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美元预算下限、账户上限、报表与归因窗口设置全解析。",{"id":550,"alt":551,"updatedAt":552,"createdAt":552,"url":553,"thumbnailURL":19,"filename":554,"mimeType":555,"filesize":556,"width":19,"height":19},{"id":18,"key":562,"name":563,"prodHost":564,"testHost":565,"blogPath":566,"docPath":567,"zhPrefix":568,"deployHookTest":569,"deployHookProd":570,"brandAuthor":571,"brandKit":575,"enabled":579,"updatedAt":580,"createdAt":581},"deepclick","DeepClick","https://deepclick.com","https://www-test-deepclick.qiliangjia.one","/resources/blog/{slug}","/docs/{slug}","/zh-CN","https://api.cloudflare.com/client/v4/pages/webhooks/deploy_hooks/60a9adef-153b-4c89-8d07-7118e91e9522","https://api.cloudflare.com/client/v4/pages/webhooks/deploy_hooks/05323321-f694-4ce8-a5af-173c507b8bae",{"id":50,"name":563,"avatar":572,"updatedAt":573,"createdAt":574},25,"2026-04-22T08:09:35.299Z","2026-04-22T06:42:49.116Z",{"logoLight":19,"logoDark":19,"primaryColor":576,"accentColor":577,"tagline":578,"wechatName":19,"xhsHandle":19,"wechatQr":19},"#1a73e8","#ff6600","一次点击，多重价值",true,"2026-08-25T06:40:57.663Z","2026-07-14T06:26:38.962Z","published","tiktok-ads-manager-guide",{"id":64,"name":585,"avatar":586,"updatedAt":593,"createdAt":593},"Ethan Cole",{"id":587,"alt":588,"updatedAt":589,"createdAt":589,"url":590,"thumbnailURL":19,"filename":591,"mimeType":555,"filesize":592,"width":19,"height":19},922,"Ethan Cole — growth & ad-tech editor","2026-07-27T07:17:05.290Z","https://cms-r2.deepclick.com/gpt_1785136218181_0-d1b8139c1927.png","gpt_1785136218181_0-d1b8139c1927.png",1965798,"2026-07-27T07:17:07.920Z",{"id":595,"site":596,"titleZh":598,"titleEn":599,"slug":600,"order":355,"updatedAt":601,"createdAt":602},7,{"id":18,"key":562,"name":563,"prodHost":564,"testHost":565,"blogPath":566,"docPath":567,"zhPrefix":568,"deployHookTest":569,"deployHookProd":570,"brandAuthor":50,"brandKit":597,"enabled":579,"updatedAt":580,"createdAt":581},{"logoLight":19,"logoDark":19,"primaryColor":576,"accentColor":577,"tagline":578,"wechatName":19,"xhsHandle":19,"wechatQr":19},"技术导航","Tech Guides","tech-guides","2026-04-27T08:37:10.576Z","2026-04-23T02:59:13.436Z","2026-09-18T11:50:58.370Z","2026-09-18T11:50:59.428Z","2026-09-18T11:50:32.775Z","\u003Cdiv class=\"payload-richtext\">\u003Cp>TikTok 广告管理平台（TikTok Ads Manager，网址 ads.tiktok.com）是 TikTok 的自助投放后台。它把所有东西分成三层——广告系列、广告组、广告，每一层管的事不一样。这篇讲清楚每层各管什么、TikTok 规定的预算下限，以及哪些设置一旦上线就改不回来。\u003C/p>\u003Ch2>TikTok 广告管理平台是什么，从哪进\u003C/h2>\u003Cp>TikTok 官方帮助中心《About TikTok Ads Manager》（2026 年 6 月更新）的说法是：Ads Manager 提供创建广告系列、管理广告素材、监控数据、优化投放的工具；账号从 TikTok 的广告页面注册。\u003C/p>\u003Cp>顶部导航只有四个标签页，搞清楚哪件事归哪个标签页，能省掉新手大半的翻找时间：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Dashboard（仪表盘）\u003C/strong>：汇总预算消耗、自定义指标、关键告警和针对性洞察。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Campaigns（广告系列）\u003C/strong>：你建过的所有广告系列、广告组、广告都在这里。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>Tools（工具）\u003C/strong>：六项，管"广告里放什么"和"给谁看"——事件（Events）、素材（Creatives）、受众（Audiences）、商品目录（Catalogs）、评论（Comments）、即时体验页（Instant Pages）。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>Analytics（分析）\u003C/strong>：自定义报表、报表模板、定时报表。\u003C/li>\u003C/ul>\u003Cp>新手第一周最常见的动作是去广告系列里找像素——那里没有。像素和其他转化事件属于账户级，在 Tools › Events 下面，不属于任何一个广告系列。