[{"data":1,"prerenderedAt":218},["ShallowReactive",2],{"blog-pwa-google-ads-bid-price-change-policy-zh-CN":3},{"id":4,"title":5,"excerpt":6,"content":7,"coverImage":168,"meta":178,"site":179,"status":192,"slug":193,"author":194,"category":204,"publishDate":212,"featured":97,"updatedAt":213,"createdAt":214,"contentHtml":215,"previewUrl":216,"localeSlugs":217},344,"PWA对Google Ads 出价调价策略的影响","在制定谷歌出价策略时，需要考虑到诸多因素，包括投手的经验、产品竞争力、广告投放竞争激烈程度、转化次数等。大部分时候我们无法准确对效果进行回收，所以归因便成为了一项重要技术应用于细节的数据分析中 Google Ads 的出价和调价策略 1\\. 个性化的出价和调价技巧 投放的经验、产品竞争力、广告投放竞争激烈程度、产品在当前账户积累的转化次数、广告质量得分等都会…",{"root":8},{"children":9,"direction":19,"format":15,"indent":13,"type":167,"version":18},[10,21,37,43,48,52,56,60,64,68,72,76,80,84,88,100,111,130,133,136,140,151,155],{"children":11,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[12],{"detail":13,"format":13,"mode":14,"style":15,"text":16,"type":17,"version":18},0,"normal","","在制定谷歌出价策略时，需要考虑到诸多因素，包括投手的经验、产品竞争力、广告投放竞争激烈程度、转化次数等。大部分时候我们无法准确对效果进行回收，所以归因便成为了一项重要技术应用于细节的数据分析中","text",1,null,"paragraph",{"type":22,"version":23,"format":15,"fields":24,"relationTo":25,"value":26,"id":36},"upload",3,{},"media",{"id":27,"alt":28,"updatedAt":29,"createdAt":29,"url":30,"thumbnailURL":19,"filename":31,"mimeType":32,"filesize":33,"width":34,"height":35},800,"PWA对Google Ads 出价调价策略的影响 — inline image","2026-07-21T07:53:28.333Z","https://cms-r2.deepclick.com/Google-Ads-b52f8aed-e6bd1074b418.png","Google-Ads-b52f8aed-e6bd1074b418.png","image/png",276446,600,314,"6a5f257983935800c8879c70",{"children":38,"direction":19,"format":15,"indent":13,"type":41,"version":18,"tag":42},[39],{"detail":13,"format":13,"mode":14,"style":15,"text":40,"type":17,"version":18},"Google Ads 的出价和调价策略","heading","h2",{"children":44,"direction":19,"format":15,"indent":13,"type":41,"version":18,"tag":47},[45],{"detail":13,"format":13,"mode":14,"style":15,"text":46,"type":17,"version":18},"1\\. 个性化的出价和调价技巧","h3",{"children":49,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[50],{"detail":13,"format":13,"mode":14,"style":15,"text":51,"type":17,"version":18},"投放的经验、产品竞争力、广告投放竞争激烈程度、产品在当前账户积累的转化次数、广告质量得分等都会影响投放效果。所以应该按照每次实践结果去对比实现转化的事件，以此总结出一套适合产品的个性化出价和调价技巧。",{"children":53,"direction":19,"format":15,"indent":13,"type":41,"version":18,"tag":47},[54],{"detail":13,"format":13,"mode":14,"style":15,"text":55,"type":17,"version":18},"2\\. Google 智能出价的关键",{"children":57,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[58],{"detail":13,"format":13,"mode":14,"style":15,"text":59,"type":17,"version":18},"谷歌的智能出价使用机器学习技术，但它需要训练数据。要让智能出价真正智能，需要账户转化积累、产品竞争力和精准受众定位。