[282],{"detail":13,"format":13,"mode":14,"style":15,"text":283,"type":17,"version":18},"日韩市场买量要成立，前提是用两套打法买两个市场。把偏 LINE 的日本工作和偏 Kakao 的韩国工作分开，把计量和商店本地化，只有在各自都有自己的素材和 CPA 之后再对比。合并的\"JP/KR\"只适合做报表标题，不适合做媒介结构。",{"children":285,"direction":19,"format":15,"indent":13,"type":20,"version":18,"tag":21},[286],{"detail":13,"format":13,"mode":14,"style":15,"text":287,"type":17,"version":18},"常见问题",{"children":289,"direction":19,"format":15,"indent":13,"type":20,"version":18,"tag":292},[290],{"detail":13,"format":13,"mode":14,"style":15,"text":291,"type":17,"version":18},"能不能把日本和韩国放在一条广告系列里，好让学习更快？","h3",{"children":294,"direction":19,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[295],{"detail":13,"format":13,"mode":14,"style":15,"text":296,"type":17,"version":18},"你会得到更混杂的学习，而不是更好的学习。算法会同时看到两种语言和两种转化模式。广告系列要分开，洞察放到文档里共享即可。",{"children":298,"direction":19,"format":15,"indent":13,"type":20,"version":18,"tag":292},[299],{"detail":13,"format":13,"mode":14,"style":15,"text":300,"type":17,"version":18},"应该先开哪个市场？",{"children":302,"direction":19,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[303],{"detail":13,"format":13,"mode":14,"style":15,"text":304,"type":17,"version":18},"先开你已经能覆盖语言、支付和客服的市场。如果日本产品已完整、韩文列表还没有，就先做日本；反过来也成立。排好顺序，比同一天一起开更重要。",{"children":306,"direction":19,"format":15,"indent":13,"type":20,"version":18,"tag":292},[307],{"detail":13,"format":13,"mode":14,"style":15,"text":308,"type":17,"version":18},"韩国只是更便宜或更快的日本吗？",{"children":310,"direction":19,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[311],{"detail":13,"format":13,"mode":14,"style":15,"text":312,"type":17,"version":18},"不是。成本、平台和素材文化都不同。韩国不是日本的备用库存，日本也不是放慢速度的韩国。",{"children":314,"direction":19,"format":15,"indent":13,"type":20,"version":18,"tag":292},[315],{"detail":13,"format":13,"mode":14,"style":15,"text":316,"type":17,"version":18},"如果 LINE 或 Kakao 很重要，还需要 Meta、TikTok 或 Google 吗？",{"children":318,"direction":19,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[319],{"detail":13,"format":13,"mode":14,"style":15,"text":320,"type":17,"version":18},"在很多账户里，这些全球平台仍然承担很大一部分付费增长。重点是：本地沟通和搜索习惯会改变点击后路径和素材，而不是全球平台因此消失。",{"children":322,"direction":19,"format":15,"indent":13,"type":20,"version":18,"tag":292},[323],{"detail":13,"format":13,"mode":14,"style":15,"text":324,"type":17,"version":18},"向财务汇报日韩结果时该怎么做？",{"children":326,"direction":19,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[327],{"detail":13,"format":13,"mode":14,"style":15,"text":328,"type":17,"version":18},"先给两个国家各一行，再可选地加一个合计。