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在沙特和海湾地区的表现明显强于很多其他地区。",{"children":313,"direction":19,"format":15,"indent":13,"type":20,"version":18,"tag":307},[314],{"detail":13,"format":13,"mode":14,"style":15,"text":315,"type":17,"version":18},"中东广告用阿拉伯语还是英语？",{"children":317,"direction":19,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[318],{"detail":13,"format":13,"mode":14,"style":15,"text":319,"type":17,"version":18},"在沙特和大部分地区，阿拉伯语是必需的。在阿联酋和卡塔尔，外籍人口多，阿语加英语的双语素材通常效果最好。",{"children":321,"direction":19,"format":15,"indent":13,"type":20,"version":18,"tag":307},[322],{"detail":13,"format":13,"mode":14,"style":15,"text":323,"type":17,"version":18},"斋月广告什么时候开始准备？",{"children":325,"direction":19,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[326],{"detail":13,"format":13,"mode":14,"style":15,"text":327,"type":17,"version":18},"至少提前六周。斋月期间媒体消费转向傍晚和深夜，成本和购买意愿都在开斋节前的最后几天达到高峰。",{"children":329,"direction":19,"format":15,"indent":13,"type":20,"version":18,"tag":307},[330],{"detail":13,"format":13,"mode":14,"style":15,"text":331,"type":17,"version":18},"中东投放贵吗？",{"children":333,"direction":19,"format":15,"indent":13,"type":28,"version":18,"textFormat":13,"textStyle":15},[334],{"detail":13,"format":13,"mode":14,"style":15,"text":335,"type":17,"version":18},"海湾国家的 CPM 通常高于大多数新兴市场；埃及、黎凡特和北非更便宜，但用户更看重价格。预算和目标要按市场梯队分别设定。","root",{"id":338,"alt":339,"updatedAt":340,"createdAt":340,"url":341,"thumbnailURL":19,"filename":342,"mimeType":343,"filesize":344,"width":345,"height":346},1292,"muvloom inspiration r26b-45","2026-10-20T10:06:31.788Z","https://cms-r2.deepclick.com/r26b-45-d42f966804ef.jpg","r26b-45-d42f966804ef.jpg","image/jpeg",675429,1312,1199,{"title":348,"description":349,"image":350},"中东市场投放指南：渠道、斋月与本地化（2026）","2026 中东市场投放实操：海湾六国与中东北非分梯队规划，Snapchat、TikTok、Meta、Google 渠道组合，阿语方言与从右到左排版，斋月节奏、本地支付与数据合规。",{"id":338,"alt":339,"updatedAt":340,"createdAt":340,"url":341,"thumbnailURL":19,"filename":342,"mimeType":343,"filesize":344,"width":345,"height":346},{"id":18,"key":352,"name":353,"prodHost":354,"testHost":355,"blogPath":356,"docPath":357,"zhPrefix":358,"deployHookTest":359,"deployHookProd":360,"brandAuthor":361,"brandKit":365,"enabled":369,"updatedAt":370,"createdAt":371},"deepclick","DeepClick","https://deepclick.com","https://www-test-deepclick.qiliangjia.one","/resources/blog/{slug}","/docs/{slug}","/zh-CN","https://api.cloudflare.com/client/v4/pages/webhooks/deploy_hooks/60a9adef-153b-4c89-8d07-7118e91e9522","https://api.cloudflare.com/client/v4/pages/webhooks/deploy_hooks/05323321-f694-4ce8-a5af-173c507b8bae",{"id":56,"name":353,"avatar":362,"updatedAt":363,"createdAt":364},25,"2026-04-22T08:09:35.299Z","2026-04-22T06:42:49.116Z",{"logoLight":19,"logoDark":19,"primaryColor":366,"accentColor":367,"tagline":368,"wechatName":19,"xhsHandle":19,"wechatQr":19},"#1a73e8","#ff6600","一次点击，多重价值",true,"2026-08-25T06:40:57.663Z","2026-07-14T06:26:38.962Z","published","middle-east-advertising",{"id":56,"name":353,"avatar":375,"updatedAt":363,"createdAt":364},{"id":362,"alt":353,"updatedAt":376,"createdAt":376,"url":377,"thumbnailURL":19,"filename":378,"mimeType":379,"filesize":380,"width":381,"height":381},"2026-04-22T08:09:22.606Z","https://cms-r2.deepclick.com/头像-白.png","头像-白.png","image/png",26626,1024,{"id":63,"site":383,"titleZh":385,"titleEn":386,"slug":387,"order":56,"updatedAt":388,"createdAt":388},{"id":18,"key":352,"name":353,"prodHost":354,"testHost":355,"blogPath":356,"docPath":357,"zhPrefix":358,"deployHookTest":359,"deployHookProd":360,"brandAuthor":56,"brandKit":384,"enabled":369,"updatedAt":370,"createdAt":371},{"logoLight":19,"logoDark":19,"primaryColor":366,"accentColor":367,"tagline":368,"wechatName":19,"xhsHandle":19,"wechatQr":19},"行业信息","Industry Info","industry-info","2026-04-22T03:32:29.529Z","2026-11-11T02:46:44.771Z","2026-11-11T02:46:46.007Z","2026-11-11T02:46:33.748Z","\u003Cdiv class=\"payload-richtext\">\u003Ch2>中东市场投放要先想清楚什么\u003C/h2>\u003Cp>\u003Cstrong>中东市场投放\u003C/strong>通常指在海湾六国（沙特、阿联酋、卡塔尔、科威特、巴林、阿曼，即 GCC）以及更广的中东北非（MENA）地区跑付费广告，包括埃及、约旦、伊拉克和北非国家。对出海团队来说，这里其实是两个完全不同的市场：购买力强、媒体成本高的海湾用户，和人口多、价格敏感、安卓占比高、成本更低的其他 MENA 用户。\u003C/p>\u003Cp>直接回答：中东广告投放至少按两个市场梯队分开规划；阿拉伯语本地化要选对方言并处理从右到左排版；渠道以 Snapchat、TikTok、Meta 和 Google 组合，而不是押注单一平台；素材和预算围绕斋月和当地作息安排；提供本地支付方式；并逐个市场核对数据保护规定和内容规范。\u003C/p>\u003Ch2>海湾国家与其他中东北非：分开做计划\u003C/h2>\u003Cp>把"中东"当成一个受众，是最常见的错误。至少分成：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>沙特\u003C/strong>：海湾人口最多的市场，用户年轻、高度移动化，社媒短视频消费非常重。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>阿联酋\u003C/strong>：外籍人口比例高，英语、阿拉伯语、印地语、乌尔都语等都有大量用户；迪拜、阿布扎比更像国际枢纽。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>其他海湾国家（卡塔尔、科威特、巴林、阿曼）\u003C/strong>：受众规模小但购买力强，常合并成一个系列，配阿语和英语素材。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>埃及、黎凡特地区、伊拉克和北非\u003C/strong>：人口更多、媒体成本更低、安卓更多、对价格更敏感；北非部分国家还要考虑法语。\u003C/li>\u003C/ul>\u003Cp>分开建系列、分开定预算，避免一个梯队的便宜流量干扰另一个梯队的出价和报表。\u003C/p>\u003Ch2>中东投放的主要渠道\u003C/h2>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Snapchat\u003C/strong>：在沙特和整个海湾地区异常强势，年轻用户尤其多。很多团队在别的市场不投 Snapchat，到了中东必须补上。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>TikTok\u003C/strong>：全区域覆盖面大，适合竖版短视频和达人内容。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>Meta（Instagram、Facebook、WhatsApp）\u003C/strong>：Instagram 是电商和生活方式品牌的核心阵地；WhatsApp 广泛用于客户沟通和后续跟进。