[{"data":1,"prerenderedAt":232},["ShallowReactive",2],{"blog-the-future-trends-of-pwas-2025-h2-zh-CN":3},{"id":4,"title":5,"excerpt":6,"content":7,"coverImage":186,"meta":192,"site":193,"status":206,"slug":207,"author":208,"category":218,"publishDate":226,"featured":132,"updatedAt":227,"createdAt":228,"contentHtml":229,"previewUrl":230,"localeSlugs":231},215,"2025年H2 PWA趋势展望：ROIBest引领全球1/8安卓设备","在移动应用生态不断演进的2025年，开发者和发行商正面临前所未有的挑战：应用商店政策趋严、广告成本居高不下、转化链路冗长……与此同时，PWA（渐进式网页应用）正以轻便、高效、高留存的特性快速崛起，成为全球开发者的新首选。 在这场新一代流量革命中，ROIBest 作为安卓 PWA 技术的领航者，已率先完成全球超过 1/8 安卓设备的兼容适配与部署 ，成为企业出…",{"root":8},{"children":9,"direction":19,"format":15,"indent":13,"type":185,"version":18},[10,21,29,45,51,55,59,83,87,91,95,99,113,117,121,137,141,145,149,153,157,168,172],{"children":11,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[12],{"detail":13,"format":13,"mode":14,"style":15,"text":16,"type":17,"version":18},0,"normal","","在移动应用生态不断演进的2025年，开发者和发行商正面临前所未有的挑战：应用商店政策趋严、广告成本居高不下、转化链路冗长……与此同时，PWA（渐进式网页应用）正以轻便、高效、高留存的特性快速崛起，成为全球开发者的新首选。","text",1,null,"paragraph",{"children":22,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[23,25,27],{"detail":13,"format":13,"mode":14,"style":15,"text":24,"type":17,"version":18},"在这场新一代流量革命中，ROIBest 作为安卓 PWA 技术的领航者，已率先完成全球超过 ",{"detail":13,"format":18,"mode":14,"style":15,"text":26,"type":17,"version":18},"1/8 安卓设备的兼容适配与部署",{"detail":13,"format":13,"mode":14,"style":15,"text":28,"type":17,"version":18},"，成为企业出海与增长的重要基础设施。",{"type":30,"version":31,"format":15,"fields":32,"relationTo":33,"value":34,"id":44},"upload",3,{},"media",{"id":35,"alt":36,"updatedAt":37,"createdAt":37,"url":38,"thumbnailURL":19,"filename":39,"mimeType":40,"filesize":41,"width":42,"height":43},442,"2025年H2 PWA趋势展望：ROIBest引领全球1/8安卓设备 — inline image","2026-07-21T07:06:05.067Z","https://cms-r2.deepclick.com/PWA-2025-9a7694b4-33cc65241169.jpg","PWA-2025-9a7694b4-33cc65241169.jpg","image/jpeg",351082,1472,832,"6a5f22c92a416600c8ef73c5",{"children":46,"direction":19,"format":15,"indent":13,"type":49,"version":18,"tag":50},[47],{"detail":13,"format":13,"mode":14,"style":15,"text":48,"type":17,"version":18},"趋势一：轻量化时代到来，PWA加速替代传统 App","heading","h2",{"children":52,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[53],{"detail":13,"format":13,"mode":14,"style":15,"text":54,"type":17,"version":18},"传统 App 面临的最大问题在于\"重\"：安装流程重、加载耗时长、易被系统限制权限，且依赖应用商店生态。