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版本变更后重测。",{"id":663,"alt":664,"updatedAt":665,"createdAt":665,"url":666,"thumbnailURL":173,"filename":667,"mimeType":668,"filesize":669,"width":670,"height":671},309,"MMP 移动归因概念图：多广告渠道数据流汇聚到统一归因看板","2026-06-10T06:36:56.603Z","https://cms-r2.deepclick.com/hero-c-20a81fdddb02.png","hero-c-20a81fdddb02.png","image/png",1834330,1536,1024,{"title":673,"description":674,"image":675},"移动深度链接实战指南：广告投放怎么用（2026）","移动深度链接把广告点击送到 App 内的精准页面或安装流程，而非通用首页。讲清 URI Scheme、通用链接、延迟深度链接，以及如何配置与追踪、降低流失、提升转化与归因。",{"id":663,"alt":664,"updatedAt":665,"createdAt":665,"url":666,"thumbnailURL":173,"filename":667,"mimeType":668,"filesize":669,"width":670,"height":671},"published","mobile-deep-linking-guide-zh",{"id":34,"name":679,"avatar":680,"updatedAt":686,"createdAt":687},"DeepClick",{"id":681,"alt":679,"updatedAt":682,"createdAt":682,"url":683,"thumbnailURL":173,"filename":684,"mimeType":668,"filesize":685,"width":671,"height":671},25,"2026-04-22T08:09:22.606Z","https://cms-r2.deepclick.com/头像-白.png","头像-白.png",26626,"2026-04-22T08:09:35.299Z","2026-04-22T06:42:49.116Z",{"id":88,"titleZh":689,"titleEn":690,"slug":691,"order":34,"updatedAt":692,"createdAt":692},"行业信息","Industry Info","industry-info","2026-04-22T03:32:29.529Z","2026-06-17T02:32:21.167Z","2026-06-17T02:32:31.386Z","2026-06-17T02:32:30.391Z","\u003Cdiv class=\"payload-richtext\">\u003Ch2>为什么移动深度链接决定了广告预算能否转化\u003C/h2>\u003Cp>你为点击付了钱。结果用户落到通用首页，找不到广告承诺的优惠，转身就走。\u003Cstrong>移动深度链接（mobile deep linking，又称深度链接）\u003C/strong>正是用来堵这个缺口的：它不再把广告流量丢在「大门口」，而是把每次点击路由到\u003Cem>精准\u003C/em>目的地——已安装 App 内的具体页面、App 缺失时的安装流程，或与素材匹配的定向优惠页。\u003C/p>\u003Cp>对效果广告投手和 App 增长团队来说，这层路由就是「点击能转化」和「点击在漏水」之间的分水岭。本文用运营看得懂的方式讲深度链接：它是什么、三种形态（自定义 URI Scheme、iOS 通用链接 / Android App Links、延迟深度链接）、为什么对付费投放重要、如何配置和追踪——视角始终落在转化与归因，而非写代码。\u003C/p>\u003Ch2>什么是移动深度链接？\u003C/h2>\u003Cp>*\u003Cem>移动深度链接，是指用一种特殊 URL，直接打开移动 App 内的某个具体位置——或把尚未安装的用户先引导去安装、装完\u003C/em>再\u003Cem>落到那个位置——而非打开 App 通用首页或一个网页。\u003C/em>* 普通网页链接打开浏览器页面；深度链接可直接打开你 App 里「商品 4821 的结算页」。\u003C/p>\u003Cp>这个统称之下有三个概念，运营经常混为一谈：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cp>\u003Cstrong>深度链接（deep link）\u003C/strong>——指向 App 内某个具体目的地的链接，前提是 App \u003Cem>已\u003C/em>安装。\u003C/p>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cp>\u003Cstrong>延迟深度链接（deferred deep linking）\u003C/strong>——链接能「挺过」安装这一步。没装 App 的用户点击后，先去商店完成安装、首次打开 App，再落到原定页面或优惠，而非空白首页。对拉新投放最关键，因为大部分受众都还没安装。\u003C/p>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cp>\u003Cstrong>上下文 / 智能链接（smart link）\u003C/strong>——一条链接，在点击时实时检查环境（设备系统、安装状态、地区、来源）并\u003Cem>决定\u003C/em>最佳目的地：装了走深度链接、没装走延迟流程、都不合适回退网页。