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个账户、新业务完成确认付款前只能建 1 个；Google 经理账户在单月消耗达到 10,000 美元之前最多 50 个活跃账户；TikTok 的创建上限取决于 Business Center 类型。","root",{"id":483,"alt":484,"updatedAt":485,"createdAt":485,"url":486,"thumbnailURL":19,"filename":487,"mimeType":488,"filesize":489,"width":19,"height":19},1178,"Managing multiple ad accounts: one hub connected to several ad accounts with permissions","2026-09-26T14:38:18.838Z","https://cms-r2.deepclick.com/image_1790433466913_28470-1ee1ef761c48.jpg","image_1790433466913_28470-1ee1ef761c48.jpg","application/octet-stream",116013,{"title":491,"description":492,"image":493},"管理多个广告账户：Meta、Google、TikTok 上限与权限（2026）","管理多个广告账户怎么做：Meta 每人最多 25 个、Google 经理账户活跃上限按消耗分档、TikTok Business Center 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大多数平台在建户时就把这两项锁死，进入一个币种不同的新市场，通常就意味着新账户。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>硬性的权限隔离。\u003C/strong> 两个团队或两家代理商绝对不能看到对方的数据。\u003C/li>\u003C/ul>\u003Cp>不构成理由的情况：效果不好想「重开一个」、给已经有数据的品类「单独测试」、或者用复制出来的资产去分散风险。这些问题多半应该在广告系列层解决，可以参考 \u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/facebook-ads-account-structure/\">Facebook 广告账户结构指南\u003C/a>。\u003C/p>\u003Ch2>在 Meta 上管理多个广告账户：业务资产组合\u003C/h2>\u003Cp>在 Meta 上，所有者层容器是业务资产组合（以前叫 Business Manager / 企业管理平台）。还没建的话，先看 \u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/how-to-create-facebook-business-manager/\">如何创建 Facebook Business Manager\u003C/a>。\u003C/p>\u003Cp>Meta Business 帮助中心《广告账户数量上限》（Ad account limits）给出的规则是：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 上限项 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 数值 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 一个人最多可管理的广告账户 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 25 个 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 一个广告账户最多可分配给的人数 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 25 人 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 新业务的广告账户创建上限 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 1 个，直到该业务完成一笔确认付款 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 已关闭的广告账户 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 仍计入业务资产组合的上限 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>由此有两个实际影响。第一，25 个的上限是按「人」算的，一个被加进所有客户账户的投手，会比业务本身更早撞到上限；撞到后，Meta 的建议是把自己（或请拥有完全控制权的人把你）从不再使用的账户里移除。第二，已关闭的账户照样占名额，随手开户、关户会很快耗光创建额度。\u003C/p>\u003Cp>当前的创建上限只有拥有完全控制权的人能看到：在 Meta Business Suite 里进入 \u003Cstrong>设置 → 业务信息\u003C/strong>，找到 \u003Cstrong>广告账户创建上限\u003C/strong>。Meta 说明这个上限是「出于安全和保障原因」设置的。规划新市场之前先看一眼，别等体系搭了一半才发现开不出来。\u003C/p>\u003Cp>在单个广告账户内部，Meta《每个广告账户的广告系列、广告组和广告数量上限》规定：普通账户最多 5,000 个广告系列、5,000 个广告组、5,000 条广告，每个广告组最多 50 条广告；配有 Meta 客户经理的广告主上限更高（广告系列和广告组各 10,000 个，广告 50,000 条）。如果你在逼近这些数字，该做的是归档和整理结构，而不是再开一个账户。\u003C/p>\u003Ch2>管理多个 Google Ads 账户：经理账户（MCC）\u003C/h2>\u003Cp>Google 给多账户场景的答案是经理账户，也就是常说的 MCC。Google 帮助中心把它描述为一个「伞形」Google Ads 账户，可以把多个普通账户、甚至其他经理账户关联到它下面。它是一个需要单独创建的新账户，而不是对现有账户的「升级」。\u003C/p>\u003Cp>需要记住的上限：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>按邮箱：\u003C/strong> 一个邮箱最多可关联 20 个 Google Ads 账户（含经理账户）。超过这个数，Google 建议使用经理账户。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>按经理账户：\u003C/strong> 最多关联 85,000 个非经理账户，活跃与非活跃合并计算。