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转化。",{"children":414,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[415],{"detail":13,"format":13,"mode":14,"style":15,"text":416,"type":17,"version":18},"想再回顾推送回流的运作原理与适用场景，请参考：",{"children":418,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[419,421],{"detail":13,"format":13,"mode":14,"style":15,"text":420,"type":17,"version":18},"👉 ",{"children":422,"direction":19,"format":15,"indent":13,"type":29,"version":30,"fields":424,"id":426},[423],{"detail":13,"format":13,"mode":14,"style":15,"text":28,"type":17,"version":18},{"doc":425,"newTab":68,"linkType":69},{"label":28,"relationTo":33,"value":35},"6a14054e25cdcb00c8c466ab","root",237,{"title":5,"description":6,"image":428},"published","push-notifications-setup-guide","2026-05-06T12:00:00.000Z",false,"2026-05-25T09:02:00.670Z","2026-05-25T08:42:26.534Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>⚡ 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target=\"_blank\">功能介绍篇\u003C/a>。\u003C/blockquote>\u003Chr />\u003Ch2>进入推送回流模块\u003C/h2>\u003Cp>在 DeepClick 后台左侧导航栏，找到「回流功能」分组，点击 \u003Cstrong>推送回流\u003C/strong> 进入。\u003C/p>\u003Cp>进入后，页面顶部是三张数据卡——\u003Cstrong>订阅用户、回流点击数、推送数\u003C/strong>，下方通过三个标签页组织内容：\u003Cstrong>回流点击记录 / 订阅用户 / 推送模版\u003C/strong>，右上角可按「数据时间」筛选日期范围。\u003C/p>\u003Cp>三个标签页各看什么：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>回流点击记录\u003C/strong>：所有推送任务的列表，每条任务展示任务 ID、所用推送模版、推送人数与回流点击数。「新建推送」按钮就在这个标签页里。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>订阅用户\u003C/strong>：当前已沉淀的订阅用户明细，对应顶部的「订阅用户」总数。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>推送模版\u003C/strong>：已创建的推送模版列表，发推送前先在这里把内容备好。\u003C/li>\u003C/ul>\u003Chr />\u003Ch2>第一步 · 创建推送模版\u003C/h2>\u003Cp>推送模版决定了用户在通知栏看到什么。切换到「推送模版」标签页，点击「新建推送模版」，按字段填写。右侧会实时显示「推送预览」，所见即所得。\u003C/p>\u003Cp>逐个字段说明（带 * 为必填）：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>模版名称\u003C/strong> *：仅用于后台识别管理，不会展示给用户。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>推送标题\u003C/strong> *：通知栏第一行的主标题，\u003Cstrong>限 1-64 字符\u003C/strong>。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>推送内容\u003C/strong> *：标题下方的正文，\u003Cstrong>限 1-192 字符\u003C/strong>。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>推送链接\u003C/strong>（选填）：用户点击推送后跳转的承接页地址；不填则按默认行为跳转。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>自定义角标\u003C/strong> *：通知右上角的小角标，需上传\u003Cstrong>宽度大于 360 像素、长宽比 1:1 的 SVG 格式\u003C/strong>图片。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"6\"\n        >\u003Cstrong>自定义图标\u003C/strong> *：通知栏展示的应用图标，需上传\u003Cstrong>宽度大于 360 像素、长宽比 1:1 的 jpg / jpeg / png\u003C/strong> 图片。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"7\"\n        >\u003Cstrong>添加大图\u003C/strong> *：通知展开后的大图，\u003Cstrong>建议尺寸 760×360，支持 jpg / jpeg / png\u003C/strong>。