\u003C/p>\u003Ch2>三层结构：广告系列、广告组、广告各管什么\u003C/h2>\u003Cp>官方《About TikTok Ads Structure》写得很直接：Ads Manager 把广告分成三部分——campaigns、ad groups、ads；理解这个结构，才谈得上设受众、分预算、做素材。\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 层级 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 归它管 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 在这一层定的事 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 广告系列 Campaign \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 目标 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 广告目标、广告系列类型、系列预算（日预算 / 总预算 / 不限）、A/B 测试与系列预算优化开关 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 广告组 Ad Group \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 投放 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 版位、受众定向、预算与排期、优化目标与出价方式 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 广告 Ad \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 内容 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 身份（identity）、广告形式、素材与封面、展示名称、文案、行动号召、落地 URL、追踪 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>这张表的实用读法：问题是"这条广告给谁看、愿意花多少钱"，答案在广告组；问题是"用户看到什么"，答案在广告。目标和总花费在广告系列。绝大部分"某个设置到底在哪改"的困惑，只要能把它放回这张地图就消失了。\u003C/p>\u003Ch2>第一步：先选目标，再选广告系列类型\u003C/h2>\u003Cp>官方《How to choose the right objective in TikTok Ads Manager》把目标分成三类：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>认知（Awareness）\u003C/strong>：Reach（触达）——让尽可能多的人看到广告。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>兴趣（Consideration）\u003C/strong>：Traffic（流量，把人带到网站或 App 的指定位置）、Video views（视频播放）、Community interaction（社区互动：涨粉、主页访问、页面访问、直播推广）、Branded Mission。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>转化（Conversion）\u003C/strong>：App promotion（应用推广）、Lead generation（线索收集）、Sales（在 TikTok Shop、网站或 App 卖货）。\u003C/li>\u003C/ul>\u003Cp>选完目标，官方《How to set up an ad campaign in TikTok Ads Manager》（2025 年 10 月更新）说下一步要在三种广告系列类型里选：\u003Cstrong>Manual campaign\u003C/strong>（标准流程，控制权最大）、\u003Cstrong>Search campaign\u003C/strong>（用关键词在 TikTok 搜索结果页投放）、\u003Cstrong>Smart+ campaign\u003C/strong>（AI 驱动的单一系列，把流程自动化）。\u003C/p>\u003Cp>同一篇官方文档里还有两个值得先知道的细节：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >广告系列名称支持 512 个字符；搭建过程中系统会自动存草稿，出现 "Draft saved" 提示就说明进度保住了。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >对于 Reservation（预定式）广告系列，改动目标、系列类型或特殊广告类别会\u003Cstrong>重置广告组设置\u003C/strong>。这类选择请一次定好，别建到一半再回头改。\u003C/li>\u003C/ul>\u003Cp>如果你同时在投 Meta，这套心智模型基本可以平移，但词汇对不上。我们那篇 \u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/meta-ads-manager-tutorial/\">Meta 广告管理工具入门\u003C/a> 讲的是 Meta 侧同样的三层模型，只是中间那层在 Meta 叫广告组（ad set）而不是 ad group。\u003C/p>\u003Ch2>第二步：真正决定投放效果的是广告组\u003C/h2>\u003Cp>官方《How to create an ad group in TikTok Ads Manager》列出的广告组必填项是：广告目标、版位、受众定向、预算与排期、出价与优化。受众定向下面分人口属性、受众包、兴趣与行为、设备四类。\u003C/p>\u003Cp>广告组是"定向和预算相近的广告"的容器，每个广告系列上限 999 个广告组。但实际能同时开几个广告组，受下文的账户配额限制——这是结构问题，不是风格问题。\u003C/p>\u003Ch2>预算下限，以及上线后不能改的那一项\u003C/h2>\u003Cp>官方《About budgets for ads in TikTok Ads Manager》（2026 年 7 月更新）把门槛写得很明确：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>日预算\u003C/strong>：广告系列层必须高于 50 美元；广告组层必须高于 20 美元。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>总预算（Lifetime）\u003C/strong>：广告系列层同样高于 50 美元；广告组层的最低总预算 = 总天数（含已过天数）× 最低日预算。官方举的例子是：跑 31 天的广告系列，广告组总预算至少 20 × 31 = 620 美元。