\u003C/p>\u003C/li>\u003C/ul>\u003Ch3>自定义 URI Scheme 与通用链接、App Links 的区别\u003C/h3>\u003Cp>底层实现「打开 App 并定位到某页」有三种方式，选择影响可靠性：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cp>\u003Cstrong>自定义 URI Scheme\u003C/strong>（\u003Ccode>myapp://product/4821\u003C/code>）：最古老的做法。配置简单，但 App 没装时链接会报错失败，且越来越多被浏览器拦截。当兜底凑合，当主力很弱。\u003C/p>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cp>\u003Cstrong>iOS 通用链接（Universal Links）\u003C/strong>：一条普通 \u003Ccode>https://\u003C/code> 链接，iOS 通过你域名上的 \u003Ccode>apple-app-site-association\u003C/code> 文件验证它属于你的 App。装了在正确页面打开 App；没装，同一 URL 直接加载网站，没有报错态。\u003C/p>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cp>\u003Cstrong>Android App Links\u003C/strong>：安卓对应物——经 \u003Ccode>assetlinks.json\u003C/code> 验证的 \u003Ccode>https://\u003C/code> 链接，装了打开 App，没装回退网页。\u003C/p>\u003C/li>\u003C/ul>\u003Cp>通用链接和 App Links 成为现代默认，是因为\u003Cem>同一条\u003C/em> https URL 不管 App 装没装都能用——这恰恰是广告点击所需要的。\u003C/p>\u003Ch2>几种深度链接对比\u003C/h2>\u003Cp>用下表为投放目的地挑对机制：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp>机制\u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp>直达 App 精准页面\u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp>App 未安装时可用\u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp>能挺过安装（延迟）\u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp>投放中的最佳用途\u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp>自定义 URI Scheme（myapp://）\u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp>装了可以\u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp>不行——失败/报错\u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp>不能\u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp>仅作内部兜底\u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp>iOS 通用链接 / Android App Link\u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp>装了可以\u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp>可以——改为加载网页\u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp>单独不能\u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp>从广告召回已有用户\u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp>延迟深度链接\u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp>首次打开后可以\u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp>可以——经商店中转\u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp>能\u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp>拉新 / 安装类投放\u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp>上下文智能链接\u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp>按每次点击决定\u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp>可以——网页 / PWA 兜底\u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp>能\u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp>一条链接覆盖混合受众与平台\u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>实战结论：你的受众是 iOS 和安卓、已装和未装\u003Cem>混在一起\u003C/em>的（每个付费投放都是如此），就用一条包裹延迟深度链接的上下文智能链接，而非裸 URI Scheme。