在如今用户注意力碎片化、转化链路不断被压缩的移动互联网时代，这些问题被进一步放大。",{"children":56,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[57],{"detail":13,"format":13,"mode":14,"style":15,"text":58,"type":17,"version":18},"而 PWA 则打破了这一局限：",{"children":60,"direction":19,"format":15,"indent":13,"type":80,"version":18,"listType":81,"start":18,"tag":82},[61,66,71,75],{"children":62,"direction":19,"format":15,"indent":13,"type":65,"version":18,"value":18},[63],{"detail":13,"format":13,"mode":14,"style":15,"text":64,"type":17,"version":18},"无需下载与上架，链接即入口；","listitem",{"children":67,"direction":19,"format":15,"indent":13,"type":65,"version":18,"value":70},[68],{"detail":13,"format":13,"mode":14,"style":15,"text":69,"type":17,"version":18},"一键添加至主屏幕，几乎无感知完成\"安装\"；",2,{"children":72,"direction":19,"format":15,"indent":13,"type":65,"version":18,"value":31},[73],{"detail":13,"format":13,"mode":14,"style":15,"text":74,"type":17,"version":18},"页面加载极速，支持离线访问；",{"children":76,"direction":19,"format":15,"indent":13,"type":65,"version":18,"value":79},[77],{"detail":13,"format":13,"mode":14,"style":15,"text":78,"type":17,"version":18},"支持推送、全屏、权限调用等核心功能。",4,"list","bullet","ul",{"children":84,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[85],{"detail":13,"format":13,"mode":14,"style":15,"text":86,"type":17,"version":18},"2025年，越来越多的企业已将PWA视为首选方案，特别是在游戏、短剧、电商、工具类等典型\"高获客+高转化\"赛道中，开始主动替换传统APK方案。",{"children":88,"direction":19,"format":15,"indent":13,"type":49,"version":18,"tag":50},[89],{"detail":13,"format":13,"mode":14,"style":15,"text":90,"type":17,"version":18},"趋势二：PWA进入增长基础设施视野",{"children":92,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[93],{"detail":13,"format":13,"mode":14,"style":15,"text":94,"type":17,"version":18},"从最初的\"替代品\"角色，PWA正在演进为增长基础设施的一部分。得益于其轻量、高转化、低流失的特性，PWA在用户冷启动、再激活、支付转化等场景中表现出极高的ROI。",{"children":96,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[97],{"detail":13,"format":13,"mode":14,"style":15,"text":98,"type":17,"version":18},"ROIBest通过技术底座升级，将PWA全面融入用户获取与转化链路中：",{"children":100,"direction":19,"format":15,"indent":13,"type":80,"version":18,"listType":81,"start":18,"tag":82},[101,105,109],{"children":102,"direction":19,"format":15,"indent":13,"type":65,"version":18,"value":18},[103],{"detail":13,"format":13,"mode":14,"style":15,"text":104,"type":17,"version":18},"覆盖全球主流安卓机型与浏览器，自动弹出安装提示；",{"children":106,"direction":19,"format":15,"indent":13,"type":65,"version":18,"value":70},[107],{"detail":13,"format":13,"mode":14,"style":15,"text":108,"type":17,"version":18},"内嵌跳转逻辑，支持全屏运行与动态内容加载；",{"children":110,"direction":19,"format":15,"indent":13,"type":65,"version":18,"value":31},[111],{"detail":13,"format":13,"mode":14,"style":15,"text":112,"type":17,"version":18},"支持广告回流、子账号权限、行为监控、分国家A/B实验等高级运营能力。",{"children":114,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[115],{"detail":13,"format":13,"mode":14,"style":15,"text":116,"type":17,"version":18},"这不仅是技术升级，更是运营效率的革新：让每一个点击，都更有价值。",{"children":118,"direction":19,"format":15,"indent":13,"type":49,"version":18,"tag":50},[119