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>Google（搜索、YouTube、应用广告系列）\u003C/strong>：搜索承接需求，YouTube 承载长视频和斋月观看，应用广告系列在 MENA 带来安卓规模。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>X（Twitter）\u003C/strong>：在海湾地区的新闻、体育和公共讨论中仍有影响力。\u003C/li>\u003C/ul>\u003Cp>各渠道的搭建基础可参考 \u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/paid-social-media-advertising-guide-zh/\">付费社媒投放完全指南\u003C/a> 和 \u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/google-ads-tips/\">谷歌广告投放技巧\u003C/a>。\u003C/p>\u003Ch2>本地化：阿拉伯语不是一个开关\u003C/h2>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>方言\u003C/strong>：沙特和阿联酋用海湾阿语的说法效果最好；埃及阿语因影视作品广为人知，但读起来风格不同。标准阿语适合正式文案，用在社媒广告里可能显得生硬。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>从右到左排版\u003C/strong>：版式、箭头、滑动方向、使用前后对比图都要镜像；检查阿语句子里的数字、价格和拉丁字母品牌名是否显示正常。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>双语素材\u003C/strong>：在阿联酋和卡塔尔，阿语加英语的素材往往比纯阿语效果更好。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>文化契合\u003C/strong>：着装和画面保持得体，多用家庭与社群主题，避免与当地习俗冲突的内容。\u003C/li>\u003C/ul>\u003Cp>完整流程见 \u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/ad-localization-best-practices/\">广告本地化最佳实践\u003C/a>。\u003C/p>\u003Ch2>节奏：斋月、开斋节与当地一周\u003C/h2>\u003Cp>斋月会重塑整个地区的媒体消费：使用时段推迟到傍晚和深夜，视频观看增加，购物高峰集中在斋月最后几天和开斋节前后。2027 年斋月预计在 2027 年 2 月上旬开始，具体日期以新月观测为准，素材至少提前六周准备。时间安排和素材打法详见 \u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/ramadan-marketing-playbook/\">斋月营销打法\u003C/a>。\u003C/p>\u003Cp>其他值得排期的节点还有宰牲节、沙特国庆日（9 月 23 日）、阿联酋国庆日（12 月 2 日）、"白色星期五"和黑五大促以及开学季。还要注意当地的一周：沙特周末是周五和周六，阿联酋则在 2022 年改为周六、周日休息。上线、调预算和客服排班都要按这个节奏安排。\u003C/p>\u003Ch2>支付与转化\u003C/h2>\u003Cp>结账环节的摩擦会抵消投放效果。支持用户真正在用的方式：沙特的 mada 等本地借记卡网络、Apple Pay 和 Google Pay、本地电子钱包、Tabby 和 Tamara 等先买后付，以及仍有需求的货到付款。用本币显示价格，把配送时效和退换货政策写清楚，跨境卖家尤其要注意。\u003C/p>\u003Ch2>合规与数据保护\u003C/h2>\u003Cp>近几年该地区的隐私和广告规则明显收紧。沙特《个人数据保护法》和阿联酋联邦数据保护法都会影响你如何获取同意、存储数据和做再营销。部分品类受限或需要资质，平台审核也会考虑当地的敏感点。每个市场的版本都过一遍 \u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/advertising-compliance-checklist/\">广告合规检查清单\u003C/a>，受监管品类建议咨询法律意见。\u003C/p>\u003Ch2>数据与预算\u003C/h2>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >按国家看效果，不要把"中东"当成一个整体。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >和其他市场一样按事件优化：事件量够了就从点击或安装切到购买、注册等高价值事件。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >海湾市场 CPM 普遍更高，斋月和年底大促期间更甚，斋月最后十天要预留预算。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >不只看 CPA，也要看同期群价值：海湾用户获取成本高，但回报也可能更高。\u003C/li>\u003C/ul>\u003Cp>如果在纠结自己投还是找本地合作方，可以参考 \u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/meta-ads-agency-zh/\">Meta 广告代理怎么选\u003C/a>。