提供尽可能多的精准数据来帮助机器学习，以实现智能投放的最佳效果。",{"children":61,"direction":19,"format":15,"indent":13,"type":41,"version":18,"tag":47},[62],{"detail":13,"format":13,"mode":14,"style":15,"text":63,"type":17,"version":18},"3\\. 新品投放策略",{"children":65,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[66],{"detail":13,"format":13,"mode":14,"style":15,"text":67,"type":17,"version":18},"对于不确定竞争力的新品，先通过搜索广告CPC人工出价来积累转化，再转向智能出价。在新产品投放前期，搜索广告是最能够实现精准定位到潜在客户群体的广告类型。手动出价可以在不确定的情况下最大程度地控制试错成本。",{"children":69,"direction":19,"format":15,"indent":13,"type":41,"version":18,"tag":47},[70],{"detail":13,"format":13,"mode":14,"style":15,"text":71,"type":17,"version":18},"4\\. 利用用户数据进行受众定位",{"children":73,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[74],{"detail":13,"format":13,"mode":14,"style":15,"text":75,"type":17,"version":18},"在智能出价广告中，尽可能多地使用自己的用户数据作为受众信号/受众定位。购买客户邮箱、通过活动获取的订阅用户邮箱、通过Google Analytics、或者通过ROIBest的归因服务收集到的网站访客数据都是高精准度的数据，有助于精准受众定位。",{"children":77,"direction":19,"format":15,"indent":13,"type":41,"version":18,"tag":42},[78],{"detail":13,"format":13,"mode":14,"style":15,"text":79,"type":17,"version":18},"如何利用ROIBest 归因技术影响Google Ads策略",{"children":81,"direction":19,"format":15,"indent":13,"type":41,"version":18,"tag":47},[82],{"detail":13,"format":13,"mode":14,"style":15,"text":83,"type":17,"version":18},"1\\. 什么是Progressive Web App归因技术",{"children":85,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[86],{"detail":13,"format":13,"mode":14,"style":15,"text":87,"type":17,"version":18},"ROIBest的归因技术（Attribution Technology）是其在跨境电商中提供的一项关键工具。主要是通过整合多渠道数据、使用先进的算法模型、跟踪用户行为，并提供深度的ROI分析，来帮助企业优化全球广告投放策略。这种技术不仅能够提供精准的营销效果衡量，还能够帮助跨境电商在多个市场中实现更高效的广告投放和资源优化。",{"children":89,"direction":19,"format":15,"indent":13,"type":41,"version":18,"tag":47},[90],{"children":91,"direction":19,"format":15,"indent":13,"type":94,"version":23,"fields":95,"id":99},[92],{"detail":13,"format":13,"mode":14,"style":15,"text":93,"type":17,"version":18},"2\\. 如何通过PWA归因技术影响广告策略","link",{"linkType":96,"newTab":97,"url":98},"custom",false,"/zh-CN/resources/blog/how-to-use-pwa-after-apps-are-removed","6a5f257983935800c8879c71",{"children":101,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[102,109],{"children":103,"direction":19,"format":15,"indent":13,"type":94,"version":23,"fields":106,"id":108},[104],{"detail":13,"format":13,"mode":14,"style":15,"text":105,"type":17,"version":18},"PWA",{"linkType":96,"newTab":97,"url":107},"/zh-CN/resources/blog/pwa-helps-creators-provide-opportunities","6a5f257983935800c8879c72",{"detail":13,"format":13,"mode":14,"style":15,"text":110,"type":17,"version":18},"主要通过以下几点影响广告策略的：",{"children":112,"direction":19,"format":15,"indent":13,"type":127,"version":18,"listType":128,"start":18,"tag":129},[113,118,123],{"children":114,"direction":19,"format":15,"indent":13,"type":117,"version":18,"value":18},[115],{"detail":13,"format":13,"mode":14,"style":15,"text":116,"type":17,"version":18},"它提供推送通知功能，可以在用户离线时向其推送广告或促销信息。