],{"detail":13,"format":13,"mode":14,"style":15,"text":120,"type":17,"version":18},"趋势三：平台级服务加速普及，PWA部署进入\"免开发\"时代",{"children":122,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[123,125,135],{"detail":13,"format":13,"mode":14,"style":15,"text":124,"type":17,"version":18},"过去，部署",{"children":126,"direction":19,"format":15,"indent":13,"type":129,"version":31,"fields":130,"id":134},[127],{"detail":13,"format":13,"mode":14,"style":15,"text":128,"type":17,"version":18},"PWA","link",{"linkType":131,"newTab":132,"url":133},"custom",false,"/zh-CN/resources/blog/roibest-pwa-custom-install-page-now-live","6a5f22c92a416600c8ef73c6",{"detail":13,"format":13,"mode":14,"style":15,"text":136,"type":17,"version":18},"仍需要一定的前端开发资源，限制了许多中小企业和内容方的使用门槛。而ROIBest通过可视化、低代码平台，打通从素材上传、落地页生成、数据对接、安装监测的一站式流程，让\"非技术团队\"也能完成完整上线。",{"children":138,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[139],{"detail":13,"format":13,"mode":14,"style":15,"text":140,"type":17,"version":18},"这意味着，从一个广告创意，到一个用户落地体验，全流程的打通不再依赖技术协同，而成为独立的市场动作。",{"children":142,"direction":19,"format":15,"indent":13,"type":49,"version":18,"tag":50},[143],{"detail":13,"format":13,"mode":14,"style":15,"text":144,"type":17,"version":18},"趋势四：政策规避与合规增长并行",{"children":146,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[147],{"detail":13,"format":13,"mode":14,"style":15,"text":148,"type":17,"version":18},"2025年，全球范围内对移动App的合规监管持续加强，尤其在支付、内容、权限使用等领域。App因政策下架、封禁、支付限制而造成的损失已成为企业出海不可忽视的风险成本。",{"children":150,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[151],{"detail":13,"format":13,"mode":14,"style":15,"text":152,"type":17,"version":18},"而PWA在法规层面更易于合规适配，亦可绕过部分商店审核限制与支付抽佣问题，为全球业务提供更灵活的增长路径。",{"children":154,"direction":19,"format":15,"indent":13,"type":49,"version":18,"tag":50},[155],{"detail":13,"format":13,"mode":14,"style":15,"text":156,"type":17,"version":18},"关于ROIBest PWA",{"children":158,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[159,166],{"children":160,"direction":19,"format":15,"indent":13,"type":129,"version":31,"fields":163,"id":165},[161],{"detail":13,"format":13,"mode":14,"style":15,"text":162,"type":17,"version":18},"ROIBest",{"linkType":131,"newTab":132,"url":164},"https://mis.roibest.com/#/login?uuid=5644007337338913&link_id=&rl=&ad=1&promoter_id=T0SCB&tpl_id=1&channel_id=13&links_no=1521972975283","6a5f22c92a416600c8ef73c7",{"detail":13,"format":13,"mode":14,"style":15,"text":167,"type":17,"version":18},"是安卓PWA永久包开创者，市占率和设备覆盖数长期行业第一。