\u003C/li>\u003C/ul>\u003Cp>同一篇文档里还有三条直接影响投放稳定性的规则：\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>广告系列或广告组一旦上线，预算类型不能切换。\u003C/strong> 金额随时可以调，但日预算改成总预算（或反过来）在开跑那一刻就锁死了。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>广告系列预算不应低于广告组预算\u003C/strong>，否则会造成投放异常。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>调预算要轻。\u003C/strong> 官方建议：处于学习期时单次上调不超过 40%，跑出学习期后单次不超过 30%，且两次调整间隔不少于两天。\u003C/li>\u003C/ol>\u003Cp>第三条最容易被无意识地破坏。"跑得不错，直接翻倍"这种操作，恰恰是把广告组重新推回学习期的典型动作。\u003C/p>\u003Ch2>第三步：广告层，逐个字段过一遍\u003C/h2>\u003Cp>官方《How to create an ad in TikTok Ads Manager》（2026 年 6 月更新）列出的广告层字段是：广告名称（仅自己看，支持 512 字符）、TikTok 账号身份、广告形式（单视频 Single video、轮播 Carousel、合集广告 Collection Ads）、素材、封面图。\u003C/p>\u003Cp>接着是文案与链接部分：\u003C/p>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Display Name（展示名称）\u003C/strong>：必须与所推广网站或 App 的品牌、产品或公司名称保持一致。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Text（文案）\u003C/strong>：告诉用户你在推什么。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>Call to Action（行动号召）\u003C/strong>：分动态 CTA（Shop Now、Buy Now、Learn More 等）和标准 CTA（Download、Sign Up、Book Now、Contact Us 等一长串）。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>Profile Image（头像）\u003C/strong>：用户点它进你的商业主页。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"5\"\n        >\u003Cstrong>URL（落地页）\u003C/strong>：追踪通过 TikTok Pixel 或支持的第三方监测接入；用 Build URL parameters 填 UTM 和自定义参数并预览最终链接。\u003C/li>\u003C/ul>\u003Cp>每个广告组的广告上限是 50 条；官方注明这个上限不适用于 Reach & Frequency 购买方式、Smart Creative 和 A/B 测试。\u003C/p>\u003Ch2>悄悄决定你账户结构的那几个上限\u003C/h2>\u003Cp>官方《About ad account limits》给了硬数字：每个广告账户 5,000 个广告系列、每个广告系列 999 个广告组、每个广告组 50 条广告。除此之外，\u003Cstrong>同时处于活跃状态\u003C/strong>的广告组还有配额，基础配额按过去 12 个月的最高月消耗划档：\u003C/p>\u003Cdiv class=\"lexical-table-container\">\n        \u003Ctable class=\"lexical-table\" style=\"border-collapse: collapse;\">\n          \u003Ctbody>\u003Ctr class=\"lexical-table-row\">\n        \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 月消耗档位 \u003C/p>\n      \u003C/th>\n    \u003Cth\n        class=\"lexical-table-cell lexical-table-cell-header-1\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 活跃广告组基础配额 \u003C/p>\n      \u003C/th>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 低于 1,500 美元 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 50 个 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 1,500 至 150,000 美元 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 200 个 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003Ctr class=\"lexical-table-row\">\n        \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 15 万美元及以上 \u003C/p>\n      \u003C/td>\n    \u003Ctd\n        class=\"lexical-table-cell lexical-table-cell-header-0\"\n        \n        \n        style=\"border: 1px solid #ccc; padding: 8px;\"\n      >\n        \u003Cp> 1,000 个 \u003C/p>\n      \u003C/td>\n    \n      \u003C/tr>\u003C/tbody>\n        \u003C/table>\n      \u003C/div>\u003Cp>TikTok 给出的理由是：同时跑太多广告组会随时间拖垮效果，因为同质化的广告组互相竞争；限制活跃数量能让剩下的广告组更有机会跑过学习期。这里的"活跃"包括投放中和审核中。用到配额的 50% 时，Ads Manager 里会出现一个显示剩余空间的进度条。\u003C/p>\u003Cp>对小账户来说，这个配额才是"一个受众切片开一个广告组"这种从别的平台带来的习惯的真正天花板。\u003C/p>\u003Ch2>怎么看报表才不会骗自己\u003C/h2>\u003Cp>自定义报表在 Analytics 菜单下。官方《How to create a Custom report》把模型讲得很清楚：\u003Cstrong>维度（Dimensions）\u003C/strong>是数据分组，在报表里是行（广告系列、广告组、广告、版位等）；\u003Cstrong>指标（Metrics）\u003C/strong>是效果数据，在报表里是列（CPM、CPC、CTR、CVR 等）。