调出价、停素材、挪预算，都应该看国家行，而不是只看合计。","root",{"id":331,"alt":332,"updatedAt":333,"createdAt":333,"url":334,"thumbnailURL":19,"filename":335,"mimeType":336,"filesize":337,"width":338,"height":339},1292,"muvloom inspiration r26b-45","2026-10-20T10:06:31.788Z","https://cms-r2.deepclick.com/r26b-45-d42f966804ef.jpg","r26b-45-d42f966804ef.jpg","image/jpeg",675429,1312,1199,{"title":341,"description":342,"image":343},"日韩市场买量：分账户、分素材、分 CPA（2026）","2026 日韩市场买量实操：日本与韩国分开建计划，LINE 与 Kakao 不能互换，避免用混合 CPI 或共用自动预算同时打两个市场。",{"id":331,"alt":332,"updatedAt":333,"createdAt":333,"url":334,"thumbnailURL":19,"filename":335,"mimeType":336,"filesize":337,"width":338,"height":339},{"id":18,"key":345,"name":346,"prodHost":347,"testHost":348,"blogPath":349,"docPath":350,"zhPrefix":351,"deployHookTest":352,"deployHookProd":353,"brandAuthor":354,"brandKit":358,"enabled":362,"updatedAt":363,"createdAt":364},"deepclick","DeepClick","https://deepclick.com","https://www-test-deepclick.qiliangjia.one","/resources/blog/{slug}","/docs/{slug}","/zh-CN","https://api.cloudflare.com/client/v4/pages/webhooks/deploy_hooks/60a9adef-153b-4c89-8d07-7118e91e9522","https://api.cloudflare.com/client/v4/pages/webhooks/deploy_hooks/05323321-f694-4ce8-a5af-173c507b8bae",{"id":105,"name":346,"avatar":355,"updatedAt":356,"createdAt":357},25,"2026-04-22T08:09:35.299Z","2026-04-22T06:42:49.116Z",{"logoLight":19,"logoDark":19,"primaryColor":359,"accentColor":360,"tagline":361,"wechatName":19,"xhsHandle":19,"wechatQr":19},"#1a73e8","#ff6600","一次点击，多重价值",true,"2026-08-25T06:40:57.663Z","2026-07-14T06:26:38.962Z","published","japan-korea-user-acquisition",{"id":105,"name":346,"avatar":368,"updatedAt":356,"createdAt":357},{"id":355,"alt":346,"updatedAt":369,"createdAt":369,"url":370,"thumbnailURL":19,"filename":371,"mimeType":372,"filesize":373,"width":374,"height":374},"2026-04-22T08:09:22.606Z","https://cms-r2.deepclick.com/头像-白.png","头像-白.png","image/png",26626,1024,{"id":42,"site":376,"titleZh":378,"titleEn":379,"slug":380,"order":105,"updatedAt":381,"createdAt":381},{"id":18,"key":345,"name":346,"prodHost":347,"testHost":348,"blogPath":349,"docPath":350,"zhPrefix":351,"deployHookTest":352,"deployHookProd":353,"brandAuthor":105,"brandKit":377,"enabled":362,"updatedAt":363,"createdAt":364},{"logoLight":19,"logoDark":19,"primaryColor":359,"accentColor":360,"tagline":361,"wechatName":19,"xhsHandle":19,"wechatQr":19},"行业信息","Industry Info","industry-info","2026-04-22T03:32:29.529Z","2026-11-12T02:44:48.095Z","2026-11-12T02:44:48.910Z","2026-11-12T02:44:37.976Z","\u003Cdiv class=\"payload-richtext\">\u003Ch2>日韩市场买量到底在买什么\u003C/h2>\u003Cp>\u003Cstrong>日韩市场买量\u003C/strong>经常在预算表上被写成一行"东亚"或"发达 APAC"。这个省事写法很贵。日本和韩国都是高成本、高质量的移动市场，但并不共用一种语言、一个主即时通讯应用、同一套 iOS 与 Android 结构，也不共用同一种素材节奏。把它们混在一起，更便宜或跑得更快的市场会去定出价，另一个市场就会变成怎么看都像随机波动的 CPA 问题。\u003C/p>\u003Cp>直接回答：把日本和韩国当成两个恰好同处一个时区带的买量计划。①广告系列、素材、商店列表和目标 CPA 都分开。