服务游戏、短剧、社交、工具等众多行业头部及上市公司，如：ShortMax、益世界等。",{"children":169,"direction":19,"format":15,"indent":13,"type":20,"version":18,"textFormat":13,"textStyle":15},[170],{"detail":13,"format":13,"mode":14,"style":15,"text":171,"type":17,"version":18},"PWA技术可以彻底解决安卓App上下架和支付抽佣问题，ROIBest独创的ROI增强功能，增加10%以上转化率同时，还大大降低广告账户误封情况，让业务更容易跑量。",{"type":30,"version":31,"format":15,"fields":173,"relationTo":33,"value":174,"id":184},{},{"id":175,"alt":176,"updatedAt":177,"createdAt":177,"url":178,"thumbnailURL":19,"filename":179,"mimeType":180,"filesize":181,"width":182,"height":183},357,"PWA在短剧行业的落地实践：加速加载与转化率提升 — inline image","2026-07-21T06:52:09.531Z","https://cms-r2.deepclick.com/img_v3_02hg_80864f88-e3ea-4a98-8853-4ef5d3f71f2g-1d5b07ad-typed-6305367667f9.png","img_v3_02hg_80864f88-e3ea-4a98-8853-4ef5d3f71f2g-1d5b07ad-typed-6305367667f9.png","image/png",81169,1200,80,"6a5f22c92a416600c8ef73c8","root",{"id":187,"alt":5,"updatedAt":188,"createdAt":188,"url":189,"thumbnailURL":19,"filename":190,"mimeType":40,"filesize":191,"width":42,"height":43},443,"2026-07-21T07:06:08.539Z","https://cms-r2.deepclick.com/the-future-of-PWAs-0046c042-b5cad0b5eac7.jpg","the-future-of-PWAs-0046c042-b5cad0b5eac7.jpg",550383,{"title":19,"description":19,"image":19},{"id":70,"key":194,"name":195,"prodHost":196,"testHost":197,"blogPath":198,"docPath":199,"zhPrefix":200,"deployHookTest":201,"deployHookProd":202,"enabled":203,"updatedAt":204,"createdAt":205},"roibest","RoiBest","https://www.roibest.com","https://www-stg-roibest.qiliangjia.one","/resources/blog/{slug}","/docs/{slug}","/zh-CN","https://api.cloudflare.com/client/v4/pages/webhooks/deploy_hooks/28cd5297-3c9e-4c80-8431-ddc8b2556e6e","https://api.cloudflare.com/client/v4/pages/webhooks/deploy_hooks/78763ef2-3db8-43d9-a2a5-0ae6ffe24c3f",true,"2026-07-21T11:31:15.739Z","2026-07-14T09:56:11.826Z","published","the-future-trends-of-pwas-2025-h2",{"id":31,"name":162,"avatar":209,"updatedAt":216,"createdAt":217},{"id":210,"alt":162,"updatedAt":211,"createdAt":211,"url":212,"thumbnailURL":19,"filename":213,"mimeType":180,"filesize":214,"width":215,"height":215},908,"2026-07-22T02:47:15.086Z","https://cms-r2.deepclick.com/favicon-ae68c4bc4d9d.png","favicon-ae68c4bc4d9d.png",2320,48,"2026-07-22T02:47:22.252Z","2026-07-22T02:30:48.651Z",{"id":219,"site":220,"titleZh":221,"titleEn":222,"slug":223,"order":224,"updatedAt":225,"createdAt":225},10,{"id":70,"key":194,"name":195,"prodHost":196,"testHost":197,"blogPath":198,"docPath":199,"zhPrefix":200,"deployHookTest":201,"deployHookProd":202,"enabled":203,"updatedAt":204,"createdAt":205},"技术指南","Guides","guides",20,"2026-07-21T06:40:11.224Z","2025-08-01T14:09:30.000Z","2026-07-22T03:02:40.868Z","2026-07-21T07:06:10.640Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>在移动应用生态不断演进的2025年，开发者和发行商正面临前所未有的挑战：应用商店政策趋严、广告成本居高不下、转化链路冗长……与此同时，PWA（渐进式网页应用）正以轻便、高效、高留存的特性快速崛起，成为全球开发者的新首选。\u003C/p>\u003Cp>在这场新一代流量革命中，ROIBest 作为安卓 PWA 技术的领航者，已率先完成全球超过 \u003Cstrong>1/8 安卓设备的兼容适配与部署\u003C/strong>，成为企业出海与增长的重要基础设施。