可以从空白建，也可以从模板起步；选时间范围；在透视表和趋势线之间切换；可以立即导出，也可以设定时任务把报表发到邮箱。拥有 analyst、operator 或 admin 角色的用户还能跨多个广告账户建报表。\u003C/p>\u003Cp>比选哪些列更能改变数字的，是归因窗口。官方《About the attribution window on TikTok Ads Manager》写明：迁移到 TikTok 自归因网络（Self-Attributing Network）之后，可以在新建广告组时设置——点击归因（CTA）1 天或 7 天，互动浏览归因（EVTA）1 天或 7 天，浏览归因（VTA）关闭或 1 天。官方同时说明：这个设置只影响 TikTok Ads Manager 自己的转化报表，不影响 MMP 的报表——这正是两边数字对不上的常见原因。\u003C/p>\u003Cp>在下"这条广告系列失败了"的结论之前，先确认你读的窗口就是你当初想设的窗口。\u003C/p>\u003Ch2>点击之后的那一半\u003C/h2>\u003Cp>上面所有内容都停在点击这一步。点击之后发生的事——落地页兑不兑现广告承诺、落地体验能不能过审、回访用户看到的内容是否连贯——是另一门手艺，也是 TikTok 预算漏得最多的地方。如果问题出在落地页分流与合规，可以读 \u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/cloaking-for-tiktok-facebook-ads-zh/\">TikTok 与 Facebook 广告斗篷：合规指南\u003C/a>，讲清楚政策边界在哪；如果是在挑外部服务商，\u003Ca href=\"https://deepclick.com/zh-CN/resources/blog/tiktok-cloaking-agency/\">TikTok 斗篷代理商怎么选\u003C/a> 给了一份验收清单。DeepClick 自己的 \u003Ca href=\"https://deepclick.com/solutions/meta-tiktok-advertisers/\">Meta 与 TikTok 广告主点后优化方案\u003C/a> 做的就是漏斗后半段这件事。\u003C/p>\u003Ch2>常见问题\u003C/h2>\u003Ch3>TikTok 广告管理平台怎么登录？\u003C/h3>\u003Cp>在 TikTok 的广告页面注册 TikTok Ads Manager 账户，之后在 ads.tiktok.com 使用。进去之后，Dashboard、Campaigns、Tools、Analytics 四个标签页分别对应账户概览、广告管理、广告资源和报表。\u003C/p>\u003Ch3>TikTok 广告的最低预算是多少？\u003C/h3>\u003Cp>按官方预算文档：日预算在广告系列层必须高于 50 美元，在广告组层必须高于 20 美元。总预算模式下，广告系列层同样高于 50 美元，广告组层的最低值等于投放天数乘以最低日预算。\u003C/p>\u003Ch3>广告系列、广告组、广告的区别是什么？\u003C/h3>\u003Cp>广告系列管目标和总预算；广告组管版位、受众、排期、优化目标和出价；广告管素材、文案、行动号召和落地页。一个广告系列最多 999 个广告组，一个广告组最多 50 条广告。\u003C/p>\u003Ch3>上线之后还能改设置吗？\u003C/h3>\u003Cp>部分能改。预算金额上线后可以调，但预算类型（日预算 / 总预算）一旦开跑就不能切换。对 Reservation 广告系列来说，改目标、系列类型或特殊广告类别会重置广告组设置，所以这几项最好在搭广告组之前定好。\u003C/p>\u003Ch2>一句话总结\u003C/h2>\u003Cp>TikTok 广告管理平台是个三层工具：广告系列定目标，广告组定投放，广告定内容。记住每个设置住在哪一层，守住 50 美元和 20 美元这两条预算下限，把预算类型和广告目标当成上线前的决定而不是跑起来再调的旋钮，看报表时先确认归因窗口。剩下的就是迭代。\u003C/p>\u003Cp>\u003Cstrong>资料来源：\u003C/strong> TikTok Business Help Center —《About TikTok Ads Manager》《About TikTok Ads Structure》《How to choose the right objective in TikTok Ads Manager》《How to set up an ad campaign in TikTok Ads Manager》《How to create an ad group in TikTok Ads Manager》《How to create an ad in TikTok Ads Manager》《About budgets for ads in TikTok Ads Manager》《About ad account limits》《How to create a Custom report》《About the attribution window on TikTok Ads Manager》。\u003C/p>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/tiktok-ads-manager-guide",{"zh-CN":583,"en":583},[610],{"id":57,"title":611,"site":612,"image":614,"mobileImage":624,"targetUrl":633,"enabled":579,"postDateFrom":634,"postDateTo":635,"updatedAt":636,"createdAt":637},"2026.10.20 Jakarta summit (deepclick)",{"id":18,"key":562,"name":563,"prodHost":564,"testHost":565,"blogPath":566,"docPath":567,"zhPrefix":568,"deployHookTest":569,"deployHookProd":570,"brandAuthor":50,"brandKit":613,"enabled":579,"updatedAt":580,"createdAt":581},{"logoLight":19,"logoDark":19,"primaryColor":576,"accentColor":577,"tagline":578,"wechatName":19,"xhsHandle":19,"wechatQr":19},{"id":615,"alt":616,"updatedAt":617,"createdAt":617,"url":618,"thumbnailURL":19,"filename":619,"mimeType":620,"filesize":621,"width":622,"height":623},1069,"TrafficTalking Jakarta summit 2026.10.20 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