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image","2026-07-21T06:52:09.531Z","https://cms-r2.deepclick.com/img_v3_02hg_80864f88-e3ea-4a98-8853-4ef5d3f71f2g-1d5b07ad-typed-6305367667f9.png","img_v3_02hg_80864f88-e3ea-4a98-8853-4ef5d3f71f2g-1d5b07ad-typed-6305367667f9.png",81169,80,"6a5f242bbd070900c89a1918","root",{"id":183,"alt":5,"updatedAt":184,"createdAt":184,"url":185,"thumbnailURL":23,"filename":186,"mimeType":56,"filesize":187,"width":58,"height":188},626,"2026-07-21T07:26:57.510Z","https://cms-r2.deepclick.com/Frame-1000005110-96667314-a3ece6f9b34e.png","Frame-1000005110-96667314-a3ece6f9b34e.png",477078,750,{"title":23,"description":23,"image":23},{"id":84,"key":191,"name":192,"prodHost":193,"testHost":194,"blogPath":195,"docPath":196,"zhPrefix":197,"deployHookTest":198,"deployHookProd":199,"enabled":200,"updatedAt":201,"createdAt":202},"roibest","RoiBest","https://www.roibest.com","https://www-stg-roibest.qiliangjia.one","/resources/blog/{slug}","/docs/{slug}","/zh-CN","https://api.cloudflare.com/client/v4/pages/webhooks/deploy_hooks/28cd5297-3c9e-4c80-8431-ddc8b2556e6e","https://api.cloudflare.com/client/v4/pages/webhooks/deploy_hooks/78763ef2-3db8-43d9-a2a5-0ae6ffe24c3f",true,"2026-07-21T11:31:15.739Z","2026-07-14T09:56:11.826Z","published","kwai-has-reached-cooperate-with-roibest",{"id":38,"name":36,"avatar":206,"updatedAt":213,"createdAt":214},{"id":207,"alt":36,"updatedAt":208,"createdAt":208,"url":209,"thumbnailURL":23,"filename":210,"mimeType":56,"filesize":211,"width":212,"height":212},908,"2026-07-22T02:47:15.086Z","https://cms-r2.deepclick.com/favicon-ae68c4bc4d9d.png","favicon-ae68c4bc4d9d.png",2320,48,"2026-07-22T02:47:22.252Z","2026-07-22T02:30:48.651Z",{"id":216,"site":217,"titleZh":218,"titleEn":219,"slug":220,"order":221,"updatedAt":222,"createdAt":222},11,{"id":84,"key":191,"name":192,"prodHost":193,"testHost":194,"blogPath":195,"docPath":196,"zhPrefix":197,"deployHookTest":198,"deployHookProd":199,"enabled":200,"updatedAt":201,"createdAt":202},"品牌新闻","Brand News","brand",30,"2026-07-21T06:40:12.344Z","2025-03-13T20:36:41.000Z","2026-07-22T03:02:40.868Z","2026-07-21T07:26:58.759Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>快手国际版Kwai与安卓PWA永久包开创者ROIBest正式达成技术合作，双方将围绕广告效果优化与PWA广告创编效率展开深度技术融合。此次合作打通\u003Cstrong>"系统直连"\u003C/strong>，为全球广告主提供更高效、更智能的投放解决方案。\u003C/p>\u003Cp>在移动广告流量竞争激烈的当下，广告主面临的核心痛点与DSP平台的增长难点正形成双重枷锁：\u003Cstrong>广告主苦于高成本低转化的"无效投放"\u003C/strong>，而DSP平台则受制于技术瓶颈与流量内卷。\u003Ca href=\"/zh-CN/resources/blog/large-pwa-compatibility-laboratory\">ROIBest\u003C/a>与快手国际版Kwai的此次合作，以PWA技术重构广告链路，为行业提供了一套破局方案。