\u003C/p>\n        \u003Cimg\n          alt=\"2025年H2 PWA趋势展望：ROIBest引领全球1/8安卓设备 — inline image\"\n          height=\"832\"\n          src=\"https://cms-r2.deepclick.com/PWA-2025-9a7694b4-33cc65241169.jpg?w=1200&q=85\"\n          width=\"1472\"\n        />\n      \u003Ch2>趋势一：轻量化时代到来，PWA加速替代传统 App\u003C/h2>\u003Cp>传统 App 面临的最大问题在于"重"：安装流程重、加载耗时长、易被系统限制权限，且依赖应用商店生态。在如今用户注意力碎片化、转化链路不断被压缩的移动互联网时代，这些问题被进一步放大。\u003C/p>\u003Cp>而 PWA 则打破了这一局限：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >无需下载与上架，链接即入口；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >一键添加至主屏幕，几乎无感知完成"安装"；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >页面加载极速，支持离线访问；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >支持推送、全屏、权限调用等核心功能。\u003C/li>\u003C/ul>\u003Cp>2025年，越来越多的企业已将PWA视为首选方案，特别是在游戏、短剧、电商、工具类等典型"高获客+高转化"赛道中，开始主动替换传统APK方案。\u003C/p>\u003Ch2>趋势二：PWA进入增长基础设施视野\u003C/h2>\u003Cp>从最初的"替代品"角色，PWA正在演进为增长基础设施的一部分。得益于其轻量、高转化、低流失的特性，PWA在用户冷启动、再激活、支付转化等场景中表现出极高的ROI。\u003C/p>\u003Cp>ROIBest通过技术底座升级，将PWA全面融入用户获取与转化链路中：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >覆盖全球主流安卓机型与浏览器，自动弹出安装提示；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >内嵌跳转逻辑，支持全屏运行与动态内容加载；\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >支持广告回流、子账号权限、行为监控、分国家A/B实验等高级运营能力。\u003C/li>\u003C/ul>\u003Cp>这不仅是技术升级，更是运营效率的革新：让每一个点击，都更有价值。\u003C/p>\u003Ch2>趋势三：平台级服务加速普及，PWA部署进入"免开发"时代\u003C/h2>\u003Cp>过去，部署\u003Ca href=\"/zh-CN/resources/blog/roibest-pwa-custom-install-page-now-live\">PWA\u003C/a>仍需要一定的前端开发资源，限制了许多中小企业和内容方的使用门槛。而ROIBest通过可视化、低代码平台，打通从素材上传、落地页生成、数据对接、安装监测的一站式流程，让"非技术团队"也能完成完整上线。\u003C/p>\u003Cp>这意味着，从一个广告创意，到一个用户落地体验，全流程的打通不再依赖技术协同，而成为独立的市场动作。\u003C/p>\u003Ch2>趋势四：政策规避与合规增长并行\u003C/h2>\u003Cp>2025年，全球范围内对移动App的合规监管持续加强，尤其在支付、内容、权限使用等领域。App因政策下架、封禁、支付限制而造成的损失已成为企业出海不可忽视的风险成本。\u003C/p>\u003Cp>而PWA在法规层面更易于合规适配，亦可绕过部分商店审核限制与支付抽佣问题，为全球业务提供更灵活的增长路径。\u003C/p>\u003Ch2>关于ROIBest PWA\u003C/h2>\u003Cp>\u003Ca href=\"https://mis.roibest.com/#/login?uuid=5644007337338913&link_id=&rl=&ad=1&promoter_id=T0SCB&tpl_id=1&channel_id=13&links_no=1521972975283\">ROIBest\u003C/a>是安卓PWA永久包开创者，市占率和设备覆盖数长期行业第一。服务游戏、短剧、社交、工具等众多行业头部及上市公司，如：ShortMax、益世界等。\u003C/p>\u003Cp>PWA技术可以彻底解决安卓App上下架和支付抽佣问题，ROIBest独创的ROI增强功能，增加10%以上转化率同时，还大大降低广告账户误封情况，让业务更容易跑量。\u003C/p>\n        \u003Cimg\n          alt=\"PWA在短剧行业的落地实践：加速加载与转化率提升 — inline image\"\n          height=\"80\"\n          src=\"https://cms-r2.deepclick.com/img_v3_02hg_80864f88-e3ea-4a98-8853-4ef5d3f71f2g-1d5b07ad-typed-6305367667f9.png?w=1200&q=85\"\n          width=\"1200\"\n        />\n      \u003C/div>","https://www.roibest.com/zh-CN/resources/blog/the-future-trends-of-pwas-2025-h2",{"zh-CN":207},1784706045723]