通过归因技术，您可以跟踪用户在收到推送通知后是否进行了转化操作（例如访问特定页面、完成购买等）。通过分析推送通知的效果，您可以评估广告投放的具体影响。","listitem",{"children":119,"direction":19,"format":15,"indent":13,"type":117,"version":18,"value":122},[120],{"detail":13,"format":13,"mode":14,"style":15,"text":121,"type":17,"version":18},"通过它收集的实时数据，结合归因技术，您可以对广告策略进行即时调整。",2,{"children":124,"direction":19,"format":15,"indent":13,"type":117,"version":18,"value":23},[125],{"detail":13,"format":13,"mode":14,"style":15,"text":126,"type":17,"version":18},"它是跨平台的，可以在不同设备（手机、平板、桌面）上提供一致的用户体验。这意味着您可以将不同平台的用户行为数据整合在一起进行归因分析。从而获取更精确的用户画像，影响广告策略。","list","bullet","ul",{"children":131,"direction":19,"format":15,"indent":13,"type":41,"version":18,"tag":47},[132],{"detail":13,"format":13,"mode":14,"style":15,"text":63,"type":17,"version":18},{"children":134,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[135],{"detail":13,"format":13,"mode":14,"style":15,"text":67,"type":17,"version":18},{"children":137,"direction":19,"format":15,"indent":13,"type":41,"version":18,"tag":42},[138],{"detail":13,"format":13,"mode":14,"style":15,"text":139,"type":17,"version":18},"关于ROIBest",{"children":141,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[142,149],{"children":143,"direction":19,"format":15,"indent":13,"type":94,"version":23,"fields":146,"id":148},[144],{"detail":13,"format":18,"mode":14,"style":15,"text":145,"type":17,"version":18},"ROIBest",{"linkType":96,"newTab":97,"url":147},"https://mis.roibest.com/#/login?uuid=5644007337338913&link_id=&rl=&ad=1&promoter_id=T0SCB&tpl_id=1&channel_id=13&links_no=1521972975283","6a5f257983935800c8879c73",{"detail":13,"format":13,"mode":14,"style":15,"text":150,"type":17,"version":18},"是安卓PWA永久包开创者，市占率和设备覆盖数长期行业第一。服务游戏、短剧、社交、工具等众多行业头部及上市公司，如：ShortMax、益世界等。",{"children":152,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[153],{"detail":13,"format":13,"mode":14,"style":15,"text":154,"type":17,"version":18},"PWA技术可以彻底解决安卓App上下架和支付抽佣问题，ROIBest独创的ROI增强功能，增加10%以上转化率同时，还大大降低广告账户误封情况，让业务更容易跑量。",{"type":22,"version":23,"format":15,"fields":156,"relationTo":25,"value":157,"id":166},{},{"id":158,"alt":159,"updatedAt":160,"createdAt":160,"url":161,"thumbnailURL":19,"filename":162,"mimeType":32,"filesize":163,"width":164,"height":165},357,"PWA在短剧行业的落地实践：加速加载与转化率提升 — inline image","2026-07-21T06:52:09.531Z","https://cms-r2.deepclick.com/img_v3_02hg_80864f88-e3ea-4a98-8853-4ef5d3f71f2g-1d5b07ad-typed-6305367667f9.png","img_v3_02hg_80864f88-e3ea-4a98-8853-4ef5d3f71f2g-1d5b07ad-typed-6305367667f9.png",81169,1200,80,"6a5f257983935800c8879c74","root",{"id":169,"alt":170,"updatedAt":171,"createdAt":171,"url":172,"thumbnailURL":19,"filename":173,"mimeType":174,"filesize":175,"width":176,"height":177},799,"PWA & Google Ads Bidding Strategies","2026-07-21T07:53:20.974Z","https://cms-r2.deepclick.com/pexels-asphotograpy-218717-scaled-4632234a-9b6472754805.jpg","pexels-asphotograpy-218717-scaled-4632234a-9b6472754805.jpg","image/jpeg",245082,2560,1709,{"title":19,"description":19,"image":19},{"id":122,"key":180,"name":181,"prodHost":182,"testHost":183,"blogPath":184,"docPath":185,"zhPrefix":186,"deployHookTest":187,"deployHookProd":188,"enabled":189,"updatedAt":190,"createdAt":191},"roibest","RoiBest","https://www.roibest.com","https://www-stg-roibest.qiliangjia.one","/resources/blog/{slug}","/docs/{slug}","/zh-CN","https://api.cloudflare.com/client/v4/pages/webhooks/deploy_hooks/28cd5297-3c9e-4c80-8431-ddc8b2556e6e","https://api.cloudflare.com/client/v4/pages/webhooks/deploy_hooks/78763ef2-3db8-43d9-a2a5-0ae6ffe24c3f",true,"2026-07-21T11:31:15.739Z","2026-07-14T09:56:11.826Z","published","pwa-google-ads-bid-price-change-policy",{"id":23,"name":145,"avatar":195,"updatedAt":202,"createdAt":203},{"id":196,"alt":145,"updatedAt":197,"createdAt":197,"url":198,"thumbnailURL":19,"filename":199,"mimeType":32,"filesize":200,"width":201,"height":201},908,"2026-07-22T02:47:15.086Z","https://cms-r2.deepclick.com/favicon-ae68c4bc4d9d.png","favicon-ae68c4bc4d9d.png",2320,48,"2026-07-22T02:47:22.252Z","2026-07-22T02:30:48.651Z",{"id":205,"site":206,"titleZh":207,"titleEn":208,"slug":209,"order":210,"updatedAt":211,"createdAt":211},10,{"id":122,"key":180,"name":181,"prodHost":182,"testHost":183,"blogPath":184,"docPath":185,"zhPrefix":186,"deployHookTest":187,"deployHookProd":188,"enabled":189,"updatedAt":190,"createdAt":191},"技术指南","Guides","guides",20,"2026-07-21T06:40:11.224Z","2024-12-30T10:50:44.000Z","2026-07-22T03:02:40.868Z","2026-07-21T07:53:29.334Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>在制定谷歌出价策略时，需要考虑到诸多因素，包括投手的经验、产品竞争力、广告投放竞争激烈程度、转化次数等。大部分时候我们无法准确对效果进行回收，所以归因便成为了一项重要技术应用于细节的数据分析中\u003C/p>\n        \u003Cimg\n          alt=\"PWA对Google Ads 出价调价策略的影响 — inline image\"\n          height=\"314\"\n          src=\"https://cms-r2.deepclick.com/Google-Ads-b52f8aed-e6bd1074b418.png?w=1200&q=85\"\n          width=\"600\"\n        />\n      \u003Ch2>Google Ads 的出价和调价策略\u003C/h2>\u003Ch3>1\\. 