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"8\"\n        >\u003Cstrong>添加按钮\u003C/strong>（选填）：勾选后可在推送上额外加一个操作按钮。\u003C/li>\u003C/ul>\u003Cp>填写完成后点击「保存」，模版会出现在模版列表里，可重复用于多个推送任务。\u003C/p>\u003Chr />\u003Ch2>第二步 · 新建推送任务\u003C/h2>\u003Cp>模版就绪后，回到「回流点击记录」标签页，点击 \u003Cstrong>新建推送\u003C/strong>，逐项设置。\u003C/p>\u003Cp>页面顶部会显示你当前的 \u003Cstrong>WebPush 点击量\u003C/strong>余额，并按地区档位拆分为 \u003Cstrong>Tier 1 / Tier 2 / Tier 3\u003C/strong>——推送产生的有效回流点击会按对应地区档位扣减用量。\u003C/p>\u003Cp>依次设置：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>推送任务名称\u003C/strong>：给任务起一个可识别的名字，建议用「场景 · 用途」格式，如「黑五唤醒 · 大促推送」。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>推送时间\u003C/strong>：选择「固定推送时间」，先\u003Cstrong>选择时区\u003C/strong>，再选择\u003Cstrong>具体推送时间点\u003C/strong>，到点自动发送。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>推送人群\u003C/strong>：以「订阅了【某产品】的【某条回流链接】的用户」来圈选推送对象——先选\u003Cstrong>产品\u003C/strong>，再选该产品下的具体\u003Cstrong>回流链接\u003C/strong>，系统会把通过这条链接订阅的用户作为本次推送人群。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>推送内容\u003C/strong>：从下拉里\u003Cstrong>选择一个已建好的推送模版\u003C/strong>作为本次推送内容。\u003C/li>\u003C/ul>\u003Cp>确认无误后点击「保存」，任务会按设定的时间向选定人群发送。\u003C/p>\u003Cblockquote>发送消息本身不计费，只有用户点击通知并成功回流时，才消耗「WebPush 点击量」，按地区档位结算。\u003C/blockquote>\u003Chr />\u003Ch2>第三步 · 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width=\"3200\"\n        />\n      \u003Cp>\u003Cstrong>第一段 · 收集订阅\u003C/strong> 用户访问移动应用或者网站转化类的落地页时，页面会请求通知授权。用户点击「允许」后，即成为你的订阅用户，沉淀在推送回流模块里。订阅过程不需要用户填写任何信息，门槛极低。\u003C/p>\u003Cp>\u003Cstrong>第二段 · 创建推送\u003C/strong> 你在推送回流模块里先准备好一个推送模版（标题、正文、图标、点击跳转地址等），再基于模版创建推送任务，选择要触达的订阅用户，发送消息。\u003C/p>\u003Cp>\u003Cstrong>第三段 · 点击回流\u003C/strong> 订阅用户在通知栏收到推送，点击后被带回你设定的承接页，触发后续转化动作（应用安装、网站访问、下单等）。每一次有效点击都会被记录在模块的数据看板里。\u003C/p>\u003Chr />\u003Ch2>模块能做什么\u003C/h2>\u003Cp>推送回流模块把「订阅沉淀」「内容准备」「触达执行」「效果回收」整合在一个地方：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>订阅用户\u003C/strong>——查看已沉淀的订阅用户规模与明细，掌握可触达的私域池有多大。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>回流点击记录\u003C/strong>——查看每一个推送任务的推送人数、回流点击数，效果一目了然。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        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style=\"\"\n          value=\"3\"\n        >\u003Cstrong>推送内容\u003C/strong> *：标题下方的正文，\u003Cstrong>限 1-192 字符\u003C/strong>。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>推送链接\u003C/strong>（选填）：用户点击推送后跳转的承接页地址；不填则按默认行为跳转。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>自定义角标\u003C/strong> *：通知右上角的小角标，需上传\u003Cstrong>宽度大于 360 像素、长宽比 1:1 的 SVG 格式\u003C/strong>图片。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"6\"\n        >\u003Cstrong>自定义图标\u003C/strong> *：通知栏展示的应用图标，需上传\u003Cstrong>宽度大于 360 像素、长宽比 1:1 的 jpg / jpeg / png\u003C/strong> 图片。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"7\"\n        >\u003Cstrong>添加大图\u003C/strong> *：通知展开后的大图，\u003Cstrong>建议尺寸 760×360，支持 jpg / jpeg / png\u003C/strong>。