\u003C/p>\u003Ch2>移动深度链接为什么对付费投放重要\u003C/h2>\u003Cp>深度链接不是开发的「锦上添花」，它撬动投手真正要汇报的四个指标：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cp>\u003Cstrong>缩短点击到价值的流失。\u003C/strong> 广告与承诺页面之间每多一次点按就甩掉一批用户。直达优惠页，消除了扼杀移动转化率的「东西去哪了」瞬间。\u003C/p>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cp>\u003Cstrong>更高的「安装→行动」转化。\u003C/strong> 有了延迟深度链接，从你广告安装的新用户落地就是当初打动他点击的优惠，而非通用引导页。意图在安装之间不冷掉。\u003C/p>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cp>\u003Cstrong>更干净的归因。\u003C/strong> 深度链接参数把 campaign、素材、来源 ID 带过点击——配合延迟链接还能带过安装——让measurement体系把功劳记给正确 campaign。这份数据如何交接给归因平台，我们的\u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/mobile-advertising-attribution-guide-zh/\">移动广告归因指南\u003C/a>有完整链路。\u003C/p>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cp>\u003Cstrong>把对的优惠给对的用户。\u003C/strong> 一套素材可把多人群指向同一条智能链接，由链接分流到匹配目的地：地域优惠、平台专属流程或老用户页面。\u003C/p>\u003C/li>\u003C/ul>\u003Ch3>把广告流量路由到正确目的地——并且合规\u003C/h3>\u003Cp>付费流量需要落到与广告意图、与平台规则相匹配的目的地。像 DeepClick \u003Ca href=\"https://deepclick.com/product/shield\">绿盾 Shield\u003C/a> 这样的链接路由层，把这件事当作\u003Cstrong>合规的流量分离\u003C/strong>：把每次点击送往适合该受众、该地区且符合政策的正确页面，把测量流量和真实用户流量干净分开，并过滤 bot 与无效流量。重点是「正确目的地路由」与流量卫生——把对的用户送到对的页面——而非干扰广告审核。\u003C/p>\u003Cp>当 App 未安装、某市场商店路径慢或不可用时，\u003Ca href=\"https://deepclick.com/product/pwa-install\">PWA 安装\u003C/a>兜底让用户在可安装的网页应用里继续，延迟深度链接总有地方落脚。对中途流失或卡住的用户，\u003Ca href=\"https://deepclick.com/product/re-engagement\">再触达\u003C/a>路由层用一条回到离开处的深度链接召回。\u003C/p>\u003Ch2>怎样为一个投放配置移动深度链接\u003C/h2>\u003Cp>你不必自己写 App 代码，但了解这些部件，才能给开发或链接平台讲清需求并验证结果。\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cp>\u003Cstrong>为每套素材确定目的地。\u003C/strong> 对每条广告，点名点击应到达的精准页面或优惠。「首页」几乎从来不是正确答案。\u003C/p>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cp>\u003Cstrong>搭好通用链接 / App Links。\u003C/strong> 团队在投放域名上托管 \u003Ccode>apple-app-site-association\u003C/code>（iOS）和 \u003Ccode>assetlinks.json\u003C/code>（安卓），App 声明对应域名——让你的 \u003Ccode>https://\u003C/code> 链接变得「App 可识别」。\u003C/p>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cp>\u003Cstrong>为新用户加延迟深度链接。\u003C/strong> 用链接平台或 SDK，在点击时存下原定目的地，安装后首次打开 App 时回放。没有它，每次安装都落到空白首页。\u003C/p>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cp>\u003Cstrong>编码追踪参数。\u003C/strong> 给链接挂上 campaign、素材、来源及任何优惠 ID，让归因与路由能读取，各渠道命名一致。\u003C/p>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cp>\u003Cstrong>加好兜底，再收成一条链接。\u003C/strong> 定义 App 未安装时怎么办（商店、网页或 PWA 安装）、某市场拦住商店路径时怎么办，再让一条智能链接在运行时解析「已装 / 延迟 / 网页」——每个投放维护一条 URL，而非五条。