个性化的出价和调价技巧\u003C/h3>\u003Cp>投放的经验、产品竞争力、广告投放竞争激烈程度、产品在当前账户积累的转化次数、广告质量得分等都会影响投放效果。所以应该按照每次实践结果去对比实现转化的事件，以此总结出一套适合产品的个性化出价和调价技巧。\u003C/p>\u003Ch3>2\\. Google 智能出价的关键\u003C/h3>\u003Cp>谷歌的智能出价使用机器学习技术，但它需要训练数据。要让智能出价真正智能，需要账户转化积累、产品竞争力和精准受众定位。提供尽可能多的精准数据来帮助机器学习，以实现智能投放的最佳效果。\u003C/p>\u003Ch3>3\\. 新品投放策略\u003C/h3>\u003Cp>对于不确定竞争力的新品，先通过搜索广告CPC人工出价来积累转化，再转向智能出价。在新产品投放前期，搜索广告是最能够实现精准定位到潜在客户群体的广告类型。手动出价可以在不确定的情况下最大程度地控制试错成本。\u003C/p>\u003Ch3>4\\. 利用用户数据进行受众定位\u003C/h3>\u003Cp>在智能出价广告中，尽可能多地使用自己的用户数据作为受众信号/受众定位。购买客户邮箱、通过活动获取的订阅用户邮箱、通过Google Analytics、或者通过ROIBest的归因服务收集到的网站访客数据都是高精准度的数据，有助于精准受众定位。\u003C/p>\u003Ch2>如何利用ROIBest 归因技术影响Google Ads策略\u003C/h2>\u003Ch3>1\\. 什么是Progressive Web App归因技术\u003C/h3>\u003Cp>ROIBest的归因技术（Attribution Technology）是其在跨境电商中提供的一项关键工具。主要是通过整合多渠道数据、使用先进的算法模型、跟踪用户行为，并提供深度的ROI分析，来帮助企业优化全球广告投放策略。这种技术不仅能够提供精准的营销效果衡量，还能够帮助跨境电商在多个市场中实现更高效的广告投放和资源优化。\u003C/p>\u003Ch3>\u003Ca href=\"/zh-CN/resources/blog/how-to-use-pwa-after-apps-are-removed\">2\\. 如何通过PWA归因技术影响广告策略\u003C/a>\u003C/h3>\u003Cp>\u003Ca href=\"/zh-CN/resources/blog/pwa-helps-creators-provide-opportunities\">PWA\u003C/a>主要通过以下几点影响广告策略的：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >它提供推送通知功能，可以在用户离线时向其推送广告或促销信息。通过归因技术，您可以跟踪用户在收到推送通知后是否进行了转化操作（例如访问特定页面、完成购买等）。通过分析推送通知的效果，您可以评估广告投放的具体影响。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >通过它收集的实时数据，结合归因技术，您可以对广告策略进行即时调整。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >它是跨平台的，可以在不同设备（手机、平板、桌面）上提供一致的用户体验。这意味着您可以将不同平台的用户行为数据整合在一起进行归因分析。从而获取更精确的用户画像，影响广告策略。\u003C/li>\u003C/ul>\u003Ch3>3\\. 新品投放策略\u003C/h3>\u003Cp>对于不确定竞争力的新品，先通过搜索广告CPC人工出价来积累转化，再转向智能出价。在新产品投放前期，搜索广告是最能够实现精准定位到潜在客户群体的广告类型。手动出价可以在不确定的情况下最大程度地控制试错成本。\u003C/p>\u003Ch2>关于ROIBest\u003C/h2>\u003Cp>\u003Ca href=\"https://mis.roibest.com/#/login?uuid=5644007337338913&link_id=&rl=&ad=1&promoter_id=T0SCB&tpl_id=1&channel_id=13&links_no=1521972975283\">\u003Cstrong>ROIBest\u003C/strong>\u003C/a>是安卓PWA永久包开创者，市占率和设备覆盖数长期行业第一。服务游戏、短剧、社交、工具等众多行业头部及上市公司，如：ShortMax、益世界等。\u003C/p>\u003Cp>PWA技术可以彻底解决安卓App上下架和支付抽佣问题，ROIBest独创的ROI增强功能，增加10%以上转化率同时，还大大降低广告账户误封情况，让业务更容易跑量。\u003C/p>\n        \u003Cimg\n          alt=\"PWA在短剧行业的落地实践：加速加载与转化率提升 — inline image\"\n          height=\"80\"\n          src=\"https://cms-r2.deepclick.com/img_v3_02hg_80864f88-e3ea-4a98-8853-4ef5d3f71f2g-1d5b07ad-typed-6305367667f9.png?w=1200&q=85\"\n          width=\"1200\"\n        />\n      \u003C/div>","https://www.roibest.com/zh-CN/resources/blog/pwa-google-ads-bid-price-change-policy",{"zh-CN":193},1784706018657]