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>活跃账户数\u003C/strong> 由过去 12 个月里所有客户账户合计的最高单月消耗决定：\u003C/li>\u003C/ul>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 过去 12 个月最高单月消耗 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 最多可关联的活跃账户 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 低于 10,000 美元 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 50 个 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 10,000 至 500,000 美元以下 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 2,500 个 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 500,000 美元及以上 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 不单独限制活跃数（总数 85,000） \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>这个上限在「顶层经理账户」（上面再没有经理账户的那一个）上计算，它下面的所有账户都算在内。没有任何消耗的新经理账户，上限默认是 50。Google 自己举的例子是：某月消耗从 9,000 美元涨到 10,500 美元，下一次审核时活跃上限就从 50 提到 2,500，并且至少维持 12 个月。\u003C/p>\u003Cp>还有两个容易忽略的权限细节。经理账户可以被授予客户账户的\u003Cstrong>所有权\u003C/strong>，有了所有权才能管理该客户账户的用户访问；没有所有权，它能跑广告，但管不了还有谁能进来。另外，客户账户一侧拥有管理员权限的用户，随时可以解除与经理账户的关联。Google 还写明：使用月结发票（monthly invoicing）的账户必须挂在经理账户下，这往往才是代理商合并账户的真实原因。每个账户开户时哪些选项改不了，见 \u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/google-ads-account-setup-guide/\">Google Ads 开户设置指南\u003C/a>。\u003C/p>\u003Ch2>管理多个 TikTok 广告账户：Business Center\u003C/h2>\u003Cp>在 TikTok 上，广告账户建在 Business Center 里，并由它持有。TikTok 帮助文章《如何在 Business Center 中创建广告账户》（2026 年 3 月更新）把好处说得很直接：因为账户归 Business Center 所有，你可以给团队成员和合作伙伴授予、收回权限，「完全不需要共享登录凭据」。\u003C/p>\u003Cp>TikTok 文档里写明的内容：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>创建上限：\u003C/strong> 单个 Business Center 能创建的广告账户数量有默认上限，TikTok 说明它随 Business Center 类型而不同，具体数字需要问客户经理或客服。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>谁能建：\u003C/strong> 只有 Business Center 管理员可以建，Creator Agency 类型的 Business Center 不能建广告账户。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>代理商替客户建户：\u003C/strong> 某个客户的第一个广告账户获批后，已认证的法律主体证明可以复用，用已认证证明创建的账户会自动获批。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>不可修改的字段：\u003C/strong> 根据 TikTok《开通广告账户所需信息》，账户创建后时区、地区、企业名称和币种都不能再自行修改。\u003C/li>\u003C/ul>\u003Cp>有代理商参与时，最关键的是归属：广告账户、Pixel 和受众到底建在谁的 Business Center 里。这部分我们在 \u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/tiktok-agency-account/\">TikTok 代理商账户：广告账户、Pixel 与受众到底归谁\u003C/a> 里拆开讲过。\u003C/p>\u003Ch2>权限、账单、命名：多账户的运营规则\u003C/h2>\u003Cp>不管哪个平台，多账户体系要长期可控，下面三件事要一次定好并写下来。\u003C/p>\u003Cp>\u003Cstrong>1. 权限按最小角色给。\u003C/strong> 每个人在每个账户上只拿够干活的最低角色。TikTok 上通常是 Operator 而不是 Admin；Google 上是标准权限而不是管理员；Meta 上是对具体广告账户的部分访问权限。每季度复查一次，把已经离开的人移除——这也是守住 Meta「每人 25 个账户」上限的办法。\u003C/p>\u003Cp>\u003Cstrong>2. 账单跟法律主体对齐。\u003C/strong> 一个主体一套付款方式，绝不要一张个人卡横跨好几个业务。合并开票（例如 Google 的月结发票需要经理账户，TikTok 在 Business Center 里由财务经理管理账单组）能避免财务对账变成手工活。\u003C/p>\u003Cp>\u003Cstrong>3. 命名按位置编码，且永不复用。\u003C/strong> 在账户名里写明主体、市场和币种，例如 \u003Ccode>ACME_US_USD\u003C/code>、\u003Ccode>ACME_DE_EUR\u003C/code>；账户关闭后，名字不要再给新账户用。当 30 个账户挤在一个下拉框里时，名字是绝大多数人唯一会读的文档。\u003C/p>\u003Ch2>多账户体系为什么容易被限制\u003C/h2>\u003Cp>平台会把账户放在一起看。Meta 在《Meta 广告发布标准的执行》里写明，除了审核单条广告，它还「可能审查和调查广告主的行为」，并限制不遵守政策的广告主；它的广告发布标准也把规避执法本身视为违规。实际表现是：一个账户被限制，往往会让平台更仔细地审视与它相连的人员、付款方式和域名。\u003C/p>\u003Cp>这正是前面那些规则重要的原因。