②日本围绕日文素材和 LINE 相关习惯来建；韩国围绕韩文素材和 Kakao 相关习惯来建。③本地化的不只是视频前三秒，计量和隐私说明也要本地化。④用各自的回收来对比，而不是看一个合并的日韩 ROAS。⑤不要把东南亚的出价上限或素材体系直接搬到其中任一市场。\u003C/p>\u003Cp>本文是两国买量对照指南。若要看日本自己的平台、iOS 计量和 APPI，请用 \u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/japan-mobile-ad-market/\">日本移动广告市场指南\u003C/a>。本地化怎么分工，见 \u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/ad-localization-best-practices/\">广告本地化最佳实践\u003C/a>。\u003C/p>\u003Ch2>日本和韩国不是一个出价池\u003C/h2>\u003Cp>"日韩"这个标签适合管理层做规划，却不适合用来搭广告系列。两个市场都有很强的移动电商、要求很高的用户，以及远高于多数东南亚市场的 CPM。相似之处也就到这里。\u003C/p>\u003Cp>日本以日语为先，往往 iOS 占比更高，并且仍受 LINE 和韩国没有的本地库存影响。韩国以韩语为先，Kakao 是日常沟通和很多服务通知的一层，Naver 在搜索和内容发现上仍占重要位置，社交素材的趋势循环也更快。一条混用素材的"JP/KR"广告系列，会把曝光浪费在错误语言上，也让算法学到错误的转化模式。\u003C/p>\u003Cp>如果财务需要区域汇总，事后在表格里加总即可，不要把汇总做进广告系列。\u003C/p>\u003Ch2>平台：LINE 和 Kakao 不能互换\u003C/h2>\u003Cp>Meta、TikTok、Google 和 Apple Search Ads 在两国都可以用，但本地那一层不能复制粘贴：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>日本。\u003C/strong> LINE 及相关 LY 库存对触达和用户已有习惯仍然重要，同时还有 YouTube、Meta、TikTok 和应用广告系列。日文商店文案、截图和客服不是可选项。更细的平台地图见 \u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/japan-mobile-ad-market/\">日本移动广告市场\u003C/a>。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>韩国。\u003C/strong> Kakao 是聊天、官方账号和许多服务通知的日常入口。Naver 仍承接大量搜索和内容发现。Meta、TikTok、Google 和 Apple Search Ads 是在与这些本地习惯竞争，而不是取代它们。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>共用的全球平台。\u003C/strong> 工具可以相同，但素材、种子受众和转化事件不能相同。用日本购买用户做的类似受众，不该被拿去找韩国用户。\u003C/li>\u003C/ul>\u003Cp>即时通讯工具也会改变点击后路径。如果日本用户习惯偏 LINE 的流程，韩国用户习惯偏 Kakao 的流程，一个英文通用表单对两边都不合适。\u003C/p>\u003Ch2>iOS、Android 和计量\u003C/h2>\u003Cp>设备结构和隐私落地已经够不同，值得两套计量计划。日本往往更偏 iOS，ATT、SKAdNetwork 和建模转化会成为一等大事。韩国也不是"日本的 Android 版"：它有自己的 iOS 占比、隐私预期，以及商店和支付安排。\u003C/p>\u003Cp>每个国家单独设转化事件。产品语言、货币和税费展示，要和用户将看到的商店或网站一致。如果买的是应用安装，应优化到该语言下的一个靠前应用内事件，而不是"JP+KR"的混合安装 CPA。\u003C/p>\u003Cp>隐私声明、追踪披露和消息同意，要分别用日文和韩文审过。不要丢一份英文明细的翻译稿，就假定两国的监管和用户都会接受。\u003C/p>\u003Ch2>素材和商业文化\u003C/h2>\u003Cp>日本和韩国都可能拒绝看起来仓促、明显像外国货的素材，但拒绝的理由并不一样。\u003C/p>\u003Cp>日本广告常常需要准确的产品信息、克制的语气，以及看起来在当地可信的背书。英语里好用的幽默和强催促，在这里可能显得不认真。韩国广告在趋势、音乐和偏电商原生的形式上可以更快，但仍然需要韩文文案、韩国的价格展示和本地社会证明。给日本视频加字幕，不是韩国广告；给韩国趋势剪辑加日文字幕，也不是日本广告。\u003C/p>\u003Cp>支付和配送承诺必须对上各自市场：本币、当地常见的分期或后付选项，以及在这个国家说得通的物流和客服时间。如果产品本身在语言或支持上还没准备好，付费买量只会把退款一起放大。\u003C/p>\u003Cp>测试要在同一市场内做。日本钩子对韩国钩子，不是 A/B 测试，而是两个不同产品。\u003C/p>\u003Ch2>政策、商店，以及为什么成本看起来"很贵"\u003C/h2>\u003Cp>相对 \u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/advertising-in-southeast-asia/\">东南亚广告投放\u003C/a>，这两个市场都更贵。这不是把它们混合、指望平均 CPA 变低的理由，而是该给每个市场定更高、但独立的回收上限，并在放量前先把转化做好。\u003C/p>\u003Cp>应用商店文案、年龄分级和宣称用语，要用当地语言审。金融、健康和美妆类宣称，在日本和韩国可能得到不同的审核结果。一个国家的拒审，不应自动暂停另一个国家，因为素材和规则集本来就不是同一套。\u003C/p>\u003Cp>如果一条计划"太贵"，先查语言是不是混了、商店列表是不是没对上、地域是不是绑在一起。