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class=\"payload-richtext\">\u003Cp>每年斋月，都是中东与部分东南亚市场流量最集中的窗口期。\u003C/p>\u003Cp>线上娱乐时长拉长，夜间活跃度飙升，短剧、棋牌、社交、语聊、工具类产品下载与访问数据都会迎来阶段性高峰。很多泛娱乐产品，把斋月当作 Q1必打节点。\u003C/p>\n        \u003Cimg\n          alt=\"2026 斋月节社媒提及量趋势数据，来源 Brandwatch Ramadan Consumer Insights\"\n          height=\"675\"\n          src=\"https://cms-r2.deepclick.com/image-2.png?w=1200&q=85\"\n          width=\"829\"\n        />\n      \u003Ch6>关于斋月节在社媒被提及的数据\u003C/h6>\u003Ch6>图片来源：Brandwatch\u003C/h6>\u003Cp>\u003Cstrong>斋月期间，用户行为发生了什么变化？\u003C/strong>\u003C/p>\u003Cp>多家知名机构数据显示，斋月期间海外用户行为呈现三大特点（数据来源：Brandwatch《Ramadan Consumer Insights 2026》、M+C Saatchi Performance、《DMI Digital Marketing》）：\u003C/p>\u003Cp>\u003Cstrong>1、夜间经济爆发：21:00–02:00 交易额占比 60%–75%\u003C/strong>\u003C/p>\u003Cp>夜间成为消费与社交主时段，日落后一小时订单占比 32%，亚马逊中东站凌晨订单占比 29%。部分海湾国家 14:00–16:00 也形成补充高峰，是品牌额外投放的黄金窗口。\u003C/p>\u003Cp>\u003Cstrong>2、社交与移动驱动：61% 用户通过 Instagram/TikTok 购物\u003C/strong>\u003C/p>\u003Cp>短路径转化明显，43% 决策受网红影响。斋月期间 App 安装量同比增长 36.5%，阿联酋飙升 126%，沙特增长 67%；50% 订单通过移动端完成，凌晨 02:00–05:00 线上订单比平日增长 30%。\u003C/p>\u003Cp>\u003Cstrong>3、本土信任导向：文化适配转化率提升 60%，Halal 商品销量涨 98%\u003C/strong>\u003C/p>\u003Cp>带阿拉伯文化元素商品更易被接受，Halal 认证商品销量大幅增长。小众本土博主带货效果优于明星，家庭场景化内容比纯广告更易触达，25% 沙特、23% 阿联酋用户因信任博主直接下单。\u003C/p>\n        \u003Cimg\n          alt=\"斋月期间海外用户行为三大特点：夜间经济爆发、移动社交驱动、本土文化信任\"\n          height=\"608\"\n          src=\"https://cms-r2.deepclick.com/image-3.png?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Cp>这些数据说明，斋月用户的行为节奏与平日不同：夜间更集中上线，浏览节奏快，决策时间短；对福利敏感，但对复杂流程耐心下降；愿意尝试新内容，却不愿重复经历"新手流程"。如果承接链路未调整，流量越大，流失也越快。\u003C/p>\u003Cp>多数产品仍停留在"点击 → 下载 → 打开 → 注册"的单线逻辑，一旦用户中途离开或卸载，就彻底断链。在斋月爆量周期，这个问题被无限放大。\u003C/p>\u003Cp>\u003Cstrong>从点击到留存：斋月流量的后链路制胜法\u003C/strong>\u003C/p>\u003Cp>DeepClick 精细化广告投放通过以下方式，让流量不仅停留在广告素材上，更延续到实际转化和长期留存：\u003C/p>\u003Cp>在斋月夜间高峰，\u003Cstrong>DeepClick 推送回流\u003C/strong> 可向用户设备发送活动提醒、内容更新、福利通知或回流提示，唤醒沉默或流失用户，让节日活跃期转化不流失。\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick 推送回流功能示意：斋月夜间高峰唤醒沉默用户\"\n          height=\"608\"\n          src=\"https://cms-r2.deepclick.com/image-4.png?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Cp>用户点击广告后，可能因页面理解不足而流失。\u003Cstrong>DeepClick 回流落地页\u003C/strong> 可在用户返回社交平台时，自动弹出可控的自定义页面，展示节日福利、新版本亮点或核心玩法，再次抓住用户注意力，在"准备离开"的关键时刻提供强转化机会。\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick 回流落地页效果展示：用户返回社交平台时承接节日福利转化\"\n          height=\"608\"\n          src=\"https://cms-r2.deepclick.com/image-5.png?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Cp>斋月期间，夜间用户活跃度高，通过 \u003Cstrong>PWA 回流\u003C/strong> 技术，用户可将语聊或社交 App 一键添加至手机桌面，无需下载或打开应用商店，降低用户回访门槛，帮助广告主提升日活、留存和复购概率。\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick PWA 回流技术演示：语聊社交 App 一键添加至手机桌面提升留存\"\n          height=\"608\"\n          src=\"https://cms-r2.deepclick.com/image-6.png?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Cp>针对已安装或产生行为的用户，DeepClick 支持动态呈现\u003Cstrong>老客专属落地页\u003C/strong>：节日活动、核心玩法二次说明或新版本亮点展示，快速承接高价值用户。相比通用页面，老客落地页强调效率和转化确定性，确保斋月流量不仅短期活跃，也能沉淀为长期价值。\u003C/p>\n        \u003Cimg\n          alt=\"DeepClick 老客专属落地页样例：针对已安装用户承接节日复购与高价值转化\"\n          height=\"608\"\n          src=\"https://cms-r2.deepclick.com/image-7.png?w=1200&q=85\"\n          width=\"1080\"\n        />\n      \u003Cp>当流量进入高峰，真正决定效率的，往往不是创意，而是链路的完整度。\u003C/p>\u003Cp>斋月从来不缺流量，缺的是把流量沉淀下来的能力。\u003C/p>\u003Cp>预算决定规模，链路决定确定性。\u003C/p>\u003Cp>真正的竞争，不在广告位上，而在转化的后半段。\u003C/p>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/ramadan-marketing-playbook",{"en":210,"zh-CN":210},1777018134168]