每个账户都有清楚的存在理由、归属和付款方式各自独立，看起来就是正常的业务结构；一个被限制了就再开一个顶上，看起来恰恰相反，而这正是执法系统要识别的模式。如果你现在就在处理限制，\u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/how-to-avoid-facebook-ad-account-ban-zh/\">如何避免 Facebook 广告账户被封\u003C/a> 里的处理顺序对各平台都适用：先修原因，再申诉，不要开替代账户。\u003C/p>\u003Ch2>在所有账户之上保留一层自己的衡量\u003C/h2>\u003Cp>账户越多，越难看清完整漏斗。每个平台只报告自己的账户，每个账户有自己的 Pixel 历史。一层由你自己持有的点击后数据——链接、落地页、域名，以及你自己那份点击与转化记录——能给你一个跨所有账户的统一视图，而且不会因为某个账户被关闭或限制而消失。DeepClick 为 \u003Ca href=\"https://deepclick.com/solutions/meta-tiktok-advertisers/\">Meta 与 TikTok 广告主\u003C/a> 提供的就是这一层；如果受众随被限制的账户一起丢了，\u003Ca href=\"https://deepclick.com/product/audience-recovery/\">Audience Recovery 受众恢复\u003C/a> 处理的是重建受众这件事。\u003C/p>\u003Ch2>常见问题\u003C/h2>\u003Ch3>在 Meta 上一个人最多能管理多少个广告账户？\u003C/h3>\u003Cp>最多 25 个。一个广告账户最多也只能分配给 25 个人。撞到任一上限，Meta 要求你移除不再使用的账户的访问权限。\u003C/p>\u003Ch3>一个 Google Ads 经理账户最多能关联多少个账户？\u003C/h3>\u003Cp>总数最多 85,000 个非经理账户。活跃账户上限取决于过去 12 个月的最高单月消耗：低于 10,000 美元为 50 个，10,000 至 500,000 美元以下为 2,500 个，再往上不单独限制活跃数。\u003C/p>\u003Ch3>一个 TikTok Business Center 能创建多少个广告账户？\u003C/h3>\u003Cp>TikTok 设有默认创建上限，数值随 Business Center 类型不同，官方没有公布统一数字。可以通过客户经理或 TikTok 客服确认你当前的上限。\u003C/p>\u003Ch3>多开几个广告账户能降低被封的风险吗？\u003C/h3>\u003Cp>不能。账户之间不共享学习数据，为分散风险而复制出来的账户，恰恰是平台重点识别的模式。多个账户应当对应不同的主体、币种或权限边界。\u003C/p>\u003Ch2>一句话总结\u003C/h2>\u003Cp>管理多个广告账户，归结起来就是：每个平台一个所有者层容器（Meta 业务资产组合、Google Ads 经理账户、TikTok Business Center），每个账户都有写得出来的存在理由，权限最小化，账单跟法律主体对齐，名字永不改。上限要提前知道：Meta 每人 25 个账户、新业务完成确认付款前只能建 1 个；Google 经理账户在单月消耗达到 10,000 美元之前最多 50 个活跃账户；TikTok 的创建上限取决于 Business Center 类型。\u003C/p>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/managing-multiple-ad-accounts",{"zh-CN":516,"en":516},[544],{"id":57,"title":545,"site":546,"image":548,"mobileImage":558,"targetUrl":567,"enabled":512,"postDateFrom":568,"postDateTo":569,"updatedAt":570,"createdAt":571},"2026.10.20 Jakarta summit (deepclick)",{"id":18,"key":495,"name":496,"prodHost":497,"testHost":498,"blogPath":499,"docPath":500,"zhPrefix":501,"deployHookTest":502,"deployHookProd":503,"brandAuthor":50,"brandKit":547,"enabled":512,"updatedAt":513,"createdAt":514},{"logoLight":19,"logoDark":19,"primaryColor":509,"accentColor":510,"tagline":511,"wechatName":19,"xhsHandle":19,"wechatQr":19},{"id":549,"alt":550,"updatedAt":551,"createdAt":551,"url":552,"thumbnailURL":19,"filename":553,"mimeType":554,"filesize":555,"width":556,"height":557},1069,"TrafficTalking Jakarta summit 2026.10.20 (zh)","2026-09-04T10:44:19.548Z","https://cms-r2.deepclick.com/traffictalking-jakarta-banner-zh-aa032503f69b.png","traffictalking-jakarta-banner-zh-aa032503f69b.png","image/png",1128551,2000,377,{"id":559,"alt":560,"updatedAt":561,"createdAt":561,"url":562,"thumbnailURL":19,"filename":563,"mimeType":554,"filesize":564,"width":565,"height":566},1071,"TrafficTalking Jakarta summit 2026.10.20 (mobile-zh)","2026-09-04T10:44:29.391Z","https://cms-r2.deepclick.com/traffictalking-jakarta-banner-mobile-zh-372fe26c1a2d.png","traffictalking-jakarta-banner-mobile-zh-372fe26c1a2d.png",649961,1200,400,"https://luma.com/g4tnhetc","2026-09-03T00:00:00.000Z","2026-10-04T00:00:00.000Z","2026-09-22T01:42:15.402Z","2026-09-04T10:45:03.031Z",1790433733331]