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class=\"payload-richtext\">\u003Cp>随着暑期档的到来，我们为您带来了最新一季的Meta 应用与游戏行业全年CPM机会宝典。本篇文章为您指出了Q3 全球重点市场成本较低的机会！附带详细投放方法以及素材方法。\u003C/p>\u003Cp>以下是内容关键点：\u003C/p>\u003Ch2>Q3 三大重点机会及 CPM 趋势\u003C/h2>\u003Cp>\u003Cstrong>美国独立日 ：\u003C/strong>由于美国的公共假期，以及零售行业的消耗下降。2025年7月4日，CPM 在 7月1日开始下降，持续至 7月11日结束，其中游戏 -12%，娱乐与媒体 -23%，科技 -15%。\u003C/p>\u003Cp>\u003Cstrong>暑期档：\u003C/strong> 2025年7月1日 – 8月31日，不同国家均有不同程度的 CPM 下降，其中以法国和韩国最为显著，娱乐行业较其他行业降幅更多。\u003C/p>\u003Cp>法国： 游戏 -16%，娱乐与媒体 -24%，科技 -24%\u003C/p>\u003Cp>韩国： 游戏 -9%，娱乐与媒体 -11%，科技 -6%\u003C/p>\u003Cp>其他国家及地区：德国、英国、美国、日本、台湾均有下降。\u003C/p>\u003Cp>\u003Cstrong>韩国中秋节与国庆日：\u003C/strong>中秋节开始前5天的时候CPM开始下降，并持续到节后5天，其中科技行业下降幅度最大，国庆节也从第一天CPM开始下降。本年度两大节日相连，预计降幅更大。\u003C/p>\u003Cp>国庆日： 2025年9月29日 – 10月5日，游戏 -12%，娱乐与媒体 -8%，科技 -10%\u003C/p>\u003Cp>中秋： 2025年10月5日 – 10月8日，游戏 -12%，娱乐与媒体 -4%，科技 -16%\u003C/p>\u003Ch2>如何加预算才有效果：\u003C/h2>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >目标成本出价的最佳实践\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >使用Meta 自动化产品，提高机会得分\u003C/li>\u003C/ul>\n        \u003Cimg\n          alt=\"[优化师福利] 2025 Meta全年 CPM 机会宝典 (Q3): 应用与游戏行业起量！ — inline image\"\n          height=\"606\"\n          src=\"https://cms-r2.deepclick.com/wordpress-image-dad8f8fb-35fa18da7d35.webp?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Ch2>素材如何适应：\u003C/h2>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >准备多样化的创意素材，以满足不同用户需求\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >巧用 Meta AI，为夏日创意提供新思路，打造夏日主题\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >使用Reels语言创作创意，提高广告吸引力\u003C/li>\u003C/ul>\u003Ch2>关于ROIBest PWA\u003C/h2>\u003Cp>\u003Ca href=\"https://mis.roibest.com/#/login?uuid=5644007337338913&link_id=&rl=&ad=1&promoter_id=T0SCB&tpl_id=1&channel_id=13&links_no=1521972975283\">\u003Cstrong>ROIBest\u003C/strong>\u003C/a>是安卓PWA永久包开创者，市占率和设备覆盖数长期行业第一。服务游戏、短剧、社交、工具等众多行业头部及上市公司，如：ShortMax、益世界等。\u003C/p>\u003Cp>PWA技术可以彻底解决安卓App上下架和支付抽佣问题，\u003Ca href=\"https://androidpwa.com/2025/08/01/roibest-covers-1-8-of-the-global-android-ecosystem/\">ROIBest\u003C/a>独创的ROI增强功能，增加10%以上转化率同时，还大大降低广告账户误封情况，让业务更容易跑量。\u003C/p>\n        \u003Cimg\n          alt=\"PWA在短剧行业的落地实践：加速加载与转化率提升 — inline image\"\n          height=\"80\"\n          src=\"https://cms-r2.deepclick.com/img_v3_02hg_80864f88-e3ea-4a98-8853-4ef5d3f71f2g-1d5b07ad-typed-6305367667f9.png?w=1200&q=85\"\n          width=\"1200\"\n        />\n      \u003C/div>","https://www.roibest.com/zh-CN/resources/blog/meta-chances-for-optimazation",{"zh-CN":189},1784706042267]