\u003C/p>\n        \u003Cimg\n          alt=\"快手国际版 Kwai 与 ROIBest 达成官方合作，系统直连，助力 PWA 全球高效增量 — inline image\"\n          height=\"1200\"\n          src=\"https://cms-r2.deepclick.com/kwai--6d27091e-fd7f115ce646.png?w=1200&q=85\"\n          width=\"1200\"\n        />\n      \u003Ch2>广告主投放的三大痛点\u003C/h2>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        > \u003Cstrong>落地页体验断层，用户流失率高\u003C/strong> 传统落地页加载速度慢、功能受限，导致用户跳出率居高不下。广告主被迫用高昂成本换取低质量流量，导致"广告曝光≠用户留存"\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        > \u003Cstrong>数据孤岛阻碍精准优化\u003C/strong> DSP平台与广告主数据割裂，转化归因延迟甚至失真。广告主难以实时追踪用户从点击到留存的全链路行为，优化策略滞后于流量变化。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        > \u003Cstrong>广告创编迭代效率低下\u003C/strong> 游戏版本更新、社会热点等场景需快速上线新素材，但传统技术下创编PWA广告操作繁琐复杂，错过最佳流量窗口期。\u003C/li>\u003C/ol>\u003Ch2>DSP平台增长难点：技术成破局关键\u003C/h2>\u003Cp>据Statista数据，2023年全球DSP广告支出增速已从2021年的28%降至12%，平台面临两大核心挑战：\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        > \u003Cstrong>流量效率瓶颈\u003C/strong>：传统广告模型依赖历史数据训练，难以应对用户实时行为变化，导致增长乏力。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        > \u003Cstrong>技术生态封闭\u003C/strong>：DSP平台与归因工具兼容性差，无法满足广告主对"品效合一"的深度需求，客户预算向全链路服务商迁移。\u003C/li>\u003C/ol>\u003Cp>    2025年3月份，ROIBest成为了Kwai首家合作的PWA技术合作伙伴，达成系统直连。通过PWA技术与DSP生态的融合，完成了广告投放的两大升级。\u003C/p>\u003Ch3>升级1：数据闭环打通，智能优化广告模型，提升广告跑量能力。\u003C/h3>\u003Cp>双方打通广告数据全链路，基于ROIBest的PWA用户行为追踪技术，构建动态优化闭环。通过实时分析广告曝光、转化及用户留存数据，智能调整投放策略，显著提升广告跑量能力，实现ROI（投资回报率）最大化。\u003C/p>\u003Ch3>升级2：PWA资产快速创建，提升PWA广告创编效率。\u003C/h3>\u003Cp>依托ROIBest首创的安卓PWA永久包技术，广告主在Kwai Ads Manager后台，仅需3步（填写链接→选择ROIBest合作→完成创建）即可生成高性能PWA广告页面，创编效率提升60%以上。该功能尤其适用于社交、游戏等需快速落地页迭代的行业，助力广告素材高效转化。\u003C/p>\u003Cp>Kwai合作ROIBest为\u003Cstrong>首家官方推荐PWA服务商，\u003C/strong>也是PWA技术与广告生态的首次深度结合，通过技术降本与流量提效双驱动，为广告主突破移动端营销瓶颈提供新思路。\u003C/p>\u003Cp>后续，ROIBest也将探索更多全球营销的生态合作，更好的助力构建安卓自由开发生态。\u003C/p>\u003Ch2>关于ROIBest PWA\u003C/h2>\u003Cp>\u003Ca href=\"https://mis.roibest.com/#/login?uuid=5644007337338913&link_id=&rl=&ad=1&promoter_id=T0SCB&tpl_id=1&channel_id=13&links_no=1521972975283\">\u003Cstrong>ROIBest\u003C/strong>\u003C/a>是安卓PWA永久包开创者，市占率和设备覆盖数长期行业第一。服务游戏、短剧、社交、工具等众多行业头部及上市公司，如：ShortMax、益世界等。\u003C/p>\u003Cp>PWA技术可以彻底解决安卓App上下架和支付抽佣问题，ROIBest独创的ROI增强功能，增加10%以上转化率同时，还大大降低广告账户误封情况，让业务更容易跑量。\u003C/p>\n        \u003Cimg\n          alt=\"PWA在短剧行业的落地实践：加速加载与转化率提升 — inline image\"\n          height=\"80\"\n          src=\"https://cms-r2.deepclick.com/img_v3_02hg_80864f88-e3ea-4a98-8853-4ef5d3f71f2g-1d5b07ad-typed-6305367667f9.png?w=1200&q=85\"\n          width=\"1200\"\n        />\n      \u003C/div>","https://www.roibest.com/zh-CN/resources/blog/kwai-has-reached-cooperate-with-roibest",{"zh-CN":204},1784706028695]