\u003C/p>\u003Ch2>中东市场投放上线清单\u003C/h2>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >把区域拆成市场梯队，分别设预算。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >准备阿语（选对方言）和英语素材，检查从右到左排版。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >开通 Snapchat、TikTok、Meta 和 Google，确认各渠道追踪正常。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >本地化落地页、价格和支付方式。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >按沙特和阿联酋规则检查同意流程和数据处理。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"6\"\n        >排好斋月和开斋节日历，素材提前备好。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"7\"\n        >上线后按国家出报表，2～4 周后复盘同期群。\u003C/li>\u003C/ol>\u003Ch2>常见问题\u003C/h2>\u003Ch3>中东投放用哪些平台效果最好？\u003C/h3>\u003Cp>多数团队组合使用 Snapchat、TikTok、Meta（尤其是 Instagram）和 Google。Snapchat 在沙特和海湾地区的表现明显强于很多其他地区。\u003C/p>\u003Ch3>中东广告用阿拉伯语还是英语？\u003C/h3>\u003Cp>在沙特和大部分地区，阿拉伯语是必需的。在阿联酋和卡塔尔，外籍人口多，阿语加英语的双语素材通常效果最好。\u003C/p>\u003Ch3>斋月广告什么时候开始准备？\u003C/h3>\u003Cp>至少提前六周。斋月期间媒体消费转向傍晚和深夜，成本和购买意愿都在开斋节前的最后几天达到高峰。\u003C/p>\u003Ch3>中东投放贵吗？\u003C/h3>\u003Cp>海湾国家的 CPM 通常高于大多数新兴市场；埃及、黎凡特和北非更便宜，但用户更看重价格。预算和目标要按市场梯队分别设定。\u003C/p>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/middle-east-advertising",{"en":373,"zh-CN":373},[396],{"id":63,"title":397,"site":398,"image":400,"mobileImage":409,"targetUrl":418,"enabled":369,"postDateFrom":419,"postDateTo":420,"updatedAt":421,"createdAt":422},"2026.10.20 Jakarta summit (deepclick)",{"id":18,"key":352,"name":353,"prodHost":354,"testHost":355,"blogPath":356,"docPath":357,"zhPrefix":358,"deployHookTest":359,"deployHookProd":360,"brandAuthor":56,"brandKit":399,"enabled":369,"updatedAt":370,"createdAt":371},{"logoLight":19,"logoDark":19,"primaryColor":366,"accentColor":367,"tagline":368,"wechatName":19,"xhsHandle":19,"wechatQr":19},{"id":401,"alt":402,"updatedAt":403,"createdAt":403,"url":404,"thumbnailURL":19,"filename":405,"mimeType":379,"filesize":406,"width":407,"height":408},1069,"TrafficTalking Jakarta summit 2026.10.20 (zh)","2026-09-04T10:44:19.548Z","https://cms-r2.deepclick.com/traffictalking-jakarta-banner-zh-aa032503f69b.png","traffictalking-jakarta-banner-zh-aa032503f69b.png",1128551,2000,377,{"id":410,"alt":411,"updatedAt":412,"createdAt":412,"url":413,"thumbnailURL":19,"filename":414,"mimeType":379,"filesize":415,"width":416,"height":417},1071,"TrafficTalking Jakarta summit 2026.10.20 (mobile-zh)","2026-09-04T10:44:29.391Z","https://cms-r2.deepclick.com/traffictalking-jakarta-banner-mobile-zh-372fe26c1a2d.png","traffictalking-jakarta-banner-mobile-zh-372fe26c1a2d.png",649961,1200,400,"https://luma.com/g4tnhetc","2026-09-03T00:00:00.000Z","2026-10-04T00:00:00.000Z","2026-09-22T01:42:15.402Z","2026-09-04T10:45:03.031Z",1794537856395]