这三类错误会造成任何出价策略都修不好的假 CPA。\u003C/p>\u003Ch2>日韩市场买量的账户和预算结构\u003C/h2>\u003Cp>一套干净的结构是：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >日本单独一组广告系列，只用日文素材、日本转化事件和日本出价上限。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >韩国单独一组广告系列，只用韩文素材、韩国转化事件和韩国出价上限。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >素材库和每周复盘分开，不要用可以抽干一边去喂另一边的共用自动预算。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >学习文档可以共用，广告组不行。\u003C/li>\u003C/ul>\u003Cp>从你明天就能服务用户的市场开始：本地化的应用或网站、支付，以及至少覆盖部分时段的当地语言支持。同一天用一个双语落地页同时开两国，是日韩市场买量最常见的混合失败方式。\u003C/p>\u003Ch2>用 30 天做分市场计划\u003C/h2>\u003Cp>\u003Cstrong>第 1–7 天。\u003C/strong> 先选一个滩头。完成商店列表、落地页、支付和客服检查。若先做日本，把日本深指南读完。用本币口径定回收上限。\u003C/p>\u003Cp>\u003Cstrong>第 8–16 天。\u003C/strong> 用受控预算开两个渠道。只在这一个国家里测钩子。确认事件、购买质量和客服负荷。\u003C/p>\u003Cp>\u003Cstrong>第 17–24 天。\u003C/strong> 切掉弱素材，记下可工作的 CPA 区间，并判断产品是否准备好进入第二个市场。如果还没准备好——比如韩文列表仍不完整——不要"先加一个 KR 地域"。\u003C/p>\u003Cp>\u003Cstrong>第 25–30 天。\u003C/strong> 把第二个国家当成新计划打开，而不是在第一个计划上新加一个地域。用回收和留存对比两国，而不是看谁的安装更便宜。\u003C/p>\u003Ch2>会让日韩市场买量看起来更差的错误\u003C/h2>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >一条广告系列、两个国家，日文和韩文素材混用。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >用英语当两国的"中性语言"。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >把日本的出价上限原样搬到韩国，或反过来，却不改优惠。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >因为同属一个区域标签，就把日本和韩国并进东南亚预算。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >用混合 CPI 而不是分国家回收来判断测试。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"6\"\n        >把日本视频翻译成韩语，就称为已经本地化。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"7\"\n        >让共用自动预算把较慢的那个市场饿死。\u003C/li>\u003C/ul>\u003Ch2>结语\u003C/h2>\u003Cp>日韩市场买量要成立，前提是用两套打法买两个市场。把偏 LINE 的日本工作和偏 Kakao 的韩国工作分开，把计量和商店本地化，只有在各自都有自己的素材和 CPA 之后再对比。合并的"JP/KR"只适合做报表标题，不适合做媒介结构。\u003C/p>\u003Ch2>常见问题\u003C/h2>\u003Ch3>能不能把日本和韩国放在一条广告系列里，好让学习更快？\u003C/h3>\u003Cp>你会得到更混杂的学习，而不是更好的学习。算法会同时看到两种语言和两种转化模式。广告系列要分开，洞察放到文档里共享即可。\u003C/p>\u003Ch3>应该先开哪个市场？\u003C/h3>\u003Cp>先开你已经能覆盖语言、支付和客服的市场。如果日本产品已完整、韩文列表还没有，就先做日本；反过来也成立。排好顺序，比同一天一起开更重要。\u003C/p>\u003Ch3>韩国只是更便宜或更快的日本吗？\u003C/h3>\u003Cp>不是。成本、平台和素材文化都不同。韩国不是日本的备用库存，日本也不是放慢速度的韩国。\u003C/p>\u003Ch3>如果 LINE 或 Kakao 很重要，还需要 Meta、TikTok 或 Google 吗？\u003C/h3>\u003Cp>在很多账户里，这些全球平台仍然承担很大一部分付费增长。重点是：本地沟通和搜索习惯会改变点击后路径和素材，而不是全球平台因此消失。\u003C/p>\u003Ch3>向财务汇报日韩结果时该怎么做？\u003C/h3>\u003Cp>先给两个国家各一行，再可选地加一个合计。调出价、停素材、挪预算，都应该看国家行，而不是只看合计。\u003C/p>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/japan-korea-user-acquisition",{"en":366,"zh-CN":366},[389],{"id":42,"title":390,"site":391,"image":393,"mobileImage":402,"targetUrl":411,"enabled":362,"postDateFrom":412,"postDateTo":413,"updatedAt":414,"createdAt":415},"2026.10.20 Jakarta summit 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