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"8\"\n        >\u003Cstrong>添加按钮\u003C/strong>（选填）：勾选后可在推送上额外加一个操作按钮。\u003C/li>\u003C/ul>\n        \u003Cimg\n          alt=\"推送模版的角标、图标与大图上传\"\n          height=\"1202\"\n          src=\"https://cms-r2.deepclick.com/image-ba899c331b6d.png?w=1200&q=85\"\n          width=\"1072\"\n        />\n      \u003Cp>填写完成后点击「保存」，模版会出现在模版列表里，可重复用于多个推送任务。\u003C/p>\u003Chr />\u003Ch2>第二步 · 新建推送任务\u003C/h2>\u003Cp>模版就绪后，回到「回流点击记录」标签页，点击 \u003Cstrong>新建推送\u003C/strong>，逐项设置。\u003C/p>\u003Cp>页面顶部会显示你当前的 \u003Cstrong>WebPush 点击量\u003C/strong>余额，并按地区档位拆分为 \u003Cstrong>Tier 1 / Tier 2 / Tier 3\u003C/strong>——推送产生的有效回流点击会按对应地区档位扣减用量。\u003C/p>\n        \u003Cimg\n          alt=\"新建推送任务：WebPush 点击量与任务设置\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-69507d8e6ebb.png?w=1200&q=85\"\n          width=\"2940\"\n        />\n      \u003Cp>依次设置：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>推送任务名称\u003C/strong>：给任务起一个可识别的名字，建议用「场景 · 用途」格式，如「黑五唤醒 · 大促推送」。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>推送时间\u003C/strong>：选择「固定推送时间」，先\u003Cstrong>选择时区\u003C/strong>，再选择\u003Cstrong>具体推送时间点\u003C/strong>，到点自动发送。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>推送人群\u003C/strong>：以「订阅了【某产品】的【某条回流链接】的用户」来圈选推送对象——先选\u003Cstrong>产品\u003C/strong>，再选该产品下的具体\u003Cstrong>回流链接\u003C/strong>，系统会把通过这条链接订阅的用户作为本次推送人群。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>推送内容\u003C/strong>：从下拉里\u003Cstrong>选择一个已建好的推送模版\u003C/strong>作为本次推送内容。\u003C/li>\u003C/ul>\u003Cp>确认无误后点击「保存」，任务会按设定的时间向选定人群发送。\u003C/p>\u003Cblockquote>发送消息本身不计费，只有用户点击通知并成功回流时，才消耗「WebPush 点击量」，按地区档位结算。\u003C/blockquote>\u003Chr />\u003Ch2>第三步 · 查看推送效果\u003C/h2>\u003Cp>任务发出后，在「回流点击记录」列表即可看到每个任务的表现：\u003Cstrong>推送人数\u003C/strong>（本次推送的用户数量）与\u003Cstrong>回流点击数\u003C/strong>（用户点击通知回流到承接页的次数）。顶部的「回流点击数」「推送数」卡片则汇总展示整个模块的累计表现。\u003C/p>\u003Cp>通过对比不同模版、不同推送人群、不同推送时间的回流点击表现，可以逐步摸清什么标题、什么时机、什么承接页对你的用户最有效，持续优化下一次推送。\u003C/p>\u003Chr />\u003Ch2>附：查看订阅用户\u003C/h2>\u003Cp>切换到「订阅用户」标签页，可以查看每一位订阅用户的明细：\u003Cstrong>订阅时间、用户信息（UUID）、订阅产品\u003C/strong>（含产品图标、名称、类型与 AppID）。这里能直观看到订阅池来自哪些产品和链接，方便你在第二步圈选推送人群时心里有数。\u003C/p>\n        \u003Cimg\n          alt=\"订阅用户明细\"\n          height=\"1604\"\n          src=\"https://cms-r2.deepclick.com/image-2076d6d244d6.png?w=1200&q=85\"\n          width=\"2940\"\n        />\n      \u003Chr />\u003Ch2>小结\u003C/h2>\u003Cp>推送回流的配置非常轻：\u003Cstrong>建模版 → 发推送 → 看效果\u003C/strong>，三步闭环。模版的标题、内容、图标、大图完全自定义，任务可指定推送时间与推送人群——只要回流链接在持续带来访问、沉淀订阅，这个私域触达池就会越来越大，每一次推送都是一次几乎零成本的二次触达，给你的投放额外带来 1-5% 转化。\u003C/p>\u003Cp>想再回顾推送回流的运作原理与适用场景，请参考：\u003C/p>\u003Cp>👉 \u003Ca href=\"/zh-CN/resources/blog/push-notifications-reflow\" rel=\"noopener noreferrer\" target=\"_blank\">推送回流功能介绍：向离开广告用户推送消息\u003C/a>\u003C/p>\u003C/div>",{"zh-CN":431,"en":431},1779707058529]