\u003C/p>\u003C/li>\u003C/ol>\u003Ch2>怎样追踪与测试深度链接\u003C/h2>\u003Cp>配好只是一半，证明它真能触发是另一半：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cp>\u003Cstrong>测已安装路径：\u003C/strong> App 已装时在真实 iOS 与安卓设备上点链接——应在精准页面打开 App，而非首页。\u003C/p>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cp>\u003Cstrong>测延迟路径：\u003C/strong> 删掉 App，点链接，安装，打开——首次启动就落到原定目的地，campaign 参数完好。\u003C/p>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cp>\u003Cstrong>测未安装兜底：\u003C/strong> 在不安装的设备上，确认链接干净加载网页或 PWA 兜底，无报错页。\u003C/p>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cp>\u003Cstrong>端到端核对参数：\u003C/strong> 检查 campaign、素材、来源 ID 是否进了归因与分析——直接深度链接和延迟安装都要查，bot 与重复点击已过滤。\u003C/p>\u003C/li>\u003C/ul>\u003Cp>每当上新渠道、换域名或发布 App 更新都重跑这些检查——域名或验证文件一变，通用链接与 App Link 的验证会悄悄失效。\u003C/p>\u003Ch2>常见问题\u003C/h2>\u003Ch3>深度链接和延迟深度链接有什么区别？\u003C/h3>\u003Cp>深度链接打开 App 内某个具体页面，但前提是 App 已安装；没装则裸链接失败。延迟深度链接把原定目的地记到安装之后：用户从商店安装，首次打开就落到那个页面或优惠。对拉新广告你要的是延迟深度链接，因为大部分受众都还没安装。\u003C/p>\u003Ch3>通用链接比自定义 URI Scheme 更好吗？\u003C/h3>\u003Cp>对投放而言是的。自定义 URI Scheme（\u003Ccode>myapp://\u003C/code>）在 App 未安装时报错，且越来越多被浏览器拦截。通用链接（iOS）或 App Link（安卓）是普通 \u003Ccode>https://\u003C/code> URL，装了打开 App、没装加载网站——没有报错态——这正是难以预测的广告流量所需要的。\u003C/p>\u003Ch3>移动深度链接如何提升广告转化？\u003C/h3>\u003Cp>它消除了广告与承诺价值之间的点按与死胡同。把点击直接路由到相关页面，或把新用户意图带过安装落到正确优惠，让购买意图不冷掉，并削减「用户落到通用页、还得自己找广告承诺内容」造成的流失。\u003C/p>\u003Ch3>深度链接对归因有帮助吗？\u003C/h3>\u003Cp>有。深度链接把 campaign、素材、来源参数带过点击——配合延迟链接还能带过安装——让measurement体系把功劳记给正确的 campaign 和素材。这份参数交接正是路由与报表之间的纽带。\u003C/p>\u003Ch3>如果 App 没安装会怎样？\u003C/h3>\u003Cp>用智能上下文链接时，点击会被检查并路由：要么走延迟深度链接进入「去商店并安装」，要么在该市场商店路径不可用时回退网页 / PWA 安装——点击总能落到有用的地方，而非报错。\u003C/p>\u003Ch2>核心要点\u003C/h2>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cp>\u003Cstrong>移动深度链接\u003C/strong>把每次广告点击路由到精准的 App 内页面、安装流程或优惠，而非通用页——削减流失、抬升转化。\u003C/p>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cp>优先用 \u003Cstrong>iOS 通用链接\u003C/strong> 和 \u003Cstrong>Android App Links\u003C/strong>，而非裸 URI Scheme：同一条 \u003Ccode>https://\u003C/code> URL 不管 App 装没装都能用。\u003C/p>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cp>\u003Cstrong>延迟深度链接\u003C/strong>是拉新投放的必备项，它把新用户意图带过安装这道坎，送到正确目的地。\u003C/p>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cp>深度链接参数是\u003Cstrong>归因\u003C/strong>得以成立的关键——把 campaign 与素材 ID 从点击经安装一路传入measurement体系。\u003C/p>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cp>一层智能\u003Cstrong>链接路由\u003C/strong>把流量送往正确、合规的目的地，分离测量与真实用户流量，过滤无效流量，并在 App 缺失时提供 PWA 安装与再触达兜底。\u003C/p>\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"6\"\n        >\u003Cp>永远在真实设备上测「已安装、延迟、未安装」三条路径，并在每次换渠道、换域名或 App 版本变更后重测。\u003C/p>\u003C/li>\u003C/ul>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/mobile-deep-linking-guide-zh",{"zh-CN":677},1781753534821]